Observation Lab

ARE YOU PAYING ATTENTION

Lifestyle

Before you enter the store: Does the store draw you in? If so, how? Seems Simple, Not overcrowded Is the door open or closed? Open How does this make you feel? Not Discouraging How big is the sign lettering and in what font? Covering the top front of the entrance, Black What does it tell you about the store? Not providing a specific theme.

Environment: What is the color scheme of the store? How does this affect you? Light Colored in general custom at specific sections What type of floor does the store have? How does this effect the environment? Tiled (White), Provides a glow with the shine. How high is the ceiling? How does this feel? 10 feet (False Ceeling) How brightly lit is the store? How does this affect you? Very brightly, enables you to look further into the store How loud is the environment? Not Loud What is causing the noise? There is no noise. Is there music playing? If so, does it fit the environment? Party Music, at specified locations not reaching distant sections. Is the store warm or cold? Warm Is the store crowed with merchandise or is it sparse? Crowded Does the store have a distinctive smell? Fragrance section only. Where is the cash register located? Towards the exit, (comparatively darker to other sections) How visible is the store security? Guards at entrance and exit. How long do you want to stay in this store? 10-15 minutes Does the environment influence the perceived value of the merchandise?

Yes

Personnel: How long does it take before a sales person initiates contact? 10+ minutes Does the salesperson have a script to follow with each customer? No Does the salesperson treat different customers differently? Yes What is the ratio of salespeople to customers? 1:1 What age and gender are the employees? Male and Female, in their 20s to mid-30s Are the salespeople using the store products? No Do the salespeople have a uniform? Not an uniform just a dress code. Do the salespeople match the stores image? No

Products: What is the first product that you notice? A green halter top. Is there a central display table with featured products? Yes Where are items that are for sale located in the store? In front of the shop. How are the products arranged? By function? By price? By color? By function

Are there free samples or demonstrations? Trial room for clothes, Sun-glasses and shoes can be tried on too. What products are at eye level? Everything offered at the shop What items in the store are in the least accessible locations? A little of everything Where are the most and least expensive products located? Products are place according to price range. Are the prices of the products easy to find? Yes Are there impulse items near the cash register? No

Customers: Are most customers alone or with someone else? What is the relationship? With friends What is the average age and gender of the customers? Females in their 20s When a customer enters the store, do they tend to walk in the same path or direction? Yes How long do customers stay in the store, on average? 30 minutes Do customer touch the products? Is this encouraged? Yes they touch the products. Do most customers appear to be on a mission or are they browsing? Mission What percent of customers purchase products in the store? ~20%

Other Observations:
Transparent donation box at the payment counter. A television to promote the sales of utensils. Display boards to support the sales of merchandise. Easily accessible office of the store manager.

Reliance Trends

Before you enter the store: Does the store draw you in? If so, how? Red coloured theme, Not that inviting. Is the door open or closed? Open How does this make you feel? Definitely different How big is the sign lettering and in what font? White with gray, curled with the Reliance logo. What does it tell you about the store? Focus on brand.

Environment: What is the color scheme of the store? How does this affect you? Cream colored doesnt repels me. What type of floor does the store have? How does this effect the environment? Tiled (white) How high is the ceiling? How does this feel? 10-11 feet. How brightly lit is the store? How does this affect you? Brightly, shows the distant collections. How loud is the environment? Not Loud What is causing the noise? Nothing Is there music playing? If so, does it fit the environment? Yes, Cant say. Is the store warm or cold? Warm Is the store crowed with merchandise or is it sparse? Crowded Does the store have a distinctive smell? No Where is the cash register located? Near the front gate, cant be seen from outside. How visible is the store security? Visible enough How long do you want to stay in this store? 20-30 minutes. Does the environment influence the perceived value of the merchandise? No

Personnel: How long does it take before a sales person initiates contact? 5-10 minutes Does the salesperson have a script to follow with each customer? Yes Does the salesperson treat different customers differently? Yes What is the ratio of salespeople to customers? 2:5 What age and gender are the employees? Both in their 20-30 Are the salespeople using the store products? Yes Do the salespeople have a uniform? Yes Do the salespeople match the stores image? Yes

Products: What is the first product that you notice? One Spaghetti top. Is there a central display table with featured products? Yes Where are items that are for sale located in the store? In front of the shop, left side. How are the products arranged? By function? By price? By color? By brand. Are there free samples or demonstrations? Yes

What products are at eye level? Clothing Items What items in the store are in the least accessible locations? Belt, Lingerie Where are the most and least expensive products located? In separate sections Are the prices of the products easy to find? Yes Are there impulse items near the cash register? No

Customers: Are most customers alone or with someone else? What is the relationship? With friends What is the average age and gender of the customers? Both , 20-35 When a customer enters the store, do they tend to walk in the same path or direction? Different How long do customers stay in the store, on average? 20 minutes Do customer touch the products? Is this encouraged? Yes Do most customers appear to be on a mission or are they browsing? Browsing What percent of customers purchase products in the store? 5-10 %

Other Observations: Exchange counter. Customer care counter. One trial room for ladies and kids.

Big Baazar

Before you enter the store: Does the store draw you in? If so, how? No Is the door open or closed? Open How does this make you feel? Nothing in particular How big is the sign lettering and in what font? White, Big What does it tell you about the store? Vast collection

Environment: What is the color scheme of the store? How does this affect you? Custom colors for the sections What type of floor does the store have? How does this effect the environment? It doesnt lets the store have a particular theme. How high is the ceiling? How does this feel? 20 feets makes feel big How brightly lit is the store? How does this affect you? Ambient How loud is the environment? Not Loud What is causing the noise? Nothing Is there music playing? If so, does it fit the environment? Bollywood music, Not specifically. Is the store warm or cold? Cold Is the store crowed with merchandise or is it sparse? Crowded Does the store have a distinctive smell? No Where is the cash register located? Near the exits How visible is the store security? At the exits and entrances How long do you want to stay in this store? 5 minutes Does the environment influence the perceived value of the merchandise? No

Personnel: How long does it take before a sales person initiates contact? None of the salespersons initiated contact. Does the salesperson have a script to follow with each customer? No Does the salesperson treat different customers differently? Yes What is the ratio of salespeople to customers? 1:20 What age and gender are the employees? Male 25-40 Are the salespeople using the store products? No Do the salespeople have a uniform? Yes with an I.D. Card Do the salespeople match the stores image? No

Products: What is the first product that you notice? A pair of jeans Is there a central display table with featured products? No Where are items that are for sale located in the store? In specified sections How are the products arranged? By function? By price? By color? By function Are there free samples or demonstrations? Trial room for clothes

What products are at eye level? Toiletries., Makeup materials What items in the store are in the least accessible locations? Electronics Where are the most and least expensive products located? Products are located as per the price groups. Are the prices of the products easy to find? Yes Are there impulse items near the cash register? No

Customers: Are most customers alone or with someone else? What is the relationship? With family What is the average age and gender of the customers? Both ranging from 15-45 years When a customer enters the store, do they tend to walk in the same path or direction? Different How long do customers stay in the store, on average? 30-40 minutes Do customer touch the products? Is this encouraged? Yes Do most customers appear to be on a mission or are they browsing? Mission What percent of customers purchase products in the store? 50%

Other Observations:
A general purpose store with everything avaialbe. From door mats to plasma TVs.

Vishal-Megamart

Before you enter the store: Does the store draw you in? If so, how? Looks big Is the door open or closed? Open How does this make you feel? At least take a peek inside. How big is the sign lettering and in what font? Big and red/blue colored. Covering the front face of the building. What does it tell you about the store? The store is big.

Environment: What is the color scheme of the store? How does this affect you? No color scheme.

What type of floor does the store have? How does this effect the environment? Marble floor. How high is the ceiling? How does this feel? 15 feet, shows the availability of many a things. How brightly lit is the store? How does this affect you? Not brightly, it does reduces the urge to go to next sections. How loud is the environment? Not Loud What is causing the noise? Nothing Is there music playing? If so, does it fit the environment? No Is the store warm or cold? Warm Is the store crowed with merchandise or is it sparse? Crowded Does the store have a distinctive smell? No Where is the cash register located? Towards the exit. How visible is the store security? At the entrance and exit How long do you want to stay in this store? 10 minutes. Does the environment influence the perceived value of the merchandise? No

Personnel: How long does it take before a sales person initiates contact? They do not make contacts unless asked. Does the salesperson have a script to follow with each customer? No Does the salesperson treat different customers differently? yes What is the ratio of salespeople to customers? 1:20 What age and gender are the employees? Males, in their 20-35 years of age. Are the salespeople using the store products? No Do the salespeople have a uniform? No, but they have a dress code. Do the salespeople match the stores image? Yes

Products: What is the first product that you notice? Scraves Is there a central display table with featured products? yes Where are items that are for sale located in the store? Specified sale sections How are the products arranged? By function? By price? By color? By function Are there free samples or demonstrations? No

What products are at eye level? Clothing, Toys What items in the store are in the least accessible locations? Daily use products like toothpaste, Soaps, house cleaning products etc. Where are the most and least expensive products located? Expensive products are visible, least expensive products are harder to find. Are the prices of the products easy to find? Yes Are there impulse items near the cash register? No

Customers: Are most customers alone or with someone else? What is the relationship? Famil and friends. What is the average age and gender of the customers? Both 20-35 years of age. When a customer enters the store, do they tend to walk in the same path or direction? Yes How long do customers stay in the store, on average? 15-20 minutes. Do customer touch the products? Is this encouraged? Yes Do most customers appear to be on a mission or are they browsing? Mission What percent of customers purchase products in the store? 60%

Other Observations:
Although not well organized, but the collection of merchandise enables you to find at least something that you can put use to.

HP World
Before you enter the store: Does the store draw you in? If so, how? Have lots of laptops Is the door open or closed? Closed How does this make you feel? It does not discourages me from going inside. How big is the sign lettering and in what font? Blue colored. With background lighting. What does it tell you about the store? The store has sophisticated appliacnces.

Environment: What is the color scheme of the store? How does this affect you? Vibrant colors What type of floor does the store have? How does this effect the environment? Tiled Gray How high is the ceiling? How does this feel? 10 feet, Cosy How brightly lit is the store? How does this affect you? Ambient. How loud is the environment? Not Loud What is causing the noise? Nothing Is there music playing? If so, does it fit the environment? Yes, Yes it fits the environment.

Is the store warm or cold? Warm Is the store crowed with merchandise or is it sparse? Neither crowded nor sparse. Does the store have a distinctive smell? No Where is the cash register located? At the front end. How visible is the store security? No security How long do you want to stay in this store? 10-15 minutes Does the environment influence the perceived value of the merchandise? Yes

Personnel: How long does it take before a sales person initiates contact? Less than a minute. They can be given credit for this. Does the salesperson have a script to follow with each customer? No Does the salesperson treat different customers differently? yes What is the ratio of salespeople to customers? 2:5 What age and gender are the employees? Males, in their 20s Are the salespeople using the store products? No

Do the salespeople have a uniform? No. Do the salespeople match the stores image? Yes

Products: What is the first product that you notice? Pavillion m6 Is there a central display table with featured products? No Where are items that are for sale located in the store? No For Sale Section How are the products arranged? By function? By price? By color? By Series. Are there free samples or demonstrations? No What products are at eye level? External Hard Disks, Headphones. What items in the store are in the least accessible locations? Bigger Speakers. Where are the most and least expensive products located? Both type of products are at the same place. Are the prices of the products easy to find? Yes Are there impulse items near the cash register? No

Customers: Are most customers alone or with someone else? What is the relationship? Friends

What is the average age and gender of the customers? Both 20-25 years of age. (Mostly Males) When a customer enters the store, do they tend to walk in the same path or direction? Yes How long do customers stay in the store, on average? 10-15 minutes. Do customer touch the products? Is this encouraged? Yes Do most customers appear to be on a mission or are they browsing? Mission What percent of customers purchase products in the store? 25%

Other Observations:
Although not well organized, but the collection of merchandise enables you to find at least something that you can put use to.

Woodland

Before you enter the store: Does the store draw you in? If so, how? The brownish-yellow ambience is kind of inviting. Is the door open or closed? Open How does this make you feel? This encourages to go inside. How big is the sign lettering and in what font? Blue colored. With background lighting. What does it tell you about the store? White letters with green background.

Environment: What is the color scheme of the store? How does this affect you? Yellowish brown What type of floor does the store have? How does this effect the environment? Tiled Gray

How high is the ceiling? How does this feel? 10 -12 feet, nothing special. How brightly lit is the store? How does this affect you? Sufficiently bright How loud is the environment? Not Loud What is causing the noise? Nothing Is there music playing? If so, does it fit the environment? Yes, No it doesnt fits the environment. Is the store warm or cold? Warm Is the store crowed with merchandise or is it sparse? Crowded Does the store have a distinctive smell? Yes Where is the cash register located? On the left side towards the middle of the shop. How visible is the store security? No security How long do you want to stay in this store? 15-20 minutes Does the environment influence the perceived value of the merchandise? No

Personnel: How long does it take before a sales person initiates contact? Less than a minute.

Does the salesperson have a script to follow with each customer? No, they are most willing to acknowledge that they have expensive items. Does the salesperson treat different customers differently? yes What is the ratio of salespeople to customers? 1:1 What age and gender are the employees? Males, in their 20s Are the salespeople using the store products? No Do the salespeople have a uniform? No, just a dress code. Do the salespeople match the stores image? No.

Products: What is the first product that you notice? A jacket Is there a central display table with featured products? Yes Where are items that are for sale located in the store? In front of the store. With big posters. How are the products arranged? By function? By price? By color? By function. Are there free samples or demonstrations? No What products are at eye level? Shoes, Belts What items in the store are in the least accessible locations? Sandals

Where are the most and least expensive products located? Every range of price is at same locations. Are the prices of the products easy to find? Yes Are there impulse items near the cash register? No

Customers: Are most customers alone or with someone else? What is the relationship? Friends What is the average age and gender of the customers? Males 20-25 years of age. When a customer enters the store, do they tend to walk in the same path or direction? Yes How long do customers stay in the store, on average? 20-25 minutes. Do customer touch the products? Is this encouraged? Yes Do most customers appear to be on a mission or are they browsing? Browsing What percent of customers purchase products in the store? 8-10%

Other Observations:
Although the products are expensive they still make profits with low sales and large profits on those sales. The employee arent misleading and honest.