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15-21 October 2012

www.getonlineweek.com

An average of 21 people attended each Get online week event (with as many as 200 at some events)

941 places = 2300 events = 50,000 people took part in Get online week

Each centre held an average of 3 events

40% increase in numbers to our 0800 freephone number and a 50% increase in trafc to our online centre search

+40%

+50% +93.66%

+137.21%

Calls

a Online se

rch

Reach

ons Interacti

Our Facebook reach was up 93.66% and Facebook interactions up 137.21% on an average week

82% of centres that took part found the marketing packs effective

Partners including the Post Ofce, TalkTalk, BT, Lloyds TSB and Age UK supported the campaign

Promotion via Post Ofce TV and local radio coverage with Post Ofce spokesperson Tanni Grey Thompson supporting the campaign National radio coverage with TalkTalk and spokesperson Angela Rippon, with listenership above 2 million people A banner on the Lloyds TSB homepage, promoting the campaign to all Lloyds TSB customers Promotion to BTs 90,000 staff through their internal communications channels
% increase in numbers to our 0800 freephone number d a 50% increase in trafc to our online centre search

40% increase in numbers to our 0800 freephone number and a 50% increase in trafc to our online centre search
80% of centres that took part agreed the campaign encouraged people to try something new on the internet 75% of centres that took part agreed the campaign helped them to reach new groups

15-21 October 2012


www.getonlineweek.com

An average of 21 people attended each Get online week event (with as many as 200 at some events)

941 places = 2300 events = 50,000 people took part in Get online week

Each centre held an average of 3 events

40% increase in numbers to our 0800 freephone number and a 50% increase in trafc to our online centre search

+40%

+50% +93.66%

+137.21%

Calls

ch line sear On

Reach

ns nteractio I

Our Facebook reach was up 93.66% and Facebook interactions up 137.21% on an average week

82% of centres that took part found the marketing packs effective

Partners including the Post Ofce, TalkTalk, BT, Lloyds TSB and Age UK supported the campaign

Promotion via Post Ofce TV and local radio coverage with Post Ofce spokesperson Tanni Grey Thompson supporting the campaign National radio coverage with TalkTalk and spokesperson Angela Rippon, with listenership above 2 million people A banner on the Lloyds TSB homepage, promoting the campaign to all Lloyds TSB customers Promotion to BTs 90,000 staff through their internal communications channels
% increase in numbers to our 0800 freephone number d a 50% increase in trafc to our online centre search

40% increase in numbers to our 0800 freephone number and a 50% increase in trafc to our online centre search
80% of centres that took part agreed the campaign encouraged people to try something new on the internet 75% of centres that took part agreed the campaign helped them to reach new groups