Question 1 International businesses create a different kind of impact to the environment.

Once founded in newer markets, the tendency for other firms is to improve their strategies to counter the threat of international companies. Their emergence leads to a tougher competitive environment but the companys tend to focus on the better delivery of services to their clients. International business focuses on topics relating to the operations of firms with interests in multiple countries. International business is a primary determinant of international trade. The increase of internationalized business results to a more globalized environment that requires better analytical tools. Most business would want to go international because of the privileges acquired from internationalization. Splash Corporation should expand internationally. The international market is a wide area for the company to reach more clients and increase its territories. Based from the projected revenue for the company, its international markets have gained higher income over the years. This means that the current strategies used in Indonesia and other foreign markets is working for the company thus Splash should operate in more countries and gain more clients. People who know the company have gone international and worked in more countries abroad; this means that there would be individuals who would support the company in its venture to foreign markets. The different barriers to

internationalization such as professionalization and financial resources can be resolve once the initial stages of internationalization starts. The domestic market has already flourished; the company needs to focus on a wider scope for its future. Question 2 Strengthening the Indonesian market and intensifying the relationship with third parties to sell products to other Asian counties is a good opportunity to slowly establish itself in the international scene. Strengthening the Indonesian market and intensifying the relationship with third parties to sell products to other Asian counties would help in giving the firm its own identity in the international market. Having an international identity would make the firm familiar to foreign clients, they will recognize Splash products once it starts distribution in eastern countries. Launching Splash products in the North American and European markets would give the company an opportunity to learn the trends in those lucrative market, at the same time this would help the firm have an idea of the probable income they will have at the North American and European market. By having a presence in the lucrative markets of Europe and North America, the company would gain a new image that it can use against competitors and it would open up possibilities to markets in more countries. Among the two opportunities, the company should focus in strengthening the Indonesian market and intensifying the relationship with third parties to sell products to other Asian counties. This opportunity helps the firm prepare to take the opportunity to launch splash products in North America and Europe. Once the firm has intensified its hold of its Asian markets, it can now easily transfer its focus to launching products in North America and Europe. Strengthening the Indonesian market and intensifying the relationship with third parties also helps in making sure that the market would not be surprised by the entry of a new player.

Question 3 Brands vary in the marketplace according to the level of consumer awareness and loyalty. The most lasting and sustainable meanings of the brand are its core values and personality (Dennis & Harris 2002). Some brands are largely unknown to most consumers except for those closely involved with them. Others enjoy a higher degree of consumer brand awareness, whereas brands which are consistently chosen over their competitors are said to have brand preference. The most powerful brands can command a high degree of brand loyalty. Brand stewardship is far from empty words. Brands are a business's crown jewels they are put to work, and put at risk, every day (Duboff & Spaeth 2000). Branding is the concept of giving the company a distinct identity. Branding creates a different kind of effect to clients. It gives extra encouragement for the clients to purchase the companys product. The branding strategy used by a company helps in ensuring that the client knows about the company, its services, its products and how such company differs from its competitors. Splash marketing, branding and distribution activities in Indonesia were not able to provide much assistance to upgrade the companys status in the international market. The marketing, branding and distribution activities in Indonesia have not yet helped the firm gain a strong stance in the local Indonesian market. This does not mean that the company should stop engaging in these activities instead it should make use of alternative marketing, branding and distribution strategies to see how it affects the firms stature and the firms operations in the local Indonesian market. Question 4 A global product does not necessarily signify a global brand; the same product, however, can be marketed under different brand names in different countries. The single or global brand, is essential whenever the clients are themselves operating on a worldwide basis (Applbaum 2004).The global, or single brand, enables a product to adapt to new international opportunities. The adoption of the brand management approach is a conscious decision taken by a firm with the aim of standardizing the conception of the firm's offerings. It is reasoned that if the firm can get consumers everywhere to use/think/act toward the product in the same way, then much money can be saved in management (Applbaum 2004). The biggest challenge faced by an international brand manager is the implementation of strategy. Strategy helps in strengthening the international brand and it helps adjusting the international brand to changes in the environment. As a new branding strategy Splash Corporation can introduce a new brand solely for the Indonesian market. This new brand can be skin whitening products for men or teenagers. A new branding strategy would help the firm position itself to a newer market segment. Since there are many competitors on the women market, the company can focus on the male market or any other market. Aside from the third party distributors, the company can use the internet as a way to distribute products. The internet can be used as a direct means for the company to provide products to Indonesian clients and it can be used to forge a good relationship through a bond of communication between Splash Corporation and the Indonesian clients.

References Applbaum, K 2004, The marketing era: from professional practice to global provisioning, Routledge, New York. Dennis, C & Harris, L 2002, Marketing the E-Business, Routledge, London. Duboff, R & Spaeth, J 2000, Market research matters: tools and techniques for aligning your business, John Wiley & Sons, New York Read more: http://ivythesis.typepad.com/term_paper_topics/2012/01/international-marketing-splash-corporationcase-study.html#ixzz2BJpJRa4K

The key questions remain: Should Splash expand its business to international operations? If so, to where? And more importantly, how?