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Business Trends
Staten Island has often been referred to as
the forgotten borough in New York City.
Planners, strategists, developers, business
owners and advocates have long worked to
overcome the moniker and make the bor-
ough relevant from a national perspective. In
a few short years, thanks to the construction
of two unique projects, people might be say-
ing that Staten Island is forgotten no longer.
If all goes to plan, by 2016, Staten Island
will be home to the first designer outlet cen-
ter in New York City and the tallest Ferris
wheel in the world, both located steps from
each other in St. George.
On land that currently serves as parking
for the Richmond County Bank Ballpark and
the St. George Ferry Terminal will be built a
350,000 square-foot retail complex called Har-
bor Commons featuring 100 designer outlet
stores and a 120,000 square-foot hotel, along
with what will be called The New York Wheel
a 625-foot tall Ferris wheel that will rise 84
feet higher than the Singapore Flyer, the
worlds current largest Ferris wheel.
For the last two years, I have anxiously
been waiting for this day, Borough Presi-
dent James Molinaro said. This wheel is a
game changer for Staten Island and it will
permanently change the face of St. George in
a positive way.
The projects are expected to generate $480
NOVEMBER 2012
BITS & BYTES
Have you found your Google Voice?
PAGE 6
COACHS CORNER
Have an I.D.E.A. of what you want to do.
PAGE 22
HEALTH-CARE TRENDS
Protect your voice.
PAGE 4
www.sibiztrends.com
STEVE WHITE/Business Trends
Staten Island business leaders and elected officials joined representatives from Mayor
Michael Bloombergs office at the official announcement of The New York Wheel and Har-
bor Commons.
From the Chamber
Stay thankful, my friends
PAGE 2
By TIM RONALDSON
Business Trends
Barack Obama or Mitt Rom-
ney? Mitt Romney or Barack
Obama?
Soon enough, the world will
know which of these two men
will serve as the 45th president of
the United States of America. De-
bates have been held, discussions
have raged on; now, its just up to
the voters to speak their minds.
As fact and not opinion, which
candidate would make a better
president for the next four years
is uncertain. What isnt debat-
able, though, is the fact that each
man will bring with him a differ-
ent impact on the country, posi-
tive or negative, based on policies,
plans and procedures they will
enact.
We all think its an important
event, especially when you see
two sides as radically different as
they seem to be in this particular
election, said Mario Giammarco
of Bernard Herold & Co., a finan-
cial planning firm in Staten Is-
land.
The outcome of the election
could have a huge impact on Gi-
ammarcos day-to-day business
life, as the tax effects could loom
Whats
the local
effect
of this
election?
please see ELECTION, page 23
Forgotten no longer?
please see DEVELOPMENT, page 5
2 BUSINESS TRENDS NOVEMBER 2012
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By TOM SCARANGELLO
Be thankful that the Staten Is-
land Chamber of Commerce is
the champion of local small busi-
ness. And while its still tough out
there, here are a few other things
to be thankful for as you sit down
to overeat this Thanksgiving sea-
son. The economy is getting bet-
ter. Just ask President Obama!
The stock market is up, consumer
credit restrictions are loosening,
home construction starts are in-
creasing, and, in an effort to re-
duce unemployment, Sesame
Street rehired Big Bird for anoth-
er season. Sorry, Mitt.
The Internet and social media
have given even the smallest busi-
nesses the ability to sell their
products across the entire globe.
Its leveled the playing field for
small businesses to compete with
Fortune 500 companies. Just
think: You can now Facebook,
Tweet and Amazon your products
and services to the masses virtu-
ally for free. But if you get annoy-
ing, I will de-friend you, un-follow
you and buy your product used on
eBay. Both presidential candi-
dates are talking like they under-
stand that small business success
is the key to turning the economy
around, and that could trickle
down to local government mak-
ing it easier to do business in New
York City. Imagine if somebody at
a NYC agency actually said yes
the first time you asked for help?
You would start looking around
for Allen Funt and his Candid
Camera crew! Young people, it
means Punkd.
Health-care costs are going
down. What!? Yes, according to
the U.S. Department of Health
and Human Services, the cost of
health insurance to small busi-
nesses may go down under Oba-
macare because the penalty for
not providing health insurance is
less than actually providing it.
Huh? Oh, and if it is repealed, the
price increases it would have
caused wont happen, so there-
fore, according to the govern-
ment, the lack of an increase is a
decrease. Translation: Just dont
get sick.
Small business employees are
the best. They have to be because
they are on the front lines dealing
directly with customers each and
every day. There is no large bu-
reaucracy to hide behind inside a
small business. Be thankful you
are surrounded by such great em-
ployees, and, trust me, as soon as
the economy gets better, they will
ask for a well deserved raise!
One positive result of a tough
job market is that it is easier to
Stay thankful, my friends
FROM THE CHAMBER
please see CHAMBER, page 15
4 BUSINESS TRENDS NOVEMBER 2012
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By DR. THEODORE STRANGE
Are you in a profession where
you are constantly using your
voice? Do you work in a loud en-
vironment that requires you to
speak loudly or yell instructions?
You may not realize it, but the re-
sulting sore and raspy throats can
add up to long-term damage to
your voice.
You might say Im never going
to sing on Broadway so what does
it matter? What matters is that
you may have a career where you
have to give presentations, or
make sales calls all day. In this
case, your voice may be as impor-
tant as a singers when it comes to
your paycheck, so you want to
take good care of it.
Did you know the physical pro-
duction of sound is the most
rapid and complex of all muscu-
lar activities in our bodies? Con-
stant vocal stress can lead to
growths on the vocal cords called
polyps or cause scar tissue to
form. These can cause long-term
damage to your natural speaking
voice.
We all have a natural voice
level that provides the most
amount of sound with the least
amount of effort. This level
should be your habitual pitch
level. If it isnt, you may be dam-
aging your voice. Avoid constant
yelling and screaming. Its the
most common cause of vocal
damage. Additionally, nervous-
ness and tension can compound
the problem.
So remember, take it easy when
youre watching your favorite
football team on Sunday. Be mind-
ful of your voice during touch-
downs and those nervous nail-bit-
ing moments.Always remember:
stay calm and quiet when you
speak.
Hoarseness or laryngitis; a
squeaky, breathy, or nasal voice; a
voice that is too high or too low,
too loud or too soft, or habitually
breaks are all indications of
vocal-cord abuse and can lead to
more serious vocal injuries, said
Jeanine Diesso, supervisor, Adult
Speech Rehabilitation at Staten
Island University Hospital.
Who needs vocal hygiene?
Everyone! Vocal rest is probably
the simplest and most effective
way to minimize vocal stress, but
here are some pointers:
n Always speak in a moderate
tone and volume, even in noisy
situations.
n Dont make a habit of
screaming or yelling.
nDont whisper.
n Dont clear your throat. It is
equivalent to slamming the vocal
Protect your voice
HEALTH-CARE TRENDS
please see HEALTH, page 19
million in private investment
while creating more than 1,200
construction jobs and 1,100 per-
manent jobs, according to Mayor
Michael Bloombergs office. Once
opened, both the wheel and the re-
tail complex are expected to pro-
duce a significant economic im-
pact on the region, taking advan-
tage of the millions of riders per
year who board the Staten Island
Ferry.
The goal has always been to
get the tourists off the boats.
Once they get off the boats,
theyll go into the neighborhoods.
But theyve never really had a
reason to get off the boats be-
fore, said John Pitera of Casan-
dra Properties. This center will
act as a springboard to get mil-
lions of tourists into the St.
George area.
The Staten Island Ferry itself
is the third largest tourist attrac-
tion in New York City. But now,
this project will help make Staten
Island, and not just the boats, a
tourist attraction, Pitera said.
Casandra Properties will pro-
vide the local market expertise
for Harbor Commons, while its
partner, EWB Development, the
largest third-party provider of
outlet services in the world, will
provide its expertise in the indus-
try. Pitera said the center will be
dynamically designed, with a
central courtyard featuring out-
door seating, direct views of
Manhattan and connectivity from
St. George to Richmond Terrace.
The local market in Staten Is-
land is tremendously under-
served when it comes to retail,
Pitera said. Well be keeping jobs
here.
The New York Wheel will be
comprised of 36 capsules, each
with a capacity of 40 passengers,
for a maximum capacity of 1,440
people per ride, which will last for
38 minutes.
Its expected to attract 4.5 mil-
lion visitors per year.
Both The Wheel and Harbor
Commons will strive for LEED
certification, according to the
mayors office, and its expected
they will be predominantly pow-
ered by clean energy. The site will
include a 950-space structured
parking garage featuring a green
roof with open space, solar pan-
els and planted gardens.
A Ferris wheel on Staten Is-
lands North Shore will give New
Yorkers and tourists alike the op-
portunity to share the spectacu-
lar view of Manhattans skyline
that Staten Islanders have en-
joyed for decades, Rep. Michael
Grimm said. I welcome this an-
nouncement that will bring thou-
sands of well-paying construction
and permanent jobs, business in-
vestment, and tourism to the
under-developed St. George wa-
terfront. This is the exact kind of
private investment we need to
spark our local economy, create
jobs, and make Staten Island a
destination site for all to enjoy
this new iconic structure as well
as the many other cultural expe-
riences our borough has to offer.
NOVEMBER 2012 BUSINESS TRENDS 5
s
t
a
tena
r
t
s
Staten Arts Photography
www.statenartsphotography.com
Steve White
6 Genesee Avenue
Staten Island, NY 10308
Phone: 718.317.5025
Cell: 917.446.4029
Email: statenarts@aol.com
Weddings
Sweet 16s
Anniversaries
Birthday Parties
Much much more!
..................................
Forgotten no longer?
DEVELOPMENT
Continued from page 1
Drop us a line
Email: news@sibiztrends.com
in our opinion
Here we go again
MTAs proposed toll increases are another barrier to business success
6 BUSINESS TRENDS NOVEMBER 2012
D
id Staten Island businesses
not have enough costs to deal
with already? Guess the Met-
ropolitan Transportation Authority
didnt think so when it proposed its re-
cent toll increases. Either that, or it
just doesnt care.
Citing increased costs such as debt
service, pensions, energy and employ-
ee health care, the MTA proposed rate
increases on public transportation it
runs throughout the city, including the
Verrazano-Narrows Bridge. The pro-
posal seeks to increase fares for Staten
Island residents by slightly more than
10 percent, from $5.76 to $6.36 for driv-
ers with E-ZPass and from $7.72 to
$8.53 for those without it. Non-resi-
dents would see an increase from $9.60
to $10.60 with E-ZPass and $13 to $15
without.
But, hey, dont worry, its not the
MTAs fault; the organization has
worked hard to cut back, decreasing
what it calls controllable costs by a
whopping 0.3% year over year.
Give us a break. Literally.
Multiple local and state representa-
tives have called the MTAs proposal
outrageous in regard to how it
would affect Staten Island, and we
couldnt agree more.
The MTAs toll hikes alone would
hamper business on Staten Island.
Taken together with the Port Authori-
tys increases, its a total killer.
Staten Islanders dont have a choice
but to pay to get on and off the Island.
Its a fact of life here, and one that we
all accept. But to ask us to constantly
incur higher and higher costs to oper-
ate here is not fair, particularly when a
majority of the money were spending
to travel isnt coming back to our bor-
ough in the form of re-investment. In-
stead, its going to other parts of the
city.
Shouldnt the MTA, with the help of
the state, do everything it can to stimu-
late business on the Island? We think
so. If you agree, let your voice be
heard. The MTA is holding a public
hearing on the increases on November
14 at the College of Staten Island.
66 Willow Avenue
Staten Island, NY 10305
347-682-4867
JANET WARREN DUGO
Publisher
TIM RONALDSON
Executive Editor
STEVE COPPOLA
Director
RICHARD GRADO
Director
ROBERT CUTRONA
Director
LAWRENCE RAMPULLA
Director
DAN McDONOUGH, JR.
Chairman
Business Trends is mailed each month to the
business and community leaders of Staten
Island. To be added to the mailing list, e-
mail janet@sibiztrends.com. To submit a
news release, email news@sibiztrends.com.
For advertising info, call 347-682-4867 or
email janet@sibiztrends.com.
By BILL DUBOVSKY
Situation
Google Voice is an amazing service that
could take a dozen pages just to describe. I
would like to introduce you to some of the
features and benefits of Google Voice and
strongly encourage you to learn more
about how you can use it to enhance your
creativity and productivity.
Because of the extended length of this
column, I will skip the Random Access
feature until next time.
What is it?
Google Voice isnt a phone service like
Skype, but lets you manage all of your
phones and their numbers, working with
your mobile, desk phones, work phones
and VoIP lines.
According to Wikipedia, Google Voice
is a telecommunications service that cur-
rently provides free PC-to-phone calling in
the U.S., and free PC-to-PC voice and video
calling worldwide between users of the
Google Voice and Video chat browser plug-
in available for Windows, Intel-based Mac
OS X, and Linux.
U.S., including Alaska and Hawaii, users
can place free outbound calls to domestic
and international destinations from their
cell phone app, from the web-based applica-
tion, or by dialing their Google Voice (GV)
number.
Inexpensive rates for International calls
are on the Google Voice website. For in-
coming calls, you must have a U.S. phone
number to activate your free Google Voice
number, which could be a mobile, land-line
or VoIP connection.
You can then configure your GV and/or
additional phone numbers to ring simulta-
neously when your GV number receives a
call via the website.
You can answer the call on any device
you have set up. Your free GV U.S. number
can be chosen from selected area codes
(sorry no 212s) and inbound calls to this
number are forwarded to your other phone
numbers and calls can even be moved be-
tween configured phones during a call!
What services are available?
Besides a single Google forwarding
number to all of your phones, you can
make and receive calls for free, or very in-
expensively (starting at about 2 cents per
minute) to foreign countries, you get voice-
mail, free text messaging, text broadcast-
ing up to 5 users, call history, easy to set up
conference calling, call screening, blocking
of unwanted calls and voice transcription
of voicemail messages and sending and re-
ceiving messages via gmail. A sample list
of about 25 different features is available
on-line.
Why would you need it?
Speed, flexibility, privacy, and economy
what else is there?
How can you get it?
Anyone in the U.S. with a Google Ac-
count can get a GV number. You can also
download mobile phone apps for Android,
Blackberry and iPhone devices. Talkatone
is free from the Apple App Store for your
iPad, iPod Touch, or iPhone. It turns your
Have you found your Google Voice yet?
BITS & BYTES
please see GOOGLE, page 8
NOVEMBER 2012 BUSINESS TRENDS 7
That's what we're all about
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FOUNDATION:
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FRIDAY, NOVEMBER 2
Time: 7:00 p.m.
Location: The Renaissance, 2131
Hylan Boulevard
For information, call 718-667-7100
RICHMOND UNIV.
MED. CTR. GALA
SATURDAY, NOVEMBER 3
Time: 7:00 p.m.
Location: Hilton Garden Inn, 1100
South Ave.
For information, call 718-818-2102
POWERFUL YOU!
THURSDAY, NOVEMBER 8
Location: Richmond Diner
For information, call 718-948-0074
EDEN II: A NIGHT AT
THE OSCARS GALA
FRIDAY, NOVEMBER 9
Time: 7:00 p.m.
Location: Hilton Garden Inn, 1100
South Ave.
For information, call (718) 816-1422
VIZZA V DANCE
SCHOOL AWARDS
SUNDAY, NOVEMBER 11
Time: 3:00 p.m.
Location: CSI Center for Arts, Victo-
ry Boulevard
For information, call 917-658-7223
SCORE: EBOOKS
& BLOGS
TUESDAY, NOVEMBER 13
Time: 11:00 a.m.
Location: 1550 Richmond Rd.
For information, call 718-727-1221
CHAMBER: BUSINESS
AFTER HOURS
TUESDAY, NOVEMBER 13
Time: 5:00 7:00 p.m.
Location: The Marina Caf, 154 Man-
sion Avenue
For information, call 718-727-1900
VETERANS
RESOURCE FAIR
WEDNESDAY, NOVEMBER 14
Time: 4:00 7:00 p.m.
Location: JCC, 1466 Manor Rd.
For information, call 718-475-5235
NYS WOMEN, INC.
(RICHMOND CNTY.)
WEDNESDAY, NOVEMBER 14
Time: 6:30 p.m.
Location: Bella Vita Cafe
For information, call 718-816-5991
HOME IMPROVEMENT
CONTRACTORS
MONTHLY MTG.
WEDNESDAY, NOVEMBER 14
Time: 7:00 p.m.
Location: LiGrecis Staaten, 697
Forest Ave.
For information, call 718-356-2323
RICHMOND CNTY.
BANKERS ASSOC.
WEDNESDAY, NOVEMBER 14
Location: Mikes, 4677 Hylan Blvd.
For information, call 718-370-7037
NETWORKING PLUS
THURSDAY, NOVEMBER 15
Time: 8:00 a.m.
Location: Golden Dove, 3281 Rich-
mond Ave.
For information, call 718-966-6289
Business Calendar
please see EVENTS, page 17
device into a mobile phone in
WiFi areas - works great!
Pros
Its very straight forward to
learn to use and to set up. The
videos make it easy to grasp the
function and easier still to imple-
ment it.
Cons
Some users may be a bit intimi-
dated by all the functionality
available. You dont have to use all
its features right from the start,
but add on as you get used to
using it. I know some users are
overwhelmed with calling fea-
tures on some of the new tele-
phones, but the days of the com-
pany switchboard operator call-
ing your line to transfer a call are
long gone. You cant use GV for
emergencies no 911 usage and
no easy phone help number. You
can get great support via the web
page and I dont believe you
should have much difficulty set-
ting it up.
Bottom-line
Google Voice is a wonderful in-
vention! Its appeal is that a single
phone number can be associated
with you (or your business) in-
stead of the number tied to a loca-
tion or a device. Conversely, you
can give out different numbers
(like your business number) and
have them all ring to your Google
Voice number without the caller
knowing it. Also, if you change
carriers or phone numbers down
the road, your new numbers can
still be associated with your
Google Voice number. GV servic-
es have been evolving over the
years and I would expect Google
Voice to be as powerful as your
physical address or email address
in managing your business and
personal communications.
For more information, a com-
plete listing of features and bene-
fits, a number of short 40-55 sec-
ond videos describing the servic-
es, how to get started, how to set it
up, and creative ways of using the
different functions, go to
www.google.com and choose
Google Voice.
I believe that any business per-
son with more than one phone
should at least understand how
this free service can improve
their business communications
in these days of increased com-
petitive pressure and vital cus-
tomer interaction.
Bill Dubovsky - Comtel Information
Services, has a proven track record
of business success spanning over
30 years in helping hundreds of or-
ganizations improve their profitabili-
ty. He is the principal technology
specialist with Comtel Information
Services, a New York based telecom-
munications consulting firm, and an
adjunct lecturer in business at the
College of Staten Island, C.U.N.Y.
Contact him at
billdubovsky@gmail.com.
8 BUSINESS TRENDS NOVEMBER 2012
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Advice - Not 1ust Price!
Found your Google Voice?
GOOGLE
Continued from page 6
Drop us a line
Email: news@sibiztrends.com
10 BUSINESS TRENDS NOVEMBER 2012
Is yours one of those millions of heating systems
that never receive any attention until they break
down? If preventive maintenance sounds like a
drag, contemplate this fact: The furnace that keeps
you warm and snug can also do you in.
It may "look okay" and seem to be working, but a
blocked flue, cracked part or minor malfunction can
put carbon monoxide fumes into your living environ-
ment and quietly poison you. v-e-r-y slowly or
overnight.
A heating system that runs on oil, coal or wood
will let you know when the flue is blocked by setting
off your smoke alarm or filling the house with chok-
ing smoke. A gas furnace, however, emits no telltale
smoke to alert you or the standard smoke alarm.
The carbon monoxide fumes produced by a mal-
functioning system are colorless, odorless and
tasteless. They can cause headaches, nausea,
chest pains and/or heart palpitations.
You can feel groggy, dizzy, disoriented and terri-
bly tired because your blood cells are being starved
of oxygen. You might decide that you're getting the
flu, or that something you at doesn't agree with you,
or that you really ought to make a doctor's appoint-
ment if you don't start feeling better soon. Even if
you go to the doctor, however, chances are slim that
your trouble will be correctly diagnosed because the
symptoms of carbon monoxide poisoning are so
much like those of other maladies -- flu, overwork,
emotional stress, allergic reactions, heart trouble.
just to mention a few.
Every year newspapers carry stories about peo-
ple, sometimes whole families, felled by carbon
monoxide poisoning. Even when the fumes don't
kill, they can do permanent damage to the human
body and brain.
DON'T TAKE CHANCES -- Call a qualified heat-
ing professional now!
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S T A T E N I S L A N D
C H A P T E R
LEADERSHIP TEAM
Richmond University Medical Center
Richmond University Medical
Centers Board of Trustees an-
nounced a leadership team that
will manage the hospitals day-to-
day operations as it begins the
search for a new chief executive
officer.
Michael Breslin, RUMCs cur-
rent chief financial officer and
executive vice president, has as-
sumed all of the duties and re-
sponsibilities of a CEO at RUMC.
Breslin will lead the RUMC
team with the assistance of an
Executive Management Council.
In addition to Breslin, the team
is comprised of Rosemarie Staz-
zone, chief nurse officer and chief
operating officer; Richard Sal-
hany, SVP for medical operations;
Joseph Conte, SVP for regulatory,
quality, risk and legal affairs; Dr.
Edward Arsura, SVP and chief
medical officer; and Dr. Pietro
Carpenito, SVP medical affairs.
In addition, Daniel Walsh has
been engaged on a part-time basis
as a special assistant to the Med-
ical Center. Walsh is a recognized
leader in healthcare and most re-
cently was the former president &
CEO of Winthrop University Hos-
pital.
He will assist the Administra-
tion and Board in a number of
ways with a variety of projects as
the search for a CEO continues.
The search process is underway
and anticipated to be completed
within the next six months.
NEW OFFICERS AND MEMBERS
Seamens Society
for Children and Families
At its 166th annual meeting of
the board of trustees, the Sea-
mens Society for Children and
Families elected a new slate of of-
ficers and four new members to
its board.
The new officers are Ralph
Branca of Annandale as chair-
person, Annette Angiuli of Tot-
tenville as vice-chairperson, Mar-
garet (Peggy) Accordino of West
Brighton as treasurer and Bar-
bara OConnor also of West
Brighton as secretary.
Suzanne Stirn Ainslie, another
West Brighton resident, remains
on the executive committee as the
immediate past chairperson of
the board.
The four new trustees elected
to the board are: Caroline Ferreri
of New Dorp; Kevin Elkins of
Tottenville; Peter Tesoriero of
Emerson Hill; and Esther Cruz-
Hannan of Tompkinsville.
Caroline Ferreri was a mem-
ber of the Seamens Society 2011
Black and White Gala committee
which welcomed former presi-
dent Bill Clinton as its keynote
speaker.
An educator and the mother of
three daughters, she has volun-
teered at numerous Staten Island
organizations including the Alice
Austen House, The Eger Founda-
tion, Snug Harbor Cultural Cen-
ter and Staten Island University
Hospital.
on the job
please see JOB, page 12
12 BUSINESS TRENDS NOVEMBER 2012
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