Yearly Overview

Abu Dhabi City Campus

High school
# Unit 2

2012 - 2013
Subject Group: humanities
Area of Interaction
1.

Grade: 11/12
Significant Concept

Subject: business entrepreneurship

Extension Activities

Content
Management team planning Analyzing strengths and weaknesses Personality traits (resumes) Management team summary Company description Gather information for company description Evaluate company descriptions Product and service plan Describe goods and services Evaluate features, benefits and USPs of you r products and services Evaluate features and benefits and USPs of competitors Product development status Create product and service plan Vision and mission statement Organizational culture Create vision statement Create mission statement Evaluate focus

2. Unit title:

We are entrepreneurs.
Unit question:

How do I effectively manage all elements of business to effectively implement an run a successful enterprise?

Develop and run an enterprise that is conceptualized, implemented and coordinated by students as the entrepreneurs

3. Human ingenuity:

preparation week 10th to 14th Market week march 17th to 21st

4.

MYP Year 4 --: Grade 9 Subject Group: humanities Subject: social studies Yearly Overview 2011 - 2012

Yearly Overview
5. Industry overview Graph and describe the historical and projected sales and profits for your industry Describe companys competitive set Describe the external environment Describe the product life cycle Describe barriers to entry. Market analysis Research demographic profile Research psychological profile Research target market behavior Describe target market opportunities Competitive analysis Describe direct and indirect competitors Determine your competitors value propositions Evaluate the strengths and weaknesses of competitors Describer sustainable competitive advantage Marketing plan Unique selling proposition Price, place, promotion 10. Organizational plan organizational chart and personnel plan job descriptions human resources polices justify your legal structure Insurance needs? 11. Finance Cash flow Income statement Expenses Balance sheet 12. Financial plan Sales revenue projections Product development costs Manufacturing costs Cost of goods sold Capital equipment costs Salary and wages 13. Financial plan continued Selling and marketing expenses Operating expenses Financial assumptions Start up funds usage Sources of funding Pro forma monthly income statements Prepare balance sheets Break even analysis Financial analysis 14. Preparation week for marketing week 15. Market week 16. Close of business executive summary and report Approaches to Learning: collaboration

Unit title:

We are entrepreneurs.
Unit question:

6.

How do I effectively manage all elements of business to effectively implement an run a successful enterprise?

Develop and run an enterprise that is conceptualized, implemented and coordinated by students as the entrepreneurs
7.

8.

Time frame: November 1st march 16th

Operational plan Locational criteria Facilities and equipment Product development process Operational logistics Learner Profile: Risk-taker

9.

MYP Year 4 --: Grade 9 Subject Group: humanities Subject: social studies Yearly Overview 2011 - 2012