Question Completion Status: ntrebarea nr.

1 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 4- diplomacy 1- empathy 3- to accomplish 2- to deal with 1. the ability to imagine and share another persons feelings 2. to attend to a problem, to manage 3. to succeed in doing smth, to complete smth 4. the art of tactfully dealing with people ntrebarea nr. 2 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 3- employee 1- Human Resources Manager 4- president 2- dean 1. manager responsible with the staff recruitment 2. the head of a faculty 3. a person who works for somebody or for a company in return for wages 4. the head of an institution ntrebarea nr. 3 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 3- social orientation 4- assertive 1- to see the big picture 2- persuasiveness 1. to be able to get the meaning of the whole situation 2. the capacity to be convincing 3. ones personal characteristic of beeing attracted to people; to communicate and socialize with them, etc 4. showing a strong and confident personality ntrebarea nr. 4 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 3- Marketable

4- Marketplace 2- Manufacturer 1 - Market share 1. the proportion that a company has of the total volume of trading in one type of goods and services 2. a business that makes or processes raw materials into finished products 3. attractive to buyers, consumers, etc 4. the system of buying and selling goods under competitive conditions ntrebarea nr. 5 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 3- Product life cycle 1- Customer needs 2- Market leader 4- Advertising1. customer expectations of a product or service 2. the company that sells the largest quantity of a particular product and thus emerges as a leader 3. The life cycle of a new product, which first can be produced only in the country where it was developed, then as it becomes standardized and more familiar, can be produced in other countries and exported back to where it started 4. making known, calling public attention to a product, service or company by means of paid announcements so as to affect perception or arouse consumer desire to make a purchase or take a particular action. ntrebarea nr. 6 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 2- to glide along 1- inductive reasoning 4- to leave a trail of bruised feelings 3- to make forecasts 1. logical reasoning 2. to move along smoothly and continuouslyfor instance like a snake on the ground 3. to predict future events by making use of

some given information 4. to make a bad impression, to offend or abuse people ntrebarea nr. 7 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 4- to pique one's interest 1- memorabilia 2- brand equity 3- fee 1. a souvenir; an object that is treasured for the memories associated with it. 2. value added by a brand name identity to a product or service beyond the functional benefits provided. 3. a fixed sum charged, by an institution or by law, in exchange for a certain service or privilege, etc 4. to provoke; arouse, to stir ntrebarea nr. 8 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 2- to fit into 1- to overcome 3- prospect 4- to be epitomized 1. to prevail over, to be victorious 2. to be suitable for a particular role or task 3. a potential buyer 4. to be symbolized, best represented by, etc ntrebarea nr. 9 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 1- targeting 4- incentives 3- to purchase 2- branding 1. the process of identifying the specific needs of the market segments, selecting one or more of these segments as a target, and developing marketing programs and ad campaigns directed towards each. 2. traditional advertising method used to create an acquired response from a target audience based on cumulative impressions

and positive reinforcement. 3. to obtain in exchange for money or its equivalent, to buy 4. benefits, or reduced costs, that motivate a decision maker in favor of a particular choice ntrebarea nr. 10 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 1- ownership 2- to bar 3- to juggle 4- to forgo 1. possession, the act of having and controlling property 2. the act of excluding someone 3. to deal with simultaneously 4. to abandon, lose, refrain from consuming ntrebarea nr. 11 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 4- CFO 3- executive 2- HR manager 1- CEO 1. chief executive officer 2. person in charge with hiring people and solving the employees legal problems 3. person or group of persons who has the power to put important plans, decisions, etc into effect 4. chief financial officer ntrebarea nr. 12 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 4- domestic 3- business customs 1- branch 2- to downgrade 1. administrative division of some larger or more complex organization 2. to change in a negative way 3. usual business or individual practice, traditional business policy 4. concerning the internal affairs of a nation

ntrebarea nr. 13 0 points Save (VALIDAT) TINETI MINTE DEFINITIILE ! Read the following terms and phrases and match each term from the right column to their definition from the left column 2- zest 1- to hamper 3- breakthrough 4- cumbersome 1. to hinder or inhibit the progress or movement of someone or something 2. gusto, vigorous and enthusiastic enjoyment 3. a major achievement or success that permits further progress, as in technology 4. difficult to handle or use especially because of size or weight ntrebarea nr. 14 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 1- managerial chores 3- managerial traits 2- career orientation 4- enterprising orientation 1. managerial duties or responsibilities 2. occupational self-concept 3. managerial characteristics 4. the ability, imagination and desire to create and carry out new projects and perform difficult activities ntrebarea nr. 15 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 3- to stand out 2- to submit 4- vacancy 1- to look forward 1. to be eager for something that one expects to be enjoyable to happen 2. to give something to somebody so that it may be formally considered 3. to be much better or more important than somebody/something else 4. an available job or position ntrebarea nr. 16 0 points Save Read the following terms and phrases and match each term from the right

column to their definition from the left column 4- covering letter 1- curriculum vitae 3- to type 2- handwritten 1. personal data sheet 2. written by hand 3. to write using a typewriter or calculator 4. application letter ntrebarea nr. 17 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 3- to trigger 2- onset 1- WAP 4- SMS 1. wireless application protocol 2. the beginning or early stages 3. to set off, initiate, provoke 4. text messaging ntrebarea nr. 18 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 2- pasty-faced 4- up-market 3- to envisage 1- drawback 1. a disadvantage or inconvenience 2. pale and dull complexion. 3. to imagine, to form a mental image of something that is not present 4. appealing to or designed for high-income consumers ntrebarea nr. 19 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 3- assets 4- exempt from 1- parent bank 2- subsidiary company 1. a bank in one country that has a subsidiary in another country 2. a company that is completely controlled by another company

3. economic resources that are owned or controlled by an entity; what a firm or individual owns 4. to free from an obligation, a duty, or a liability to which others are subject ntrebarea nr. 20 0 points Save (VALIDAT) La examen nu mai se pastreaza aceeasi ordine de numerotare. Trebuie sa stiti definitiile. Read the following terms and phrases and match each term from the right column to their definition from the left column 4- information storage 3- appliance 2- to cutback 1- overall 1. general, complete 2. to cut down; to make a reduction in; to place restrictions on 3. a device operated by use of electricity, gas, etc 4. the holding of data in an electromagnetic form so as to be easily accessed by a computer processor. ntrebarea nr. 21 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 4- employer 1- sales manager 3- production manager 2- supervisor 1. a person who controls the selling of a companys products 2. a person in charge with checking the others 3. one who is responsible for the manufacturing of a large quantity of products 4. a person or company that employs people ntrebarea nr. 22 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 2- to advertise 1- to enclose 4- marketing 3- direct mail campaigns 1. to put in an envelope 2. to promote something

3. form of advertising by means of which marketing communications are sent to customers using the postal service 4. the theory and practice of presenting, advertising and selling things ntrebarea nr. 23 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 4- subscriber 2- account balance 1- revenue 3- staleness 1. gross, the entire amount of income before any deductions are made 2. the amount of money in an account, equal to the net of credits and debits at that point in time for that account 3. triteness, lack of originality as a result of being dull 4. someone who contributes a sum of money in exchange of a certain service ntrebarea nr. 24 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 1- To acquire 2- Customer retention 3- Defection 4- Retailer 1. to get, to gain possession of 2. the marketing goal of keeping your customers from going to your competitors 3. desertion, abandonment, opting for another seller 4. Seller of goods or commodities directly to consumers at a retail price. ntrebarea nr. 25 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 4- to intrude 3- to match 2- indelibly 1- "copycat" 1. unauthorized duplicate of a certain fashion design; they are usually made of lesser quality imitations of the original

2. that cannot be erased 3. to combine 4. to put or force in inappropriately, especially without invitation or permission ntrebarea nr. 26 0 points Save Read the following terms and phrases and match each term from the right column to their definition from the left column 2- to enhance 4- to mitigate 1- drive 3- distortion 1. physiological state corresponding to a strong need or desire 2. to increase; make better or more attractive 3. unpleasant change 4. to moderate (a quality or condition) in force or intensity ntrebarea nr. 27 0 points Save Sometimes advertising can be a form of research Adevarat (VALIDAT IN 2009) ntrebarea nr. 28 0 points Save The World Trade Organization is the international forum that provides the Most-Favoured-Nation principle Fals ntrebarea nr. 29 0 points Save Women haven't always had leading positions in major corporations and private sector organizations. Adevrat( VALIDAT IN 2009.;NU S_A VALIDAT IN 2008)

ntrebarea nr. 30 0 points Save Some companies reward their customers by giving some of their money back Adevrat ntrebarea nr. 31 0 points Save To market a product means to advertise and offer it for sale Adevrat ntrebarea nr. 32 0 points Save A parent bank in one country that has a subsidiary in another country. Adevrat

ntrebarea nr. 33 0 points Save A domestic bank is one that operates exclusively with national currency Fals

ntrebarea nr. 34 0 points Save The persons who have a staggering IQ are always very determined to succeed. Fals

ntrebarea nr. 35 0 points Save An ATM is an Automated Teller Machines that simplifies financial transactions with customers. Adevrat

ntrebarea nr. 36 0 points Save The head of a university is called dean. Adevrat

ntrebarea nr. 37 0 points Save A company that looses its customers is a company that doesnt have a high degree of defection. Fals

ntrebarea nr. 38 0 points Save Most selling sites are designed to move consumers through multiple stages of the decision-making process Adevrat (VALIDAT)

ntrebarea nr. 39 0 points Save On January 2008, Vodafone made the UKs firstmobile call. Fals (VALIDAT IN 2009)

ntrebarea nr. 40 0 points Save If a company advertises products that are similar to others, it must make ample use of imagery in association with attractive symbols Adevrat

ntrebarea nr. 41 0 points Save Technology has created a new commercial reality that led to the emergence of global markets for standardized consumer products Adevrat

ntrebarea nr. 42 0 points Save The usual technique for defining an individuals lifestyle is called psychographics and it involves measuring attitudes and interests in diverse areas such as work, politics, recreation and the like. Adevrat

ntrebarea nr. 43 0 points Save Creative people have a lot of fantasy, inspiration and intuition but they dont have logic at all. Fals

ntrebarea nr. 44 0 points Save There is no genuine clash between selling and 'being creative' Adevrat

ntrebarea nr. 45 0 points Save All managers spend most of their time talking to people. Adevrat

ntrebarea nr. 46 0 points Save Perceptions have nothing to do with consumer behaviour. Fals

ntrebarea nr. 47 0 points Save Right-brain dominated people are smarter than the left-brain dominated ones. Fals

ntrebarea nr. 48 0 points Save Recent studies show that consumers dont access information on the Internet before making major life decisions. Fals

ntrebarea nr. 49 0 points Save The typical Internet user is a young, techy, up-market male professional. Adevrat

ntrebarea nr. 50 0 points Save A marketplace is a square such as Victoria Square Fals

ntrebarea nr. 51 0 points Save WAP services give you the possibility to send messages whenever you cant talk. Fals

ntrebarea nr. 52 0 points Save An employer is one who works for a monthly subsidiary Fals

ntrebarea nr. 53 0 points Save To achieve greater customer retention direct marketers have switched the emphasis from product to service. Adevrat (VALIDAT)

ntrebarea nr. 54 0 points Save If a company wants to keep its high-spending customers, it must sell only expensive stuff. Fals

ntrebarea nr. 55 0 points Save The international trade growth has been favoured by long periods of war. Fals

ntrebarea nr. 56 0 points Save The manager is the owner of a company. Fals

ntrebarea nr. 57 0 points Save All employees are checked by their supervisors. Adevrat

ntrebarea nr. 58 0 points Save Famous brands such as Marlboro, Coca-Cola or Levi Jeans base their advertising mainly on pure emotional symbolism. Adevrat

ntrebarea nr. 59 0 points Save A hot product is a brand new product that appeals very much to the public Adevrat

ntrebarea nr. 60 0 points Save B2C marketing designates a set of transactions between two companies. Fals

ntrebarea nr. 61 0 points Save The price at which a product is offered for sale to the public represents its market price. Adevrat

ntrebarea nr. 62 0 points Save The marketing department of a company deals with advertising, market research as well as selling. Fals

ntrebarea nr. 63 0 points Save At present, women are better educated and hold more jobs worldwide than ever before. Adevrat

ntrebarea nr. 64 0 points Save The purpose of advertising is to persuade. Adevrat

ntrebarea nr. 65 0 points Save The use of direct distribution mail order or direct delivery of services is one of the direct marketers most powerful weapons Adevrat

ntrebarea nr. 66 0 points Save If you have good interpersonal skills, it means that you can't have a lot of friends Fals (VALIDAT)

ntrebarea nr. 67 0 points Save The Coca-Cola Web site consists of twelve different sections. Adevrat

ntrebarea nr. 68 0 points Save A manager who is technically competent is one who knows how to plan, lead, organize and control his own work as well as that of the other employees. Adevrat

ntrebarea nr. 69 0 points Save A market leader is one who sponsors the most advertising campaigns. Fals

ntrebarea nr. 70 0 points Save To have an enterprising orientation means to be a good entrepreneur. Fals

ntrebarea nr. 71 0 points Save Consumers aged 50 and older never use the Internet Fals

ntrebarea nr. 72 0 points Save When you flatter someone means that you bruise that persons feelings. Fals

ntrebarea nr. 73 0 points Save Today a growing number of appliances and systems operate on analogue information. Fals ntrebarea nr. 74 0 points Save Someone who makes market forecasts is one who predicts the weather. Fals

ntrebarea nr. 75 0 points Save Advertisers job is to sell Adevarat

ntrebarea nr. 76 0 points Save A director is one who writes screenplays for movies Fals

ntrebarea nr. 77 0 points Save Vodafone is the worlds biggest mobile network operator. Adevrat

ntrebarea nr. 78 0 points Save The charismatic managers are also the most persuasive. Adevrat

ntrebarea nr. 79 0 points Save In a big company, such as IBM, for instance, the general manager is the one who hires people. Fals ntrebarea nr. 80 0 points Save You cant become a successful manager if you dont have some inborn managerial traits. Adevrat

Intrebarea nr. 81 0 points Save The process of identifying the specific needs of segments and selecting one or more of these segments as a target is called branding. Fals

ntrebarea nr. 82 0 points Save In Sweden, more than 45 percent of administrative and managerial positions are held by women. Adevrat

ntrebarea nr. 83 0 points Save To be creative implies to be a very organized person Fals

ntrebarea nr. 84 0 points Save A company that is risk averse is one that doesnt test the market before taking its marketing decisions. Fals

ntrebarea nr. 85 0 points Save Advertising shouldn't be entertaining Fals

ntrebarea nr. 86 0 points Save Won.com site offers a lottery prize of up to $1000 million for visiting it. Adevarat (VALIDAT)

ntrebarea nr. 87 0 points Save A managers daily chores include resolving conflicts among subordinates. Adevrat

ntrebarea nr. 88 0 points Save Vodafone has a strong visual identity based on the colour red Adevrat

ntrebarea nr. 89 0 points Save Federal Express is an excellent example of how expensive a well-designed service web site can be. Fals

ntrebarea nr. 90 0 points Save Perception is the process by which people derive meaning from within themselves ( such as a feeling of frustration) or from the external environment Adevrat

ntrebarea nr. 91 0 points Save An assertive person is one who always speaks very loud. Fals

Intrebarea nr. 92 0 points Save Marketing deals exclusively with advertising products Fals

ntrebarea nr. 93 0 points Save The World Bank was initially formed in 1944 to aid countries suffering from the destructions of the war Adevrat (VALIDAT)

ntrebarea nr. 94 0 points Save Only the market leaders are quoted at the Stock Exchange Fals

ntrebarea nr. 95 0 points Save Both branches and subsidiaries are full-service banking institutions Adevrat

ntrebarea nr. 96 0 points Save To satisfy the customers' needs means to have the best prices on the market Adevrat

ntrebarea nr. 97 0 points Save The direct mail campaigns are a form of electronic advertising Fals

ntrebarea nr. 98 0 points Save To overcome a problem means to fail solving it Fals

ntrebarea nr. 99 0 points Save Connectivity makes bits to flow from one appliance or location to another Adevrat

ntrebarea nr. 100 0 points Save Most Asian and Islamic countries exhibit female preference, manifested in China by the widespread practice of aborting male fetuses Adevarat (Nu s-a validat F)

ntrebarea nr. 101 0 points Save Left-brain dominated people tend to focus more on their feelings.rather than on their reason Fals

ntrebarea nr. 102 0 points Save A CEO manager deals with the accounting department of a company Fals

ntrebarea nr. 103 0 points Save If we only .what our competitors plan we could avoid launching a similar product. 1. were knowing 2. had known 3. knew ntrebarea nr. 104 0 points Save After youthis faculty will you attend an MA course? will finish will graduate graduate

ntrebarea nr. 105 0 points Save I wish Imore imagination. have had to have had

ntrebarea nr. 106 0 points Save Its about time you ..us your suggestions. presented will present present

ntrebarea nr. 107 0 points Save Somebody.........the board on what's happening here. informs will inform inform (VALIDAT)

ntrebarea nr. 108 0 points Save Some think that if they write on purple paper their application will stand out be accepted be funny

ntrebarea nr. 109 0 points Save If you really understand the customer's needs you can touch them atof their being. the sole the heart the core (VALIDAT)

ntrebarea nr. 110 0 points Save The market research represents the study of what people buy and why and it is usually .by a company before it develops a new product. driven conducted (VALIDAT) offered

ntrebarea nr. 111 0 points Save A marketing strategist should decide if products in the sector are primarily sold on logic on emotion. eitheror neithernor rather than

ntrebarea nr. 112 0 points Save Do you think that advertising should also be? entertaining playful funny

ntrebarea nr. 113 0 points Save The direct marketings .on entertainment is clear: there is no room for it in direct communications. opinion question stance

ntrebarea nr. 114 0 points Save Please, find my CV attached enclosed sent

ntrebarea nr. 115 0 points Save If you are just..a business you obviously dont have any existing customers. ending beginning starting up (VALIDAT)

ntrebarea nr. 116 0 points Save The advertisers job is to make the product. look better better smarter

ntrebarea nr. 117 0 points Save B2C, business-to-consumer electronic commerce is a form of electronic commerce in which products and are sold from a firm to a consumer who this way doesnt have to buy from a traditional shop. services things goods

ntrebarea nr. 118 0 points Save Ad writers forget they are salesmen; instead of sales they seek power applause money

ntrebarea nr. 119 0 points Save A very important marketing decision is .resources between the existing customers and the new ones. to give to share to allocate

ntrebarea nr. 120 0 points Save You........my advice: leave those files for tomorrow! may take take have taken

ntrebarea nr. 121 0 points Save The purpose of advertising is to persuade advertise display

ntrebarea nr. 122 0 points Save The manager suggested that prices .......... kept low so as to attract new customers. could be would be be

ntrebarea nr. 123 0 points Save Global economy ...........a rapid growth if funds weren't directed toward military adventures. would register will register registers

ntrebarea nr. 124 0 points Save The aim of marketing is to make selling mare expensive superfluous nicer

ntrebarea nr. 125 0 points Save If an advertising agency doesnt sell then it isnt . aggressive creative profitable ( S- a spus ca s-a validat creative pentru ca in loc de profitable , a aparut un alt cuvant )Aici ramane de vazut ce facem.

ntrebarea nr. 126 0 points Save A famous advertiser called Cyrus Curtis considers that the key ingredient of an ad is its.. atmosphere (VALIDAT) brand story

ntrebarea nr. 127 0 points Save Tom has Richmond Secondary School in 2005. graduated been attended

ntrebarea nr. 128 0 points Save The Board recommended that the projects .......... handed in two weeks' time. be are will be

ntrebarea nr. 129 0 points Save If only their commercial .. in the viewers memory their brand could have been famous! had been lodged had lodged could have been lodged (S-A SPUS ANUL TRECUT CA SUNT SCHIMBATE VARIANTELE DE RASPUNS)

ntrebarea nr. 130 0 points Save By the time you finish the project I be back at the office. would be will be am

ntrebarea nr. 131 0 points Save The Wall Street Journal is an ....... information site important highly used interactive

ntrebarea nr. 132 0 points Save The advertisers idea enchanted everybody as if they.under a spell. have been were are

ntrebarea nr. 133 0 points Save The teacher suggested that all students ........ him what they don't understand can ask ask have to ask

ntrebarea nr. 134 0 points Save I wish he.the importance of being up to date with everything. understood understand will understand

ntrebarea nr. 135 0 points Save They wont make any forecasts before theyall the information they need. wont receive receive will receive

ntrebarea nr. 136 0 points Save Its high time our company .a new product. had launched launched would launch

ntrebarea nr. 137 0 points Save . ..have found that nearly all important decisions are made in the subconscious. The engineers The scientists The psychoanalysts

ntrebarea nr. 138 0 points Save The Internet provides e-marketers with access to a broad range of segments. people users demographic (Validat)

ntrebarea nr. 139 0 points Save A consumer must take a..decision if he wants to buy a pension. logical inspired smart

ntrebarea nr. 140 0 points Save The boss required that everybody.......the meeting on Monday. attend will attend would attend

ntrebarea nr. 141 0 points Save The advertisers wished their product .No 1 on the market. was had been (VALIDAT in 2009) will be

ntrebarea nr. 142 0 points Save Direct marketing is a..of marketing that attempts to send messages directly to consumers using addressable media such as mail and e-mail means form way

ntrebarea nr. 143 0 points Save A well known marketing strategy is to create a ..scheme for its loyal customers. profitable reward (VALIDAT) beneficial

ntrebarea nr. 144 0 points Save Mr. Brown, the marketing manager has informed me that there will be a.in his department next month. vacancy spare room opportunity

ntrebarea nr. 145 0 points Save Kids Only area offers homework help and online magazines along with the usual games, .and chatrooms. Software (VALIDAT) hardware CDs

ntrebarea nr. 146 0 points Save B2B is a short form from Business to Business and is used those aspects of e-commerce that involve the exchange of goods and services between companies over the Internet to designate to define

to determine ntrebarea nr. 147 0 points Save The new manager behaved as if he ..everyone around him. knew have known could know

ntrebarea nr. 148 0 points Save Hurry up! You......the reports ASAP. send sent could send

ntrebarea nr. 149 0 points Save Advertisers should..entertainment with selling. add multiply match

ntrebarea nr. 150 0 points Save Heaven.......for you to leave the country! forbid shall forbid forbade

ntrebarea nr. 151 0 points Save My present employer..his business. lets is closing down leaves

ntrebarea nr. 152 0 points Save I will send you a message as soon as I..the novel. shall finish reading finish reading will finish reading

ntrebarea nr. 153 0 points Save In the late 1990s the onset of pre-pay options triggered a dramatic ..in sales. raising upturn( VALIDAT IN 2009) lift

ntrebarea nr. 154 0 points Save ...........that a good manager should have only technical skills. don't be it shan't be it not be it

ntrebarea nr. 155 0 points Save Please, stop the car before you.my house Reach (VALIDAT) will reach would reach

ntrebarea nr. 156 0 points Save I would like very much to have the ..to work for such a big company as yours. vacancy opportunity (VALIDAT) occasion

ntrebarea nr. 157 0 points Save .......what may, if you are decided to become a manager, you'll do it in the end. came come will come

ntrebarea nr. 158 0 points Save Companies that sell credit know that they must strikebetween keeping the old customers and attracting new ones. a crisis a balance a problem

ntrebarea nr. 159 0 points Save is a strategy meaning that a company uses commercial partners to attract new customers The marketing mix The affinity marketing Targeting

ntrebarea nr. 160 0 points Save They wouldnt reduce tariffs and liberalize trade for the Most-FavouredNation if they that those people are in need. will not know didnt know hadnt known

ntrebarea nr. 161 0 points Save It seems that some companies have high levels of defection abandonment leaving

ntrebarea nr. 162 0 points Save A products market value represents the.at which that product would be sold if offered publicly. capital price value

ntrebarea nr. 163 0 points Save The company has a..of over 4 billion pounds. number business figure turnover

ntrebarea nr. 164 0 points Save Search engines generate. by selling banner advertising. profits revenue money

ntrebarea nr. 165 0 points Save Interactive online services allow customers to access account.. situation money balances

ntrebarea nr. 166 0 points Save Complete the following statements by choosing the right alternative a, b or c: Im looking forward to.news from you. get receiving receive

ntrebarea nr. 167 0 points Save The Internet enables consumers and companies .. huge amounts of information to send to share to divide

ntrebarea nr. 168 0 points Save In 1995 Heinzover half of its marketing budget into direct marketing and then move it back to advertising put placed sold

ntrebarea nr. 169 0 points Save There is no genuine between selling and being creative. difference clash misunderstanding

ntrebarea nr. 170 0 points Save The right-brain dominated advertisers use more..than logic. reason intelligence intuition

ntrebarea nr. 171 0 points Save The marketing strategies that were successful in some cases shouldnt be taken as..... codes guidelines rules

ntrebarea nr. 172 0 points Save The famous advertiser looked awkward as if he.everyone staring at him . had hated hated would hate

ntrebarea nr. 173 0 points Save A market leader is the company that .the largest quantity of a particular product and thus emerges as a leader promotes sells advertises

ntrebarea nr. 174 0 points Save The marketing manager has ordered that the new strategies.....by tomorrow at noon. will be ready be ready are ready

ntrebarea nr. 175 0 points Save ....... to say that a good manager should have more than technical skills. it's worth suffice it it's enough

ntrebarea nr. 176 0 points Save .of a new product, means that it can first be produced only in the country where it was developed, then as it becomes standardized and more familiar, can be produced in other countries and exported back to where it started. The Marketing The life cycle The Marketing strategy

ntrebarea nr. 177 0 points Save Mobile phones .have followed a classic S-shaped curve. selling sales shopping

ntrebarea nr. 178 0 points Save The bank owner ordered that the wages ........... his stuff. must motivate will motivate motivate

ntrebarea nr. 179 0 points Save Marketing is a social and managerial .by which individuals and groups obtain what they need and want through creating and exchanging products and value others. phenomenon process fact

ntrebarea nr. 180 0 points Save If international organizations ..they wouldnt donate money for people suffering from war destruction. didnt care dont matter dont care

ntrebarea nr. 181 0 points Save Language much too often what people feel. explain camouflages (VALIDAT) complicates

ntrebarea nr. 182 0 points Save If only they to understand the customers expectations, they would have been much more successful with their recently launched product. manage could manage had managed

ntrebarea nr. 183 0 points Save They agreements if they werent necessary. would conclude didnt conclude wouldnt conclude

ntrebarea nr. 184 0 points Save Some experts consider that the moment of truth is when the prospects or customers .with the advert. see engage perceive

ntrebarea nr. 185 0 points Save He spoke as if he something about our advertising campaign. could know had known knew

ntrebarea nr. 186 0 points Save In order to make online customers visit a particular web-site, marketers can use other media-print. letters advertising banners

ntrebarea nr. 187 0 points Save Sometimes consumers make impulsive,..decisions. unconscious irresponsible subconscious (VALIDAT)

ntrebarea nr. 188 0 points Save By means of the Internet people can be connected with just a few. mice clicks mouse click mouse clicks

ntrebarea nr. 189 0 points Save The marketer wished he more last month. would have sold sold had sold

ntrebarea nr. 190 0 points Save . We cannot ..on the public without repaying them. upset intrude disturb

ntrebarea nr. 191 0 points Save We wouldnt desire to buy so many things if we their commercials before. saw wouldnt see didnt see

ntrebarea nr. 192 0 points Save The executives ............ that the company's policy be well known by the public. have desired would desire desire

ntrebarea nr. 193 0 points Save ........what you want, I strongly believe that our HR manager knows how to deal with people. do say make

ntrebarea nr. 194 0 points Save If only we ..to work in advertising ten years ago! had started have started start

ntrebarea nr. 195 0 points Save On 1 January 1985 Vodafone made the UK's first mobile.. call pager calling

ntrebarea nr. 196 0 points Save Younger groups are more likely to use the Internet for entertainment and.. having fun having a good time socializing

ntrebarea nr. 197 0 points Save They adopted a new shape for the Pepsi bottle in case people ..it more. Liked (VALIDAT) like will like

ntrebarea nr. 198 0 points Save Will you keep on learning until youthe lesson? will have understood are going to understand understand

ntrebarea nr. 199 0 points Save Dont you think that this handwriting is.? illegible clear eligible

ntrebarea nr. 200 0 points Save One of the most important decisions a marketing strategist should take is whether or not to useto stimulate purchase rewards incentives gifts

ntrebarea nr. 201 0 points Save When I .. sure about the result, I will let everybody know it. am going to be shall be am

ntrebarea nr. 202 0 points Save C2C consumer to consumer is the oldest form of facilitating people to deal directly with each other commerce trade e-business

ntrebarea nr. 203 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The customers ( to admit)..admit..... that their expectations have been satisfied. (CINEVA A SPUS CA S-A VALIDAT ADMITS)

ntrebarea nr. 204 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: If the national currency (fall)would fall.. by almost more than half this year, the living standards would be radically reduced. (VALIDAT : FELL)

ntrebarea nr. 205 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: What would you do if your country (not become)...wouldn`t becomea member of the European Union?

ntrebarea nr. 206 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: If you (access)access America Online you will find a lot of information.(VALIDAT)

ntrebarea nr. 207 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Usually young people (use)will use.. the computer if they want to have fun .

ntrebarea nr. 208 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Bill forgot to enclose an application letter when he (to post)...posted.... his CV(VALIDAT)

ntrebarea nr. 209 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The marketing strategist knows that a good service (to help)...will help....... the company to preserve the existing customers.( NU A FOST VALIDATA IN 2009))

ntrebarea nr. 210 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The manager hopes that his competitors (not have) ....dont have........better advertising means(VALIDAT)

ntrebarea nr. 211 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: You (not write)...hadt write..... too many details about your education so your CV was rejected ntrebarea nr. 211 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: You .didnt write too many details about your education so your CV (to be rejected) was rejected (VALIDAT)( Aici mai exista varianta de intrebare la examen cu primul verb necunoscut , nu al doilea .)

ntrebarea nr. 212 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements Companies (to know)...know..... that the incentives they offer will attract more and more customers.(VALIDAT IN 2008)

ntrebarea nr. 213 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Tom knew that he (to have)....had..... to type his CV as fast as he could (VALIDAT)

ntrebarea nr. 214 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The board admitted that the previous advertising campaign (to be)....was...... a successful one.(HAD BEEN-A FOST VALIDAT)

ntrebarea nr. 215 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Alice knows how to behave when she ( to go)....goes..... to a job interview(VALIDAT)

ntrebarea nr. 216 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: What strategy would you opt for if your company (go)went.bankrupt?(VALIDAT)

ntrebarea nr. 217 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Direct marketers assume that people (to appreciate) ..will..apreciate.......the direct delivery of services.(VALIDAT)

ntrebarea nr. 218 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: All marketers know that P. Kotler (to write)...had written ?... thebest books on marketing (WROTE;WRITES:-NU SE VALIDEAZA) ntrebarea nr. 219 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The company had created the most suitable marketing mix before they (to order)....ordered... the launching of the new product. (VALIDAT)

ntrebarea nr. 220 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The girl understood that many ads (to require)....require. the applicants to be at least 18.( REQUIRED - NU S-A VALIDAT IN 2009))

ntrebarea nr. 221 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The students had been explained all the subjects before they (to sit)....sat...... the exam.

ntrebarea nr. 222 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Little Alan (use)will use.. the computer to play games if you buy him one.

ntrebarea nr. 223 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements; General marketers wanted to build brands the prospects (to feel).....feel...... familiar with.(WILL FEEL- NU S-A VALIDAT IN 2008)

ntrebarea nr. 224 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Everybody knows that Procter and Gamble products ( to be)...have been..... advertised a lot lately (.AICI A MAI FOST O VARIANTA DE SUBIECT:NOW EVERYBODY (to admit).THAT P&G PRODUCTS HAVE BEEN ADVERTISED A LOT LATELY.RASPUNS CORECT(sper) :ADMITS) ntrebarea nr. 225 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: One has to use only black or dark blue ink when he/she (write)...writes......... an application form. (VALIDAT IN 2008)

ntrebarea nr. 226 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Tom (worry)...would worry..if his online shopping werent delivered in due time.

ntrebarea nr. 227 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Some make a big mistake because they ( to write)..write.... their covering letters on purple paper.(VALIDAT)

ntrebarea nr. 228 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: When you start up a business you (not have)....dont have..... any existing customers(.VALIDAT IN 2008)

ntrebarea nr. 229 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Direct marketers understood that they (to achieve) ...achieved.........greater customer retention by switching the emphasis from product to service.

ntrebarea nr. 230 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The new product had already offered a lot of benefits when the company (to consider)..considered..... the possibility of a merger. (VALIDAT)

ntrebarea nr. 231 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: Amex Membership Miles created a reward scheme that (to give)...would give..... some value back to its loyal customers. (AICI MAI APARE ACEEASI INTREBARE DAR SE DA AL DOILEA VERB SI TREBUIE PUS PRIMUL VERB)

ntrebarea nr. 232 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The students (not apply)...didnt apply.... for a scholarship abroad when they had the chance to do so. (DID NOT APPLY-NU S-A VALIDAT)

ntrebarea nr. 233 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: A customer that (to buy)..buys..... from a supplier for the first time would look for a lot of benefits.

ntrebarea nr. 234 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The manager appreciates the fact that his products

( to be promoted)..are promoted.(NU S-A VALIDAT IN 2008)...... using the best marketing strategies. (WILL BE PROMOTED; ARE BEING PROMOTED:-NU S-A VALIDAT IN 2008) Ramane de vazut ce raspuns sa punem .

ntrebarea nr. 235 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: If I (know)knew.how to get a sponsorship I would tell it to you

ntrebarea nr. 236 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The Internet will help you a lot if you (know)know.. how to use it.

ntrebarea nr. 237 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The girl confessed that she (not know)..didnt know...... anything about marketing before attending this faculty.

ntrebarea nr. 238 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: The human resources manager ( to think)..thinks..... that many candidates dont know how to write a CV (VALIDAT)

ntrebarea nr. 239 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: It ( to be)..is..... very good that the telemarketing officers have made a lot of sales calls

ntrebarea nr. 240 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: A company (to manage)....manages........ to attract new customers when they allocate enough money for this.

ntrebarea nr. 241 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements The teacher considers that your handwriting (to be )..is... illegible (VALIDAT)

ntrebarea nr. 242 0 points Save Fill in the blanks with the right form of the verb so as to form correct grammatical statements: If a message has been aimed only at selling, the Internet users (react) will react...negatively.(VALIDAT)

C2C (reprezinta sau ceva in gen k am uitat)...... : a.commerce to commerce b. consumer to consumer c. company to company