Vous êtes sur la page 1sur 78

Google From Search Engine to A way of life!

Dr Neeraj Kaushik
TIT&S, Bhiwani

How Old is Google?


Answer: 13 years (13 on September 7, 2011)

In September of 1998, Google Inc. opened its

door in Menlo Park, CA.


http://www.google.com/intl/en/corporate/history.html#1995)

More About Google


Google is a play on the word googol which is

the mathematical term for 1 followed by 100 zeros and reflects the company's mission to organize the immense, seemingly infinite amount of information available on the web.

A Unique Company
Google founders
Larry Page
Number of employees: Worldwide, Google employed 10,000 full-time employees as of now Work Environment: Informal: Lava lamps, door on sawhorses as desks, exercise balls for chairs, and dogs roaming the halls Google: The interface is clear and simple. Pages load instantly. Placement in search results is never sold to anyone. Advertising on the site must offer relevant content and not be a distraction. No pop-up ads allowed.
Source: http://www.google.com/intl/en/corporate/tenthings.html

Sergey Brin

0.03% 0.01% 1.00% 1.57% 2.00%0.08% 3.03% 10.45% Google Yahoo MSN AOL Microsoft Ask AltaVista Excite 81.09% Lycos All the Web

Google Yahoo MSN AOL Microsoft Ask AltaVista Excite Lycos

81.09% 10.45% 3.03% 2.00% 1.57% 1.00% 0.08% 0.03% 0.01% 0.01%

All the Web


http://www.buildtelligence.com/s-e-market-share.htm
5

Why do we love Google?


Size and scope: Now indexing over 20 billion web

pages (conservative estimate). Relevance of Results: Page Rank Diversity of Search: Image, News, Book Search, Scholar, Blog Search, Finance, Video . . . and much, much more. Other Tools: Google Maps, Picasa, Blog, Gmail, Calendar, Docs & Spreadsheets, Google+ . . .

10

But
We may love Google, but few users know how to

use full search capabilities.

11

12

13

Need Exact Phrase? Use quotation marks!


infosys billion dollar

14

Expand Search With Synonym? Use a tilde


e.g.: ~infosys finds IT companies similar to Infosys

15

16

Search by filetype (pdf, ppt, xls, doc)


e.g.: .Net Framework filetype:ppt

17

18

slideshare.net

19

20

21

Negative Search Terms


e.g.: nano car will return the results with word nano but not Tata Nano car

22

Limit your search results to a particular web site


e.g.: sparsh site:infosys.com will get the pages from infosys.com where the word sparsh is referred `

23

24

Search for sites that link to a particular website:


e.g.: link:bpswomenuniversityac.in

25

Google Images

26

Google Maps

27

28

Google Maps

29

30

Google is a Dictionary
Find definition of a word or a phrase? e.g.: define: scruples

31

32

33

34

Google is a Calculator as well

35

Google is Converter too..!


Convert currency, units and a lot more

36

Use Specialty Functions


Google News: news.google.com Google Images: images.google.com Google Blog Search: blogsearch.google.com Google Finance: finance.google.com Google Scholar: scholar.google.com Google Book Search: books.google.com Google Groups: groups.google.com Google Calendar iGoogle Security on Gmail

37

Google News Alerts


Tracking an event in the news?

Create your own Google News alert its free!


Can choose to monitor latest developments on

web pages, blogs, Google news, Google discussion group pages, or all of these sources.

38

Google Scholar
Covers: law, medicine, social sciences, arts,

humanities, business, & finance. Included items: peer-reviewed papers, theses, book excerpts, abstracts & full-text articles Sources for items: academic publisher web pages, professional societies, preprint repositories, universities, & other scholarly organizations.

39

40

41

42

43

Google Book Search


Searches full text of indexed books. If work is in public domain, full contents usually

available. If not, users can view bibliographic info (author, title, publisher) and perhaps some excerpts. Library partners: UC, Princeton, Stanford, Univ. of Michigan, Univ. of Texas, Oxford, UVA, Univ. of Wisconsin,

44

45

46

47

48

Something exciting at last


Localized search

Movie search

49

local.google.co.in
Effective localized search solution

50

51

52

movies.justdial.com
Find theatres running your desired movies in your city..wow

53

54

55

56

57

58

59

60

61

62

63

google.com/ codesearch
search public source code

64

65

66

67

Sites of Use
dropbox.com

mapxl.com
crossrefme.com duplichecker.com scanmyessay.com bibme.org xe.com

68

69

70

71

72

73

74

75

MapXL.com

76

xe.com

77

78

Dr. Neeraj Kaushik Associate Professor (Management Studies) The Technological Institute of Textile & Sciences Birla Colony Bhiwani-127021 Haryana Website: http://titsbhiwani.ac.in