ASSIGNMENT OF PRICING STRATEGIES

SUBMITTED TO Mr. Parveen kalsi

SUBMITTED BY
Gargi nanda Roll no 61 Sec : 317 Reg no. 10802094 R317B61

INTRODUCTION OF PEPSI CO
Since 2002, PepsiCos South Africa snack food operation, Simba, has had a formal HIV/AIDS policy. That policy prohibited discrimination and pre-employment screening. It established a uniform approach to managing HIV positive employees, including commitments to treat HIV/AIDS in the same manner as other life threatening illnesses, to provide company-sponsored HIV/AIDS prevention and training programs, and to offer reasonable accommodation to people with HIV/AIDS and other life-threatening diseases. After establishing extensive education and prevention programs, providing testing and treatment assistance to employees and engaging in community outreach, Simba -working with Alexander Forbes, a benefits consulting firm -extended its Direct AIDS Intervention Program (DAI), to all employees and spouses in 2004. The company has invested an estimated US$300,000 to ensure universal enrollment, accelerate testing and provide comprehensive treatment. Since 2002, PepsiCo also has been a member of the Global Business Coalition (GBC), a not-for-profit group dedicated to fighting HIV/AIDS and related diseases by providing information, counsel and sh. This report covers the known impact of HIV/AIDS on our businesses in the priority countries, the PepsiCo Worldwide HIV/AIDS policy, HIV/AIDS programs in the priority countries, as well as our community and public response and future plans.

Pricing Strategies
We investigate market structure and strategic pricing for leading brands sold by Coca-Cola Company and PepsiCo. in the context of a flexible demand specification and structural price equations. Our flexible and generalized approach does not rely upon the often used ad hoc linear approximations to demand and profit-maximizing first-order conditions, and the assumption of Nash-Bertrand competition. We estimate a conjectural variation model and test for different brand-level pure strategy games. This approach of modeling market competition using the nonlinear Full Information Maximum Likelihood (FIML) estimation method provides insights into the nature of imperfect competition and the extent of market power. We find no support for a Nash-Bertrand or Stackelberg Leadership equilibrium in the brand-level pricing game. Results also provide insights into the unique positioning of PepsiCo.'s Mountain Dew brand.

COMPETITORS WATER

OF

MINERAL

PepsiCo competitors are primarily in the Nonalcoholic Beverages industry. PepsiCo also competes in the Canned & Frozen Foods, Grains, and Snack Foods sectors. PepsiCo competitive landscape includes: . Coca cola . Kraft food Coca-cola: Almost everyone in the world prefers one brand to another. In comparing Coca Cola and Pepsi we must

look at the financial pictures of both organizations. By comparing balance sheets, statements of income, statement of cash flows, statement of changes in owners' equity we can determine the choice of soda drinkers.By reviewing the 2000 Consolidated Statement of Income of PepsiCo, Inc. and Subsidiaries, one can determine annual net sales of $20,438 (in terms of millions). Costs and expenses total $17,213. Operating profit equals $3,210 before income taxes. After tax net income equals $2,183. PepsiCo has overtaken CocaCola in market value terms, usurping its rival from the top spot. For the first time in the 112 year-long battle for supremacy PepsiCo has overtaken Coca-Cola in terms of market capitalization. Long regarded as the perennial number two beverage maker, it appears that PepsiCo has begun to benefit from its diversified product portfolio, and from Coca Cola's slow acceptance of the changing market landscape. The net income per share of PepsiCo is $1.51. Kraft food: The UN Volunteers programme has developed a corporate partnership with KRAFT Foods International since 2001. KRAFT offer highly skilled employees specialized in the sector of food production and processing. To date, 49 missions have been successfully carried out, with the participation of 91 corporate volunteers. KRAFT has informed us that they target around five or more new missions for 2009. As in previous years, they

plan to field teams of two volunteers per mission. Other criteria are: A simplistic way of identifying competition is that unilever competes with proctor and gamble, pepsi co, sony in India competes with LG,BPL and so on mineral water of pepsi co.The range of a companys actual and potential compititors in reality is much broader.A soft drink company competes with other liquids and thirst quenchers for customers throat share a television company competes with ideas like a vacation for the family or other gifts for loved ones for a share of customers discretionary income. A company is more likely to be hurt y merging compititors or new technologies than by current compititors.

Medium strategies
This is a medium strategies.In which the early history and growth of Mineral Wells, Texas, dates from the time of the discovery of mineral water on the J.A. Lynch farm in 1880. Many wells were dug over the next ten to twenty years, but only one remains in active operation today - that of Famous Mineral Water Company. Many people came to enjoy the mineral water and stayed to become prominent citizens of the booming spa city. Edward P. Dismuke was one of those persons.Mr. Dismuke first sold water at a drinking pavilion in the Dameron Hotel. However, as business flourished, he established and incorporated the Famous Mineral Water Company in 1913. Mr. Dismuke was born March 6, 1860 in Louisiana, Missouri. Prior to coming to Mineral Wells for his health about 1900, he was engaged in the drug business for 25 years. He was the author of "Dismuke's Handy Formulas", which sold throughout the United States.Drawn from a protected source 360 feet below the earths surface. A medium strength mineral water that can be used as a drinking water full of great minerals for your body.