American University of Science & Technology

Faculty of Arts and Sciences

Communication Arts Department
ADV 360 Printing Design & Production

Summer II 2011

Catalogue Description This course introduces students to the cycle of print production. A comprehensive step-bystep analysis of contemporary print production. The different steps a printed job passes through till the finalized material. Students will learn the production workflow; from planning your product, through materials, print buying, page design and layout software. Course Prerequisite: ADV 250, ADV 310 and COM 225 Course Professor: Aline Geagea Office Hours: by appointment Days and Time: MTWTHF 120:00-2:50 Credit: 3 hours Required Textbook: The all new print production handbook, david Bann, Rotovision

Course Outcome By the end of the term, the students should be able to: Realize the different steps to fulfill a print job; learning the production workflow Choose the right paper sock for the printed job Design layouts from flyer to magazine Use technology wisely: student should remember that the computer does not provide a solution to their design problem and that successful design begins with a concept.

Course Requirements Each student must: Attend each class meeting. Arrive on time and stay for the full class meeting. There is a high correlation between attendance and grades in this class. Please make every effort to attend class regularly and on time. Attendance will be taken every class period, and because the course relies on student participation and group involvement, if a student misses more than three class periods, a directly warning will be given. Excused absences are given for five situations only:

1. Personal or family health conditions, certified by a physician or counselor and

approved by the Chairman of the Communication Department Arts and the instructor.

2. Personal or family legal conditions, warranting your attention during class

time and certified by an attorney or judge and approved by the Chairman of the Communication Department and the instructor. 3. University business certified by a University official and approved by the instructor.

4. Military or governmental duty certified by the Chairman of the

Communication Department and approved by the instructor; or 5. Religious observances. Participate in class discussions and group activities. Complete in-class assignments.

Take one unit exam, pop quizzes, midterm, project and final. Conduct yourself in a professional and courteous manner.

Students are allowed up to maximum of two unexcused absences. However they are subject to warning: First warning: 3 abs Final Warning: 3 abs Subject to AW: 4 abs Guidelines and Policies Philosophy: While informal lectures and presentations are necessary to insure common ground for discussion, this course will succeed based on your willingness to explore and share your own experiences and the course materials in thoughtful and meaningful ways. CAUTION: This isnt a talk show; its a classroom. In other words, your contributions to class discussions should be based on a reflective consideration of your own ideas and/or a critical analysis of discussion materials, not on the first things that pops into your head. Responsibility: Students are responsible for all material including class and guest lectures. Other materials may include examples used in class such as videotapes, print ads, audiotapes, assignments, and handouts. Questions from the class material and assigned readings will be tested on all exams. It is the students responsibility to obtain materials presented in class, not the instructors. Do not ask the instructor to provide handouts or notes from a past class! Obtain these materials from fellow classmates. If you miss an exam without an excused absence, you will receive a grade of zero for that exam. Expectations: students are expected to meet the standards of conduct as outlined in the Student Handbook. If you miss an exam without contacting me, you will receive a 0 for that exam grade. For an excused absence (approved by me prior to the exam date), I may substitute an essay or research paper rather than give a make-up exam. Academic Integrity: Students typically encounter a number of ethical dilemmas throughout their academic experience. Part of your responsibility as students is to act honestly when faced with such situations. Acts of academic dishonesty include but are not necessarily limited to: cheating on exams; plagiarism (using someone elses work and passing it off as ones own without properly identifying the source); presenting work previously presented in another course without consulting the instructor; purchasing exams or term papers; and submitting an exam or any other work that was completed by another person. A first instance of plagiarism will result in a 0 for the assignment. Repeated incidents will result in an F for the course and possible administrative intervention.

Technology: This is not a web class, but new-media technologies are an integral part of learning in this class. I expect students to have basic word-processing, e-mail, and web browsing skills. You must have an e-mail address that you access regularly. Assistance: If you require additional or alternate assistance, please inform me as soon as possible so we can make arrangements to aid you learning. Papers: Any written assignment must be typed and doubled-spaced, with proper margins. Do not submit first drafts of papers: edit your work for spelling, punctuation, grammar, and paragraph and sentence structure. Papers will be graded for form and content: the way you communicate affects what you communicate. For late papers, I will drop a grade per day after the due date. Deadlines: Professional students must meet deadlines if they are to succeed. The deadlines published in this syllabus are firm. Late assignments will not be accepted, and make-up examinations will not be given. Missed presentations will not be made up. Evaluation: You must complete ALL assignments to pass the course. Final Exemption: Prior to the final exam period, any student who had attended the class regularly and had scored the highest grades on exam one, midterm, quizzes, and projects, he/she would be automatically exempted of taken the final exam of this course and he would receive an A as a final grade on the course. Best of Luck to all of you!

Grade Distribution Attendance/Class Participation Project 1 Quiz Midterm project Project 2 Final Project Total 10% 10% 10% 25% 15% 30% 100%

Schedule

Week 1

Print in the 21st century: * Historical perspective: Birth of printing to digital printing * Format, paper size, paper stock Design and composition: August 11th - August 18th * Page layout (grids, margins, pagination) * Review on QuarkXpress and Adobe Indesign Project 1: Aman Al Dirassa
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Use these information in a folded brochure. You re asked to deliver these information in a creative format, creative folding and a creative layout as well. Size: A4 folded in 2 or 3 (accordion fold or concertina fold, gate fold or French fold) > The leaflet concept > Paper research > Format / folding > Layout design 30% 30% 20% 20%

Week 2

Color Theory and color separation: August 19th - August 26th * Halftones colors (screens) * substractive colors, CMYK / additive colors, RGB * Panthone colors * Bitmap, grayscale, duotone, tritone Midterm Project: Bolt-held Swatch - Touristic guide Choose 5 touristic regions to create a booklet or a swatch. This swatch will include a front cover and info text describing each region (Captions). -Use your skills in color treatment to highlight each region -Create a die cut that goes with your concept -Choose the right bolt held binding. > The tourist guide concept > Die cut / material > Binding / Shape > Technical Skills 30% 30% 20% 20%

Week 3

Typefaces and fonts: August 26th Sept. 1 * Font style (serif, sans serif, decorative) * Font size (European vs. Anglo/American) * Leading, kerning, tracking. * Paragraph formatting Project 2: Magazine Spreads Create the cover page and 1spread pages (2 pages) for an advertising Magazine. The magazine article can be an interview with an advertiser, a highlight on an advertising agency or a well-known advertiser - Design the 2 pages (page Layout, type faces, color treatment) - Inside pages: 1 spread pages (2 Pages)

> Layout design > Technical Skills

60% 40%

Week 4

Platemaking: * Imposition / Signature * File formats * CTP (computer to plate) * Folding, binding, stamping, embossing Printing process: Sept. 1 Sept. 8 * Offset lithography * Letterpress * Gravure * Screen printing * Flexography Final project: Corporate brochure for Le Royale Hotel Design a brochure to advertise Le Royale hotel as well as the different hotel features, 380 units with sea view, 135 luxurious suites, 5 Restaurants, 5 Meeting rooms, Watergate aqua park. You are asked to divide this brochure into 5 sections according to the 5 features of the hotel, Use creative divider to divide your brochure into sections. use all your gained skills to design it and to create the sections ( die cut, binding, color treatment, shape and size., paper quality..) - 5 spreads (10 Pages) - Cover page (2 pages recto/verso) > The Brochure concept > Layout design > Binding / Shape > Technical Skills 30% 25% 25% 20%