Before you enter to the store

Does the store draw you in? If so, how? Is the door open or closed? How does this make you feel? How big is the sign lettering and in what font? What does it tell you about the store? Environment: What is the color scheme of the store? How does this affect you? What type of floor does the store have? How does this effect the environment? How high is the ceiling? How does this feel? How brightly lit is the store? How does this affect you? How loud is the environment? What is causing the noise? Is there music playing? If so, does it fit the environment? Is the store warm or cold? Is the store crowed with merchandise or is it sparse? Does the store have a distinctive smell? Where is the cash register located? How visible is the store security? How long do you want to stay in this store? Does the environment influence the perceived value of the merchandise? Personnel: How long does it take before a sales person initiates contact? Does the salesperson have a script to follow with each customer? Does the salesperson treat different customers differently? What is the ratio of salespeople to customers? What age and gender are the employees? Are the salespeople using the store products? Do the salespeople have a uniform? Do the salespeople match the stores image? Products: What is the first product that you notice? Is there a central display table with featured products? Where are items that are for sale located in the store? How are the products arranged? By function? By price? By color? Are there free samples or demonstrations? What products are at eye level? What items in the store are in the least accessible locations? Where are the most and least expensive products located? Are the prices of the products easy to find? Are there impulse items near the cash register? Customers: Are most customers alone or with someone else? What is the relationship? What is the average age and gender of the customers?

When a customer enters the store, do they tend to walk in the same path or direction? How long do customers stay in the store, on average? Do customer touch the products? Is this encouraged? Do most customers appear to be on a mission or are they browsing? What percent of customers purchase products in the store?

Other Observations:

Store 1 yes open good very big and italic

Store 2 yes open Good very big and bold

Store 3 yes open Good very big and arial

colourful and attractive maroon,cool normal too bright,Attracted silent nothing nope cold sparse yes Back of the store high 30 mins

dark colour but lovely white 8-10ft less bright music songs yes cold sparse yes middle of the store high 30 mins

half white n pleasant coffee colour,fine 8-10ft less bright silent nothing no cold crowded yes middle of the store high 20 mins

not much yes yes 1:02 female,male,20 to 30 yes nope yes

short span yes yes 1:05 females,20-30 yes no yes

some time yes yes 1:03 females,males,20-30 no yes yes

bands yes at the end by product no watches,bands,ties ,shirts,pants all are accessible pants,bands yes yes

watch yes middle of the store by product no most of them pants single piece,bands yes yes

skirt yes at the end mixed no most of them few tops one piece,tops yes yes

accompained 20 to 30

accompained all ages

accompained 20-40

yes 10 to 15 mins yes both 50%

no 15 mins yes both 40

no 20 mins yes both 45

Store 4 yes open Good very big and arial

Store 5 yes closed very big and arial

Store 6 yes closed very big and arial

light colour,good white,pleasant 8ft normal brightness silent nothing no cold crowded yes back of the store low 15mins

black and white,nice cream,good looking 8ft too bright silent nothing no warm sparse no front medium 20 mins

white and sweet white 10 feet normal brightness ,pleasant silent announcements nope warm crowded nope At the entry medium 1 hour

short span yes yes 1:03 females,20-25 yes yes no

immediately yes yes 1:02 20-25 yes no yes

yes yes 1:10 20-50 yes yes yes

eye colours yes no where by product yes most of them none yes no

shampoos yes display by product yes most of them

yes yes

cupcake yes all around by product no lot of them few are not accessible not able to identify because of lot of items yes yes

single 20-40

single 20-30

alone all ages

yes 15-20 mins yes both 70

same path 15-30 mins no both 80

no 30 mins yes yes 80

fy because of lot of items