Recruitment Screener

Qualitative Marketing Research MKT1203

Submitted by: Arjun Chaudhary

Submitted to: Prof: Nancy Johansen MBIR, Algonquin College

Hello, my name is ________. I'm calling from ________, a marketing research firm that is located in ________. We are organizing a study to launch a new wine. The study will be through a focus group discussion. The focus group is referred to as a discussion between individuals under the supervision of a moderator (who is usually a subject matter expert). Here the participants express their views on the subject matter. This will be an open ended discussion. We are here to get your opinion on the topic and will not attempt to sell you any kinds of product or service. The will be 10 members in the focus group, all of whom, just like you will be randomly recruited. The participants will receive an honorarium for $ 50 for the time spent, also there will be a buffet dinner after the discussion.

Dear All, The below might be monitored and recorded for quality purposes:

1. May I ask you a few questions: Yes () No ()

(Yes -> Continue; No ->Thank You and Terminate)

2. Do you or anyone you know works for any of the following:

marketing research firm magazine or newspaper public relations company radio or television station government, whether federal or provincial

Yes () Yes () Yes () Yes () Yes ()

No () No () No () No () No ()

(Yes -> Thank You and Terminate; No -> Continue)

3. In which of the age groups do you fall 19 or under 19-24 25-34 35-54 55 or over Refuse 1 2 3 4 5 6 Thank and Terminate Ensure Good Mix per Group Thank and Terminate Thank and Terminate

4. Are you head of your family? Yes () No () (This is only for the purpose of data collection)

5. Do you consume alcohol? Yes () No () If Yes then Continue If No Thank and Terminate

6. What alcohol do you consume regularly? 1. Wine () 2. Beer () 3. Whiskey () 4. Rum () 5. Vodka () 6. Other () If 1 then Continue If 2, 3, 4, 5, 6 Thank and Terminate 7. What is your current employment status? Working full-time Working part-time Self-employed

1 2 3

Retired Unemployed Student Other DK/RF

4 5 6 7 9

If 1, 2, 3, 4, 5, 6 then Continue If 7, 8 Thank and Terminate

8. Was your income below $ CAD 85,000 in 2011? Yes () No () (Yes -> Continue; No -> thank you and terminate) Data about Middle level Income from source: http://www.policynote.ca/what-is-amiddle-class-income-these-days/

9. Are you a resident of Ontario? Yes () No () (Yes -> Continue; No -> Thank You and terminate)

10. Which city do you currently reside in? Ottawa Windsor Toronto Sudbury 1 2 3 4

Kitchener London Any other City Refuse

5 6 7 8

If 1, 2, 3, 4, 5, 6 Continue If 7, 8 Thank and Terminate

11. Have you attended a consumer group discussion or an interview in past 6 months? Yes () No ()

(Yes -> Thank you and Terminate; No -> Continue)

12. How many times did you attend a discussion group or an in-depth interview in the last five years? Less than 5 times 1 Continue More than 5 times 2 Thank and Terminate

Invitation:

Thank you for your precious, you have been selected for our focus group session. Will you be able to attend the focus group session on _________ at 7 PM? The session will be approximately 2 hours long. Yes () No () (Yes -> Continue; No -> thank you and terminate)

The session will take place on _____________ at 7 PM. There will buffet dinner after the session and the participants will receive a sum of $ CAD 50 for their precious time. Privacy Questions:

I have a few privacy related questions regarding your personal information, in reference to the research process. Your consent is needed on a few issues which would help us in our research. If you dont understand something you can ask me to explain it to you.

A. The facility and the session moderator will be provided by us. There will be a list respondents names and small bios, this list will also act as an attendance sheet. This list will be in brief and will be kept confidential. Do I have you permission to do so? Yes () No () (Yes-> Continue to B; No-> Read Under)

We need to provide the moderator and the facility co-ordinator the names and backgrounds of the individuals invited for the session for feedback and verification purposes. I assure you that this information will be strictly kept confidential. Do I have your permission to provide your name and your profile to the moderators and the facility? Yes () No () (Yes-> Continue to B; No->Thank and terminate)

B. The focus group session will be audio recorded or videotaped for research purposes. The researchers will use the recordings to prepare a report, the records will be destroyed after the report is complete. Do you agree to be recorded for the purpose of research? Yes () No () (Yes-> Continue to C; No->Read Below)

Unfortunately the recordings are essential for the research process. I affirm you that the recordings will be kept confidential and after completion of the report the records will be destroyed. Do you agree to be recorded for the same? Yes () No () (Yes-> Read Below; No->Thank and terminate)

Thank you for accepting invitation and the terms & conditions of the focus group discussion. The location of the focus group discussion is ____________ on dt.__________. The discussion will commence at 7 PM. Once Again Thank You Very Much.