Elizabeth Wilson, MS, CFP, CMFC

The Monarch Report October 29, 2012

The Markets
Whos right, consumers or businesses? As it relates to the U.S. economy, consumers seem to feel optimistic about it while businesses are hunkering down. This split showed up in last weeks release of the first estimate of third quarter gross domestic product (GDP), defined as the output of goods and services produced by labor and property located in the United States. The government said GDP grew a modest 2.0 percent. How we got to the 2.0 percent growth rate is where it gets interesting. For background, GDP consists of 4 major components: 1) Personal consumption expenditures 2) Business investment 3) Government spending 4) Net exports of goods and services
Source: Department of Commerce

Of these four components, the first one personal consumption expenditures typically accounts for about 70 percent of the total. So, if consumers are optimistic and in a shopaholic mood, that bodes well for economic growth. And, in the third quarter, they were as consumer spending accounted for most of the 2.0 percent increase in GDP. Businesses, on the other hand, were rather subdued. Capital spending actually declined in the third quarter as, Slower world growth and worries about a budget crisis at home have spurred U.S. business to take a more cautious stance on hiring and investment, according to MarketWatch. Now, all we have to do is get businesses to drink the same Kool-Aid as consumers and well be off to the races!
903B Murfreesboro Road Franklin, TN 37064 615-614-0070 www.monarchadvisorygroup.com

Data as of 10/26/12 Standard & Poor's 500 (Domestic Stocks) DJ Global ex US (Foreign Stocks) 10-year Treasury Note (Yield Only) Gold (per ounce) DJ-UBS Commodity Index DJ Equity All REIT TR Index

1-Week -1.5% -1.7 1.8 -1.2 -2.3 -2.5

Y-T-D 12.3% 7.9 N/A 9.0 1.7 14.6

1-Year 13.7% 3.0 2.2 0.1 -2.9 19.6

3-Year 9.8% 0.2 3.6 17.6 1.9 20.3

5-Year -1.7% -7.0 4.4 17.1 -4.6 2.1

10-Year 4.7% 7.2 4.1 18.5 3.2 11.8

Notes: S&P 500, DJ Global ex US, Gold, DJ-UBS Commodity Index returns exclude reinvested dividends (gold does not pay a dividend) and the three-, five-, and 10-year returns are annualized; the DJ Equity All REIT TR Index does include reinvested dividends and the three-, five-, and 10-year returns are annualized; and the 10-year Treasury Note is simply the yield at the close of the day on each of the historical time periods. Sources: Yahoo! Finance, Barrons, djindexes.com, London Bullion Market Association. Past performance is no guarantee of future results. Indices are unmanaged and cannot be invested into directly. N/A means not applicable.

DO YOU PREFER TO BUY THINGS when they go on sale or do you prefer to pay full price? Now, before you snicker, consider that many people do prefer to pay full price. Why? Take clothing as an example. If you want to be trendy, youll likely pay full price since most clothing stores dont put the latest fashions on sale. Other folks, while still fashion conscious, prefer to wait until an item goes on sale so they can get it at a bargain price. And, chances are, if youre patient, you can get that desired piece on sale as the store makes room for the next seasons clothes. How people shop for clothes can be very instructive in how to invest successfully in the financial markets. Here are several comparisons to think about: 1) Buy whats on sale. Like clothing, investments occasionally drop to a point where they seem like a bargain. Just as smart shoppers like to buy clothes on sale, shrewd investors like to buy securities they believe are temporarily out of favor. 2) Buy at full price. Well, maybe not. Its fine to buy trendy clothes at full price because of the psychic rewards of being sharply dressed. But, investors should focus on making money, not on having bragging rights at the cocktail party about owning the latest highflying, change-the-world Internet company. 3) Buy only what you need. Consumers closets have limited space so most clothes shoppers have a limit on how many suits or coats they buy. Likewise, investors should buy only what they need to help meet their goals and objectives. Specifically, theres no need to take extra risk if a lower-risk portfolio has a reasonable chance of helping you meet your goals. Interestingly, investors often think very differently about how they approach buying clothes and making investments. With clothes, many people prefer to wait for a sale and are apt to buy more if they can get them at a deep discount. Conversely, when investments go on sale, meaning, their price has dropped, investors often shy away. As an advisor, part of our job is to help make investing more like bargain clothing shopping. We look for investments that are on sale, that meet your needs, and will last for more than one season. Unlike tie-dyed shirts, we think this type of investment strategy will never go out of style.
903B Murfreesboro Road Franklin, TN 37064 615-614-0070 www.monarchadvisorygroup.com

Weekly Focus Think About It

You don't want too much fear in a market because people will be blinded to some very good buying opportunities. You don't want too much complacency because people will be blinded to some risk. --Ron Chernow, American biographer Best regards, Your Monarch Team P.S. Please feel free to forward this commentary to family, friends, or colleagues. If you would like us to add them to the list, please reply to this e-mail with their e-mail address and we will ask for their permission to be added. Securities offered through LPL Financial, Member FINRA/SIPC.
* This newsletter was prepared by Peak Advisor Alliance. Peak Advisor Alliance is not affiliated with the named broker/dealer. * The Standard & Poor's 500 (S&P 500) is an unmanaged group of securities considered to be representative of the stock market in general. * The DJ Global ex US is an unmanaged group of non-U.S. securities designed to reflect the performance of the global equity securities that have readily available prices. * The 10-year Treasury Note represents debt owed by the United States Treasury to the public. Since the U.S. Government is seen as a risk-free borrower, investors use the 10-year Treasury Note as a benchmark for the long-term bond market. * Gold represents the London afternoon gold price fix as reported by the London Bullion Market Association. * The DJ Commodity Index is designed to be a highly liquid and diversified benchmark for the commodity futures market. The Index is composed of futures contracts on 19 physical commodities and was launched on July 14, 1998. * The DJ Equity All REIT TR Index measures the total return performance of the equity subcategory of the Real Estate Investment Trust (REIT) industry as calculated by Dow Jones. * Yahoo! Finance is the source for any reference to the performance of an index between two specific periods. * Opinions expressed are subject to change without notice and are not intended as investment advice or to predict future performance. * Past performance does not guarantee future results. * You cannot invest directly in an index. * Consult your financial professional before making any investment decision. * To unsubscribe from the Monarch Report please reply to this e-mail with Unsubscribe in the subject line, or write us at krista.bowen@lpl.com. 903B Murfreesboro Road Franklin, TN 37064 615-614-0070 www.monarchadvisorygroup.com

Sources: http://online.wsj.com/article/SB10001424052970203922804578080410508606912.html? mod=WSJ_hp_LEFTWhatsNewsCollection http://content.govdelivery.com/attachments/USESAEI/2012/10/26/file_attachments/170654/Gross %2BDomestic%2BProduct%2528THIRD%2BQUARTER%2B2012%2528ADVANCED %2BESTIMATE%2529%2529.pdf http://www.marketwatch.com/story/us-economy-speeds-up-in-third-quarter-2012-10-26 http://www.brainyquote.com/quotes/quotes/r/ronchernow290825.html

903B Murfreesboro Road Franklin, TN 37064 615-614-0070 www.monarchadvisorygroup.com