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TheSMARTobjectivesofDisney!
Specific TheDisney'sobjectiveto provideentertainmentandinformation worldwide. Measurable Thisobjectivecanbeseen bytheteamworkofstaffsanddifferent mediacompany. Achievable Thebusinessgoalssetwere allagreeduponandachievedbyDisney. Realistic Disneyhaditsresources requiredtoreachthetop. Time Disneyachieveditstargetby changingfromtimetotimeaccordingto thebusinessenvironment.
WorkStructureofDisney
StudioEntertainment
Theatrical Films
Theatrical Production
Distribution
Televentur es
WaltDisney pic
Hollywood records
Buena vista
Buenavista Intern
develop ment
Mammoth records
Firstrun animati on
Hollywood Pics
Lyricrecords
Miramax
Paytelevision services
WalterEliasDisney!
IntroductionofWalterEliasDisney!
WalterElias "Walt"Disneywasbornon December5,1901andDisneydiedoflungcancer inBurbank,California,onDecember15,1966. HewasanAmericanfilmproducer,director, screenwriter,voiceactor,animator,entrepreneur, entertainer,internationalicon,[2] and philanthropist.Disneyisfamousforhisinfluence inthefieldofentertainmentduringthe20th century. Disneyisparticularlynotedforbeingafilm producerandapopularshowman,aswellasan innovatorinanimation andthemepark designs. Heandhisstaffcreatedsomeoftheworld'smost famousfictionalcharactersincludingMickey Mouse,acharacterforwhichDisneyhimselfwas theoriginalvoice.
HisAchievements!
OswaldTheLuckyRabbitbecameDisney brothersfirstmajorhitin1927. HisSteamboatWilliein1928wasthe nexthitthatgaveaninternational sensationknownasMICKEYMOUSE. In1937,Disneyreleasedsnowwhiteand thesevendwarfstheworldsfirstfull length,fullcolouranimatedfeatureand thehighestgrossinganimatedmovieofall time. NewstudiowasbuiltinBurbank,andthe companywentpublicin1940. CreationoftheWaltDisneyMusic CompanytocontrolDisneysmusic copyrightsandrecruittopartists.
Cont...
In1950,DisneysfirstTVspecial,OneHourin Wonderlandreached20millionviewersata timewhentherewasonly10.5millionTVsetsin theU.S. DisneycreatedBuenaVistaDistributionsin1953. Disneyexpandeditstelevisionpresencein1954 withtheABCproducedtelevisionprogram Disneyland. In1955WaltercameupwithaparkforallThe Disneyland. In1965Waltdreamtofstartinganothertheme parkforwhichhesecretlypurchasedover27,000 acresoflandnearFloridaonwhichheplannedto builtWaltDisneyWorldandEPCOT experimentalprototypecommunityof tomorrow.
HisLeadershipattributes!
1.Neverstopdreaming : WaltDisneywasadreamer.Henever stoppedtryingoutnewthings,creating newcartoonsnomatterhowsuccessful hewas. Asaleader,youmustalsoneverstop innovatinganddreamingaboutnew possibilities.Trulythepossibilitiesareonly limitedbyyourimagination.Ifyouwant tobuildsomethingworthwhile,constantly thinkaboutmorecreativewaysyoucan achieveit. Neverunderestimatethepowerofyour imaginationtodosomethingdifferent fromtherestofthecrowd.
Cont...
2.Keeponkeepingon : Disneysufferedmanysetbacksinhiscareer. MostofuswouldliketobelievethatWalt DisneyjustthoughtofcreatingMickeyMouse onedayandbecameanovernightsuccess,but aquickreadofhisbiographywillmakeyou realizethatDisneywentthroughmany discouragingmomentsbeforehissuccesswith MickeyMouse,about10yearsafterhisfirst attemptatabusiness. Asaleader,youneedtohaveatenacityto keepongoing.Everypersonwillgothrough toughtimes,especiallywhenhe/sheschasing afterahugedreamorgoal. Itisyourtenacitythatwillcauseyoutostand outfromtherestandattractpeopletofollow you.
Hisleadershipstyle!
Hisleadershipstyleis consensusleadershipthushe wasadreamerandthrew openhisproblemstothe grouporstafffordiscussion andsimultaneouslyallowed andencouragedthemtotake relevantdecisionsforthe companysbenefit.
Thankyou!