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Scott M. Smith is Founder of Qualtrics, Professor Emeritus of marketing, Brigham Young University. He is the author, co-author, or editor of books, chapters, and proceedings. Professor Albaum is the author of twenty books including international Marketing and export management.
Scott M. Smith is Founder of Qualtrics, Professor Emeritus of marketing, Brigham Young University. He is the author, co-author, or editor of books, chapters, and proceedings. Professor Albau…