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BIOGRAPHY

JOSEPH LUMBAN GAOL CEO and Co-Founder of m-STARS Group

I am not sure where peak is and when to but every milestones excited for sure.
Joseph Lumban Gaol
Awarded as The Most Promising Entrepreneur in 2009 by Asia Pacic Entrepreneurs Award (APEA), Joseph and his partner have established the now 12 years m-STARS Group focusing on the convergent Mobile and Internet Technology. As a CEO of m-STARS, he and his team have grown m-STARS from a mobile banking service provider into prominent 5 business Joseph E. H. Lumban a full cycle solution for Exploring what Mobile Phones units other than units that creates Gaol, Chief Executive O cer, Digital Ecosystem. Each business can doaddresses is the founder of m-STARS. Having believed in the to voice call and text Banking and Finance different industries whom all convergent5 mobile and internet:messaging is my passion. Its(VOX), values and Distribution (VOX), Media & Entertainment (pops to the dr.M), Advertising Industry like a journey and highest mountain, says Joe, I Retail in living his professional life, Joseph Lumban Gaol, who prefers to be but not as Joe, has am not sure (m360) (ADSTARS) and lastreferred to least Learning & Development where the peak is and when to arrive,
converted m-STARS from a mere white paper idea but every milestone gets me excited for sure, he Graduated from Computer long term vision into a pro table company with a Science Department of Institut He discovered his passion in mobile ever continues. Teknologi Bandung (ITB), he started his career infor the last 9Electric, and later insince(now XL Axiata) where he team to develop General years. Not being XL he was hired to join Excelcoms found his and solid business plan passion forhis entrepreneurial desires, he decided Internet technology. able to resist entrepreneurship in mobile and and implement Product Marketing Strategy in the to leave PT.Excelcomindo Pratama, a GSM Operator beginning of 1998. A new horizon was opened for Aside fromwhere he was Senior Product MarketingJosephhim activelythis job. His 5 Yearthe development of his passion in m-STARS group, is through evangelizing fast track career in Indonesia, mobile as a 7th mass media by co-chairing MMApath, and an extensive international exposure in (Mobile Marketing Assciation) Indonesia. Manager for 2.5 years, and co-founded m-STARS with He is also very passionate in social enterprise through a movement of micro his colleague, Hafni Tri Setiadi, in 2000. Product & Marketing Management in GE Lighting,

entrepreneurship development for Indonesian rural through the utilization of mobile and internet technology, speaking in various local seminars and as well as lecture in academic institutions.

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CURRICULUM VITAE
Joseph Lumban Gaol Jl. Garuda 3 D2A Rempoa - Ciputat - Tangerang Selatan Banten 15412 joseph@m-stars.net Mobile: +628121130411 skype:joseph.lumban.gaol

PERSONAL PROFILE An experienced Indonesian Entrepreneur with 12 Years Steadily Growing Venture in Creative ICT Industry, 5 Years Professional Management Experience in General Electric Company followed by 2 Years Senior Product Marketing Management Position in Excelcomindo prior to entrepreneurship. Holder of Bachelor Degree of Computer Science from Institut Teknologi Bandung.

KEY COMPETENCIES Product Marketing Management : Product Life Cycle Management, from Technical Product Development - Pricing - Packaging - Sales and Distribution - Marketing & Promotion Management Strategic Business Development : Opportunity Identication - Business Ideation - Feasibility Study - Business Architecture - Business Strategy Formulation - Business Process Design and Implementation Supervision General Management : Organisation Skill - People Management Skill Negotiation Skill - Industrial Relations Management - Internal & External Leadership Languages : Bilingual in English and Bahasa Indonesia

SOME KEY ACHIEVEMENTS 2010 : Succeeded in Developing a Mobile & Web Advertising Network Company, Adstars, by merger & acquisition process of a Mobile Advertising Business Unit of m-STARS with PT. Acquisition Digital whom are the startup local digital advertising company focused on web inventory sales. Adstars is now a well known and prominent Digital Advertising Network in Indonesia Advertising Industry 2007 : Succeeded in Developing a Digital Rights Management Company. PT. Digital Rantai Maya (dr.M), whom are a the rst Digital Music Label & Artist Management in Indonesia utilizing mobile as primary content delivery and monetising channel. dr.M has proven its business concept and sustainably grow the business by combining Artist & Repertoire Management, Music Label Management, Community Management, Brand Engagement Management through Digital and Social Media 2004 : Successfully launhced the First Indonesian SMS TV Interactive Quiz with Metro TV and generated over 2 Million Entries per month. This SMS TV Interactive Quiz has become the standard quiz followed by other TV Stations unitl now. 2002 : Pioneered the First Indonesian SMS Trivia Quiz with Indosat Mobile Multi Media, the new coming GSM Operator and set the standard that has been followed by all Mobile Telecommunication Operator 2000 : Successfully Developed and Launched the rst secured Mobile Banking Application (m-BCA) in Indonesia with Bank BCA and XL by Introducing new business model between Telecommunication Operator and Bank. m-BCA is one of BCA Strategic electronic channels that is continously promoted by BCA up to this point. This is my rst debut of entrepeneurship and the company is going 1998: Introduced Product Management Discipline to XL Organization as Senior Product Manager in new coming Operator. Successfully launched new product pro-XL, the hybrid product between prepaid and postpaid starter pack. This hybrid Starter Pack has brought cost efciency to SIM Card Procurement and Logistic, Distribution Cost, and Acquisition Cost worth over 100 Billion Rupiah. 1994: Managed the First Export of Fluorescent Lamp from Newly Set-up Factory of PT. General Electric Lighting Indonesia and since then export business become the main source of order that keeps the high capacity

factory going. This sets Indonesia as a sentra Productions of Fluorescent for GE Lighting Global Company. This achievement has brought me into a fast track career that brought me into Marketing Manager Position and joined GE Global Flourescent Product Management Team in 4 Years time before I left for Excelcomindo Pratama

AWARDS

The Most Promising Entrepreneur Awards, awarded by Asia Pacic


Entrepreneurship Awards (APEA) 2009 INDUSTRY FORUM

Co-Chairman of Mobile Marketing Association (MMA) Indonesia as the


MMA APAC Chapter

PUBLIC SPEAKING International Forum Upcoming Indonesia Internet Show, 5-6 December 2012, Grand Hyatt Hotel, Jakarta - Indonesia " Case Study: The migration to affordable smart phones adopting the " right strategy to reach the masses in Indonesia Asia Pacic Media Forum (APMF) 2010, 2 4 June 2010, Grand Hyatt Nusa Dua Bali Content : How (new) Media availability will reshape consumer culture. Its impact toward consumer and opportunity for brands Asia Pacic Media Forum (APMF) 2012, 23 25 May 2012, BICC Westin Nusa Dua, Bali Content : Social Commerce MMA Mobile Marketing Forum, 23-25 April, 2012, Grand Hyatt Singapore " Content: Understanding Mobile Audience Beyond an Overwhelming " Statistics Asia Pacic Media Forum (APMF) 2010, 2 4 June 2010, Grand Hyatt Nusa Dua Bali

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Content : How (new) Media availability will reshape consumer culture. Its impact toward consumer and opportunity for brands MMA Mobile Marketing Forum, 13 15 April 2010, Grand Copthorne Waterfront Singapore Content: Challenges and Opportunites for Mobile Advertising in Indonesia CommunicAsia 2008 and Broadcast Asia2008 17 19 June 2008, Singapore Content: Future Prediction: Will Mobile ever become a prominent Advertising Media that is taken into account by Advertising Industry? Mobilitiy World Congress & Exhibition 3 6 December 2007, Hong Kong Convention & Exhibition Centre. (MEF ASIA) Content : Making Interactive Entertainment Work

Domestic Forum Speaker at Kompas Gramedia, 11 June 2010, Kompas Building Content : "Mobile Media an Our Opportunities" Speaker at Mix Marketing, Upper Room Jakarta , 24 Maret 2010 Content : Mobile Marketing Outlook Landscape of Mobile Marketing General Lecture at Mobile Business, Binus University, Jakarta, 18 Maret 2010 Content : Creating Creative & Protable Ideas in Mobile Business Speaker at SNIKA, Universitas Padjajaran, Bandung, 26 November 2009 (UNPAD) Speaker at Mobile Marketing Forum, 3 Desember 2009 (Mix Marketing) Content : Mobile Advertising Speakers at WVNO 12 13 Juni 2008, Holiday Inn Hotels & Resorts Bandung (MILIDETIK) Speaker at Training Wimax 15 16 Mei 2008, Holiday Inn Hotels & Resorts. (MILIDETIK) Content : Wimax Business Opportunities, Technology Planning Regulation Challenges Speaker at Mobile Marketing, 25 April 2008, Ritz Carlton Hotel Jakarta (OMG)

CAREER HISTORY m-STARS (PT. Antar Mitra Prakarsa) CEO and Founder, 2000 - present PT. Excelcomindo Pratama Senior Product Manager 1998 - 2000 PT. General Electric Lighting Indonesia Marketing Manager 1997 - 1998 Product Manager 1996 - 1997 Associate Product Manager 1994 - 1996 Sales Engineer 1994 PT. Sumarno Pabbotingi, Software Consultant Management System Information Developer for PLN 1993 - 1994

EDUCATION BSc in Computer Science, Institut Teknologi Bandung, Indonesia 1988-1994