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Next, lets look at what would happen if their strategy had been to undercut the competition. To do this they might have lowered their prices on each product by $5. Product A would sell for $5/month, product B for $10/month, and product C would sell for $15/month. What sales would they have made with our four customers? The sales results are here: Joe would buy A and B for a total of $15. Mary would buy only B for $10. Al would buy A and B for $15. Jen would only buy C for $15. By discounting products A, B, and C, their sales would have only been $55/month.
With the Kachingle platform, vendors, by way of being a Kachingle partner, can virtual partner with any other Kachingle partner. Virtual-partnering sidesteps conventional vendor-to-vendor partnering. Each vendor is free to do what they want inside or outside the Kachingle platform as well. Without virtual-partnering companies making combined offerings would need to agree on pricing, revenue splits, marketing strategies, promotions, and sign contracts with every vendor. This is why bundling is difficult for others. But with Kachingle, vendors can virtually partner with each other using a simple API call. Kachingle can be seen as a gatekeeper of bundles. We recognize that a vendors customers are their customers and not ours. At Kachingle we see our vendor partners as our customers, and Kachingle subscribers as our vendors customers. ---------------------------------------To learn more about Kachingle, visit us at www.Kachingle.com, or contact Daniel Reid, Director of Business Development at Kachingle.
Glossary
Price bundling is a strategy whereby a seller bundles together many different goods/items being sold and offers the entire bundle at a single price. Pure bundling is price bundling where the seller does not offer buyers the option of buying the items separately Mixed bundling is price bundling where the seller offers the items separately at higher individual prices Multiproduct bundling combines products that satisfy different needs for the consumer, for example, Hasbro Play-Doh bundled with Lucky Charm cereal Cross-Marketing (also referred to as co-marketing) is a partnership of at least two companies with the objective to tap the full potential of a market by bundling specific competences or resources. It is also referred to as marketing alliance, marketing partnership, and co-marketing.
Bundling Interactive Webtour on Pricing. 17. Product mixing pricing strategies. Product bundle pricing.
Artur Shokin Webtour is an overview of every type of pricing general pricing approach, pricing factors, pricing change and strategies.
This encyclopedia entry gives an overview of product bundling and gives examples of how bundling can improve sales to customers with heterogeneous demands.