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GENERAL INFORMATION AND TIPS:

- Be specific in your answers! Provide concrete examples and statistics and demonstrate a clear connection between your vision and how to realize your solution. - Each answer has a character limit. Keep your answers short, concise and to the point. - Dont forget to explain the how in your application. Dont just tell us that youre going to improve the lives of children - show us how youre going to do it. - We will only accept applications submitted through our website. You may not mail, fax, or email your application. Do not send supplemental materials via email or postal mail. Any documentation sent to us will not be reviewed in the evaluation and cannot be returned. - We will accept only one application per applicant per application period. Any applicant who submits multiple applications for the same project or single applications for multiple different projects will be disqualified from consideration. - Partnerships (organizations led by two individuals) must submit a joint application for their project. Partners who submit separate applications for the same project will be disqualified from consideration. - Remember that the purpose with your application is to prove that you are the exceptional individual with a great idea that can improve lives for many children we are looking for. Prove that you are willing to work full-time on making the idea grow and that you have the entrepreneurial drive to succeed.

3 STEP 2: BUSINESS PLAN


Questions to applicants who successfully make it through the first step.

3.1 About you - the social entrepreneur


3.1.1 DESCRIBE YOURSELF, YOUR CURRENT PROFESSIONAL POSITION AND WHERE YOU SEE YOURSELF IN FIVE YEARS.

Compulsory; maximum 1000 characters We want to get an understanding of who you are as a person, what drives you, what you work with now and where you want to be in the future. Describe where you see yourself in five years, what will have achieved and what you will be doing.
3.1.2 IF YOU RECEIVED SUPPORT THROUGH THE REACH FOR CHANGE INCUBATOR, WHAT LEARNING AND PROGRESS DO YOU IMAGINE THAT YOU WILL GAIN?

Compulsory; maximum 1000 characters What do you think you would gain from the Reach for Change support? What are you hoping to learn? What is it about our incubator specifically that you are interested in?
3.1.3.1 DO YOU NOW OR HAVE YOU PREVIOUSLY WORKED WITHIN THE KINNEVIK GROUP OR WITH ANY OF OUR PARTNERS: KORSNS, METRO, MTG, TELE2, MILLICOM (TIGO), HUGO STENBECK FOUNDATION, VIASAT1, BAYPORT AND CONSUMER FINANCE COMPANY?

Compulsory We dont exclude or give preference to current or previous employees, but we are interested in understanding if you have a professional relationship with any of our partners.
3.1.3.2 IF YES, WHEN, IN WHICH COMPANY, AND IN WHAT ROLE?

3.2 Applicants with existing organizations.


(If your organization is already operational answer question 3.2.1 3.2.9.) We want to know if you have already founded an organization around the idea that you are applying with. These questions refer to an organization that works specifically with the idea you are applying with. If you run a different organization, not related to your idea, or have not yet founded an organization, do not answer questions 3.2.1-3.2.9.
3.2.1 WHO WAS THE FOUNDER OF THE ORGANIZATION?

Optional
3.2.2 WHO IS THE LEADER OF THE ORGANIZATION TODAY?

Optional
3.2.3 WHAT IS THE FOUNDING YEAR?

Optional
3.3.4 IS THE ORGANIZATION OFFICIALLY REGISTERED WITH THE GOVERNMENT?

Optional
3.2.5 WHAT DATE WERE YOU REGISTERED?

Optional
3.2.6 REGISTRATION NUMBER:

Optional (The official number you obtained when you registered your organization) We will use registration number for all the African countries
3.2.7 NUMBER OF EMPLOYEES.

Optional
3.2.8 THE TURNOVER FOR THE LAST FINANCIAL YEAR.

Optional
3.2.9 THE ORGANIZATIONS WEBSITE (IF THERE IS ONE).

Optional

3.3 Business description Describe the organization you hope to establish or grow with support from Reach for Change
3.3.1 DESCRIBE YOUR ORGANIZATIONS IDEA /MISSION STATEMENT. WHAT SOCIAL VALUE DO YOU PROVIDE?

Compulsory; maximum 1000 characters What is the purpose or the mission with the organization? What is the specific idea that you want to operationalize with the organization? Describe how your organization will contribute to its target group.
3.3.2 DEFINE YOUR GOALS FOR THE NEXT FIVE YEARS: WHAT WILL YOU ACHIEVE?

Compulsory; maximum 1000 characters How will your work impact the world? What goals do you want your organization to have met in five years? What will it have achieved if it is successful?
3.3.3 HOW WILL YOU MEASURE (QUALITATIVELY AND QUANTITATIVELY) THE RESULTS?

Compulsory; maximum 1000 characters What impact will your organization have and how will you measure that impact? Have you already developed a way of measuring the impact of your activities? We are not expecting you to have a fully developed structure yet, but we want to know how you are thinking about this.
3.3.4 WHICH METHOD ARE YOU GOING TO USE TO REACH YOUR GOALS? PLEASE INCLUDE A SPECIFIC PROGRAM, A PRODUCT OR A WORKING MODEL .

Compulsory; maximum 1000 characters How will you operationalize your idea? Will you have a specific program with activities for your target group? What would that program or those activities be? Will you develop a product that helps address the unmet need? Describe the method you will use to meet the need and address the problem.
3.3.5 SPECIFY YOUR TARGET GROUP.

Compulsory; maximum 500 characters Describe the target group that you want to reach. Who are they? Where are they?

3.3.6 LIST YOUR PRESENT AND POTENTIAL PARTNERS.

Compulsory; maximum 500 characters Who are or will you be working with? Will you be collaborating with other actors other organizations, companies, government agencies etc.? Do you already have established relationships with these actors? Are these optional partners or will you be dependent on them for the success of your work?
3.3.7 DESCRIBE YOUR SCHEDULE AND MILESTONES FOR THE UP-COMING YEAR.

Compulsory; maximum 1000 characters Describe your plan for the upcoming year, including the most important milestones that you want to achieve this year. We want to see that your idea is realistic and can be implemented.

3.4 Strategic and market analysis


3.4.1 COMMUNICATIONS STRATEGY. HOW WILL YOU REACH THE TARGET GROUP?

Compulsory; maximum 1000 characters Describe how you think you will reach the target group. Based on who they are and their specific situation, how do you best reach them? Describe the different communication media you plan on using.
3.4.2 DESCRIBE THE ENVIRONMENT IN WHICH YOU WILL BE OPERATING? WHY IS IT IMPORTANT TO SOLVE THE ISSUE YOU ARE ADDRESSING?

Compulsory; maximum 1000 characters What is the specific context of the problem? How is the problem connected to and influenced by different aspects of the society around it? Who or what structures have an effect on the problem and the situation you will be operating in?
3.4.3 WHO ARE YOUR COMPETITORS: WHO IS ALREADY SOLVING THE SAME PROBLEMS AND HOW ARE THEY DOING IT?

Compulsory; maximum 1000 characters You will probably not be the only actor providing services for your target group. It is possible that there is a wide range of other actors such as local community organizations, government agencies, international actors and others who work in your community. You will also probably not be the only organization addressing this area of need. There might be other actors in your own community and it is very likely that there are actors in other communities addressing the same problem. We want to know more about these other actors and how your idea is different from their ideas and activities. Please name specific organizations working in your field.

3.4.4 WHAT DO YOU OFFER THAT NOBODY ELSE DOES?

Compulsory; maximum 1000 characters How are your idea and your organization different and stronger than previous ideas? What makes your idea and your organization more likely to succeed than the other actors in the same field? What do you think are the comparative strengths of your organization?

3.5 Financing
3.5.1 DO YOU HAVE ANY EXPERIENCE OF FUNDRAISING/OR GENERATING EARNED INCOME FOR PROJECTS? PLEASE GIVE SOME EXAMPLES OF DONORS OR EARNED INCOME.

Compulsory; maximum 1000 characters Here we want to learn more about the financial situation of your organization and your own previous experiences. Do you have experience of fundraising or in other ways of generating income for projects? If so, what have you done?
3.5.2 DESCRIBE YOUR STRATEGY FOR LONG TERM FUNDING? HOW WILL YOU CREATE A SUSTAINABLE ECONOMIC BUSINESS MODEL? WHAT ARE THE NEXT STEPS?

Compulsory; maximum 1000 characters We want to understand how you are thinking about financing in the long-term. You dont need to have a fully developed budget yet. We support early stage social entrepreneurs who are at different points in their start-up phase so we understand that different ideas/organizations will be at different points. Part of the incubator program is to develop a business model so we are not expecting you to have that yet, but we need to know if there is a potential for developing a sustainable business model. We want to understand how you are thinking about this based on where your organization currently is what your strategy is for long-term funding, how you will raise enough income to continue to operate and grow, what steps you need to take now, etc.
3.5.3 ON WHICH FINANCIAL SOURCES DO YOU PLAN TO RELY DURING THE NEXT YEAR? IF RELEVANT, WHAT WILL BE THE PERCENTAGE OF OWN FUNDS, LOAN FUNDS AND DONATED/INVESTED FUNDS?

Compulsory; maximum 1000 characters What is your plan for financial sources for the next year? This could include own funds, loans, donations, investments, earned income and others. Describe the different sources you plan to rely on and which will be more significant etc. If you can, state estimated percentages for the different sources, which helps clarify the relative size and significance of the different sources.

3.5.4 PLEASE, DESCRIBE YOUR BUDGET FOR THE UPCOMING YEAR. DEFINE YOUR EXPECTED REVENUES AND EXPENSES.

Compulsory; maximum 1000 characters We want you to seriously think about the costs involved in operationalizing your idea or sustaining your current organization. Describing the budget includes both defining all costs of the entire operation, including purchases, transportation etc. and defining the expected revenues and incomes for the year. We want to understand the current financial situation of your organization and how you see your budget for the upcoming year.

3.6 Video pitch


3.6.1 ADD A LINK TO A VIDEO WHERE YOU PITCH YOUR IDEA.

Optional; maximum 60 seconds. If you would like to, you can include a video pitch in your application. This does not need to be filmed or edited with specific equipment; the video can be recorded with a cellphone or a computer. Upload the video to a website and provide the link to that site here. Some sites for uploading videos are: www.youtube.com ; www.vimeo.com ; www.screen.yahoo.com.

3.7 First Reference


Your references should be two people who know you in a professional way. They can know you or have supervised you for example in a work, educational or volunteering setting. We want to understand who you are, what experience you have and how you work. Your references should be people who know you professionally. Meaning they should not be family members, close friends or significant others (boyfriends, girlfriends, husband, wife). Please provide contact information of each reference and describe your relationship with them, e.g. former boss, co-worker.
3.7.1 NAME

Compulsory
3.7.2 PROFESSION

Compulsory
3.7.3 WORKPLACE

Compulsory
3.7.4 PHONE NUMBER

Optional
3.7.5 MOBILE PHONE NUMBER

Compulsory

3.7.6 EMAIL ADDRESS

Compulsory
3.7.7 YOUR RELATIONSHIP

Compulsory

3.8 Second Reference


3.8.1 NAME

Compulsory
3.8.2 PROFESSION

Compulsory
3.8.3 WORKPLACE

Compulsory
3.8.4 PHONE NUMBER

Optional
3.8.5 MOBILE PHONE NUMBER

Compulsory
3.8.6 EMAIL ADDRESS

Compulsory
3.8.7 YOUR RELATIONSHIP

Compulsory

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