GREG GREENAWALT

484-919-2780 | Greg.Greenawalt@Hotmail.com | 10023 Southmoor Lane, Fort Mill, SC 29707

LinkedIn http://www.Linkedin.com/in/GregGreenawalt1 AboutMe http://About.Me/GregGreenawalt BrandYourself http://greggreenawalt.brandyourself.com/

MARKETING & COMMUNICATIONS LEADERSHIP

Summary of Qualifications: A creative marketing strategist and innovator behind revenue impacting marketing programs that increase brand awareness, customer acquisition and retention. A technically savvy marketing professional that is focused on industry trends and technologies that will propel his brands and products to the forefront of the market. Extensive experience leading marketing teams for major corporations. Demonstrated ability to drive revenue growth through all economic cycles and create a culture of accountability, agility, and performance. Authentic leader who inspires action, clarifies purpose, and builds collaborative team relationships. LinkedIn Endorsements: He is absolutely passionate about bringing his product to market, elevating it above the competitionhe thrives on competitionone of the most talented, hardworking and technically savvy managersa 24/7 marketer.

PROFESSIONAL EXPERTISE & SKILLS

MARKETING STRATEGY- DIGITAL, SOCIAL MEDIA, E-COMMERCE, TRADITONAL A ccomplished in the logistics of product launches, grand openings, tradeshows and customer activation events. I nnovator behind the creation of an engaged consumer focused social media buzz and digital presence that creates dialog and adds value to prospects and customers with smart fresh content W ebsite content management ,SEO optimization, PPC and E Mail direct marketing ad campaigns Analysis of CRM analytics and customer intelligence to build actionable strategies from customer trends and purchase habits D eveloper of creative collateral and presentations to support sales efforts and executive ideas P roactive manager of 3rd party agencies, P.R. advertising, creative services, photography A bility to align digital, social media, web content and marketing programs with brand positioning and sales value propositions U se of sequential marketing and customer relationship social persuasion strategies to create demand and move customers along the loyalty ladder from prospects to customer to advocate E ffective channel marketing strategy for wholesalers, brokers, independent reps and retailers COMMUNICATIONS istinguished public speaker, corporate spokesperson and brand champion killed in writing press releases, media alerts and crisis communications opywriter of sensitive and complex communications and executive support. nternal and external communications, newsletters, reports, employee messaging ,blogs, social media content

D S C I

 roficient in cultivating strategic community partnerships and corporate alliances Ability to fosters goodwill and positive relationships with local press and national trade media STRATEGIC PLANNING, METRICS, RESEARCH, PROCESSES, PRODUCTIVITY lanning and execution of marketing strategy for B2B and B2C clientele ccountable for accurate revenue forecasting he ability to recognize and take advantage of emerging opportunities through competitive field analysis , industry trends and best practices bility to conceptualize, and implement innovative marketing programs that support business needs and achieve revenue objectives in a metric driven environment ompetent and dependable project management and ability to work effectively under pressure ccurate management of departmental expense budgets and development of business plans nalysis and development of profitable product pricing strategies

P A T A C A A

GREG GREENAWALT

Page 2 of 2 STRATEGIC PLANNING (continued) A bility to identify and respond to market trends and revenue downturns M easurement and tracking of ROI and effectiveness of marketing campaigns and promotions E stablishment of annual goals. objectives , performance metrics and KPIs ORGANIZATIONAL LEADERSHIP, TALENT MANAGEMENT, TEAM BUILDING, MOTIVATION Organizational development and talent management that establishes trust, credibility and respect Facilitator of the change process Strong interpersonal skills , flexible supportive style with the ability to collaborate with cross functional teams , leaders and contracted agencies Energetic, highly motivated leader with a passion for winning Team mentor & coach that provides regular performance guidance and team improvement strategies Ability to assess capabilities, strengths and gaps of team and implement training programs and reengineer processes that address performance shortfalls.

EMPLOYMENT HISTORY Destination Concepts LLC Charlotte N.C. Sept.2009-Present Vice President of Marketing and Communications, Published Author/ Owner Hilton Charlotte Center City & Hilton Washington Dulles Hotels Charlotte NC. Herndon VA. Regional Director of Sales and Marketing Nov.2009- Feb. 2011 Hilton Charlotte Center City Hotel Charlotte N.C. Jan.2003-Nov.2009 Director of Sales and Marketing G.F. Management/ Valley Forge Convention Complex Valley Forge PA. Sept.2001-Nov. 2002 Director of Marketing Starwood Corporation Westin Hotel Philadelphia Pa. May 2000-Sept 2001 Director of Marketing May 2000- Sept .2001

Stouffer / Renaissance Hotels and Resorts Jan. 1985- May 2000 Area Director of Sales and Marketing Renaissance Nashville Hotel Nashville TN. Director of Sales and Marketing Renaissance Vinoy Resort St Petersburg FL. Director of Marketing Stouffer Hamilton Hotel Itasca IL. Director of Sales and Marketing Stouffer Center City Hotel Dayton, OH. Director of Sales and Marketing Stouffer Tower City Plaza Hotel Cleveland, OH. EDUCATION University of Southern California (U.S.C.) 1977-1979 --Business Administration and Marketing University of California San Diego (U.C.S.D.) 1976-1977-- Biology BUSINESS and COMMUNITY LEADERSHIP Distinguished guest lecturer at Widener University and Johnson and Wales University Board of Advisors, Charlotte Chamber of Commerce Board of Directors, Downtown Nashville Economic Partnership President, Colonel William Bratton Chapter of Sons of the American Revolution Honored with the 2012 Business Leader Magazine Top 50 Entrepreneur Award Charlotte NC. Appointed to the Hilton Corporation National Sales and Marketing Advisory Council Chairman of the Marriott Renaissance Hotels of Tennessee Sales and Marketing Council PROFESSIONAL AFFILIATIONS Chapter Secretary/American Marketing Association National Sports Marketing Network Charlotte Chamber of Commerce President Colonel William Bratton Chapter SC Sons of the American Revolution