ABOU T

A US$ 29 billion corporation, the Aditya Birla Gro up is in the League o f Fortuneis anchored by an extraordinary force of 130,600 employees, belonging 500. It to different nationalities. In the year 2009, the Group was ranked amo ng the 40 top great places for leaders in the Asia-Pacific region, in a stud y conducted six by Hewitt Associates, RBL Group Fortun magazine. In India, the Gro up and adjudged t he best emp loyer in India and among the top 20 in Asia by e has been the Hewitt-Eco no mic Times and Wall Street Jo urnal St udy 2007. Over 60 per cent of the Group's revenues flow from its overseas operatio ns. The Group operates in 27 co untries Australia, Bahrain, Bangladesh, Brazil, Canada, China, Egypt, France, Germany, Hungary, Ind ia, Indonesia, Italy, Korea, Laos, Luxemb ourg, Malaysia, Myanmar, Philipp ines, Singapore, Sri Lanka, Switzerland,UAE, UK, USA and Thailand, Vietnam. Globally, the Ad it ya Birla Group is:A metals powerho use, among the world's most cost-efficient aluminium :: and copper producers. Hindalco-Novelis is the largest aluminium rolling company. f the three biggest prod ucers o f primary aluminium in Asia, with It is one o the largest single location copper smelter :: No.1 in viscose staple fibre :: The fourt h-largest prod ucer of insulators :: The fourt h-largest prod ucer of carbon :: black fifth-largest producer of acrylic The fibre :: The ninth-largest cement :: producer the best energy-efficient fertiliser Among plants

PROFIL E

In Indi a: :: One of the leading cement :: producers fashion (branded apparel) and lifestyle The top player :: The second-largest producer of viscose filament :: yarn second-largest in the chlor-alkali The sector :: Among the top four mobile telephony co :: mpanies top 10 Indian BPO companies by revenue Among size :: A leading player in life insurance and asset management :: Among the top three supermarket chains in the retail business Rock solid in fundamentals, the Aditya Birla Group nurtures a culture where does not come in the way of the need to keep learning afresh, to success keep experimenting . Beyond business Transcending b usiness for over 50 years now, the Group has been and continues to invo lved in meaningful welfare-driven initiat ives t hat distinctly impact be the quality of life o f the weaker sections of society in India, South-East Asia and Egypt . In India, the Group's social projects span 2,500 villages. It reaches out to seven people annually through the Aditya Birla Centre fo r Community million Initiatives Develo pment, spearheaded by Mrs. Rajashree Birla. Its focus and Rural is healthcare, education, sustainable livelihood, infrastructure and espousing social causes. The Group runs 42 schools, which provide qualit y education to over 45,000 in India's interiors. Of these, over 18,000 children receive free children education. nal 8,000 st udents receive merit scholarships. Likewise at its An additio 18 hospitals in India, more than a million patients are given extremely subsidised medical care. To embed corporate social responsibility as a way of life in organisations, the Group has set up the FICCI Aditya Birla CSR Centre for Excellence, in Delhi. The Group transcends the conventional barriers of business and reaches out to the marginalised because of its convictio n of bringing in a more equitab le society.

Group companies ::Grasim Industries Ltd. ::Hindalco Industries Ltd. ::Aditya Birla Nuvo Ltd. ::UltraTech Cement Ltd. Indian companies ::Aditya Birla Minacs Worldwide Limited ::Essel Mining & Industries Ltd ::Idea Cellular Ltd. ::Aditya Birla Insulators ::Aditya Birla Retail Limited ::Aditya Birla Chemicals (India) Limited International companies Thailan d ::Thai Rayon ::Indo Thai Synthetics ::Thai Acrylic Fibre

::Thai Carbon Black ::Aditya Birla Chemicals (Thailand) Ltd. ::Thai Pero xide Philippi nes ::Indo Phil companies ::Pan Century Inc. Indonesia Group of

Surfactants

::PT Indo Bharat Rayon ::PT Elegant Textile Industry ::PT Sunrise Bumi Textiles ::PT Indo Liberty Textiles ::PT Indo Raya Kimia Egyp t ::Alexandria Carbon Black Company S.A.E ::Alexandria Fiber Company S.A.E China ::Liao ning Birla Carbon ::Birla Jingwei Fibres Company Limited ::Aditya Birla Grasun Chemicals (Fangchenggang) Lt d.

Canada ::A.V. Gro up Australi a ::Aditya Ltd. Laos

Birla

Minerals

::Birla Laos Pulp & Plantatio ns Company Limited North and South America, Europe and Asia ::Novelis Inc. Singapor e ::Swiss Singapore Overseas Enterprises Pte Ltd. (SSOE) Joint ventures ::Birla Sun Life Insurance Company ::Birla Sun Life Asset Management Company ::Aditya Birla Mo ney Mart Limited ::Tanfac Industries Limited

FOUNDE R
The roots of the Aditya Birla Group date back to the 19th century in the picturesque town of Pilani, set amidst the Rajasthan desert. It was here that Seth Shiv Narayan Birla started in cotton, laying the foundation for the House of trading Birlas. Through India's arduous times of the 1850s, the Birla business expanded rapidly. In the part of the 20th century, our Group's founding father, Ghanshyamdas Birla, set early up industries in critical sectors such as textiles and fibre, aluminium, cement and chemicals. confidante of Mahatma Gandhi, he played an active role in the Indian As a close freedom He represented India at the first and second round-table conference in struggle. London, Gandhiji. It was at "Birla House" in Delhi that the luminaries of the along with Indian struggle often met to plot the downfall of the British freedom Raj. Ghanshyamdas Birla found no contradiction in pursuing business goals with the dedication of a saint, emerging as one of the foremost industrialists of preindependence India. The principles by which he lived were soaked up by his grandson, Aditya Vikram our Group's legendary Birla, leader. Aditya Vikram Birla: putting India on the world map A formidable force in Indian industry, Mr. Aditya Birla dared to dream of setting up a global business empire at the age of 24. He the first to put Indian business on the world map, as far back was as 1969, long before globalisation became a buzzword in India. In the then vibrant and free market South East Asian countries, he ventured to set up world-class production bases. He had foreseen of change and staked the future of his business on the winds a competitive, free market driven economy order. He put Indian business on the globe, 22 years before economic liberalisation was formally introduced by the former Prime Minister, Mr. Narasimha Rao and the former Union Finance Minister, Dr. Manmohanset up 19 companies outside India, in Thailand, Malaysia, Indonesia, Singh. He the Philippines Egypt. and

Interestingly, for Mr. Aditya Birla, globalisation meant more than just geographic reach. He believed that a business could be global even whilst being based in India. Therefore, home-territory, he drove single-mindedly to put together the building back in his blocks to make our Indian business a global force. Under his stewardship, his companies rose to be the world's largest producer of viscose staple fibre, the largest refiner of palm oil, the third largest producer of insulators and the largest producer of carbon black. In India, they attained the status of the sixth largest producer of viscose filament yarn, apart from being a producer of cement, single grey and rayon grade pulp. The Group is also the largest producer of aluminium in cement the private sector, the lowest first cost producers in the world and the only producer of linen in the textile industry in India. At the time of his untimely demise, the Group's revenues crossed Rs.8,000 crore globally, of over Rs.9,000 crore, comprising of 55 benchmark quality plants, with assets an employee strength of 75,000 and a shareholder community of 600,000. Under the leadership of our Chairman, Mr. Kumar Mangalam Birla, the Group has sustained and established a leadership position in its key businesses through continuous value-creation. Spearheaded by Grasim, Hindalco, Aditya Birla Nuvo, Indo Gulf Fertilisers and companies in Thailand, Malaysia, Indonesia, the Philippines and Egypt, the Aditya Birla Group is a leader in a swathe of products viscose staple fibre, aluminium, cement, copper, carbon black, palm oil, insulators, garments. And with successful forays into financial services, telecom, software and BPO, the Group is today of Asia's most diversified business one groups.

Mr. Kumar Mangalam Birla Chairman, The Aditya Birla Group

Mr. Kumar Mangalam Birla is Chairman of the US$ 28 billion Aditya Birla Group and Indias first truly multinational corporation. An iconic figure, Mr. Birla holds several key positions on various regulatory and professional boards. He is a director of the Centralof Directors of the Reserve Bank of India and chairman of the Staff Board SubCommittee of the Central Board of the Reserve Bank of India. He serves on the Prime of Indias Advisory Council on Trade and Industry. He is the chairman of Minister the Board of Trade constituted by the Union Minister of Commerce & Industry, also chairman of the Ministry of Company Affairs Advisory Committee. Additionally, he is on the National Council of the Confederation of Indian Industry (CII); the Apex Advisory Council of the Associated Chambers of Commerce and Industry of India, New Delhi and the Advisory Council for the Centre for Corporate Governance. Several accolades have been showered on Mr. Birla such as the Asia Pacific Global HR Excellence Exemplary Leader Award and NDTVs Global Indian Leader of the year, and Most Socially Responsible Leader Outlook Business Magazine all in 2007. by Earlier, the Lakshmipat Singhania IIM, Lucknow National Leadership Award 2006, Business Leader, was conferred on Mr. Birla by the Prime Minister. Mr. Birla also has named the World Economic Forums Young Global Leader, Ernst & been Young Entrepreneur of the year", Economic Times Business Leader of the year Business the s "Business Man of the year , India Business Today s Young Super Performer in the CEO , Category, NITIEs Business Visionary, and the Bombay Management Management Man of the year Associations . A chartered accountant, Mr. Birla earned an MBA from the London Business School,he is also an Honorary Fellow. Mr. Kumar Mangalam Birla and his wife, where Mrs. Neerja Birla, have three children, Ananyashree, Aryaman Vikram and Advaitesha.

LEADERSHIP TEAM
Our leadership team pro vides strategic d irection to Group companies. The team comprises:

Mr. Kumar Mangalam Birla Chairman, Aditya Birla Group Mrs. Rajashree Birla Chairperso n, The Aditya Birla Cent re for Community Init iatives Rural Develop ment Mr. Srinivasan Financial Services Mr. Askaran Agarwala Trusts & Special Birla Group Co Projects mmunity Ajay and

Mr. Pranab Barua Textiles and Apparels

Mr. Rajiv Dube Group Corporate Services

Dr. Rakesh Jain Ad it ya Birla Nuvo

Mr. Ravi Kastia Mining Trading

&

Dr. Bharat Singh Business Review Council business) (Services

Mr. Aga

Sanjeev Telecom

Mr. D.D. Rathi Business Review Council business) (Services

Dr. Santrupt B Misra Carbon Business and Group HR

Black

Mr. Bhattacharya Metals

Debu

Mr. Jain

Shailendra Chairman, Business Review Council (Manufacturin g business)

Mr. K. Maheshwari Pulp & Fibre

K.

Mr. Rao

Vikram Acrylic Fib re and Overseas Spinning Business

Mr. Lalit Naik Chemical s Mr. O. Puranmalka Cemen t P.

Mr. Thomas Varghese Retail

MARKETING RESEARCH Market ing research can be broken down into two distinct words- Market ing and Research. We have to understand each o f the two co mponents Marketing and Research to know what Marketing Research is all about. Marketing is essentially a sum total of two entities, viz. the target market and the market ing mix for t he market, which in turn is related to actions regarding the four Ps viz. Product, Price, Place and Pro motion. Thus, marketing is some hu man activity directed at satisfying needs and wants through exchange process and a modern marketing system cannot exist without efficient p roducers and affluent consumers. Research is an activity solving pro blem. It is an endeavor to d iscover, and develop knowledge aiming for pro gress. The testing validity of existing phenomena cannot be possib le but for research. Research is, the manipulation o f t hings, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that a process involving a series of steps to collect and analyze t he information needed for decision in the desired filed o f enquiry. If it is in t he field of sociology it is termed as Social research and if it is in the filed of marketing it is known as Marketing Research. According to Philip Kotler, Marketing research is the systematic design, collection, analysis and reporting o f data, and find ing a solution relevant to specific marketing situation facing the company. Marketing research is undertaken to guide managers in their analysis, planning, implementation and control of programmes to satisfy customers and organizational goals.

In the words of Blankership and Doyle, Marketing Research is t he collection and implementation of facts that help marketing management to get products more efficient ly into the heads of the customer. Marketing research enco mpasses all t he information pertinent to this task, all the appropriate techniques.

American Market ing Associat ion defines market ing research as, the systematic gathering, recording, and analysis o f data about problems relating to the marketing of goods and services. Green and Tull have defined marketing research as the systematic and ob jective search for and analysis of info rmation relevant to the identification and solution of any problem in the field of marketing . Market ing research can be broken down into two distinct words- Market ing and Research. We have to understand each o f the two co mponents Marketing and Research to know what Marketing Research is all about. Marketing is essentially a sum total of two entities, viz. the target market and the market ing mix for t he market, which in turn is related to actions regarding the four Ps viz. Product, Price, Place and Pro motion. Thus, marketing is some hu man activity directed at satisfying needs and wants through exchange process and a modern marketing system cannot exist without efficient p roducers and affluent consumers. Research is an activity solving pro blem. It is an endeavor to d iscover, and develop knowledge aiming for pro gress. The testing validity of existing phenomena cannot be possib le but for research. Research is, the manipulation o f t hings, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that a process involving a series of steps to collect and analyze t he

information needed for decision in the desired filed o f enquiry. If it is in t he field of sociology it is termed as Social research and if it is in the filed of marketing it is known as Marketing Research. From t he above definit ions, marketing research can be derived:following fundamental characteristics of

y Market ing Research is an objective and systematized bod y of knowled ge. y It involves co llect ion, recording, analysis, interpretation and reporting of some relevant infor mation. y Provides more efficient marketing of good s and services to consu mers. It is concerned with problems relating to prod ucts, markets and methods of sales and distrib ution. y Deals with present and potential consumers as well as the changing marketing environment. y Provides regular and reliable information about the prod uct, its market and the potential consumer to the management so as to chalk out appropriat e marketing strategy. y There can be both intra and extra resources for collecting informat ion. y It provides information for decision mak ing and to develop new k nowled ge. y Market ing research is an attempt to find justified solutions to marketing prob lems.

FACT FILE
The world's largest aluminium rolling co mpany World leader in viscose staple fibre One of the three biggest prod ucers of pri mary aluminiu m in Asia One of the leading cement producers in India and the nint h-largest globally Fourth-largest producer of carbon black in the world Fourth-largest producer of insulators in t he world World's fifth-largest prod ucer of acrylic fibre

PRODUCTS

Company Companies India Grasim Limited UltraTech Limited* Hindalco Limited Novelis Inc.* in Industries

Key product s

Cement Industries

Cement, viscose staple fibre, rayon grade pulp, mix concrete, chemicals, ready textiles Cement, ready mix concr ete Aluminium, copper Aluminium r olled products, cans, pr imary metal, recyclin g Australia copper mines Caustic soda

Aditya Birla Minerals Limited* Aditya Birla Chemicals (India) Limited* Hindalco-Almex Aer ospace Aerospace Limited** alloy Utkal Alumina I nternational Limited* Alumina Dahej Har bour & Infrastructure Limited* Handling of captive cargo (copper unit) and commercial car go Aditya Birla Science and Technology Company Limited Tubed Coal Mines Limited* Mining Mahan Coal Limited** Mining Aditya Birla Nuvo Limit ed Birla Sun Life Insurance Company insurance R&D

Branded garments, viscose filament yar n, carbon agribusiness, black, insulators, textiles Life

Limited* * Birla Sun Life Asset Management Company Limited* * Aditya Birla Finance Limited* Aditya Birla Money Mar t Limited* Aditya Birla Money Limited* Aditya Birla I nsurance Brokers (erstwhile Birla Insurance Advisory and Broking Services Limited*) Aditya Birla Capital Advisors Private Limited* Idea Cellular Limited** Aditya Birla Minacs Worldwide Limited* Madura Fashion & Lifestyle Essel Mining Aditya Limited Birla Retail

Asset management Non-banking financial vices Distr ibution and management Broking General broking insurance ser wealth

advisory

and

Private equity investment, advisor y and management services Cellular services ITITeS Branded retailing

apparel

Iron ore mining, noble ferr o alloys and wind generation power FMCG products, fr uits, vegetables, groceries,food, bakery, homecare and frozen pharmacy

Joint ventures Birla Sun Life Joint Ventures services Tanfac ies Industr Grasun Financial Fluor ine chemicals Food acid grade phosphoric

Aditya Birla Chemicals (Fangchenggang) Limited

Thai Peroxide Limited Hindalco Limited Mahan Mining Hydromine alumina Coal

Company Aerospace

Hydrogen peroxide Aerospace alloys

Almex

Limited Bauxite /

Companies overseas Novelis Inc. Aluminium flat rolled products (sheet and foil) and recycling. Also bauxite mining, power generation and aluminium smelting Viscose staple fibre (VSF) Spun yarns of 100 per cent rayon, PES and blends Acrylic fibr e Carbon black Chlor- alkali products, epichlorohydrin, epoxy resins, sodium phosphates, speciality phosphates, sodium sulphite, sodium metabisulphite Hydrogen peroxide Pulp and Plantations Pulp wood plantations and dissolving pulp plant Yarns Yarns Yarns Fatty alcohols, fatty acids, glycer ine

Thai Rayon Indo Thai Synthetics Thai Acrylic Fibre Thai Carbon Black Aditya Birla Chemicals Limited

(Thailand)

Thai Peroxide Birla Lao Company Limited

Indo Phil Textile Mills Indo Phil Cotton Mills Indo Phil Acr ylic Mfg. Corp. Pan Century Surfactants

PT Indo Bharat Rayon PT Elegant Textile Industry PT Sunrise Bumi Textiles PT Indo Liberty Textiles PT Indo Raya Kimia Swiss Singapore Over seas Enterprises Pte Limited Alexandr Black Alexandr Fiber ia Car ia bon

VSF Yarns Yarns Yarns Carbon di-sulphide Trans- national solutions provider Carbon black Acrylic fibr e Carbon black VSF Food acid grade phosphoric bulk commodity trading

Liaoning Bir la Car bon Co. Limited Birla Jingwei Fibres Co. Limited Aditya Birla Grasun (Fangchenggang) Limited AV Inc. AV Inc. Aditya Limited Cell

Softwood/hardwood dissolving gr ade pulp ( for manufacture) VSF Hardwood dissolving grade pulp ( for VSF manufacture) Minerals Copper mines

Nackawic

Birla

The Aditya Birla Group, India's first multinational corporation, traces its origins the tiny village of Pilani in the Rajasthan desert, where Seth Shiv back to Narayan Birla started cotton trad ing operations in 1857. Today, the Group's footprintto 27 countries and its revenues are US$ 29 billio n. We retrace extends the highlights of this remarkable journey, starting fro m the present: 2010 ::Ultratech's 'Concern for Health' pro ject awarded the Asian Corporate Social Responsibility Award by the Asian Institute of Management Centre for Corporate Social Responsibility. ::Hindalco ranked ninth across industries on Forbes Asia's Fab 50 companies list Asia's 50 most valued co mpanies. of ::Mrs. Rajashree Birla, Chairperso n, Aditya Birla Centre for Co mmunity and Rural Development receives 'Hello Hall of Fame' award Initiatives for 'Exemplary Philanthrop ist of the year' fro m Worldwide Media Goup's 'Hello' celebrity journal. ::Ind ian Rayon, Veraval (a division o f Adit ya Birla Nuvo) is awarded The Rajiv Gandhi Environment Award for Clean Techno lo gies by The Ministry of Environment and Forests, Government of India. ::Mr. Kumar Mangalam Birla, Chairman o f the Group, presented the All India Management Associatio n (AIMA) Managing India Award 2010 for ' Business the Year'. AIMA confers these awards to persons who Leader of are exemplary leaders who have made a fundamental d ifference . ::Mrs. Rajashree Birla, Chairperson, Aditya Birla Centre for Community Initiatives
and Rural Development, awarded the Global Golden Peacock Life Time Achievement Community Development for the year 2010 for "Outstanding Award for Contribution Towards Community Development and Social Welfare". ::Hindalco and Birla White declared winners in the Golden Peacock Awards for Corporate Social Responsibility 2010 by an eminent international jury, headed by Justice P.M. Bhagwati, the erstwhile Chief Justice of India. ::The Aditya Birla Centre for Community Initiatives and Rural Development team up with Columbia University's research centre, the Columbia Global Centers' Earth in Mumbai, to become its principal partner. The Earth Institute's goal is Institute to help achieve sustainable development primarily by expanding people's understanding as one integrated of the earth system.

2009 ::Grasim's pulp and fibre division wins the highly prestigious Asian CSR Award. The Asian CSR Awards, Asia's Premier CSR Awards pro gram, is a project of Asian Institute of Management, the Manila. ::The Ministry of Labor and Social Welfare, Government of Thailand confers Best Labo r Relations and Welfare Award, 2009 on Indo Thai The Synthetic Co mpany Li mited. ::Birla Sun Life Mutual Fund named "The Asset Management Company of the Year, India", by the Hong Kong based The , in the magazine, Asset country awards category of their "Triple A Investment Performance Awards 2009". ::CNBC TV18 Crisil reco gnises Birla Sun Life Mutual Fund as "The Mutual House o f the Year" in 2008 and 2009 (for 2007 and 2008), Fund creating as the only fund house to have won this reco gnition in two history consecutive years. ::The Birla Sun Life Equity-Linked FMP wins the "Best Local Currency Structured Product-Ind ia" at t he Triple A Investment Performance Awards 2009. ::Birla Sun Life Mutual Fund named the best "Onshore Fund House Ind ia" by ong H Ko ng based The Asian , at the magazine, Investor Investment Performance Awards 2009. ::Rajiv Gandhi Award for Eminence in Social Field, 2009 conferred on Mrs. Rajashree Birla by Mr. Jyotiradit ya Scindia (Unio n Minister of State, Co mmerce & Industry) on 19 August 2009. The award recognises Mrs. Birla's pathbreaking wo rk among the poor, more so in India's villages, carried o ut ugh the Ad itya Birla Centre for Co mm unity Initiatives and thro Rural Development . ::Idea Cellular wins the Eco nomic Times' "Emerging Co mpany of the Year Award for 2009". ::Vikram Cement and Aditya Cement wins t he Federation o f Indian Mineral and ustries' "Social Awareness Award for the year 2008-09 Ind ". ::Reader's Digest Pegasus Star Award conferred on Hindalco in recognition of ork that truly exemplifies the highest values of society and w corporate for social responsib ility and sustainable development initiat leadership ives. Rajashree Birla who spearheads all t he Group's social projects Mrs. received coveted award on behalf of Hindalco from Mr. Arun Jait ley, this much MP, Sabha, on 21 January 2009 in Rajya Delhi.

2008 ::The President of Ind ia, Mrs. Pratibha Patil confers the much coveted Rotary International Polio Eradicatio n Champio n Award o n Mrs. Rajashree Birla in an elegant function at the Rashtrapati Bhavan (Delhi), attended by the Chairman, select Rotarians and WHO officials. 2007 ::The Aditya Birla Group ho no ured with the Ind ia Today Group's Readers Digest award in recognition of the work that truly exemp lifies the highest Gold values of society as well as those of Reader's Digest. The award was received by Mrs. Rajashree Birla, Chairperson, Aditya Birla Center for Community Initiat ives Rural Develo pment, at the Pegasus Corporate Social Respo and nsibility Awards 2007 function. ::Hindalco awarded the CII - Sorabji Green Business Centre "National Award for Excellence in Water Management 2007 ". ::In May 2007, Novelis becomes a Hindalco subsidiary with the co mpletion ofhe acquisition process. The transaction makes Hindalco t he world's t largest aluminum rolling company and one of the biggest prod ucers of primary aluminum in Asia, as well as being India's leading copper producer. 2006 ::Hindalco enters into a joint venture with Almex USA Inc. ::TransWorks Information Services announces success of bid to acquire Minacs Worldwide . ::Grasim Industries Limited, India; Thai Rayon Public Company Limited, ; and P.T. Indo Bharat Rayon, Indonesia, form a JV with Hubei Thailand Jing Chemical Fibre Company, China, for Wei VSF. ::Hindalco awarded the Greentech Safety Silver Award for its o utstanding safety performance during 200506. 2005 ::Ind ian Rayon re-christened as Aditya Birla Nuvo. ::Aditya Birla Group to set up a world-class aluminiu m project in Orissa. ::The Aditya Birla Group signs a framework agreement to acquire St Anne Nackawic Pulp Mill, Canada.

2004 ::Board reconstituted with Mr. Kumar Mangalam Birla taking over as Chairman. ::Co mpletion o f t he implementation process to demerge the cement business of &T and completion o f open offer by Grasim, with the latter L acquiring controlling stake in the newly formed company UltraTech. ::Grasim, Nagda, receives the FICCI Annual Award 2003-2004 in recognit io n of orporate c initiaitve in rural development. ::Aditya Birla Chemicals (India) Limited, Rehla, Jhark hand, receives the FICCI Annual Award 2003-2004 in recognition of corporate initiative in family welfare. ::Hindalco recieves India CFO Award 2004 for excellence in finance in a large corporate. ::Scheme of Arrangement announced to merge Indal with Hindalco. ::Ind ian Rayon co mpletes its brownfield expansion of 40,000tpa at HiTech Carbon, Gummidipundi, taking total capacity to 1,60,000tpa. ::Deming Award for Indo Gulf. ::Indal won FICCI Award 2002-2003 for 'Co rporate Initiative in Rural Development' . 2003 ::Mr. Kumar Mangalam Birla, Chairman o f the Group, selected as Indi 's Businessman of the Year a 2003. ::Mr. Kumar Mangalam Birla selected The Economic as the year. Times of

Busines s ' Business Leader

::The Group is ranked 16th in India's first ever survey of 'Great p laces to work published Business in', magazine. The Group's jo int venture in World concern, Birla Sun Life Insurance, is ranked 9th in the same study. ::The Group is ranked 20th in a study on the 'Best Emplo yers in India', Business . Today ::Hindalco receives the Asian CSR Award for its "Rural Poverty Alleviation Programme". The Asian CSR Awards are Asia's premier awards programme on corporate social responsibility. ::The Group acquires the Mount Gordon Copper mines in Australia, another strategic step in becoming a globally competitive copper player. conducted t Associates and by Hewit

::Ind ian Rayon acquires TransWorks, a leading Indian ITES / BPO company. ::The board o f engineering major Larsen & Toubro Ltd (L&T) decides to demerge its cement business into a separate cement company (CemCo), in which L&T will retain 20 per cent o f its equity with the balance to be distributed to t heir shareholders in proportion to their shareholding in L&T. As a conseq uence, Grasim to acquire an 8.5 per cent equity stake from L&T and make an open offer for 30 per cent of the equity of CemCo, to then acquire management control of CemCo. ::The Group divests its entire 37.38 per cent equity stake in Mangalore Refineries and Petrochemicals Ltd (MRPL) to the Oil and Natural Gas Corporation (ONGC). ::Birla Copper acquires the Nifty Copper Mines in Australia, as part of a strategic make the co mpany an integrated copper producer, and source plan to raw material for its copper smelter at Dahej, Gujarat. ::Ind ian Rayon formally launches its insulato rs joint vent ure with NGK Insulators Ltd., Japan, christening it as "Birla NGK Insulators Private Limited. ::Birla Copper, a strategic business unit o f Hindalco, is accorded Londo n Metal Exchange (LME) registration. Its copper cathodes are approved as 'Grade A' copper brand by LME. 2002 ::The Grasim board approves an open offer for purchase of up to 20 per cent ofhe equity of L&T, in accordance with the provisions and guidelines issued t by Securities & Exchange Board of India Regulations, the 1997. ::Grasim increases stake in L&T to 14.15 per cent (351.84 lakh shares). ::Landmark corporate restructuring of Hindalco and Ind o Gulf. The fertiliser of Indo Gulf to be demerged into a separate company called Indo business Gulf ilisers. Indo Gulf's copper business to be merged with Hindalco, creating Fert a on-ferrous n metals powerhouse. ::Grasim d ivests its Gwalior unit to Melodeo n Exports Limited, and co nsolidated textile operations at a single location in Bhiwani, MP, which will manufacture both 'Grasim' and 'Graviera' brands. ::PSI Data Systems acquires Birla Technologies Ltd, bringing the Group IT services b usiness under one umbrella.

::Indal acquires a controlling stake in Anapurna Foils Ltd (AFL), to augment its osition in the foil and packaging sectors. Subseq uently AFL is merged p with Indal . ::The Group receives The Economic ' "Corporate Citizen" of the award. Times year

2001 ::Grasim acquires 2.50 crore shares representing just o ver 10 per cent of the equity in L&T from Reliance Industries Ltd. ::Birla Consultancy & Software Services spun off; beco mes a separate entity called Birla Technologies Ltd. ::Ind ian Rayon acquires a stake in PSI Data Systems, in o ne of the largest cash transactions in t he Indian technology sector. ::Grasim closes its pulp p lant at Mavoor as a part o f its restructuring initiatives. 2000 ::Ind ian Rayon acquires Madura Garments and selected overseas brand rights, the Group to the top of the league in the branded apparels taking sector. ::The Group forays into e-business thro ugh a strategic alliance of its software arm, Birla Software and Consultancy Services (BCSS), with Lawso n Software (USA) . ::'Gyanodaya', the Institute of Management Learning o f t he Aditya Birla Group, inaugurated . ::Hindalco acquires Indal. The Indal board is reconstituted. Mr Ku mar Mangalam Birla became Indal's new chairman. The Group holding went up to 74.6 per and further increased to 96 per cent in cent, FY03. ::The Insurance Regulato ry Development Authority (IRDA) grants registration in princip le to Birla Sun Life Insurance Co mpany. ::Ind ian Rayon acquires major wo rld rights for internat io nal apparel brands Louis Philippe, Allen Solly and Peter England. ::The Group anno unces its intention to launch a 450 MW 'Green Power Project' in Karnataka . ::The merger of Birla AT&T and Tata Cellular is completed.

1999 ::A joint venture with financial services maj or Sun Life of Canada is inked, as part of the overall restructuring o f t he Group's financial services business. 1998 ::The Group forms a 50 :50 jo int venture company with Tembec Inc. of Canada, A.V. Cell Inc., to supp ly pulp for the Group's VSF called operations. ::Grasim acquires Dharani Cement and Shree Digvijay Cement to consolidate the Group's leadership posit ion in cement. ::The cement businesses of Ind ian Rayon and Grasim are co nsolidated into a single division o f Grasim the b iggest restructuring ever by any corporate in entity India. ::The Group forays into copper with the commissioning of Indo Gulf's copper the largest o f its k ind in smelter India. ::Thai Organic Chemicals begins co mmercial operations of chlor-alkali and epichlorohydrin .

Balance Sheet of Aditya Birla

Mar '06 Mar '07 Mar '08 Mar '09 Mar '10

------------------- in Rs. Cr. - --- --- --- --- -----

12 mths 12 mths 12 mths 12 mths 12 mths Sources Of Funds Total Share Capital 59.89 93.31 95.01 95.01 103.11 Equity Share Capital 59.89 93.31 95.01 95.01 103.01 Share Application Money 23.61 0.00 377.41 377.41 142.07 Preference Share Capital 0.00 0.00 0.00 0.00 0.10 Reserves 2,124.11 3,031.24 3,551.32 3,649.24 4,416.33 Revaluation Reserves 0.00 0.00 0.00 0.00 0.00 Networth 2,207.61 3,124.55 4,023.74 4,121.66 4,661.51 Secured Loans 1,084.21 2,071.62 1,856.72 2,217.07 2,067.38 Unsecured Loans 479.36 760.21 886.70 2,282.14 1,568.27 Total Debt 1,563.57 2,831.83 2,743.42 4,499.21 3,635.65 Total Liabilities 3,771.18 5,956.38 6,767.16 8,620.87 8,297.16 Mar '06 Mar '07 Mar '08 Mar '09 Mar '10 12 mths 12 mths 12 mths 12 mths 12 mths Application Of Funds Block 2,461.81 2,653.15 3,111.78 3,290.16 3,564.71 Gross Less: Accum. Depreciation 1,448.74 1,548.90 1,680.89 1,813.95 2,012.49 Net Block 1,013.07 1,104.25 1,430.89 1,476.21 1,552.22 Capital Work in Progress 122.45 203.88 70.73 128.78 263.06 Investments 1,675.79 3,849.39 4,054.17 5,712.39 5,435.85 Inventories 526.33 475.26 776.60 747.60 876.34 Sundr y Debtors 474.78 595.99 760.98 887.23 693.33 Cash and Bank Balance 18.84 21.71 56.19 36.05 13.18 Total Current Assets 1,019.95 1,092.96 1,593.77 1,670.88 1,582.85 Loans and Advances 619.99 358.40 502.11 557.70 684.40 Fixed Deposits 1.48 1.03 40.96 53.76 1.13 Total CA, Loans & Advances 1,641.42 1,452.39 2,136.84 2,282.34 2,268.38 Deffered Credit 0.00 0.00 0.00 0.00 0.00 Current Liabilities 607.63 593.88 791.99 882.41 1,104.09 Provisions 73.92 59.65 133.48 96.44 118.26 Total CL & Provisions 681.55 653.53 925.47 978.85 1,222.35 Net Current Assets 959.87 798.86 1,211.37 1,303.49 1,046.03 Miscellaneous Expenses 0.00 0.00 0.00 0.00 0.00 Total Assets 3,771.18 5,956.38 6,767.16 8,620.87 8,297.16 Contingent Liabilities 584.65 333.46 810.00 991.33 809.65 Book Value ( Rs) 364.67 334.87 383.79 394.09 438.73

Aditya Birla Profit account

&

Loss Mar '06 12 mths

------------------in ------------------Mar Mar '07 '08 12 mths 12 mths

Rs. Mar '09

Cr. Mar '10 12 mths

12 mths

Incom e Sales Turnover Excise Duty Net Sales Other Income Stock Adjustments Total Income Expenditur e Raw Materials Power & Fuel Cost Employee Cost Other Manufacturing Expenses Selling and Admin Expenses Miscellaneous Expenses Preoperative Exp Capitalised Total Expenses

2,786.3 9 140.6 0 2,645.7 9 31.3 1 43.5 8 2,720.6 8 1,511.1 1 187.5 6 164.0 3 104.0 6 250.2 8 62.0 3 0.0 0 2,279.0 7 Mar '06 12 mths

3,577.8 9 157.1 3 3,420.7 6 73.1 5 45.1 9 3,539.1 0 1,917.1 3 333.7 5 193.2 2 103.4 6 293.6 1 80.4 9 0.0 0 2,921.6 6 Mar '07 12 mths

4,145.7 5 212.8 0 3,932.9 5 69.9 4 83.1 7 4,086.0 6 2,236.8 6 359.6 6 258.2 0 115.8 9 367.7 2 93.0 3 0.0 0 3,431.3 6 Mar '08 12 mths

4,997.2 1 211.0 8 4,786.1 3 60.2 4 17.8 9 4,864.2 6 2,749.6 2 537.3 8 287.9 1 115.4 3 463.9 2 85.1 8 0.0 0 4,239.4 4 Mar '09 12 mths

4,981.8 5 160.4 0 4,821.4 5 64.69 3.16 4,753.6 0 2,577.9 9 431.5 7 347.6 3 117.1 2 493.1 3 91.2 6 0.0 0 4,058.7 0 Mar '10 12 mths

Operating Profit PBDI T Interes t PBD T Depreciatio n Other Written Off Profit Before Tax Extra-ordinary items PBT (Post Extra-ord Items) Tax Reported Net Profit Total Value Addition Preference Dividend Equity Dividend Corporate Dividend Tax Per share data (annualised) Shares in issue (lakhs) Earning Per Sha re (Rs) Equity Dividend (%) Book Value (Rs)

410.3 0 441.6 1 68.5 5 373.0 6 111.8 1 0.0 0 261.2 5 15.9 9 277.2 4 90.3 1 186.9 3 767.9 6 0.0 0 41.7 5 5.8 6 598.9 0 31.2 1 50.0 0 364.6 7

544.2 9 617.4 4 195.4 0 422.0 4 120.3 2 0.0 0 301.7 2 40.6 2 342.3 4 117.3 7 224.9 7 1,004.5 3 0.0 0 51.3 2 7.2 0 933.0 5 24.1 1 55.0 0 334.8 7

584.7 6 654.7 0 204.4 7 450.2 3 141.1 0 0.0 0 309.1 3 41.1 8 350.3 1 107.2 4 243.0 7 1,194.5 0 0.0 0 54.6 3 9.2 8 950.0 8 25.5 8 57.5 0 383.7 9

564.5 8 624.8 2 290.6 4 334.1 8 165.9 6 0.0 0 168.2 2 29.2 3 197.4 5 60.0 2 137.4 3 1,489.8 2 0.0 0 38.0 0 4.4 3 950.0 9 14.4 6 40.0 0 394.0 9

759.5 9 694.9 0 334.1 0 360.8 0 180.1 0 0.0 0 180.7 0 4.2 5 184.9 5 41.1 5 283.4 0 1,480.7 1 0.0 0 51.5 1 7.9 5 1,030.1 0 27.5 1 50.0 0 438.7 3

Aditya Birla Cash Flow Mar '06 12 mths Net Profit Before Tax Net Cash From Operating Activities Net Cash (used in)/from Investing Activities Net Cash (used in)/from Financing Activitie s Net (decrease)/increase In Cash and Cash Equivalents Opening Cash & Cash Equivalents Closing Cash & Cash Equivalents 271.7 5 7.67 663.14 675.5 6 4.7 5 15.5 7 20.3 2

------------------------------------Mar '07 12 mths 311.0 8 496.3 5 2245.72 1751.7 9 2.4 2 20.3 2 22.7 4

in Mar '08 12 mths 314.5 6 278.7 1 572.76 366.4 6 72.4 1 24.7 4 97.1 5

Rs.

Cr. Mar '09 12 mths 162.3 0 444.6 1 1889.26 1437.3 1 7.34 97.1 5 89.8 1 Mar '10 12 mths 320.3 0 1062.6 0 142.67 996.86 76.93 91.2 4 14.3 1

CONCLUSION

y The consumer is influenced b y both the intrinsic and extrinsic factors. Intrinsically, his needs, motives, perceptions, and at titudes tend to influence purchases and where he what he purchases. y However, extrinsic influences such as family, social class, the culture, andecono mic factors will also affect his behavior. y With the understanding of these elements marketers would be well placed to devise their marketing mix in accordance wit h their respective. y We are the student in the marketing field so it is very important to understand the consumer behavio r deep ly as in future in corporate world it surely helps us. will