R.K.D.F.SCHOOL OF ENGG.

INDORE

MAJOR RESEARCH PROJECT

Revised Synopsis on A COMPRATIVE STUDY OF STRATEGIES FOR LAUNCHING 3G SERVICES AMONG IDEA, RELIANCE AND BSNL MOBILE

MBA (2009-2011)

Submitted To:Dr. Karuna Jain

Submitted By:Shubham Jain

TABLE OF CONTENTS

1. 2.
3.

INTRODUCTION LITERATURE REVIEW OBJECTIVES RATIONALE OF STUDY RESEARCH DESIGN

4. 5.

HYPOTHESIS OF THE STUDY SAMPLE TECHNIQUE SAMPLE SIZE DATA COLLECTION TYPE TOOLS TO BE USED

6.

BIBLIOGRAPHY/REFERENCES

INTRODUCTION
Most often than not, businesses will find it quite difficult to persuade customers to buy a certain product if they do not fully understand what makes customers tick. The need to formulate a strategy for marketing new product is crucial for any business. Without a well-thought through plan to attract customers, your efforts will most likely be haphazard and inefficient. Businesses should focus in making sure customer needs are met and develop long-term and profitable relationships with them. This means that you will need to establish a plan of action that is flexible in a way that it can respond to any changes in customer perceptions and demand. On the other hand, your marketing scheme should be focused on identifying and communicating the benefits of your business is offering to its target market. You will then need to monitor and maintain its effectiveness. Market segmentation is an essential factor for a successful marketing strategy. Being able to identify the different market groups allows a business to make better and more effective decisions in regard to advertising new products. This is the key to understanding the different wants and needs of different customers. Once you have categorised your market, you will then be able to formulate marketing activities that will ensure your targeted audience to know about the products or services you are offering and why they need them in their lives. This is achieved through the various forms of advertising. Since customers know exactly what they want and what will motivate them, you need to base your techniques on this fact. You have to make your targeted audience feel that they need to purchase whatever it is you are offering. In this highly competitive market, a business cannot afford to slack off and leave the competition without putting up a good fight. What your business was like a year or two ago may not be what it is right now. Gigantic changes are going on in the world and marketing strategies are no exemptions to that. Businesses should think outside the box. Observe who is doing better and then try to imitate them or better yet, outwit them. It will greatly benefit your company to do market research in order to determine your potential market and be able to make changes to your current marketing strategy. This is mainly done to draw uninterested customers to at least give your business a try. Your new product launch should make enough noise to ensure that it will remain in customers memories and entice them to really try it. With the various media available today, you can maximise your visibility by not limiting your business to one media. Turn your company around by doing a major brand makeover. If there are not a lot of people who are buying your product or service, then perhaps it is because they literally do not see you. This is not a time when businesses are allowed to sober down on marketing techniques just because the economy is going down. Once the economy gets back on track, chances are people will no longer remember those that were not visible in the market during this time. You have to make your business a household name for people to remember you long after this global recession is over.

Third generation (3G) networks were conceived from the Universal MobileTelecommunications Service (UMTS) concept for high speed networks for enabling a variety of data intensive applications. 3G systems consist of the two main standards, CDMA2000 and W-CDMA, as well as other 3G variants such as NTT DoCoMo's Freedom of Mobile Multimedia Access (FOMA) and Time Division Synchronous Code Division Multiple Access (TD-SCDMA) used primarily in China

Definition of 3G: 3G is the third generation of wireless technologies. It comes with enhancements over previous wireless technologies, like high-speed transmission, advanced multimedia access and global roaming. 3G is mostly used with mobile phones and handsets as a means to connect the phone to the Internet or other IP networks in order to make voice and video calls, to download and upload data and to surf the net.

What is Required for Using 3G?: The first thing you require is a device (e.g. a mobile phone) that is 3G compatible. This is where the name 3G phone comes from - a phone that has 3G functionality; nothing to do with the number of cameras or the memory it has. An example is the iPhone 3G. 3G phones commonly have two cameras since the technology allows the user to have video calls, for which a user-facing camera is required for capturing him/her. Unlike with Wi-Fi which you can get for free in hotspots, you need to be subscribed to a service provider to get 3G network connectivity. We often call this kind of service a data plan or network plan. Your device is connected to the 3G network through its SIM card (in the case of a mobile phone) or its 3G data card (which can be of different types: USB, PCMCIA etc.), which are both generally provided/sold by the service provider. Through that, you get connected to the Internet whenever you are within a 3G network. Even if you are not in one, you can still use 2G or 2.5G services provided by the service provider 3G Mobile Technology

What is 3G Mobile Technology

3G mobile technology is an edge over telephone and internet. Different 2G technologies are now gather and utilized at one place to give the mobile technology a new dimension and these called 3G mobile technologies. Combination of all the quality features of different 2G versions brings excellent one best device with high data transfer rate, maximum width of the frequency band, WiFi facility, and first-rate roaming. 3G mobile Technology is the combination of earthly and heavenly features. Data Speed

The data speed of 3G is determined based on a combination of factors including the chip rate, chan structure, power control, and synchronization. An example of calculating the theoretical 3G data speed is as follows:

W-CDMA assigned code 400-500 Kpbs/code. 6 codes X 400 > 2Mbps (UMTS target for 3G data speed in fixed location)

Actual data speeds will vary in accordance with several factors including:

Number of users in cell/sector Distance of user from cell User is moving or stationary Network operator capacity and network optimization requirements

1xEV-DO is a data-only solution, supporting a theoretical data speed of up to 2.457 Mbps 1xEV-DV is a data and voice solution, supporting a theoretical data speed of up to 3.072 Mbps FOMA has two operational modes, supporting a dedicated 64 Kbps connection or a 384 Kbps downlink/64 Kbps uplink best-effort connection. TD-SCDMA can operate in 1.6 MHz or 5 MHz mode for 2 Mbps or 6 Mpbs respectively

Comparison of W-CDMA to CDMA2000

Both use a coding scheme that separates each subscriber from other subscribers Both use control channels to manage the network W-CDMA and CDMA2000 are not compatible from the perspective that they have different chip rates - 3.84 MCPS for W-CDMA vs. 1.2888 MCPS for CMDA2000. W-CDMA uses a 5 MHz channel. Initially, CDMA2000 uses only a 1.25 MHz channel, but with CDMA2000 3x, three 1.25 MHz channels can be combined to form a super channel structure. W-CDMA is synchronous, relying on mobile station time measurements between

two base stations, rather than using GPS as CDMA2000 does. There are three modes of operation for W-CDMA/CDMA2000:

Direct Sequence (DS) W-CDMA (UMTS) for Frequency Divsion Duplex (FDD) W-CDMA Time Division Duplex (TDD) CDMA2000 Multi-carrier FDD

Each of the three radio interface methods may be employed on either a GSM or ANSI-based Core Network (CN). IS-833 is a standard, developed by the 3GPP2, to support CDMA2000 1xRTT Radio Access Network (RAN) to interface with a GSM CN. RAN upgrade required includes CDMA base station and BSC. CN upgrade required includes CDMA PDSN and AAA server.

Impetus for 3G
The major impetus for 3G is to provide for faster data speed for data-intensive applications such as video. In addition, 3G to providing faster data speeds on a per-user basis, 3G is also helpful to provide greater overall capacity for voice and data users. For example, NTT DoCoMo's plan to migrate iMode users from the 2G PDC network to FOM is driven by overall capacity concerns, as apposed to individual user data speed requirement. 3G Architecture W-CDMA uses the same CN as GPRS, utilizing existing infrastruture such as the GGSN and SGSN. W-CDMA, however, does require new RAN infrastructure such as the Node B, which replaces the BTS, and the Radio Network Controller (RNC), which replaces the BSC. Ultimately, the W-CDMA CN will evolve to comprise a full Mobile IP infrastructure including Media Gateway (MGW) and Media Gateway Controller (MGC) equipment for VoIP and other new equipment such as the HSS and CSDF. CDMA2000 starts with new channel cards and then migrates to a full Mobile IP infrastructure requiring new Core Network (CN) infrastructure such as the AAA server and Packet Data Server Node (PDSN). The nomenclature of the generations generally refers to a change in the fundamental nature of the service, non-backwards compatible transmission technology, and new frequency bands. New generations have appeared about every ten years since the first move from 1981 analog (1G) to digital (2G) transmission in 1992. This was followed, in 2001, by 3G multi-media support, spread spectrum transmission and at least 200 kbit/s, in 2011 expected to be followed by 4G, which refers to all-IP packet-switched networks, mobile ultra-broadband (gigabit speed) access and multi-carrier transmission.[citation needed] The fastest 3G based standard in the WCDMA family is the HSPA+ standard, which was commercially available in 2009 and offers 28 Mbit/s downstreams without MIMO, i.e. only with one antenna (it would offer 56 Mbit/s with 2x2 MIMO), and 22 Mbit/s upstreams. The

fastest 3G based standard in the CDMA2000 family is the EV-DO Rev. B, which was available in 2010 and offers 15.67 Mbit/s downstreams.[citation needed] In mid 1990s, the ITU-R organization specified the IMT-2000 specifications for what standards that should be considered 3G systems. However, the cell phone market only brands some of the IMT-2000 standards as 3G (e.g. WCDMA and CDMA2000), but not all (3GPP EDGE, DECT and mobile-WiMAX all fulfil the IMT-2000 requirements and are formally accepted as 3G standards, but are typically not branded as 3G). In 2008, ITU-R specified the IMT-Advanced (International Mobile Telecommunications Advanced) requirements for 4G systems. Over 130 licenses have already been awarded to operators worldwide (as of December 2004), specifying W-CDMA radio access technology that builds on GSM. In Europe, the license process occurred at the tail end of the technology bubble, and the auction mechanisms for allocation set up in some countries resulted in some extremely high prices being paid for the original 2100 MHz licenses, notably in the UK and Germany. In Germany, bidders paid a total 50.8 billion for six licenses, two of which were subsequently abandoned and written off by their purchasers (Mobilcom and the Sonera/Telefonica consortium). It has been suggested that these huge license fees have the character of a very large tax paid on future income expected many years down the road. In any event, the high prices paid put some European telecom operators close to bankruptcy (most notably KPN). Over the last few years some operators have written off some or all of the license costs. Between 2007-2009 all three Finnish carriers begun to use 900 MHz UMTS in a shared arrangement with its surrounding 2G GSM base stations for rural area coverage, a trend that is expected to expand over Europe in the next 13 years. The 2100 MHz band (downlink around 2100 MHz and uplink around 1900 MHz) allocated for UMTS in Europe and most of Asia is already used in North America. The 1900 MHz range is used for 2G (PCS) services, and 2100 MHz range is used for satellite communications. Regulators have, however, freed up some of the 2100 MHz range for 3G services, together with a different range around 1700 MHz for the uplink. UMTS operators in North America who want to implement a European-Asian style 2100/1900 MHz system will have to share spectrum with existing 2G services in the 1900 MHz band. AT&T Wireless launched UMTS services in the United States by the end of 2004 strictly using the existing 1900 MHz spectrum allocated for 2G PCS services. Cingular acquired AT&T Wireless in 2004 and has since then launched UMTS in select US cities. Cingular renamed itself AT&T and is rolling out some cities with a UMTS network at 850 MHz to enhance its existing UMTS network at 1900 MHz and now offers subscribers a number of dual-band UMTS 850/1900 phones. T-Mobile's rollout of UMTS in the US will focus on the 2100/1700 MHz band. In Canada, UMTS coverage is being provided on the 850 MHz and 1900 MHz bands on the Rogers and Bell-Telus networks. Bell and Telus share the network. Recently, new providers Wind Mobile , Mobilicity and Videotron have begun operations in the 2100/1700 MHz band and Shaw Communications is planning their own launch in coming years. In 2008, Australian telco Telstra replaced its existing CDMA network with a national 3G network, branded as NextG, operating in the 850 MHz band. Telstra currently provides UMTS service on this network, and also on the 2100 MHz UMTS network, through a coownership of the owning and administrating company 3GIS. This company is also co-owned by Hutchison 3G Australia, and this is the primary network used by their customers. Optus is

currently rolling out a 3G network operating on the 2100 MHz band in cities and most large towns, and the 900 MHz band in regional areas. Vodafone is also building a 3G network using the 900 MHz band. In India BSNL has started its 3G services since October 2009 beginning with the larger cities and then expanding over to smaller cities. The 850 MHz and 900 MHz bands provide greater coverage compared to equivalent 1700/1900/2100 MHz networks, and are best suited to regional areas where greater distances separate subscriber and base station. Carriers in South America are now also rolling out 850 MHz networks. 3G or 3rd generation mobile telecommunications is a generation of standards for mobile phones and mobile telecommunication services fulfilling the International Mobile Telecommunications-2000 (IMT2000) specifications by the International Telecommunication Union.[1] Application services include wide-area wireless voice telephone, mobile Internet access, video calls and mobile TV, all in a mobile environment. To meet the IMT-2000 standards, a system is required to provide peak data rates of at least 200 kbit/s. Recent 3G releases, often denoted 3.5G and 3.75G, also provide mobile broadband access of several Mbit/s to smartphones and mobile modems in laptop computers. The following standards are typically branded 3G:

the UMTS system, first offered in 2001, standardized by 3GPP, used primarily in Europe, Japan, China (however with a different radio interface) and other regions predominated by GSM 2G system infrastructure. The cell phones are typically UMTS and GSM hybrids. Several radio interfaces are offered, sharing the same infrastructure: o The original and most widespread radio interface is called WCDMA. o The TD-SCDMA radio interface was commercialised in 2009 and is only offered in China. o The latest UMTS release, HSPA+, can provide peak data rates up to 56 Mbit/s in the downlink in theory (28 Mbit/s in existing services) and 22 Mbit/s in the uplink. the CDMA2000 system, first offered in 2002, standardized by 3GPP2, used especially in North America and South Korea, sharing infrastructure with the IS-95 2G standard. The cell phones are typically CDMA2000 and IS-95 hybrids. The latest release EVDO Rev B offers peak rates of 14.7 Mbit/s downstream.

The above systems and radio interfaces are based on kindred spread spectrum radio transmission technology. While the GSM EDGE standard ("2.9G"), DECT cordless phones and Mobile WiMAX standards formally also fulfill the IMT-2000 requirements and are approved as 3G standards by ITU, these are typically not branded 3G, and are based on completely different technologies. A new generation of cellular standards has appeared approximately every tenth year since 1G systems were introduced in 1981/1982. Each

generation is characterized by new frequency bands, higher data rates and non backwards compatible transmission technology. The first release of the 3GPP Long Term Evolution (LTE) standard does not completely fulfill the ITU 4G requirements called IMT-Advanced. First release LTE is not backwards compatible with 3G, but is a pre-4G or 3.9G technology, however sometimes branded "4G" by the service providers. Its evolution LTE Advanced is a 4G technology. WiMAX is another technology verging on or marketed as 4G. The first pre-commercial 3G network was launched by NTT DoCoMo in Japan, branded as FOMA. It was first available in May 2001 as a prerelease (test) of W-CDMA technology.[7] The first commercial launch of 3G was also by NTT DoCoMo in Japan on 1 October 2001, although it was initially somewhat limited in scope;[8][9] broader availability of the system was delayed by apparent concerns over its reliability.[10] The second network to go commercially live was by SK Telecom in South Korea on the CDMA-based 1xEV-DO technology in January 2002. By May 2002 the second South Korean 3G network was by KT on EV-DO and thus the Koreans were the first to see competition among 3G operators. The first European pre-commercial network was an UTMS network on the Isle of Man by Manx Telecom, the operator then owned by British Telecom, and the first commercial network (also UTMS based W-CDMA) in Europe was opened for business by Telenor in December 2001 with no commercial handsets and thus no paying customers. The first commercial United States 3G network was by Monet Mobile Networks, on CDMA2000 1x EV-DO technology, but this network provider later shut down operations. The second 3G network operator in the USA was Verizon Wireless in July 2002 also on CDMA2000 1x EV-DO.[11] AT&T Mobility is also a true 3G UMTS network, having completed its upgrade of the 3G network to HSUPA. The first pre-commercial demonstration network in the southern hemisphere[dubious discuss] was built in Adelaide, South Australia by m.Net Corporation in February 2002 using UMTS on 2100 MHz. This was a demonstration network for the 2002 IT World Congress. The first commercial 3G network was launched by Hutchison Telecommunications branded as Three in March 2003. Emtel Launched the first 3G network in Africa. By June 2007, the 200 millionth 3G subscriber had been connected. Out of 3 billion mobile phone subscriptions worldwide this is only 6.7%. In the countries where 3G was launched first Japan and South Korea 3G penetration is over 70%.[12] In Europe the leading country is Italy with a third of its subscribers migrated to 3G. Other leading countries by 3G migration include UK, Austria, Australia and Singapore at the 20% migration level. A confusing statistic is counting CDMA2000 1x RTT customers as if they were 3G customers. If using this definition, then the

total 3G subscriber base would be 475 million at June 2007 and 15.8% of all subscribers worldwide. 3G was relatively slow to be adopted globally. In some instances, 3G networks do not use the same radio frequencies as 2G so mobile operators must build entirely new networks and license entirely new frequencies, especially so to achieve high-end data transmission rates. Other delays were due to the expenses of upgrading transmission hardware, especially for UMTS, whose deployment required the replacement of most broadcast towers. Due to these issues and difficulties with deployment, many carriers were not able to or delayed acquisition of these updated capabilities. In December 2007, 190 3G networks were operating in 40 countries and 154 HSDPA networks were operating in 71 countries, according to the Global Mobile Suppliers Association (GSA). In Asia, Europe, Canada and the USA, telecommunication companies use W-CDMA technology with the support of around 100 terminal designs to operate 3G mobile networks. Roll-out of 3G networks was delayed in some countries by the enormous costs of additional spectrum licensing fees. (See Telecoms crash.) The license fees in some European countries were particularly high, bolstered by government auctions of a limited number of licenses and sealed bid auctions, and initial excitement over 3G's potential. The 3G standard is perhaps well known because of a massive expansion of the mobile communications market post-2G and advances of the consumer mophone. An especially notable development during this time is the smartphone (for example, the iPhone, and the Android family), combining the abilities of a PDA with a mobile phone, leading to widespread demand for mobile internet connectivity. 3G has also introduced the term "mobile broadband" because its speed and capability make it a viable alternative for internet browsing, and USB Modems connecting to 3G networks are becoming increasingly common. India 11 December 2008, India entered the 3G arena with the launch of 3G enabled Mobile and Data services by Government owned Mahanagar Telephone Nigam Ltd MTNL in Delhi and later in Mumbai.MTNL becomes the first 3G Mobile service provider in India. After MTNL, another state opertaor Bharat Sanchar Nigam Ltd. (BSNL)launched 3G services on 22 Feb 2009 in Chennai and later launched 3G as Nationwide. The auction of 3G wireless spectrum was announced in April 2010 and 3G Spectrum allocated to all private operators on 1 September 2010. The first Private-sector service provider that launched 3G services is Tata DoCoMo, on November 5, 2010. And the second is by Reliance Communications, December 13, 2010. Vodafone Launched their 3G by mid of March,2011 . Then, Bharti Airtel launched their 3G services on 24 January 2011 in Bangalore and also launched in Delhi & Jaipur on March 4, 2011(not GSM but only USB estick). Aircel also launched 3G in Kolkata in

the month of February.Idea also launched its 3G services in mid April. Other providers like Virgin are expected to launch 3G services by Q1 2011. All the operators provide 3G services on the 2100 MHz band. As of now, the Government owned BSNL is the most successful company with the subscribers of 3G service. It has more than 3 million subscribers of its 3G service. It also has the widest coverage with around 826 cities across the country. The private operators like IDEA and Reliance are increasing their 3G coverage as well as the number of subscribers. The 3G service is used by the minority users in the country who own 3G handsets and the prices of the 3G services are currently out of reach of the pockets of most Indians. This led to the slow adoption of 3G. but the scenario is changing quickly with the introduction of cheap 3G handsets. Features [edit] Data rates ITU has not provided a clear definition of the data rate users can expect from 3G equipment or providers. Thus users sold 3G service may not be able to point to a standard and say that the rates it specifies are not being met. While stating in commentary that "it is expected that IMT-2000 will provide higher transmission rates: a minimum data rate of 2 Mbit/s for stationary or walking users, and 384 kbit/s in a moving vehicle,"[19] the ITU does not actually clearly specify minimum or average rates or what modes of the interfaces qualify as 3G, so various rates are sold as 3G intended to meet customers expectations of broadband data. [edit] Security 3G networks offer greater security than their 2G predecessors. By allowing the UE (User Equipment) to authenticate the network it is attaching to, the user can be sure the network is the intended one and not an impersonator. 3G networks use the KASUMI block crypto instead of the older A5/1 stream cipher. However, a number of serious weaknesses in the KASUMI cipher have been identified.[20] In addition to the 3G network infrastructure security, end-to-end security is offered when application frameworks such as IMS are accessed, although this is not strictly a 3G property. [edit] Applications of 3G The bandwidth and location information available to 3G devices gives rise to applications not previously available to mobile phone users. Some of the applications are:

Mobile TV Video on demand Videoconferencing

Telemedicine Location-based services

BSNL BSNL, headquartered in New Delhi, is a public listed company and is state-owned. It offers 2G service using GSM and 3G service using UMTS. It was the first service provider to introduce 3G services in India. Bharat Sanchar Nigam Limited (abbreviated BSNL is a state-owned telecommunications company headquartered in New Delhi, India. BSNL is one of the largest Indian cellular service providers, with over 87.1 million subscribers as of April 2011, and the largest land line telephone provider in India. However, in recent years the company's revenue and market share plunged into heavy losses due to intense competition in Indian telecommunications sector.[4][5] BSNL is India's oldest and largest communication service provider (CSP). It had a customer base of 90 million as of June 2008.[6] It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi, which are managed by Mahanagar Telephone Nigam Limited (MTNL). As of June 30, 2010, BSNL had a customer base of 27.45 million wireline and 72.69 million wireless subscribers BSNL provides almost every telecom service in India. Following are the main telecom services provided by BSNL:

Universal Telecom Services : Fixed wireline services & landline in Local loop (WLL) using CDMA Technology called bfone and Tarang respectively. As of June 30, 2010, BSNL has 75% marketshare of fixed lines.

BSNL Mobile Prepaid Mobile

Cellular Mobile Telephone Services: BSNL is major provider of Cellular Mobile Telephone services using GSM platform under the brand name Cellone & Excel (BSNL Mobile). As of June 30, 2010 BSNL has 13.50% share of mobile telephony in the country.[7] WLL-CDMA Telephone Services: BSNL's WLL (Wireless in Local Loop)service is a service giving both fixed line telephony & Mobile telephony.

BSNL Broadband

Internet: BSNL provides internet services through dial-up connection (Sancharnet) as Prepaid, (NetOne) as Postpaid and ADSL broadband (BSNL Broadband). BSNL holds 55.76% of the market share with reported subscriber base of 9.19 million Internet subscribers with 7.79% of growth at the end of Mar-10.[citation needed] Top 12 Dial-up Service providers, based on the subscriber base, It Also Provides OnlineGames Via Its Games on Demand(GOD) Intelligent Network (IN): BSNL provides IN services offers valueadded services, such as Free Phone Service (FPH), India Telephone Card (Prepaid card), Account Card Calling (ACC), Virtual Private Network (VPN), Tele-voting, Premium Rae Service (PRM), Universal Access Number (UAN) and more. 3G:BSNL offers the '3G' or the'3rd Generation' services which includes facilities like video calling, live TV, 3G Video portal, streaming services like online full length movies and video on demand etc. IPTV:BSNL also offers the 'Internet Protocol Television' facility which enables watch television through internet. FTTH:Fibre To The Home facility that offers a higher bandwidth for data transfer. This idea was proposed on post-December 2009. Helpdesk: BSNL's Helpdesk (Helpdesk) provide help desk support to their customers for their services. VVoIP: BSNL, along with Sai Infosystem - an Information and Communication Technologies (ICTs) provider - has launched Voice and Video Over Internet Protocol (VVoIP). This will allow to make audio as well as video calls to any landline, mobile, or IP phone anywhere in the world, provided that the requisite video phone equipment is available at both ends. BSNL then known as Department of Telecom had been a near monopoly during the socialist period of the Indian economy. During this period, BSNL was the only telecom service provider in the country MTNL was present only in Mumbai and New Delhi). During this period BSNL operated as a typical state-run organization, inefficient, slow, bureaucratic, and heavily unionised. As a result subscribers had to wait for as long as five years to get a telephone connection. The corporation tasted competition for the first time after the liberalisation of Indian economy in 1991. Faced with stiff competition from the private telecom service providers, BSNL has subsequently tried to increase efficiencies itself. DoT veterans, however, put the onus for the sorry state of affairs on the Government policies, where in all state-owned service providers

were required to function as mediums for achieving egalitarian growth across all segments of the society. The corporation (then DoT), however, failed miserably to achieve this and India languished among the most poorly connected countries in the world. BSNL was born in 2000 after the corporatisation of DoT. The efficiency of the company has since improved little a bit. However, the performance level is nowhere near the private players. .The corporation remains heavily unionised and is comparatively slow in decision making and its implementation, which largely acts at the instances of unions without bothering about outcome. Management has been reactive to the schemes of private telecom players. Though it offers services at lowest tariffs, the private players continue to notch up better numbers in all areas, years after year. BSNL has been providing connections in both urban and rural areas. Pre-activated Mobile connections are available at many places across India. BSNL has also unveiled cost-effective broadband internet access plans (DataOne) targeted at homes and small businesses. At present BSNL enjoy's around 60% of market share of ISP services.[9]

Year of Broadband 2007 2007 has been declared as "Year of Broadband" in India and BSNL is in the process of providing 5 million Broadband connectivity by the end of 2007. BSNL has upgraded existing Dataone (Broadband) connections for a speed of up to 2 Mbit/s without any extra cost. This 2 Mbit/s broadband service is being provided by BSNL at a cost of just US$ 11.7 per month (as of 21 July 2008 and at a limit of 2.5GB monthly limit with 0200-0800 hrs as no charge period). Further, BSNL is rolling out new broadband services such as triple play. BSNL is planning to increase its customer base to 108 million customers by 2010. With the frantic activity in the communication sector in India, the target appears achievable. BSNL is a pioneer of rural telephony in India. BSNL has recently bagged 80% of US$ 580 m (INR 2,500 crores) Rural Telephony project of Government of India.[10] On the 20th of March, 2009, BSNL advertised the launch of BlackBerry services across its Telecom circles in India. The corporation has also launched 3G services in select cities across the country. Presently, BSNL and MTNL are the only players to provide 3G services, as the Government of India has completed auction of 3G services for private players. BSNL shall get 3G bandwidth at lowest bidder prices of Rs 18,500 crore, which includes Rs 10,186 crore for 3G and Rs 8313crore for BWA.[One crore is 10 million.]BSNL management has paid this money under protest seeking refund.

BSNL also launched an Entertainment Portal called BSNL Hungama which provides contents like music and music video to users for download. This functions as a fixed monthly plan. 3G While it did not participate in the 3G auction, BSNL paid the Indian government Rs. 10,187 crores for 3G spectrum in all 20 circles it operates in. State-owned MTNL provides 3G services in the other 2 circles - Delhi and Mumbai.[15] Both these state-owned operators were given a head start by the government in the 3G space by allotting the required 3G spectrum, on the condition that each will have to pay an amount which will be equivalent to the highest bid in the respective service areas as and when the 3G auctions take place

Idea Cellular Idea Cellular, headquartered in Mumbai, has absorbed Cingular Wireless, and offers 2G service using GSM technology and 3G service using UMTS technology.

In 2000, Tata Cellular was a company providing mobile services in Andhra Pradesh. When Birla-AT&T brought Maharashtra and Gujarat to the table, the merger of these two entities was a reality. Thus Birla-Tata-AT&T, popularly known as Batata, was born and was later branded as !dea. Then Idea set sights on RPGs operations in Madhya Pradesh which was successfully acquired, helping Batata have a million subscribers, and the licence to be the fourth operator in Delhi was clinched. In 2004, Idea (the company had by then been rechristened) bought over the Escorts groups Escotel gaining Haryana, Uttar Pradesh (West) and Kerala and licences for three more UP (East), Rajasthan and Himachal Pradesh. By the end of that year, four million Indians were on the companys network. In 2005, AT&T sold its investment in Idea, and the year after Tatas also bid good bye to pursue an independent telecom business. And Idea was left only with one promoter, the AV Birla group. Rs 2,700 crore adding Punjab and Karnataka circles. Modis joint venture partner, Telekom Malaysia, invested Rs 7,000 crore for a 14.99% stake in Idea. Just around then, Ideas subsidiary, Aditya Birla Telecom sold a 20% stake to US-based Providence Equity Partners for over Rs 2,000 crore. On 19 May 2010, the 3G spectrum auction in India ended. Idea paid 5768.59 crores for spectrum in 11 circles. The circles it will provide 3G in are Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Kerala, Madhya Pradesh, Maharashtra & Goa, Punjab, Uttar Pradesh (East) and Uttar Pradesh (West).[4]

On 28 March 2011, Idea launched 3G services in Gujarat, Himachal Pradesh and Madhya Pradesh.[5] The launch cities were Ahmedabad, Shimla and Indore. This makes Idea the sixth private operator (eighth overall) to launch its 3G services in the country following Tata Docomo, Reliance Communications, Airtel, Aircel and Vodafone. Idea currently supports up to 21.1 Mbps over 2G speeds of 256 Kbps. However, different handsets support different speeds, from 384 Kbps, 3.6 Mbps, 7.2 Mbps or 21.1 Mbps. Speeds also depend on the 3G plan/recharge that users opt for.[6] The operator announced that IDEA 3G services will be available in 200 towns of 11 3G circles by mid-April 2011, progressively growing at the rate of ten towns per day to cover 750 towns by mid-2011 and 4000 towns by the end of 2012. Ideas 3G service is currently available in the following cities in 11 telecom circles: Source: [1] Telecom Circle Andhra Pradesh Gujarat Haryana Himachal Pradesh Jammu & Kashmir Madhya Pradesh Maharashtra and Goa Punjab Delhi Kolkata Uttar Pradesh (East) State/Region Andhra Pradesh Gujarat Haryana Himachal Pradesh Jammu & Kashmir Madhya Pradesh Chhattisgarh Maharashtra Goa Punjab Delhi Kolkata Eastern Uttar Pradesh No. of Towns 0 2 8 5 0 3 0 3 3 0 1 1 6 Indore, Bhopal, Gwalior Nagpur, Nashik, Pune Ponda, Panaji, Margao Delhi Kolkata Allahabad, Azamgarh, Jhansi, Kanpur, Lucknow, Sitapur Ahmedabad, Daman Ambala, Bhiwani, Hansi, Hisar, Jhajjar, Panipat, Rewari, Rohtak Shimla, Baddi, Mandi, Sundernagar, Dharamshala Cities/Towns

Reliance Communications

Reliance Communications, with its head offices in Navi Mumbai, Maharashtra provides CMDA 2G service using cdmaOne and CDMA 3G service using CDMA2000 EVDO technology. It also provides GSM 2G services & 3G GSM HSDPA Services. Reliance Communications Limited (commonly called RCOM) is a major Indian telecommunication company headquartered in Navi Mumbai, India. It is the 16th largest operator in the world with more than 128 million subscribers. RCOM, founded by Dhirubhai H Ambani (19322002), is the flagship company of the Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani Group currently has a net worth in excess of 64,000 crore (US$13.6 billion), cash flows of 13,000 crore ($2.8 billion), and a net profit of 8,400 crore ($1.8 billion). The Equity Shares of RCOM are listed on Bombay Stock Exchange Limited and National Stock Exchange Limited. The Global Depository Receipts and Foreign Currency Convertible Bonds are listed on Luxembourg Stock Exchange and Singapore Stock Exchange respectively. It ranks among the top 5 telecommunications companies. Retrieved 201004-14. in the world by number of customers in a single country. Reliance Communications corporate clientele includes 2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers. The company has established a pan-India, next-generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting services spanning the entire communications value chain, covering over 24,000 towns and 600,000 villages. Reliance Communications owns and operates the next-generation IP-enabled connectivity infrastructure,[2] comprising over 190,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. On 19 May 2010, the 3G spectrum auction in India ended. Reliance Communications paid 5864.29 crores for spectrum in 13 circles. The circles it will provide 3G in are Assam, Orissa, Delhi, Himachal Pradesh, Jammu & Kashmir, Kolkata, Madhya Pradesh, Mumbai, North East, Orissa, Punjab, Rajasthan and West Bengal.[8] On 11 June 2010, the broadband wireless access (BWA) spectrum auction in India ended. However, RCom said that it exited the broadband wireless access (BWA) auction a week before, after auction prices significantly exceeded its business case estimates. They are planning to focus on broadband wireless through 3G-ready pan India CDMA. RCOM has 3G spectrum for 13 circles. RCOM also said that they prefer LTE standard offering a single evolution path for both, CDMA & GSM networks, and that the WiMAX ecosystem has weakened after WiMAX operators like Clearwire and Yota moved to LTE.

It's boom time for mobile phones in India [ Images ]. And people are looking forward to more information, faster data access and multimedia services through their mobile phones. 3G technology is here to turn this dream into reality. It's a technology anxiously awaited by telecom operations and subscribers in India. What is spectrum? Radio spectrum refers to a range of radio frequencies. The bandwidth of a radio signal is the difference between the upper and lower frequencies of the signal. For example, in the case of a voice signal having a minimum frequency of 200 hertz (Hz) and a maximum frequency of 3,000 Hz, the bandwidth is 2,800 Hz (3 KHz). The amount of bandwidth needed for 3G services could be as much as 15-20 Mhz, whereas for 2G services a bandwidth of 30-200 KHz is used. Hence, for 3G huge bandwidth is required. How is 3G different from 2G and 4G? While 2G stands for second-generation wireless telephone technology, 1G networks used are analog, 2G networks are digital and 3G (thirdgeneration) technology is used to enhance mobile phone standards. 3G helps to simultaneously transfer both voice data (a telephone call) and non-voice data (such as downloading information, exchanging e-mail, and instant messaging. The highlight of 3G is video telephony. 4G technology stands to be the future standard of wireless devices. Currently, Japanese company NTT DoCoMo and Samsung are testing 4G communication. How will 3G services help you? 3G services will enable video broadcast and data-intensive services such as stock transactions, e-learning and telemedicine through wireless communications All telecom operators are waiting to launch 3G in India to cash in on revenues by providing high-end services to customers, which are voice data and video enabled. India lags behind many Asian countries in introducing 3G services. What is Trai's recommendation on 3G pricing? The Telecom Regulatory Authority of India has recommended auctioning radio frequencies for 3G telecom services at a reserve price of Rs 1,050 crore (Rs 10.50 billion) to companies seeking to offer nationwide highspeed Internet and streaming video. The base price for spectrum in cities like Mumbai [ Images ] and Delhi [ Images ] and Category A telecom circles is Rs 80 crore (Rs 800 million); in

cities like Chennai and Kolkata [ Images ] and Category B circles Rs 40 crore (Rs 400 million); and in all other cities Rs 15 crore (Rs 150 million). What are the frequency bands and quota for CDMA? Trai has recommended three sets of frequency bands - 450 mhz, 800 mhz and 2.1 ghz. For CDMA players like Reliance [ Get Quote ] and Tata Teleservices [ Get Quote ] 1.25 MHz each is offered. CDMA operators are free to bid both in the 2.1 GHz and the 450 MHz bands, but they will be allocated spectrum only in one. The pricing of these two bands is linked to the auction in the 2.1 GHz band. CDMA operators will pay the same as the second-highest GSM bidder. And if there is more than one claimant in the 450 MHz band, the reserve price will be half of that arrived at in the 2.1 GHz band. Another rider is that if the highest bid is a quarter more than the lowest, the lowest bidder has to raise its bid to 75 per cent of the winning bid. But CDMA operators are likely to face problems. Operating 3G services on 450 MHz is a problem because we they do not have dual-band phones that work both in 450 MHz and in 800 MHz (the band in which CDMA operates in India). What are the issues regarding 3G for providers and users? 3G has successfully been introduced in Europe. But several issues continue to hamper its growth. High spectrum licensing fees for the 3G services Huge capital required to build infrastructure for 3G services. Health impact of electromagnetic waves. Prices are very high for 3G mobile services. Will 2G users switch to 3G services. Takes time to catch up as the service is new. What are the issues regarding 3G pricing? Pricing has been a cause of concern. Spectrum auctions ran into billions of euros in Europe. In Europe, spectrum licensing fees were collected years before the 3G service was developed and it required huge investments to build 3G networks, hitting mobile operators' margins. However, in Japan [ Images ] and South Korea, spectrum licensing fees were not applicable as the focus of these countries were national IT infrastructure development. Which companies have applied for 3G license?

3G spectrum has been provided to GSM players like BSNL, MTNL [ Get Quote ], Bharti, and Hutch to carry out an interface check on a noncommercial basis ahead of the start of 3G mobile services. Trial spectrum has been given for a period of one month. This will be only 1/1000th of the actual 3G spectrum capability. Apart frm PSU majors, spectrum for carrying out 3G trials has been given to all those who have applied under the National Frequency Allocation Plan on the 2.1 GHz band. GSM players operate on 900 MHz and 1,800 MHz, while CDMA players operate on 800 MHz. What is the pricing issue in India? While Tatas have welcomed Trai's Rs 1,400-crore (Rs 14 billion) base price for a nationwide rollout of 3G services, the rest of the players find the price too exorbitant. Bharti-Airtel is disappointed with the pricing as they were expecting it to be Rs 300-400 crore (Rs 3-4 billion). The reserve price is a disincentive for telecom companies in India. Bharti has appealed to lower the prices specially for rural penetration. The Cellular Operators Association of India and the Association of Unified Service Providers of India are studying TRAI's recommendations and have not given their comments. However, Trai chairman Nripendra Misra has said that there is no reason to worry as players will not bid exorbitantly and derail the auction. Misra said telecom operators had matured from their experiences and global developments, and would bid sincerely. Where was 3G spectrum first introduced? Japan was the first country to introduce 3G on a large commercial scale. In 2005, about 40 per cent of subscribers used only 3G networks. It is expected that during 2006 the subscribers would move from 2G to 3G and upgrade to the next 3.5 G level. The success of 3G in Japan also shows that video telephony was the killer application for 3G networks. Downloading music was the biggest draw in 3G services. In how many countries does 3G exist? There are about 60 3G networks across 25 countries . In Asia, Europe and the USA, telecom firms use WCDMA technology. The WCDMA standard provides seamless global evolution from today's GSM with support of the worlds' largest mobile operators. WCDMA technology is built on open standards, wide ranging mobile multimedia possibility, and vast potential economies of scale with the support of around 100 terminal designs to operate 3G mobile networks.

3G services were introduced in Europe in 2003.

Many studies have investigated the success factors and user acceptance of the third generation (3G) mobile network and its services. In search of the so-called killer applications of 3G networks, researchers have often argued that there will be no killer application(s) as there were in 2G, or at least that future killer applications are simply unknown. However, this question should not be answered without an explicit definition of what is meant by killer applications and how the successful services will be evaluated. Generally speaking, a killer application can be defined as an application that surpasses all other competing applications. Moreover, it inspires users to purchase it and eventually corners the market. The question of how to evaluate killer applications is difficult. Whether it should be done in terms of transactional revenue, subscription or airtime remains an open question. Looking back at the so-called killer applications of the 2Gnetwork, we can undoubtedly concur that text messaging, i.e. the short message service (SMS), followed by ring tones and logo downloads are the killer applications of 2G and2, 5G networks. This raises the question of whether these or related services will continue to dominate the 3G market, or will new mobile services emerge. Third generation mobile telephony protocols support higher data rates, measured in kbps (kilobits per second) or Mbps (megabits per second), intended for applications other than voice-centric. The shift from 2G to 3G not only gives users fresh ways to communicate but also a variety of new services such as browsing the Internet, e-mail, instant messaging, video-conferencing and digital television. 3G also makes guidance, presence, and location-based services available to mobile users. In addition, current features of mobile phones such as cameras and personal time management systems are expected to develop. Since 2001 3G trials across the world have shown that the main development from 2G and 2,5G to 3G is faster connection speed, referring to wider bandwidth. The main characteristics of 3G are to provide mobile multimedia services at a transmission rate of 144kbps at the high speed, 384 kbps at the speed of walking and 2Mbps indoors. This theoretical maximum (2Mbps) is close to the speed of LAN connections that many households nowadays have. In addition, 3G networks can offer faster data transmission than the slowest LAN connection (256kbps), and GPRS (General Packet Radio Service) that usually offers transfer speed of 40 kbps to 55 kbps. Figure 1 shows the various technologies related to 3G and their suitability for mobile users. Beyond 3G, it is predicted that mobile networks and the wireless communication landscape will Be based on various technologies, offering seamless mobility with cellular networks. Fourth generation (4G) services will enable broadband wireless communication at home, at the office and on the move. In other words, new networks will make the services provided by the Web and the Internet as well as a variety of other services such as multimedia and entertainment available to mobile users.

LITERATURE REVIEW This research is based on the various other researches done in the past on the new product launching strategies. This research tries to determine various market forces prevailing in the market. The success of a new product depends not only on the idea behind the product, but also on the marketing of the new product before, during and after the product launch. New Product Launching (NPL) is part of the New Product Development method. In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman. David M. Ogilvy AT&T Wireless launched UMTS services in the United States by the end of 2004 strictly using the existing 1900 MHz spectrum allocated for 2G PCS services. Cingular acquired AT&T Wireless in 2004 and has since then launched UMTS in select US cities. Cingular renamed itself AT&T and is rolling out some cities with a UMTS network at 850 MHz to enhance its existing UMTS network at 1900 MHz and now offers subscribers a number of dual-band UMTS 850/1900 phones. In Canada, UMTS coverage is being provided on the 850 MHz and 1900 MHz bands on the Rogers and Bell-TELUS networks. Bell and TELUS share the network. Recently, new providers Wind Mobile, Mobilicity and Videotron have begun operations in the 2100/1700 MHz band and Shaw Communications is planning their own launch in coming years. In 2008, Australian Telco Telstra replaced its existing CDMA network with a national 3G network, branded as NextG, operating in the 850 MHz band. Telstra currently provides UMTS service on this network, and also on the 2100 MHz UMTS network, through a co-ownership of the owning and administrating company 3GIS. This company is also co-owned by Hutchison 3G Australia, and this is the primary network used by their customers. Optus is currently rolling out a 3G network operating on the 2100 MHz band in cities and most large towns, and the 900 MHz band in

regional areas. Vodafone is also building a 3G network using the 900 MHz band. In India BSNL have started its 3G services since October 2009 beginning with the larger cities and then expanding over to smaller cities. The 850 MHz and 900 MHz bands provide greater coverage compared to equivalent 1700/1900/2100 MHz networks, and are best suited to regional areas where greater distances separate subscriber and base station.

Modern lifestyle has been developed for the blessing of technology. New advanced technology enables people to lead a digital lifestyle. In this fast- p a c e d w o r l d , c o m m u n i c a t i o n i s a m a j o r e l e m e n t o f l i f e a n d m a k e s communication easier as t e c h n o l o g i c a l i n v e n t i o n s a r e b e i n g u p d a t i n g constantly. One of the latest additions in the communication technology is n o n e o t h e r than the 3G Mobile Technology. Third generation, formally known as 3G, is basically the next generation high-speed mobile technology w h i c h i s b a s e d o n t h e G l o b a l S y s t e m o f M o b i l e C o m m u n i c a t i o n . T h i s advanced communication technology is powerpacked with highly advanced features that enable people to lead a high-tech lifestyle. Among them, the primary one is the advantage of making multiple tasks in a single mobile handset. Another aim of this technology is to provide high-speed services to the users, no matter wherever the user is geographically located. By having a 3G technology mobile phone, one will be able to access high-s p e e d I n t e r n e t a s this technology supports broadband connectivity. Accessing personal real-time emails with a superior level of sophistication will be just a superb experience. The technology comes with a packetbased transmission of text, voice and other contents. This technology gives the advantage of enjoying multimedia contents and video data at an approximate rate of 384 kbps-2 Mbps. One can also take the advantage of video-on-demand, getting sports highlights, watching news and video clips Online anytime and anywhere on his mobile gadget. The modern age 3G mobile phones give user the advantage of experiencing a n e x c e l l e n t v o i c e q u a l i t y a n d t h a t w o u l d b e p o s s i b l e a l m o s t a n y w h e r e across the world. With the advancement of technology, the 3G systems are now moving from low rate data transmission to medium and high speed data for video transmission and Internet searching. Apart from that, the audio quality is also improving with time. 3G technology enabled mobile phones give users the advantage of making video-conferencing at a high quality and without any hassles. These services help the users to accomplish business works with high ease. When it comes to connectivity, the 3G network enabled handset will also prove its superiority. With this kind of phone, a user will be able to establish extremely fast and sophisticated connectivity with other d e v i c e s . T h i s technology also serves excellent for the entertainment purposes. With a highly powerful camera, a technology enabled handset usually comes with s o m e o t h e r a d v a n c e d functions including image editing and blogging.

Additionally, users can also enjoy video telephony through these handsets. The entertainment aspect is also enhanced with a highly powerful music player that is capable to produce a crystal-clear sound output and supports all the popular music formats include MP3, WMA, AAC, eAAC, AAC+ and many more. Customers also can enjoy viewing their favorite video through these handsets. Apart from the entertainment purposes, the 3G mobile technology enabled handsets also help the user to accomplish their business works, even while r e m a i n i n g o n t h e move. One can read and edit Microsoft Word, Excel, PowerPoint, PDF and some other format of files easily with these handsets. By possessing 3G mobile technology, one will also get the advantage of a c c e s s i n g v a r i o u s c r i t i c a l a p p l i c a t i o n s l i k e C u s t o m e r R e l a t i o n s h i p Management (CRM). As example, a f i e l d e n g i n e e r c a n h a v e a l o o k h i s customers profile on his way; he can update their files and so on. ByKeliv Ender 3G mobile generation for which the spectrum allocated to service providers intend to offer its services soon in India. Third generation (3G) wireless network Wide Brand is used which increases clarity and gives perfection l i k e t h a t o f a r e a l c o n v e r s a t i o n . T h e d a t a i s s e n t b y a t e c h n o l o g y c a l l e d packet switching. Voice calls are interpreted by circuit switching. With the support of 3G, we can access many new services such as global roaming, c o n t a c t a p e r s o n located in any part of the world and can even send messages too. It brings clarity of voice and can speak w i t h o u t a n y disturbance. Third generation (3G) offering e n t e r t a i n m e n t s u c h a s F a s t Communication, Internet, mobile TV, video conferencing, video calls, Multimedia Messaging Service (MMS), 3D games, multiplayer etc. with 3G phones is possible. Under thirdgeneration technology (3G), both transmission and reception of signals in the mobile speed of 60 mph is reached. India has recently awarded3G spectrum. Service providers and mobile Internet technology that have won and were awarded 3G spectrum include Vodafone Essar, Bharti, Airtel, RCOM, Tata Tele-services, Idea Cellular and Steel. These service providers are eager to display their latest technologies and mobile Internet in India. The winners of the 3G spectrum have already made an announcement that they are almost ready to launch their services and are in the final phase of the same thing. The Access Service License Unified (UASL) agreement was also amended by the Department of Telecommunications of India to include services of 3G, which will pave the way for the release of high speed Internet through mobile installation by the winners. Installing high-speed Internet in rural India is still missing with 2G mobile technology. And more than 900 million people in India are based in rural areas. 3G will bring changes in everything connected to the Internet in rural India? All these courses are to improve dramatically, perhaps beyond the imagination in near future in India.( By

Gaurav Virk

Verizon Wireless at the show launched Vcast, a consumer-focused multimedia service that will run on its 3G EvDO network. Vcast will let consumers access video, games and music on 3G handsets. Among the new, so-called next- generation phones touted at the show was Samsung's i730 handset, which supports 3G 1xEvDO data. Packed into the device, which runs Windows Mobile 2003 Second Edition for Pocket PC, is a slide-out QWERTY keyboard, 64MB of RAM for applications and an SDIO (SD input/output) memory card slot for expansion, built-in Wi-Fi and Bluetooth connectivity, a 2.8-inch QVGA 65K color display, and a speakerphone. The i730 will ship in the first quarter from Verizon, said sources. Pricing is not yet available. Also at the show, BenQ America Corp. showcased its forthcoming PalmOne Inc. Treo look-alike, the BenQ P50 Pocket PC smart phone. The quadband GSM (Global System for Mobile Communications) phone has built-in Wi-Fi and Bluetooth, a 2.8-inch color screen, a 1.3-megapixel camera, a built-in keypad, 64MB of memory and an SDIO expansion slot, and a speakerphone. The P50 will ship next quarter. Pricing and carrier have not yet been determined. New 3G phones weren't the only gadgets on display at the CES that could prove compelling to business users. Another new Samsung phone, the SPH-A800, includes a 2-megapixel camera and scanner capabilities that let a user scan a business card and automatically upload contact information to the phone. The SPH-A800 will be offered from Sprint this quarter. Pricing is not yet available. Samsung at the show also unveiled a handset for users who like the nonintrusiveness of sending text messages but abhor the tediousness of keying in messages. The p207 lets users verbally address, compose and send SMS (Short Message Service) messages or e-mail. The p207 is due in March through Cingular Wireless. Pricing is not yet available. Mobile business professionals got a glimpse into their future last week at the Consumer Electronics Show in Las Vegas, where faster thirdgeneration networksand the gear designed to work with them suggested a world of fewer dropped calls, improved Internet access, better image quality and lower prices.

ADVERTISEMENT To fulfill such promises, carriers will be making significant improvements to their networks in the coming year. Verizon Wireless at the show announced it was expanding its 3G EvDO (Evolution Data Optimized) network to 12 more cities, with plans to further extend the network this year to cover 150 million users. Sprint Nextel also plans to turn on its 3G network this year, and Cingular Wireless will launch its own flavor of a next-generation network, UMTS/ HSDPA (High Speed Downline Packet Access), in the next two years. 3G network has a greater network capacity through improved efficiency. So these technologies enable network operators to offer a wider ranges and advanced services. Services include wide-area wireless voice telephony and broadband wireless data, all in a mobile environment. Typically, they provide service at 5 to 10 Mb per second. 3G network works as same as IEEE 802.11 networks, it is wide area cellular telephone networks which evolved to incorporate high-speed internet access and video telephony, While IEEE 802.11 (common names Wi-Fi or WLAN) networks are short range, high-bandwidth networks developed for data transmission. The first pre-commercial 3G network was launched by NTT DoCoMo in Japan branded FOMA, in May of 2001 on the W-CDMA technology. The second network to go commercially live was by SK Telecom in South Korea on the CDMA2000 1xEV-DO technology. The first European pre-commercial network was at the Island of Man by Manx, the operator owned by the British Telecoms group, and the first commercial network in Europe was opened for business by Telenor in December 2001 with no commercial handsets and thus no paying customers. These were both on the W-CDMA technology. The first commercial United States 3G network was by Monet, on CDMA2000 1x EV-DO technology, but this network provider later shut down operations. In December 2007, 190 3G networks were operating in 40 countries and 154 HSDPA networks were operating in 71 countries, according to the Global mobile Suppliers Association. In Asia, Europe, Canada and the USA, telecommunication companies use W-CDMA technology with the support of around 100 terminal designs to operate 3G mobile networks. In many countries, 3G networks do not use the same radio frequencies as 2G, so mobile operators must build entirely new networks and license entirely new frequencies; an exception is the United States where carriers operate 3G service in the same frequencies. 3G in India: operator launch strategies with the completion of the 3G auction in India, operators are now planning their network rollout and service strategies. In a market where voice services still yield the bulk of operator revenues, designing and marketing 3G services will be the key to faster returns on network investments. However, with the uncertainty over the future availability of spectrum, we expect the market leaders to focus on the deployment of voice networks before they begin to introduce dataintensive services. Challengers and niche players with less congested networks will be proactive in launching data-centric services and bundling them with devices. Broadband access will be amass-market service in

India, while data services targeted at specific market segments will also be moderately successful.

With the completion of the 3G auction in India, operators are now planning their network rollout and service strategies. In a market where voice services still yield the bulk of operator revenues, designing and marketing 3G services will be the key to faster returns on network investments. However, with the uncertainty over the future availability of spectrum, we expect the market leaders to focus on the deployment of voice networks before they begin to introduce data-intensive services. Challengers and niche players with less congested networks will be proactive in launching data-centric services and bundling them with devices. Broadband access will be a mass-market service in India, while data services targeted at specific market segments will also be moderately successful. Analysys Masons structured approach to developing an entry strategy begins with a comprehensive analysis of the market, based on market data or tailored research Our approach to developing a market-entry strategy follows a proven and structured process, based on extensive industry experience and in-depth understanding of all aspects that feed into a commercial launch A comprehensive analysis, using market data and tailored market research, allows us to assess all areas affecting the operators strategic direction: market dynamics: detailed consumer and business market segmentation and analysis of market drivers will be undertaken to identify the most valuable target segments and underlying reasons for market growth. Specific target areas are evaluated to provide key inputs: retail structures, financial transactions systems and Internet usage provide input to sales and distribution planning competitive landscape: extensive competitive profiling in areas such as positioning, brand, target segments, value proposition, market offer, pricing, customer care, sales & distribution, coverage, network & support systems enable assessment of competitors strengths and weaknesses macro-economic outlook: analysis of relevant macroeconomic data determine market and segment growth legislation and regulatory framework: description of limitations or possibilities within the current regulatory environment that affect market and segment growth internal assets/technology: analysis of all internal assets including technology, brand, partnerships will be done to clarify which sustainable competitive advantages the company holds An internal SWOT highlight areas of valid advantages and disadvantages, providing input to market entry positioning and value proposition Identification of strategic risk areas at an early stage enables preparation of mitigating actions prior to market entry Conclusions from the market analysis together with internal SWOT and identified strategic risk areas form the basis for describing the market opportunity. Market analysis

ABSTRACT: The goal for the next generation of mobile communications system is to seamlessly integrate a wide variety of communication services such as high-speed data, video and multimedia traffic as well as voice signals. The technology needed to tackle the challenges to make these services available is popularly known as the third Generation (3G) Cellular Systems. One of the most promising approaches to 3G is to combine a Wideband Code Division Multiple Access (WCDMA) air interface with the fixed network of Global system for Mobile communications (GSM). In this thesis a signal simulator was implemented according to the physical layer specification of the IMT-2000 WCDMA system. The data is transmitted in a frame-by-frame basis through a time varying channel. The transmitted signal is corrupted by multiple access interference which is generated in a structured way rather than treating it as Additive White Gaussian Noise (AWGN). The signal is further corrupted by AWGN at the front end of the receiver. Simple rake diversity combining is employed at the receiver. We investigate the bit error rate at both uplink and downlink for different channel conditions. Performance improvement due to error correction coding scheme is shown. The simulator developed can be an invaluable tool for investigating the design and implementation of WCDMA systems. According to GATES Institute of technology The goal for the next generation of mobile communications system is to seamlessly integrate a wide variety of communication services such as high-speed data, video and multimedia traffic as well as voice signals.

The technology needed to tackle the challenges to make these services available is popularly known as the third Generation (3G) Cellular Systems. One of the most promising approaches to 3G is to combine a Wideband Code Division Multiple Access (WCDMA) air interface with the fixed network of Global system for Mobile communications (GSM). In this thesis a signal simulator was implemented according to the physical layer specification of the IMT-2000 WCDMA system. The data is transmitted in a frame-by-frame basis through a time varying channel. The transmitted signal is corrupted by multiple access interference which is generated in a structured way rather than treating it as Additive White Gaussian Noise (AWGN). The signal is further corrupted by AWGN at the front end of the receiver. Simple rake diversity combining is employed at the receiver. We investigate the bit error rate at both uplink and downlink for different channel conditions. Performance improvement due to error correction coding scheme is shown. The simulator developed can be an invaluable tool for investigating the design and implementation of WCDMA systems. Third Generation Cellular Systems Third generation cellular systems are being designed to support wideband services like high speed Internet access, video and high quality image transmission with the same quality as the fixed networks. The primary requirement of the next generation cellular systems are [1]: Voice quality comparable to Public Switched Telephone Network (PSTN) Support of high data rate. The following table shows the data rate requirement of the 3G systems 3G Data Rate Requirements Mobility Needs Minimum Data Rate Vehicular 144 kbps Outdoor to indoor and pedestrian 384 kbps Indoor Office 2 Mbps Support of both packet-switched and circuit-switched data services. More efficient usage of the available radio spectrum Support of a wide variety of mobile equipment Backward Compatibility with pre-existing networks and flexible introduction of new services and technology An adaptive radio interface suited to the highly asymmetric nature of most Internet communications: a much greater band width for the downlink than the uplink. Research efforts have been underway for more than a decade to introduce multimedia capabilities into mobile communications. Different standard agencies and governing bodies are trying to integrate a wide variety of proposals for third generation cellular systems.

Rationale of the study:

The study has a tremendous scope. As the market of Indore has been opened up for 3G services. Many telecom companies are gearing up to penetrate the Indore market. Indian markets are already saturated with variety of 3G services providers. The study will help the marketers to take advantage of the favourable image that have been maintained by the three providers (Idea, Reliance, BSNL Mobile). The study is also of great use for telecom industry, in terms of formulating the strategies to combat the effect of competition. Further studies can be carried out, by taking into consideration all the demographic profiles of the consumers and the state of economic development of the nations.

OBJECTIVES
I. To find out the strategies of 3G services launched overall idea,

reliance and bsnl mobile in telecom industries. II. To compare the strategies of Reliance telecom, Idea, BSNL mobile. III. To suggest new strategies for launching 3G. IV. To know how the company has been successful encountering the aggressive marketing strategics of competitors.

RESEARCH DESIGN HYPOTHESIS OF THE STUDY

A hypothesis is a logically conjectured relationship between two or more variables expressed in form of a testable statement. The aim of this study is to determine the relationship among many factors that causes market competition and product launching strategies. H0: No major difference between 3G technology of Idea and reliance, Reliance and BSNL and idea and BSNL Mobile.

SCOPE OF THE STUDY

It is very difficult to launch a new product in a market where many substitutes for the product are already available. Hence, this study focuses mainly on the various strategies that are made and practiced to launch a new product successfully.

SAMPLE TECHNIQUE
Convenient Random sampling will be used in this research. In this technique each member of the population has an equal and known chance of being selected. When there are very large populations, it is often difficult or impossible to identify every member of the population, so the pool of available subjects becomes biased.

SAMPLE SIZE
For the purpose of present study the sample consist of 10 executives of Reliance telecom, 10 executives of idea, And 10 executives of BSNL MOBILE.

DATA COLLECTION TYPE

Primary Data: We will be collected through a set questionnaire on the parameters of 5 point Likert Scale.

Secondary Data: secondry data refer to the data has been already collected, the secoundry data, which has been used to carry out this study as follow: Books, journals, magazines & newspaper Industry report. Company internet sites. Other relavent study material and website.

TOOLS TO BE USED
1.

Mean and standard deviation will be used for calculating the level of awareness and understanding of people about 3G. Describe analysis and comparing will be carried out between various categories of people

2.

BIBLIOGRAPHY/REFERENCES

Bernstein, Jerry and Macias, David (2001) "Engineering New Product Success: the New Product Pricing Process at Emerson Electric" Kim, J. and Wilemon, D. (2002), Sources and assessment of complexity in NPD projects. R&D Management, 33 (1), pp. 16-30. Koen et al. (2001), Providing clarity and a common language to the fuzzy front end. Research Technology Management, 44 (2), pp.4655 Smith, Preston G. and Reinertsen, Donald G. (1998) Developing Products in Half the Time, 2nd Edition, John Wiley and Sons, New York, 1998. Husig and Kohn (2003), Factors influencing the Front End of the Innovation Process: A comprehensive Review of Selected empirical NPD and explorative FFE Studies ,Brusell,Juni 2003,p.14. "The PDMA Glossary for New Product Development". Product Development & Management Association. 2006. Ulrich, Karl T. and Eppinger, Steven D (2004) Product Design and Development, 3rd Edition, McGraw-Hill, New York, 2004 http://en.wikipedia.org/wiki/Commercial_planning Ullman, David G. (2009) The Mechanical Design Process, Mc GrawHill, 4th edition Berry, T. (2004). Hurdle: The book on business planning. USA: Palo Alto Software Inc. Hultink, E.J., Griffin, A., Hart, S., Robben, H.S.J. (1997). Industrial New Product Launch Strategies and Product Development Performance. Journal of product innovation management, Volume: 14, Issue: 4 (July 1997), pp: 243-257 Kubr, T., Marchesi H., Ilar, D., Kienhuis, H. (1998). Starting up: Achieving success with professional business planning. The Netherlands: McKinsey & Company