Are You A Successful Internet Marketer?

Preface / Introduction
Call me now for your FREE Internet marketing consultation. $100 value. Let an expert show you RIGHT NOW how to profit online every single day without leaving home. Call me Tim Ricke now, (417)693-6581, or contact me on Skype at tim.ricke1, LIVE 24/7/365. Your success guaranteed. Im waiting for your call RIGHT NOW! This Ebook contains three articles on Internet Marketing by Dr. Jeffrey Lant a self-made internet millionaire. I hope you enjoy them and that they are helpful to you pursuit of internet riches.

Table of Contents
1. A multi-millionaire reveals the secret to making money at home... and bets you won't do it. Let's see if you really want to get rich. 2. Flex. Pose. Flex again. And smile. An article you must read if you think you've got what it takes to be a successful entrepreneur. 3. In a Biz op or doing Affiliate Marketing? 5 SHOCKING REASONS why you aren't getting any leads.

Are You A Successful Internet Marketer?

A multi-millionaire reveals the secret to making money at home... and bets you won't do it. Let's see if you really want to get rich.
by Dr. Jeffrey Lant. Author's program note. Money. You need it. Can't do without it. Sayyou're in business to get it. But I don't believe you... so I'm going toreveal the secret right here, right now...in unmistakably clear language, so simple a child could"get it"... It's the formula you've waited a lifetime to hear, not least becauseyou'll realize from the first word you read it's the God's honest truth. Yet you'll finda whole pocketful of "reasons" why you can't possibly do this... now...or ever. Even so you'll continue to tell everyone who is daft enough to listen that you're working hard to make your business a success; you'll probably even manage toconvince yourself. But in your heart of hearts you'll know you were given thegreat secret to success... and just won't do it. This article, so timely, so true, so right on the money requires a tunethat creates just the right atmosphere. I've chosen "Manana" with its cynicallyrics that summarize your approach to your "business". "The faucet she is dripping and the fence she's falling down My pocket needs some money so I can't go into town My brother isn't working and my sister doesn't care The car she needs a motor so I can't go anywhere." And then the famous refrain "Manana. Manana. Manana is soon enoughfor me." Go find this tune in any search engine. Dean Martin's version is excellent,but you can't beat the 1947 version by Miss Peggy Lee. She was after all the composer(along with Dave Barbour). It is pure acid... and since she's singing about you,you'll be sure to feel the bite. "Never trust a man who isn't a millionaire by 30." HerbertHoover, the first millionaire to be President of the United States. Let me tell you something about rich people, particularly self-made richpeople. They will evaluate you by how successful you are. Why? Not just becausethey are plutocratic snobs (though some certainly are) but because they know whatit takes to make money... and they know that if you're not rich (or well on theway) you probably don't have what it takes. Like it or not, fair or not, whether the worldshould be this way or not, none of this matters.To impress the wealthy you must be wealthybecause that indicates you're someone worth knowing, someone who knows the secret tomaking money whenever you like. If this depresses or disheartens you, GET OVERIT. And get down to doing the needful. Look at your marketing documents. Could they make anyone jump up, grabthe phone and call you? Right this minute you probably see your phone. It may be a land line; itmay be a cell phone. What kind of phone doesn't matter. But what DOES matter is thatit's right in front of you... and it isn't ringing off the hook. That's the problemwe're going to do something about. There will always be money... money is the easiest thing in the world toget...If... Consider this: when all the air is toxic; when all the water ispolluted... when one animal species after another is wiped out and gone forever, there will still beplenty of money. That's because money is manmade. We can create as much as we want. Thequestion, therefore, is do you know how to get more, far, far more than your share?The answer is to be found in your current ads, brochures, websites, in any marketingcommunications at all. http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 4 of 12

Are You A Successful Internet Marketer? Have you asked your customer to pick up the phone and call you now... andhave you made this invitation right at the top of your document, as sharply, asclearly, as motivating as possible? Chances are you probably haven't, because (if truth be told) you don'trun this kind of client-centered business... and don't want to... because this means workand work isn't what you had in mind: "The window she is broken and the rain is comin' in If someone doesn't fix it I'll be soaking to my skin But if we wait a day or two the rain may go away And we don't need a window on such a lovely day." By now, you may be writhing, seething with indignation and anger. You arethinking... you are saying out loud, "I am not the wastrel Dr. Lant says. He'sgot me all wrong. I know the importance of work to ensure success. I know it... and I'll doit. Just tell me precisely what to do, and I'll do it... so help me!" Very well. You asked for it, and I shall oblige. 1) Gather every marketing document. What I am telling you will alterevery one. 2) Look at how you start the copy for each document. Is there anIMMEDIATE call to action? In other words, have you opened with the most important thing,the thing that gets your reader to CALL YOU NOW? 3) Does your opening look like this? Call now for your FREE CONSULTATION. I am standing by to help youright now 24/7/365. Pick up the phone RIGHT NOW and find out how you can profit onlineSTARTING TODAY. Ask for me (your name). I am ready to talk to you NOW. (Include your complete phone number with country code and area code.Remember, you want an international clientele and this means making it easy for thesepeople to connect with you.) Now the hard part. Living it! Having made the call to action, will you be ready when the customerresponds? 1) Will you take the call, on the very first ring, night and day, regularweek-day or week-end or holiday? Or will you kill the entire process by forcing the customerto leave a message, which you'll respond to "as soon as it's convenient forme"? 2) If you are forced by circumstances to make the customer leave amessage, will you return the call within the hour, thereby indicating how client-centeredand efficient you are? Or will you offend the customer and destroy the chance for a remunerativerelationship by delaying your response for spurious""reasons"? 3) Will you send all necessary materials to the customer at once,preferably by e-mail, always asking for customer receipt confirmation? Or will you make thatall important customer wait... wait.... your chance for a sale wilting? 4) Will you ask for the sale as soon as possible, making sure the"ask" is not forced, not rushed, not premature but made at precisely the right time? Or willyou make the customer tell you he wants to proceed, thereby saving you the bother ---but probably costing you the sale? 5) And finally, will you follow up at once? Not a week or two later?Follow up is crucial to closing deals and making more. And you must do it at once... notmanana. http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 5 of 12

Are You A Successful Internet Marketer? You'll SAY you'll do this, all of it, but who are you trying to kid?Manana has been good enough for you your entire life... "My mother's always working, she's working very hard But every time she looks for me I'm sleeping in the yard My mother thinks I'm lazy and maybe she is right I'll go to work manana but I gotta sleep tonight." Oh, yes, manana has been good enough for you!

http://www.BizBuildersCommunity.com

Copyright Tim Ricke - 2012

6 of 12

Are You A Successful Internet Marketer?

Flex. Pose. Flex again. And smile. An article you must read if you think you've got what it takes to be a successful entrepreneur.
by Dr. Jeffrey Lant Author's program note. To be honest with you, I hated working for people. I hated taking orders. I hated doing the things my bosses wanted me to... rather than the things I wanted to do. And as for the word "boss" it made me sick. So, I had only these choices: grin and bear it, working for the man because I needed the bucks... becoming a beach bum... or working for myself. And that, of course, is the alternative I selected... because knuckling under just doesn't work for me... and I burn way too easily and was always bored laying around outside. Thus becoming a (rich) entrepreneur was my only alternative. Yes, rich because failure was never an option. But how to pull it off? Donna Summer helps. In 1983, Disco Diva Donna Summer, the notorious Queen of every night and desire, came out with a song that forced the attention of every person who saw life and its golden options slipping away while they stayed in the indentured servitude called a job. To get started, Donna had herself run away from everything she knew in Boston seeking destiny. As such she made the choice as clear as clear could be. Keep bending the knee and saying "yes sir" to a jack ass... or exercise your Godgiven right to fly and fly high. It was your choice, she said. Seize it. The tune was "She Works Hard For The Money"... and Donna spat it out, challenging the folks in her audience who said they wanted more... but just couldn't break away from their dead-beat reality. But I could. I had to. My back was against the wall. The very best position to be in to start one's trek to success. And so I quit my hated day job as a college administrator and took the Red Line to Park Street. I walked up Beacon Hill, where so many of the aspiring had walked over the centuries and plunked down $100 to file my corporate papers. It was my last, my only $100, and my pride (to say nothing else) made failure unthinkable because had it occurred its consequences would have been unendurable. And so I embraced success like the life preserver it was. For me, this meant writing. Over the course of my life I have written 18 books and over a thousand articles. But not one of these scribblings is as important as "The Consultant's Kit: Establishing and Operating Your Successful Consulting Business." It was the little seed from which everything else grew. Boston Center for Adult Education. From the very first moment I arrived in Cambridge in the fall of 1969, I realized that I'd need extra money to supplement the fellowship Harvard gave me to pay for my graduate studies. The easiest way for me to get it was to teach, and so I established a beneficial relationship with BCAE, which soon discovered that my ideas for classes pulled in the students and made them money. Thus, they were always receptive to my suggestions, one of which was a full-day Saturday workshop on consulting. It was popular right from the start. But there was a problem... I talked much faster than the participants could write... and they were always complaining about how much they were missing and "Could you please slow down, Dr. Lant?" The solution was not slowing down... it was writing, and as quickly as possible, a book that offered every step you needed to take to become a successful, money- making problem-solver. In those dim, http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 7 of 12

Are You A Successful Internet Marketer? distant days this is how I did it: I wrote the book by hand, then typed the pages, a bottle of miracle-working white-out always near at hand. Then I took it to the copy-shop in Harvard Square... where I arranged to pick up 30 copies or so on my way to the workshop. I couldn't wait to see the fruit of my brain and nimble fingers. "Dr. Jerry Lant." But when I saw the book, bound in heavy blue construction paper, I couldn't believe my eyes. It said "by Dr. Jerry Lant." My composure melted... You see, for my entire life many people have pronounced my name "Jerry" although it most clearly isn't. And today this error caused real pain and acute irritation. The copy meister checked the work order, saw it was his problem, and went to work with a will, ripping off the covers. "Don't worry, sir. We'll fix the problem. How much time have we got? HOW MUCH?" And so I entered the self-publishing business ripping my cherished volume to accommodate new covers... ... which were delivered on time but wet... and smeared... and woebegone. But here's the punch line: at day's end, I had, at $35 per copy, over $1000 in my hand, a fortune. But more important was the fact even in their primitive presentation they sold at a very profitable price, thereby indicating that I was on the right road. The question was whether I would continue to publish the book myself or enter into a contract with a traditional publishing company. The Agent. About this time a friend introduced me to a very energetic and hard-working book agent who was looking to build his portfolio and income. He looked like "the cat in the hat" and was as imaginative and insinuating. A consultant himself, he liked "The Consultant's Kit" at once and asked me if he could peddle it. Nothing ventured, nothing gained, I agreed. And about as quick as the Emperor Augustus said "boiled asparagus", he told me he had a publisher for me, a big one. Could I come to New York and ink the deal? I was on the LaGuardia shuttle in no time... and was soon shaking hands with my certain-to-be editor at McGraw Hill, the largest business book publisher in the world. My Harvard- honed ego had the right publisher... or had it? The publisher waxed poetic, the agent seconded his every word... a sizable advance, which I could well use, was promised... all that was missing was my signature. But the more I heard, the less I wanted to proceed. You see, if the largest business book publisher on earth liked my book, why shouldn't I keep publishing it myself... getting far more than standard commissions, reaping all? And so I startled both these gentlemen by saying no. Whereupon the cat pulled me into the corridor and gave me a ringing piece of his mind, I can hear to this day. "Are you crazzeeeee man?" Back in the editor's office, he uttered the most telling of put-downs: "But you know nothing about publishing, nothing about distribution." My response, "I can learn." And so I kissed the biggest advance of my life good-bye and left Manhattan hearing their lurid predictions and imprecations ringing in my brain. "This book is better than sex!", real marketing muscle. Having made my bed so must I now lay in it, and here inspiration struck. For I had a friend who was always pestering me to help get him a better job than being a waiter. Now I had one... and by the next day, he was outfitted in a skin tight t-shirt emblazoned with a picture of the book and these magnetic words: "This book is better than sex!" His job was to take his hunky physique and show it off in every one of Harvard Square's then-numerous book stores, posing and smiling until he had an order. http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 8 of 12

Are You A Successful Internet Marketer? And if there were questions, he was to call me and we'd sort it out as we went. "What is our discount rate?" "What was our returns policy?" We worked it out question by question as he smiled, flexed, and got orders... and, more importantly sales, for this baby sold like hot cakes, even at Harvard Business School where one irritated professor asked me in the snidest possible way why my book, however ungainly, sold where his more learned tome did not. "Because I show them how the real world works and how they can master it for maximum gain... and yours doesn't." He left fuming... Over $1,000,000 in my pocket. Thus my empire grew and prospered, built on guts, bulging biceps and a willingness to do whatever it took... "The Consultant's Kit" alone netting me over a cool million dollars. And like Donna Summer, I did it while dancing, for "working hard for the money" would never be enough.... joy and bliss needed to be part of the mix, and with me they always were. Go now to any search engine and listen to the lady and prepare to dance. It's what successful entrepreneurs do.. and gladly so.

http://www.BizBuildersCommunity.com

Copyright Tim Ricke - 2012

9 of 12

Are You A Successful Internet Marketer?

In a Biz op or doing Affiliate Marketing? 5 SHOCKING REASONS why you aren't getting any leads.
By Sandi Hunter 1. You are promoting a website and not a Landing Page, also known as a Squeeze page. To generate leads you need an eye-popping landing page. It's exactly what it sounds like. You promote your landing page, people LAND on it, see your offer and provide you with their contact info so they can get more details on what you offer. Your standard website simply can't accomplish this effectively, usually websites are too busy, to generic, too "professional." In contrast a landing page SCREAMS benefit! It tells readers what they will get (SOMETHING AWESOME) but they must act now! Landing pages are FILLED with benefits, short punchy copy that gets attention. Landing pages include a limited time offer, they include a form that needs to be completed in order to get the offer. Guess what you are doing with that lead form? YES! You are generating a LEAD, and getting the follow up info you need to provide the requested material/product, then follow up, and build your house list for sending future offers to that person. Did you catch that last part about list building? I slipped that in an the end, but it is IMPORTANT. A Landing Page must ALWAYS ALWAYS give readers the option to SUBSCRIBE to your newsletter/or future offers. You've worked hard to generate that lead so do your best to offer them the chance to receive future offers or mailings from you. 2. Your promotional copy is boring. In case you haven't noticed you've got oodles of competition out there. The web is filled with gizmos and gadgets. Your copy needs to get noticed or it will die a quick death in the email trash folder. Whether your offer is an email offer, or a landing page, or an online post, you have got to lead with a powerful headline, and follow that up with copy that keeps people reading. Most affiliate companies provide you with excellent copy or banners for promotion. Don't try to rewrite something better if that is not your strong suit, use what they provide, copy, paste send. Simplify. 3. You haven't made an offer. If you want to get leads you MUST, MUST, MUST make an offer. Whatever your pitch is REWARD the person reading it for taking action - NOW - TODAY - in the next 24 hours! Instill excitement and a sense of urgency. You've got a great product or offer right? You don't want people clicking off any moving on to something else. You want and MUST get people to read and RESPOND to your offer. Give them reasons to do so. Don't know what to offer? Check for online products and affiliates that include Private Label and resell rights, if they do you can use those as leverage in your offers. By adding these you can convert a luke-warm offer into one that is HOT, HOT, HOT. 4. You aren't marketing in the right places to the right people. A lot of people new to online marketing make the mistake of spending money on advertising or leads that never produce results. Taking shortcuts and buying mass leads or mass lists simply doesn't work. I am going to say that again. If you think you will generate QUALITY leads by buying mass lists, visitors, subscribers or hits, stop right now. Sorry to tell you the harsh truth, but building an online business means finding the best places to advertise that target YOUR market. Hint: Google is NOT the place to start if you have a small budget. In the business opportunity market you will want to look at Safelist marketing, Traffic Exchanges, Solo Ads, Ad Swaps, and email marketing providers like Aweber and GetResponse. Your budget for online promotion doesn't have to be huge but you will get the best results with paid ads at reputable sources. Do your homework. http://www.BizBuildersCommunity.com Copyright Tim Ricke - 2012 10 of 12

Are You A Successful Internet Marketer? 5. You are so busy copy, pasting and promoting you have forgotten one of the most important rules in business. Personality can make all the difference. Connecting with people is the key to making sales. In your zest to build your online business, don't forget to be a REAL PERSON. Include your name, email address, skype number, facebook etc on your ad copy to provide people with assurance that you are more than a promoter, you are an online business owner. Anything you can do to stand out and separate yourself from all the other offers out there helps.

http://www.BizBuildersCommunity.com

Copyright Tim Ricke - 2012

11 of 12

Are You A Successful Internet Marketer?

Resource
About the Author Harvard-educated Dr. Jeffrey Lant is CEO of Worldprofit, Inc., providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today. Republished with author's permission by Tim Ricke http://BizBuildersCommunity.com.

http://www.BizBuildersCommunity.com

Copyright Tim Ricke - 2012

12 of 12