HOSTED BY

Go ahead, use your phone while people are speaking.

The days of just watching a presentation are over, now you can be the presentation.
Yorn is the anonymous, real-time, feedback platform that transforms your mobile device into a way to communicate privately and directly. Yorn enables you to easily ask questions, offer opinions, rate the presentation, participate in polls and so much more.

Yorn is proud to partner with the 2012 Ivy Sports Symposium and youre encouraged to personally engage with the content by going to yorn.com/iss2012 and following the prompts. Happy Yorning!

Ask. Comment. Rate.

yorn.com/iss2012
Your Opinion. Right Now.
Copyright 2012 Yorn, LLC

www.yorn.com

CONTENTS
Planning Committee & Board of Directors
PAGE 8

Fellowship Program
PAGES 12-13

Welcome Welcome
PAGES 4, 4, PAGES 6 6

Advisory Committee & Young Leaders Committee

PAGE 10

Agenda Outline
PAGE 14
PAGE

Registration, Networking Breakfast Welcome & Opening Remarks, Global Sports Leadership Perspectives 10 NEXT Awards Ceremony 1A Marketing & Revenue Generation: Properties Focus 1B Sports Media: Digital Focus 1C Sports & Social Impact 1D Launching Your Career Workshop 2A Marketing & Sponsorships: Agencies Focus 2B College Athletics 2C Emerging Sports 2D Networking to Success Workshop Networking Lunch Lunch A Sports Analytics Lunch B 10 NEXT Class of 2012 Lunch C Sports & Social Media Workshop 3A Team Leadership 3B Marketing & Sponsorships: Brands Focus 3C Sports Finance 3D Social & Disciplinary Issues for Collegiate Athletes Workshop 4A Athlete Marketing & Representation 4B Television & Programming 4C Entrepreneurship & Innovation Building A Winning Team Networking Reception

16 17 18 19 20 21 22 23 24

PAGE PAGE PAGE PAGE PAGE PAGE PAGE PAGE PAGE

25 26 27

PAGE PAGE PAGE

28

Thank You

PAGE

30

@SPORTSSYMPOSIUM

WELCOME

Greetings, On behalf of the Ivy Sports Symposium team, it is our distinct pleasure to welcome you to the 7th annual Ivy Sports Symposium at Columbia University. Today marks another milestone in the history of the event. For the second year in a row, the Symposium is being held at an Ivy League campus other than Princetons, and we are proud to continue this new chapter at Columbia University. To the over 350 students from more than 40 colleges and universities who have traveled thousands of miles to attend todays Symposium, we urge you to listen intently and be at your absolute best in learning from some of the most accomplished professionals in our industry. You have demonstrated great initiative in coming here today take advantage of this fantastic opportunity to explore the sports industrys many facets. To the over 300 young and senior professionals, including more than 90 speakers, who took time out of your schedules to be with us today, we hope you are able to maximize your Symposium experience by networking with peers, speaking with students and engaging in todays discussions. As always, your support is greatly appreciated. Finally, this event would not be possible without the support of Lucas Rubin and the Columbia Graduate Program in Sports Management as well as our many sponsors and partners. We thank you for your tremendous support in helping us grow the Ivy Sports Symposium and we are excited for our best event yet. Warmly,

Robert Dearborn (Penn 14) Co-Chair, 2012 Planning Committee, Ivy Sports Symposium

Justin Finn (Columbia MS 13) Co-Chair, 2012 Planning Committee, Ivy Sports Symposium

7TH ANNUAL IVY SPORTS SYMPOSIUM

SEEDS FOUNDATION
SPORTS FOR EDUCATION + ECONOMIC DEVELOPMENT IN SENEGAL

AN EDUCATION-BASED NON-PROFIT THAT USES BASKETBALL AS A HOOK TO ENGAGE PROMISING AFRICAN YOUTH IN EDUCATIONAL PROGRAMMING

EDUCATION IN SENEGAL

SEEDS SUCCESS

Only 21% of students enroll in

high school

42 SEEDS student-athletes
attend college

Only 5% of the population

enrolls in college

100% of US-placed SEEDS

2.7M kids do not attend school

WWW.SEEDPROJECT.ORG

student-athletes graduate high school & college

6 SEEDS ALUMS PARTICIPATED IN THE 2012 NCAA MARCH MADNESS TOURNAMENT

FACEBOOK.COM/SEEDSACADEMY

INFO@SEEDPROJECT.ORG

WELCOME

Dear Guests, On behalf of Columbia University and the Master of Science Program in Sports Management, welcome to the 7th annual Ivy Sports Symposium! We are delighted to be hosting this years Symposium, which marks the third venue for what is rapidly becoming the premier one-day event in the business of sports. Columbia Universitys Graduate Program in Sports Management serves two primary audiences: early career professionals working in all sectors of the sports industry and recent graduates who have positioned themselves for strong entry into the field. As the only program of its kind in the Ivy League, we provide our students with the range of skills necessary to become effective, ethical, and insightful leaders in the field. Our students complete core courses in business, leadership, and sports while simultaneously developing and nurturing their own professional and/or academic interests through enrollment in courses from across the university. Our program aspires, in every facet, to a standard of excellence which we define as industry recognition of the quality of the education that we provide, and our students ability to contribute both immediately and in the future to an ever-changing industry. Our core values are shared by our partners engaged in sports studies across the Ivies, and the Symposium is itself a manifestation of our collective interest in advancing the health, welfare, and social responsibility of the industry as well as an appreciation for and understanding of the importance that collaboration, dialogue, and networking play in making this possible. It is in this spirit that we invite you to engage todays event. Those of us affiliated with Columbia University can be identified by the Columbia University Sports Management pins on our lanyards. If you have any questions about the Symposium, Columbia University, or the neighborhood please ask us. Were here to help make this day as rewarding and intellectually stimulating as possible. Sincerely,

Lucas Rubin, Ph.D. Director, Master of Science Program in Sports Management, Columbia University

SPORTSSYMPOSIUM.ORG

SportS ManageMent
World-class Faculty. Ivy League Academics.
Comprehensive curriculum, industry-specific training Finance | media | Law | Leadership Marketing | Facilities & Events Management Select program faculty
Val Ackerman | Leonard J. Elmore | Joseph A. Favorito John Genzale | Ramon Katz | Lee Lowenfish M. Dianne Murphy | Michael Neuman | Neal Pilson Tony Ponturo | William D. Squires

master of science in

part-time Program apply now for fall 2013

10

dec

Information Session

ce.columbia.edu/sports
columbia sports management

Visit the website for details and to RSVP

TEAM
2012 PLANNING COMMITTEE

Ian Bakar Creative Director

Ramzi BenSaid (Cornell 13) Speakers Director

Trevor Cohen (Columbia 13) Panels and Workshops Director

Rob Dearborn (Penn 14) Co-Chair

Adam Espino (Princeton 14) Social Media Director

Justin Finn (Columbia MS 13) Co-Chair

Felicia Ganthier (Columbia MS 12) Operations and Logistics Director

Margaux Jackson (Columbia MS 13) Special Projects Director

Lucas Rubin Faculty Chair Director, Master of Science Program in Sports Management, Columbia University

Sam Rubinroit (Brown 14) Marketing and Public Relations Director

BOARD OF DIRECTORS

Charles Baker Partner, Global Sports, Media and Entertainment Group, DLA Piper

Joe Becher Co-Chairman Consultant, International Sports Practice, Odgers Berndtson

Chris Chaney Founder & Co-Chairman Founder & Chief Executive Officer, Chaney Sportainment Group

Steve Hellmuth Executive Vice President, Operations and Technology, NBA Entertainment

Doug Perlman Founder & Chief Executive Officer, Sports Media Advisors

Steve Tseng Senior Vice President, Business Development for Western Region, IMG Worldwide

Jamie Zaninovich Commissioner, West Coast Conference

Alex Rosen Ex Officio Executive Director, Ivy Sports Symposium

7TH ANNUAL IVY SPORTS SYMPOSIUM

TEAM
ADVISORY COMMITTEE

Randy Bernard Advisor, INDYCAR

Lucien Boyer President & Global Chief Executive Officer, Havas Sports & Entertainment

Ken Brenner Managing Partner, Human Equity

Scott Carmichael Founder & President, Prodigy Sports

David Cushnan Editor, SportsPro, SportsPro Media

Derek Eiler Managing Partner, Fermata Partners

Joe Favorito Strategic Communications, Marketing and Branding Consultant

Eric Guthoff Partner, GlideSlope

Ray Katz Managing Partner, Source1 Sports

Gabrielle Langman Managing Partner, The Rhiannon Group

Christopher Lencheski President, Front Row Marketing Services & Front Row Analytics

Dan Mannix President & Chief Executive Officer, LeadDog Marketing Group

Patrick McGee President, ProVentures

Ben Sturner Founder & Chief Executive Officer, Leverage Agency

Frank Vuono Co-Founder & Partner, 16W Marketing

Alex Rosen Ex Officio Executive Director, Ivy Sports Symposium

YOUNG LEADERS COMMITTEE

Jason Belzer President, Global Athlete Management Enterprises

Anthony Caponiti Partner, Activ8Social

David Oestreicher Co-Founder & Managing Director, Manhattan Sports Business Academy

Jared Schoenfeld Director, Corporate Hospitality Sales, The Madison Square Garden Company

John Younger Senior Director, Business Development, Richard Childress Racing

10

SPORTSSYMPOSIUM.ORG

2009

2010

2011

2012

2013
OSCAR PISTORIUS - HOPE SOLO - LAIRD HAMILTON - SEBASTIAN COE - RUSSELL COUTTS MIA HAMM - JUSTIN TUCK - JONAH LOMU - DONNA DE VARONA - SERGEY BUBKA ERIC CANTONA . . . ARE PART OF THE GLOBAL SPORTS FORUM COMMUNITY. WHAT ABOUT YOU?

STAY TUNED ON WWW.GLOBALSPORTSFORUM.ORG

Meet Lucien Boyer, GSFB General Commissioner at the #iss2012@Lucienboyer

ORGANIZED BY

The Ivy Sports Symposium Fellowship Program was created in 2011 to provide talented graduate and undergraduate students with a unique opportunity to actively contribute to the success of the Ivy Sports Symposium. Each year, the Symposium selects up to two students to provide critical support on a variety of Symposium ventures and to work with the Executive Director on many important organizational tasks. Jessica Fadale is currently pursuing her MBA from the Isenberg School of Management and her Masters in Sport Management from the Mark H. McCormack Department of Sport Management at the University of Massachusetts-Amherst. She is also a 2012 recipient of the National Society of Hispanic MBAs Scholarship. For her summer internship, Jessica was an event manager for Eident Sports Marketing in Providence, Rhode Island, working primarily with endurance events such as Ironman. During her time with Eident, she worked with major brands such as Life is Good, UnitedHealthcare and Amica Mutual Insurance. Other past professional experience includes working in the college athletics sphere for the University of Arizona and Southern Methodist University athletic departments, mainly in revenue-generating roles. She also has experience with Peter Jacobsen Sports and Major League Lacrosse. Outside of the office, Jessica has enjoyed coaching womens lacrosse for the past six years, most recently as the offensive coordinator for the University of Arizona Lady Wildcats. Jessica graduated from Brown University in 2010 where she double majored in Education and Sociology.

Kayla McCulley is a second year MBA and Masters in Sport Management student at the University of Massachusetts-Amherst. She is a frequent contributor on womens sport leadership for national media outlets such as Women Talk Sports and espnW. In the summer of 2012, Kayla interned with the Anheuser-Busch InBev global account team at Octagon developing branded marketing campaigns for Budweiser for the 2014 FIFA World Cup Brazil. Prior to attending graduate school, Kayla served as the Governance Intern at the National Collegiate Athletic Association (NCAA). In that role, Kayla worked directly with presidents, commissioners and athletic directors to formulate major policies and spearhead strategic communication efforts. Since June 2011, Kayla has continued consulting for the NCAA on its Division II social media strategy. Kayla traveled to Switzerland as a 2009-10 US Fulbright Scholar to study sport law and conduct independent research at the Universit de Neuchtel. In collaboration with the International Centre for Sports Studies, Kayla authored a paper on FIFA transfer regulations that was selected for presentation at the 2010 Association for the Study of Sport and the European Union conference in Ghent, Belgium. Kayla graduated from Pomona College in 2009 with a double major in International Relations and French. She was a four-year member and senior captain of the varsity lacrosse team and currently serves on the Alumni Board of her alma mater.
12
7TH ANNUAL IVY SPORTS SYMPOSIUM

weaknesses. While it is undoubtedly important to strive for future goals, remember to take some time to set aside the ve-year plan and absorb the present. Perhaps the most important advantage we have gained during our time as Ivy Sports Symposium Fellows was a close advocate whose insight has helped the other dene their best assets, a partnership that will ultimately provide much greater returns than going it alone. An anecdote from Jesss rst year of graduate school illustrates this point. Upon arriving at UMass, we were matched with alumni mentors in the industry. With ambitions of working in college sports, I was paired with an associate athletic director at a Division I university known for its strong athletic tradition. My mentor was perfect: she worked at a prestigious institution, possessed intimate knowledge of college sports and was highly personable. Moreover, she was a former lacrosse player just like me. It was an ideal match, until I realized that the desire to work in college athletics no longer burned as brightly. Throughout the year, however, a classmate often expressed his passion for college sports, particularly fundraising and development, the very same functional area as my mentor. While struggling with my own frustrations and uncertainties of being back on the market, I found an opportunity to connect my classmate with my former mentor. Despite my initial hope that his experience would have been my own, assisting a friend in reaffirming and developing his career proved to be an incredibly rewarding experience. In our view, this story is what networking truly means. Tomorrow, next year or two decades from now, the classmate or friend sitting next to you today will do anything within their power to get your resume on the top of the pile, provided you have invested the time and energy in developing bonds of fellowship. With so much emphasis placed on getting ahead and separating oneself from the competition, too easily we forget how important these ties are at each stage in a career. As this experience with the Ivy Sports Symposium has revealed, working together - not against each other - could be our differential advantage.

By Jessica Fadale & Kayla McCulley

hat is sport without competition? Traits inherent to the game - besting an opponent, setting goals in practice, scouting rivals are recapitulated by the business world. Many successful executives point to their playing days as formative leadership experiences. Just as teams jockey for position on the eld and on the court, would-be managers are told by experienced professionals that landing a job in sports is like winning Game 7 of the Stanley Cup - a highly improbable feat. It is not uncommon to hear about unpaid, temporary internships receiving hundreds of applications. Indeed, a win-at-all-costs attitude abounds in sport to an extent not seen in other industries. While cutthroat competition encourages hard work and dedication, too often a young professionals focus becomes clouded by thoughts of getting ahead. Interns accept meager salaries and long hours, all in the hopes of driving their career forward. Undoubtedly, many of those trying to break into the sports industry feel a sense of isolation and frustration, especially as they watch their classmates in other industries scale the corporate ladders and progress in their careers. It helps to remember that you are not alone in this endeavor. Shared experience, while disheartening at times, creates a common language to express doubts, fears and aspirations. For us, these conversations are often just as valuable as practicing interview skills or rening resumes. The ability to step back from the Darwinian environment that is the sports industry and seek feedback from peers is critical to better understanding your strengths and

#ISS2012

13

AGENDA OUTLINE
8:00 AM9:00 AM 8:00 AM9:00 AM 8:45 AM9:00 AM 9:00 AM9:30 AM 9:30 AM10:30 AM
Registration
BROADWAY LOBBY

1:00 PM2:15 PM 1:30 PM2:15 PM

Networking Lunch

ROONE ARLEDGE AUDITORIUM

Networking Breakfast

ROONE ARLEDGE AUDITORIUM

Lunch A Sports Analytics

Welcome & Opening Remarks

ROONE ARLEDGE AUDITORIUM Rob Dearborn, Lucas Rubin, Alex Rosen

ROOM 555 Andrew Zimbalist (mod.), Paul Carr, James Dennis, Matthew Marolda, Aaron Schatz, Bill Squadron

10 NEXT Class of 2012 Awards Ceremony

ROONE ARLEDGE AUDITORIUM

1:30 PM2:15 PM

Lunch B 10 NEXT Class of 2012

JED D. SATOW ROOM 567 David Cushnan (mod.), Jason Belzer, Alexandra Chalat, Jimmy Small, Dan Weinberg, Michael Zavodsky

Global Sports Leadership Perspectives

ROONE ARLEDGE AUDITORIUM David Falk (mod.), Bob Bowman, Simon Cummins, Peter Luukko, Peter Moore, Heidi Ueberroth

1:30 PM2:15 PM 2:30 PM2:45 PM 2:45 PM3:30 PM

Lunch C Sports & Social Media Workshop

ROOM 569 Anthony Caponiti, Steve Cobb

10:30 AM11:00 AM 11:00 AM11:45 AM

PANEL MIX ZONE

Networking Break

Networking Break
PANEL MIX ZONE

1A Marketing & Revenue Generation: Properties Focus

ROONE ARLEDGE CINEMA Sean Barror (mod.), Lisa Baird, Kathy Carter, Greg Economou, Lon Rosen

3A Team & Leadership

ROONE ARLEDGE CINEMA Bernie Mullin (mod.), Rich Gotham, Derrick Hall, Robb Heineman, Mark Pannes

11:00 AM11:45 AM

1B Sports Media: Digital Focus

2:45 PM3:30 PM

3B Marketing & Sponsorships: Brand Focus

ROOM 555 Ray Katz (mod.), David Abrutyn, Paul Bamundo, Greg Luckman, Scott McCune, Greg Via

ROOM 555 Daniel Shanoff (mod.), Jeff Bennett, Rick Cordella, James DeLorenzo, Jimmy Lynn, Tom Richardson

11:00 AM11:45 AM

1C Sports & Social Impact

2:45 PM3:30 PM

3C Sports Finance

JED D. SATOW ROOM 567 Mori Taheripour (mod.), Amadou Fall, Jrgen Griesbeck, Mary Harvey, Nick Keller, Kenneth Shropshire

JED D. SATOW ROOM 567 Robert Tilliss (mod.), Marc Ganis, Leo Hindery, Scott Milleisen, Mark Whitaker

2:45 PM3:30 PM

3D Social & Disciplinary Issues for Collegiate Athletes Workshop

ROOM 569 Gregg Clifton, Paul Kelly

11:00 AM11:45 AM 11:45 AM12:15 PM 12:15 PM1:00 PM

1D Launching Your Career Workshop

ROOM 569 Monica Lewis, Jim McCloud

Networking Break
PANEL MIX ZONE

3:30 PM4:00 PM 4:00 PM 4:45 PM

Networking Break
PANEL MIX ZONE

4A Athlete Marketing & Representation

2A Marketing & Sponsorships: Agencies Focus

ROONE ARLEDGE CINEMA Andrew Brandt (mod.), Justin Paige, Michael Principe, Leon Rose, Bill Sanders, Circe Wallace

ROONE ARLEDGE CINEMA Michael Neuman (mod.), Lucien Boyer, John Brody, Brian Corcoran, Christopher Lencheski, Lisa Murray

4:00 PM4:45 PM

4B Television & Programming

12:15 PM1:00 PM

2B College Athletics

ROOM 555 Neal Pilson (mod.), Barry Frank, Doug Perlman, David Preschlack, Amory Schwartz, Michael Sheehey

ROOM 555 Lee Stacey (mod.), Mike Aresco, Greg Brown, Jim Fiore, Ted Gumbart, M. Dianne Murphy

4:00 PM4:45 PM

4C Entrepreneurship & Innovation

12:15 PM1:00 PM

2C Emerging Sports

JED D. SATOW ROOM 567 Jared Bartie (mod.), Brian Bedol, Jeff Fluhr, Adam Kanner, Ryan Steelberg

JED D. SATOW ROOM 567 Val Ackerman (mod.), George Daniel, Will Dean, Jonathan First, Stuart Goldfarb, Bryan Johnston, Nigel Melville

5:00 PM6:00 PM

Building A Winning Team

12:15 PM1:00 PM

2D Networking to Success Workshops

ROOM 569 David Oestreicher, Jared Schoenfeld

ROONE ARLEDGE AUDITORIUM Tyler Tumminia (mod.), Sandy Alderson, Billy King, Nick Sakiewicz, Rick Spielman

Connect with us on Twitter by following

6:00 PM7:00 PM

Networking Reception
PARTY SPACE

@SportsSymposium and using the official hashtag #iss2012

14

SPORTSSYMPOSIUM.ORG

Lawyers in Dorsey & Whitneys Sports Practice Group have a long history of advising clients in the Sports Industry, giving them a first hand understanding of the legal challenges facing our clients. That industry understanding is combined with the wide ranging legal expertise of over 550 lawyers in 19 offices throughout the world, giving Dorsey the depth it needs to provide the highest quality legal services that our clients expect.
Dorsey lawyers can assist with a wide range of legal services, including: Purchase and sale of teams Team relocations League formation Trademark, Copyright and Brand Management
Stuart R. Goldfarb, Partner Chair, Sports Practice Group (212) 415-9346 goldfarb.stuart@dorsey.com

Licensing agreements Stadium naming rights Arena and stadium financing Venue agreements Labor and employment

Litigation and arbitration General corporate matters Antitrust Bankruptcy Tax

Dorsey & Whitney LLP 51 West 52nd Street New York, NY 10019-6119 www.dorsey.com

AGENDA
8:00AM - 9:00AM

Registration
Broadway Lobby | Registration will remain open until 12:00PM.

Registration will remain open until 12:00PM.

8:00AM - 9:00AM

Networking Breakfast
Roone Arledge Auditorium | Sponsored by the Columbia University Graduate Program in Sports Management

8:45AM - 9:00AM

Welcome & Opening Remarks

Roone Arledge Auditorium

Rob Dearborn, Co-Chair, 2012 Planning Committee, Ivy Sports Symposium Lucas Rubin, Director, Master of Science Program in Sports Management, Columbia University Alex Rosen, Executive Director, Ivy Sports Symposium 10 NEXT Class of 2012 Awards Ceremony 9:30AM - 10:30AM Page 17

Global Sports Leadership Perspectives

Roone Arledge Auditorium

Moderator: David Falk, Founder & Chief Executive Officer, Falk Associates Management Enterprises Bob Bowman, President & Chief Executive Officer, Major League Baseball Advanced Media Simon Cummins, Managing Partner, International Sports Practice, Odgers Berndtson Peter Luuko, President & Chief Operating Officer, Comcast-Spectacor, and Chairman, Global Spectrum Peter Moore, Chief Operating Officer, Electronic Arts Heidi Ueberroth, President, NBA International, National Basketball Association

16

7TH ANNUAL IVY SPORTS SYMPOSIUM

AGENDA
9:00AM - 9:30AM

10 NEXT Class of 2012 Awards Ceremony

Roone Arledge Auditorium

Hosts: David Cushnan, Editor-in-Chief, SportsPro, SportsPro Media, and Chris Chaney, Founder & Chief Executive Officer, Chaney Sportainment Group, and Founder & Co-Chairman, Ivy Sports Symposium
In 2011, the Ivy Sports Symposium, in partnership with SportsPro, founded the 10 NEXT, an annual award that honors the next generation of sports industry leaders from around the world who will shape the business in the next coming decades. Ivy Sports Symposium-SportsPro 10 NEXT Class of 2012:

Sports and Entertainment Attorney

Jason Belzer

Executive Director, Beyond Sport, and Head, Social Innovation, Benchmark Sport International

Alexandra Chalat

Director, Strategy and Analytics, Freshwire, and Founder, Partnership Activation

Brian Gainor

Director, Royal Challengers Sports

Sidhartha Mallya

Senior Manager, Advertising and Marketing Milwaukee Brewers Baseball Club

Caitlin Moyer

Manager, Industry Marketing, NASCAR

Jimmy Small

Vice President, Business and Legal Affairs, Radegen Sports Management

Angelo Solomita

Director, Strategic Partnerships and Licensing & Head Global Sales, Tough Mudder

Dan Weinberg

Senior Account Executive, Global Marketing Partnerships, National Basketball Association

Yao Williams II

Senior Vice President, Corporate Sponsorships, Brooklyn Sports & Entertainment

Michael Zavodsky

@SPORTSSYMPOSIUM

17

AGENDA
10:30AM - 11:00AM

Networking Break
Panel Mix Zone | Required Attendance for Round 1 Speakers
11:00AM - 11:45AM

1A Marketing & Revenue Generation: Properties Focus

Roone Arledge Cinema
New and emerging properties are making headlines every day but how do industry staples react to the competition while striving to break through the clutter and maximize commercial opportunities? Marketing partners are now demanding more efficiency, integration, ownership and sponsorship accountability. How has this shift pushed properties to innovate in growth areas such as new media and technology? How have traditional methods of revenue generation evolved and what assets are critical to bottom line success? Hear from a panel of industry leaders as they discuss their strategies for thriving in an ever more competitive marketplace.

Moderator: Sean Barror, Managing Director, Boston, Raptor Accelerator Lisa Baird, Chief Marketing Officer, United States Olympic Committee Kathy Carter, President, Soccer United Marketing Greg Economou, Executive Vice President, Corporate Sales and Solutions, The Madison Square Garden Company Lon Rosen, Executive Vice President & Chief Marketing Officer, Los Angeles Dodgers Mark Rothenberg, Senior Vice President, Havas Sports & Entertainment, N.A.

11:00AM - 11:45AM

1B Sports Media: Digital Focus

Room 555
From the way we purchase tickets to how we consume live events, from the multi-screen experience to the emergence of 3D, advances in media and technology have changed the fan experience in ways unimaginable just a few years ago. What are current trends in the shift of sports content into the digital world? What will be the next big development in the digital presentation of content? How can leagues, networks and media organizations monetize this new frontier, and what does it mean for traditional forms of media? With a plethora of information and ways to access it, how do fans navigate the digital landscape and find whats worth consuming?

Moderator: Daniel Shanoff, Founder, Quickish Media, and Director, Audience Development, USA TODAY Sports Media Group, Gannett Company Jeff Bennett, Chief Executive Officer, Raptor Sports Properties Rick Cordella, Senior Vice President & General Manager, Digital Media, NBC Sports Group, NBCUniversal Media James DeLorenzo, Vice President & General Manager, SI.com, Sports Illustrated Jimmy Lynn, Managing Partner, JLynn Associates, and Managing Partner, Human Equity Tom Richardson, Founder & President, Convergence Sports & Media

18

7TH ANNUAL IVY SPORTS SYMPOSIUM

AGENDA
11:00AM - 11:45AM

1C Sports & Social Impact

Jed D. Satow Room 567 | In partnership with SEEDS

The influence of sports stretches beyond the lines on a field or the confines of a stadium. Teams, leagues, athletes and corporate sponsors have the profound ability to become both sources of positive influence and resources for underserved communities and individuals. Do these influencers have a responsibility to contribute to society at a local and global level? In what ways can sports aid in promoting education, health and tolerance, ensuring long-term and scalable solutions to global development challenges? This session will examine the strategic importance of sports in the development and social impact space as well as address future opportunities in the advancement and evolution of this industry.

Moderator: Mori Taheripour, Senior Advisor, Sport for Development, United States Agency for International Development Amadou Fall, Vice President, Development in Africa, National Basketball Association Jrgen Griesbeck, Founder & Chief Executive Officer, streetfootballworld Mary Harvey, Principal, Ripple Effect Consulting, and Former Director, Development, FIFA Nick Keller, Founder, Beyond Sport Kenneth Shropshire, Special Counsel, Duane Morris, and Director, Wharton Sports Business Initiative, University of Pennsylvania

11:00AM - 11:45AM

1D Launching Your Career Workshop

Room 569 | Part of the 10 NEXT Series

Monica Lewis, Sports and Entertainment Publicist (10 NEXT Class of 2011) Jim McCloud, Director, Sponsorship Sales, Major League Baseball Advanced Media (10 NEXT Class of 2011)

#ISS2012

19

AGENDA
11:45 AM - 12:15PM

Networking Break
Panel Mix Zone | Required Attendance for Round 2 Speakers
12:15PM - 1:00PM

2A Marketing & Sponsorships: Agencies Focus

Roone Arledge Cinema
With the increased roles of todays marketing agencies, there has never been a stronger emphasis on sponsorship accountability. Companies are closely examining their marketing budgets while demanding that marketers find new ways to connect with fans and target consumers. It has become a competitive necessity for agencies to develop unique programs that deliver the greatest value, whether by working more closely with clients to reach local consumers or launching global, culturally-aware campaigns. This session will look at how some of the industrys most innovative agencies are helping marketers optimize sponsorship, utilize social media and identify other dynamic, non-traditional platforms.

Moderator: Michael Neuman, Managing Partner, Scout Sports and Entertainment, a Division of Horizon Media Lucien Boyer, President & Chief Executive Officer, Havas Sports & Entertainment John Brody, President, Partnership and Business Development, Wasserman Media Group Brian Corcoran, President & Owner, Shamrock Sports & Entertainment Christopher Lencheski, President, Front Row Marketing Services & Front Row Analytics, a Division of Comcast-Spectacor Lisa Murray, Executive Vice President & Chief Marketing Officer, Octagon

12:15PM - 1:00PM

2B College Athletics
Room 555
The college sports landscape has experienced sweeping changes over the last couple of years. As revenues continue to increase for major programs, the line between collegiate properties and professional ones has become blurred. At the same time, the abundant and complex rules and restrictions that leaders at all levels face are constant sources for stirring debates around topics such as the student-athlete experience and the question of true amateurism. What strategies can leaders, especially at smaller universities and conferences, implement to take advantage of commercial opportunities while maintaining the highest moral standards and integrity?

Moderator: Lee Stacey, Senior Vice President, Sales and Marketing, Front Row Marketing Services & Front Row Analytics, a division of Comcast-Spectacor Mike Aresco, Commissioner, Big East Conference Greg Brown, President & Chief Executive Officer, Learfield Communications Jim Fiore, Director of Athletics, Stony Brook University Ted Gumbart, Commissioner, Atlantic Sun Conference M. Dianne Murphy, Director, Intercollegiate Athletics and Physical Education, Columbia University in the City of New York

20

SPORTSSYMPOSIUM.ORG

AGENDA
12:15PM - 1:00PM

2C Emerging Sports
Jed D. Satow Room 567
There are a multitude of new sports and organizations vying for the attention of American and international audiences and participants. With so many options for consumers, what value proposition must an organization make to reach its target audience, create loyalty and ultimately thrive? For a new or emerging sport, what grassroots efforts are effective in stimulating participation on all levels, from youth leagues to professional competitions? This panel will discuss how to grow both participant numbers and a fan base for emerging sports as well as how to maximize commercial and development opportunities in a very competitive marketplace.

Moderator: Val Ackerman, Founding President, Womens National Basketball Association, and Adjunct Professor, Columbia University George Daniel, Commissioner, National Lacrosse League Will Dean, Chief Executive Officer & Founder, Tough Mudder Jonathan First, President, USA Sevens Stuart Goldfarb, Partner & Chair, Sports Practice Group, Dorsey & Whitney Nigel Melville, Chief Executive Officer & President, Rugby Operations, USA Rugby

12:15PM - 1:00PM

2D Networking to Success Workshop

Room 569 | Part of the 10 NEXT Series

David Oestreicher, Co-Founder & Managing Director, Manhattan Sports Business Academy (10 NEXT Class of 2011) Jared Schoenfeld, Director, Corporate Hospitality Sales, The Madison Square Garden Company (10 NEXT Class of 2011)

@SPORTSSYMPOSIUM

21

AGENDA
1:00PM - 2:15PM

Networking Lunch
Roone Arledge Auditorium | Sponsored by Dorsey & Whitney

1:30PM - 2:15PM

Lunch A Sports Analytics

Room 555
What is sports analytics? Though Moneyball may have brought the field to wide public attention, sports analytics has been steadily growing and refining since the early work of Bill James in the 1970s. The use of advanced analysis techniques has become nearly ubiquitous in US team sports and beyond, informing everything from scouting to strategy. How far can statistics go in optimizing sporting decisions, and do some sports lend themselves better to a data-driven approach than others? What evidence do we have that analytics improves performance, and will it phase out the use of some traditional methods? Where will sports analytics be five and ten years from now?

Moderator: Andrew Zimbalist, Robert A. Woods Professor of Economics, Smith College Paul Carr, Senior Researcher, ESPN Stats & Information, ESPN James Dennis, Managing Director, Opta US, Opta Matthew Marolda, Chairman, StratBridge, and Executive Vice President, Analytics, XOS Digital Aaron Schatz, Editor-in-Chief, Football Outsiders Bill Squadron, President, Bloomberg Sports

22

7THANNUAL IVY SPORTS SYMPOSIUM

AGENDA
1:30PM - 2:15PM

Lunch B 10 NEXT Class of 2012

Jed D. Satow Room 567 | Part of the 10 NEXT Series

The Ivy Sports Symposium-SportsPro 10 NEXT award shines a spotlight on rising executives from around the globe who will shape the sports industry of tomorrow. This panel features five honorees from the 10 NEXT Class of 2012. How important is it to build relationships with both peers and senior industry executives? How can you separate yourself from the competition? How important is it to know exactly where you want to be, and what should you do when youre not there yet? While there is no single blueprint for career success, these high performers will share their insights of the sports industry from the perspective of young professionals.

Moderator: David Cushnan, Editor, SportsPro, SportsPro Media Jason Belzer, Sports and Entertainment Attorney Alexandra Chalat, Executive Director, Beyond Sport, and Head, Social Innovation, Benchmark Sport International Jimmy Small, Manager, Industry Marketing, NASCAR Dan Weinberg, Director, Strategic Partnerships and Licensing & Head, Global Sales, Tough Mudder Michael Zavodsky, Senior Vice President, Corporate Sponsorships, Brooklyn Sports & Entertainment

1:30PM - 2:15PM

Lunch C Sports & Social Media Workshop

Room 569

Anthony Caponiti, Partner, Activ8Social Steve Cobb, Partner, Activ8Social

#ISS2012

23

AGENDA
2:15PM - 2:45PM

Networking Break
Panel Mix Zone | Required Attendance for Round 3 Speakers
2:45PM - 3:30PM

3A Team Leadership
Roone Arledge Cinema
Every organization strives to win, but it is the job of a teams leadership to maintain and improve the health of their organization regardless of on-field performance. What are the keys that allow exceptional leaders to build and grow a strong organization and how do you respond to setbacks in the process? How can an organizations leaders create a culture of sales, service and success that enables perennial peak performance both on and off the field, court or ice? How does strategy around the circle of success (fan experience, performance, community, culture and financial efficiency) vary by league, market and other factors?

Moderator: Bernie Mullin, Chairman & Chief Executive Officer, The Aspire Group Rich Gotham, Team President, Boston Celtics Derrick Hall, President & Chief Executive Officer, Arizona Diamondbacks Robb Heineman, President, Chief Executive Officer & Co-Owner, Sporting Kansas City Mark Pannes, Chief Executive Officer, AS Roma, and Managing Director, Austin, Raptor Accelerator

2:45PM - 3:30PM

3B Marketing & Sponsorships: Brands Focus

Room 555
Brands and their agencies are under constant pressure to develop innovative marketing strategies that will produce measurable returns. Brand metrics and asset valuation are becoming increasingly data-driven, causing a shift to a more quantitative approach in evaluating marketing campaigns. How do brands integrate sponsorships with broadcast media as well as digital, social and mobile assets? How do they coordinate the diverse activities of their agencies? What differentiates a good from a bad sponsorship? How do brands create an authentic dialogue with consumers through their passion points, and how do they balance major sports sponsorships with the opportunity to own niche sports?

Moderator: Ray Katz, Managing Partner, Source1 Sports David Abrutyn, Managing Director, Senior Vice President & Global Head, IMG Consulting, IMG Worldwide Paul Bamundo, Director, Sports Marketing and Partnerships, Subway Franchisee Advertising Fund Greg Luckman, Global Head, Consulting, CAA Sports Scott McCune, Vice President, Global Partnerships and Experiential Marketing, The Coca-Cola Company Greg Via, Global Director, Sports Marketing, Gillette, Proctor & Gamble

24

SPORTSSYMPOSIUM.ORG

AGENDA
2:45PM - 3:30PM

3C Sports Finance
Jed D. Satow Room 567
Ownership of a sports franchise is certainly desirable for any enthusiast, but the real question for financial buyers and private equity firms is whether sports teams and enterprises are good investments. Is it a space reserved for those with a love of sports, or should any savvy businessman look to the industry as a high-potential money-maker? While many teams fail to achieve a positive operating profit, they tend to rise in valuation over time. What are the drivers of value for sports teams and what can we learn from Manchester Uniteds IPO about the value of major sports franchises? What implications does the continuing trend of foreign team ownership have on sports?

Moderator: Robert Tilliss, Founder & Chief Executive Officer, Inner Circle Sports Marc Ganis, President, SportsCorp Leo Hindery, Managing Partner, InterMedia Partners Scott Milleisen, Managing Director & Head, Sports Finance Group, J.P. Morgan Chase Mark Whitaker, Partner, DLA Piper

2:45PM - 3:30PM

3D Social & Disciplinary Issues for Collegiate Athletes Workshop

Room 569

Gregg Clifton, Partner, Jackson Lewis Paul Kelly, Partner, Jackson Lewis

@SPORTSSYMPOSIUM

25

AGENDA
3:30PM - 4:00PM

Networking Break
Panel Mix Zone | Required Attendance for Round 4 Speakers
4:00PM - 4:45PM

4A Athlete Marketing & Representation

Roone Arledge Cinema
We see the results of athlete endorsements everywhere we look but, beyond traditional sponsorships, what can an agent do to create new revenue streams for both household names and less recognizable athletes? How will agents and marketers continue to find better ways to position their clients in an extremely cluttered advertising environment? How can you protect your clients from the perils of social media while maximizing the commercial opportunities it offers? What does it take to succeed in convincing an athlete that you are the best person to fill his or her needs? Gain insights into the trade from veterans of the athlete marketing and representation business.

Moderator: Andrew Brandt, NFL Business Analyst, ESPN Justin Paige, Managing Director, Celerity JPA, Celerity Group Michael Principe, Chief Executive Officer, The Legacy Agency, TLA Worldwide Leon Rose, Head, Basketball, CAA Sports Bill Sanders, Chief Marketing Officer, BDA Sports Management Circe Wallace, Senior Vice President, Action Sports, Wasserman Media Group

4:00PM - 4:45PM

4B Television & Programming

Room 555
Despite ups and downs in the economy, teams and leagues command an ever-increasing premium for their broadcast rights. What is it about sports that keeps the marketplace so robust and independent? With the proliferation of national, regional and local sports television networks and cable channels, internet protocol television, mobile devices, streaming and more, the market is becoming increasingly fragmented and difficult to predict. What can industry executives do to increase revenues and drive additional value to advertisers and sponsors, and what transformations and challenges does technological innovation bring to the at-home viewing experience?

Moderator: Neal Pilson, President, Pilson Communications Barry Frank, Executive Vice President, IMG Media, IMG Worldwide Doug Perlman, Founder & Chief Executive Officer, Sports Media Advisors David Preschlack, Executive Vice President, Affiliate Sales and Marketing, Disney and ESPN Media Networks Group Amory Schwartz, Founder & Chief Executive Officer, SA Sports Media

26

7TH ANNUAL IVY SPORTS SYMPOSIUM

AGENDA
4:00PM - 4:45PM

4C Entrepreneurship & Innovation

Jed D. Satow Room 567
What lights the spark that allows a company to grow from a start-up to a potential billion-dollar enterprise: perspiration or inspiration? In an age that tells us everyone can be an entrepreneur, most people have thought of starting their own company. How can you turn your idea into a reality? What opportunities exist for innovation in sports and which areas have become saturated? Perhaps most important for young innovators, when is the right time in your career to launch a venture of your own? Hear success (and failure) stories from a panel of accomplished entrepreneurs as they share insight into what theyve done to build successful companies.

Moderator: Jared Bartie, Counsel, Arent Fox Brian Bedol, Founder & Chief Executive Officer, Bedrocket Media Ventures Jeff Fluhr, Co-Founder & Chief Executive Officer, Spreecast Adam Kanner, Founder & Chief Executive Officer, ScoreBig Ryan Steelberg, Co-Founder & Chief Executive Officer, Brand Affinity Technologies

#ISS2012

27

AGENDA
5:00PM - 6:00PM

Building a Winning Team

Roone Arledge Auditorium
The ultimate goal of any team is to achieve lasting on-field success. What are the key ingredients that go into fielding a winning team? How do relationships with coaches factor into the equation and how do they influence strategy? From scouting to player development to contract negotiations, how do general managers assemble the right pieces of their competitive puzzle? How do general managers develop their strategies for team building? How are methods of player evaluation evolving? How do decision-makers respond when the best laid plans go awry? General managers from four different major league teams will discuss their vision and strategy for building a winning team.

Moderator: Tyler Tumminia, Senior Vice President, The Goldklang Group Sandy Alderson, General Manager, New York Mets Billy King, General Manager, Brooklyn Nets Nick Sakiewicz, Chief Executive Officer & Operating Partner, Philadelphia Union Rick Spielman, General Manager, Minnesota Vikings

6:00PM - 7:00PM

Networking Reception
Party Space | Sponsored by Jackson Lewis

28

SPORTSSYMPOSIUM.ORG

Jackson Lewis Collegiate and Professional Sports Industry Group:

NCAA Infractions Cases and Investigations NCAA Student-Athlete Eligibility NCAA Compliance Programs, Reviews and Audits NAIA Infractions Cases and Compliance Certification and APR Reporting Assistance Title IV Compliance Title IX Gender Equity Athletic Business Matters Representation of Teams in Arbitration Immigration ADA Compliance Wage and Hour Audits Employment Litigation Matters Labor and Collective Bargaining Issues

www.jacksonlewis.com

THANK YOU
OFFICIAL SPONSORS Official Sponsors include Dorsey & Whitney, Jackson Lewis, and Repucom International.

P R E M I E R PA R T N E R S Premier Partners include the Global Sports Forum Barcelona, Odgers Berndtson, SEEDS, and SportsPro.

A S S O C I AT E PA R T N E R S Associate Partners include Fantapper, LatinVision Media, the Sports Financial Advisors Association, and Yorn.

INDIVIDUALS Yewande Aruleba Jeimy Battista George Calderaro Jehan Clark Randy Corbitt Sal Crimi James Emmett Robin Harris Emilie Loncan Nick Meachem Meesh Pierce Joshua Schiefelbein Carlos Segarra Ryan Young Jena Zelkowitz Steve Zirpoli

30

7TH ANNUAL IVY SPORTS SYMPOSIUM

YOUR ONE STOP SHOP

FOR SPORTS PROMOTIONAL PRINT, DIRECT MAIL AND MAIL MARKETING SERVICES
WHETHER YOURE IN NEED OF A CLUTCH HOME RUN IN THE BOTTOM OF THE 9TH, A BUZZER BEATER WITH 2 SECONDS ON THE CLOCK, A HAIL MARY TOUCHDOWN WITH NO TIME OUTS, OR THE WINNING GOAL IN SUDDEN DEATH,

WERE YOUR #1 SOURCE FOR ALL YOUR PRINT NEEDS

As a matter of fact, our product is in your hands right now!

THE BEST PRICING, QUALITY AND SERVICE IN THE COUNTRY!

Countrywide Printing Company National Sales & Estimating Phone: 973-364-1625 Email: Quotes@TheCPCGroup.com
PLANT LOCATIONS:
CALIFORNIA, COLORADO, MICHIGAN, NEW YORK, MISSOURI, MASSACHUSETTS, INDIANA, TEXAS, VIRGINIA, WISCONSIN

CONTACT:

SportsSymposium.org @SportsSymposium #iss2012