Académique Documents
Professionnel Documents
Culture Documents
Increase relevance
Improve usability
October 2010
October 2010
Banner Ads
Email Blast
Email PlaIorm
Organic Search
Google Analy;cs
October 2010
$100
Banner Ad $100
Paid Search
Email Blast
Success
$100
Banner Ad $100
Success
$100
Print Ad $33
Success
$100
October 2010
Paid/Organic Search
Emails/Shopping Engines
October 2010
October 2010
October 2010
SEM Generic
Banner Click
Direct Visit
SEO Branded
Banner View
SEO Generic
Aliate Click
Social Media
TV Ad
SEO Branded
Direct Visit
Email Update
Abandon
October 2010
10
Web
Analy;cs
Referral
visits
Social
media
visits
Organic
search
visits
Paid
search
visits
Other
paid
visits
Email
visits
Paid
Impressions/Clicks
October
2010
Datalicious
Pty
Ltd
Paid/Organic
Visits
11
October 2010
12
25%
25%
25%
25%
Even A>rib.
33%
33%
33%
0%
Exclusion A>rib.
30%
20%
20%
30%
Pa>ern A>rib.
October 2010
13
October 2010
14
Channel Straight to Site SEO Branded SEM Branded SEO Generic SEM Generic Display Adver$sing Aliate Marke$ng Referrals Email Marke$ng
Channel Word of Mouth Blogging & Social Media Newspaper Adver$sing Display Adver$sing Email Marke$ng Retail Promo$ons
Conversions
a/ributed
to
search
terms
that
contain
brand
keywords
and
direct
website
visits
are
most
likely
not
the
origina$ng
channel
that
generated
the
awareness
and
as
such
conversion
credits
should
be
re-allocated.
Datalicious
Pty
Ltd
15
October 2010
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