Sweden

A creative nation
Innovation & tradition in Swedish design

Your guide to Sweden

Taste Sweden!

Modern cuisine from natures pantry

Experiences & adventures

From mountain to beach

Back to nature
+ Stockholm guide

EXPERIENCE SWEDEN EXPLORE SCANDINAVIA

REYKJAVIK I BERGEN I BILLUND I COPENHAGEN I GOTHENBURG HELSINKI I OSLO I STAVANGER I STOCKHOLM I TRONDHEIM

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Front cover: The model Saga Rickmer, in a blouse and skirt from Ann-Sofie Back, photographed by Elisabeth Toll. Saga lives in Stockholm and practices kung fu at the elite level. She is very active and apart from sports she loves being in the countryside an interest she shares with a great many Swedes. Sagas family lives by a nature reserve in Nacka, Stockholm, and they have always enjoyed camping in the great outdoors.

Contents 3

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Sweden the best of both worlds

First-time visitors to Sweden are typically struck by two things: first, the progressiveness of the Swedish people and society, from technology, design, fashion and lifestyle to behavior patterns, consumption habits and societal systems. And second, a tangible authenticity, not only in terms of the natural world, which is so accessible and welcoming throughout the country, but also in the peoples fondness for their history, heritage, customs and traditions. We often boast that Sweden offers the best of both worlds all the benefits and attractions of contemporary Western society, but few of its common disadvantages. Were confident that when you visit Sweden youll see what we mean. Welcome to Sweden the country we love.

Contents
04 Stockholm the city on fourteen islands 08 Gothenburg city of the sea 10 Malm gateway to the continent 14 Sweden goes gay 16 A vibrant, contemporary and creative tradition 20 An appetite for Sweden! 26 See Sweden from the sun deck 28 Worshipping nature 34 Free, priceless luxury in our Swedish countryside 36 Experiences and adventures on natures terms 38 A wonderful country for children 40 Swedish gems
46 Travel facts AZ 47 Accommodation 47 Transportation 48 Regional and local tourist offices 49 North American travel companies 50 Map

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Citybreak 4

Stockholm the city on fourteen islands

The royal Swedish capital of Stockholm is frequently referred to as one of the worlds most beautiful cities, which is not surprising, given its unique location. Stockholm was built over eight centuries on fourteen islands where Lake Mlaren meets the Baltic Sea, alongside a unique archipelago. At its historic heart lie the medieval Old Town and the Royal Palace.

Clockwise from left: View of Riddarholmen island one of Stockholms many beautiful waterfront locations. Modernity one of the many exclusive retailers featuring exquisite modern antiques. The flagship store of Fifth Avenue Shoe Repair one of the numerous exciting local fashion brands with stores in Stockholm. Right, top: Sturehof popular brasserie and meeting place at Stureplan in central Stockholm. Right, bottom: Twilight view of the museum island Skeppsholmen, with classic white archipelago boat.

Stockholm 5

In Stockholm you can experience the history and culture of several of our countrys great eras, from the Middle Ages, to its period as a great power of the 17th and 18th centuries, to the emergence of Sweden as an industrial leader around the turn of the last century. And through the modernist and model state eras of the 20th century to todays dynamic, hyper-modern and rapidly growing city. Stockholm is recognized internationally as a leader in the development of progressive innovations, trends and behavioral patterns in lifestyle, environment, technology and communications. We often boast that Stockholm has all the advantages and assets of the modern international metropolis with few of the downsides. The citys diversity of museums, sights and attractions, restaurants, shopping, galleries, cafs, bars and nightlife put it on a par with any other world center. In terms of fashion, art, design, gastronomy and other creative pursuits, the Stockholm scene has justifiably received plenty of publicity on the global stage in recent years. Today the city has two distinct hubs for dynamic urban creativity, culture and entertainment: one is the chic, sleek, established precinct around the squares of Stureplan and Norrmalmtorg, the city center and exclusive stermalm; and the other is the younger, trendier, more experimental and bohemian scene on Sdermalm, especially around Nytorget Square and south of Folkungagatan Street, or SoFo as locals call it. Still, what sets Stockholm apart in an international context is its incomparable juxtaposition of sophisticated urbanism and pristine, majestic nature. Untouched wilderness and magnificent marine worlds surround and crisscross Stockholm in all directions, especially with Ekoparken, the only urban national park of its kind in the world. The citys extensive stretches of coastline, whether quayside or forested, are all accessible for a stroll or why not paddle a kayak alongside them, or navigate between them on a wintertime skate. Stockholmers are proud that the water that flows around and through our city is clean enough to swim and fish. Stockholm is a place where you can enjoy the great outdoors literally steps from vibrant urbanity and vice versa. Qualities you wont find in any other big city. www.visitsweden.com www.visitstockholm.com

Reindeer in sarek
Peter Rijs
54 years old Alkmaar, Netherlands

COMMENTS

they arent afraid of human...i love that! by Johanna, 13 Dec 09

He was with us for almost 3 hours. by Peter Rijs, 13 Dec 09

Explore new places, find likeminded friends, and share stories and photos. Join Swedens official community:
lucky! the scenery is beautiful by Johanna, 13 Dec 09

vinter.

Photo: Jonas Ingman/Turistsupport, Joakim Hermanson, Gran Assner

visit a city discover a world

Vibrant Gothenburg, the gateway to West Sweden, is a coastal city with a lively cultural scene, stylish shopping and a fast-growing reputation as a foodie hotbed. Dip your toes in its waters then soak up the natural beauty and outdoor life of Swedens west coast, including seafood safaris as part of the regions renowned Shellfish Journey and sea kayak adventures around the archipelago.

www.westsweden.com www.gothenburg.com

Citybreak 8

Gothenburg city of the sea

Gothenburg, city of commerce, culture and entertainment, has always been influenced by its location by the sea. Gothenburgs essence and character emanate from its maritime location amidst the pink-tinged granite of the salty Bohusln Archipelago. Historically, trade and shipping have been the citys driving forces. Today the ferry traffic to numerous northern European cities, an advanced commercial shipping industry and pleasure craft from far and wide, give Gothenburg an international, marine flavor. The city is still an important center for trade and industry, and the home of corporations like Volvo and SKF. In recent decades it has undergone an exciting post-industrial transformation. The shorelines on both sides of the river that flows through the city have developed from industrial port area to vibrant new waterfront neighborhoods. Gothenburgs pedestrian-friendly city center offers an attractive selection of culture, shopping, sights, restaurants, cafs, entertainment and nightlife. On the car-free streets of the picturesque Haga district and in the blocks around Magasinsgatan youll find an array of interesting places selling creative fashion and design, music, second-hand and vintage goods, books, as well as bars, restaurants and cafs. Lovers of the internationally acclaimed Swedish denim should look out for the citys own brands, Nudie and Dr Denim. The Art Gallery is a beautiful, classic museum with a first-rate collection of Scandinavian 19th and 20th century art, and older international works. The Rhsska is one of Scandinavias foremost museums for design and crafts, with a strong collection of its own as well as interesting temporary exhibitions. Universeum and the Museum of World Culture are dynamic additions to the museum mix. The Botanical Garden is well worth a visit. The music scene is particularly vibrant, with the outstanding Gothenburg Symphony Orchestra, Swedens national orchestra, under the direction of Gustavo Dudamel. During the warmer months, major international artists descend on the city for big music festivals like Way Out West and Metaltown. Gothenburg is also a leading entertainment and events city in Scandinavia. At the beautiful Liseberg amusement park and the neighboring extensive events district, there are trade fairs, concerts and

Gothenburg 9

Above: Canal in central Gothenburg, with the German Church on the right. Right: Typical fishing sheds in Smgen one of many picturesque fishing villages near Gothenburg. Left, top: Gothenburg, the seafood city, with the finest lobster from the North Atlantic, at the restaurant Thrnstrms Kk. The design store Aschebergsgatan 24, located in the pedestrianfriendly city center.

sporting events that attract visitors from around the world, throughout the year. Christmas in Gothenburg has developed into something splendid, when the entire downtown area becomes a carnival of lights and decorations, and overflowing Christmas markets are held at Liseberg and other places around town. In recent years Gothenburg has received much coverage in the international press as a culinary destination, with five Michelin-star restaurants and many more first-class eateries. Seafood from the west coast is much acclaimed and Gothenburg is the best place to enjoy it. And dont miss the famous Fish Church, where seafood is sold and auctioned. From Gothenburg you can take excursions to a number of picturesque destinations in the Bohusln Archipelago you can go on a lobster safari, kayak between the islands and much more.

www.visitsweden.com www.goteborg.com

Citybreak 10

Malm gateway to the continent

Left: In summer the new district of Vstra hamnen, with its beaches, is a meeting place for visitors from the entire region.

Far left: The Turning Torso skyscraper, a landmark in Vstra hamnen. Left: The beautiful sandy beach at Ribersborg in central Malm is sometimes called Scandinavias Copacabana, and is one of the citys favorite recreational areas.

Right, top: Belle Epoque popular new meeting place in the restaurant city of Malm. Bottom: Lilla Torg, a cozy square with medieval origins, is packed with outdoor restaurants and cafs during the warmer months.

Malm 11

Malm, Swedens third largest city, is an old shipbuilding and industrial center which has undergone a metamorphosis in recent years, since being linked to the Danish capital of Copenhagen by the spectacular resund Bridge. Now the two cities are just 25 minutes apart, and the daily interaction between them is intense. Malm has built an international reputation for being creative, progressive and environmentally aware, with international awards such as Eco City and Fair Trade City. For centuries Malm was part of Denmark, and on a walk around its cozy center you can clearly see a continental style of architecture that differs from the more northerly Swedish cities. The area around the medieval square Lilla Torg and the majestic Stora Torget is home to a diverse range of attractive restaurants, bars and cafs, fashion and design shops, museums and galleries. A five-minute walk takes you to the growing new neighborhood of Vstra hamnen, with the Turning Torso skyscraper, a modern, exciting meeting place for people from the entire region, with celebrated restaurants, bars, clubs and shops. Malm is known internationally as a center for art, and is where Stockholms Moderna Museet opened its powerful southern subsidiary in 2009. Malm Konsthall is an unusually beautiful venue and the city has a number of interesting galleries. Theres also a vibrant music scene, with a range of dynamic venues for classical, rock, jazz and all types of club music, such as Debaser Malm and Kulturbolaget. Malms restaurant scene has evolved massively in the past decade. In and around the city center there is now a large number of top-notch restaurants and culinary destinations, many specializing in cuisine based on fine local and seasonal ingredients. The streets around Mllevngen in central Malm offer a selection of ethnic foods virtually unparalleled in northern Europe. During the warmer months, life in Malm is influenced by its seaside location and the long Ribersborg Beach next to the city center. From Malm youre just 30 minutes by car from a number of attractive, historically interesting destinations, picturesque towns, villages and manor houses in the fertile, undulating Skne countryside.

www.visitsweden.com www.malmotown.com

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When you pick up your new dream car in the land of kings, youre in for the royal treatment. The Volvo Overseas Delivery program takes care of everything. Thousands of Americans already know that the best way to experience Europe is in their own new Volvo. Karen and Howard Webb of Charlotte, N.C. say, We felt pampered by the whole thing. Order your car in the states and pick up your fully-customized new Volvo at the home of Volvo in Sweden. See Europe at your own pace, in your own car and on a dream vacation designed around you.

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When Karen and Howard Webb first heard about this offer they thought it was, too good to be true. Red carpet treatment. Englishspeaking staff. Factory tour. Personal delivery. Customized tours of Scandinavia, continental Europe or the UK ,We told them where we wanted to go and they had a package for us. And no-hassle home shipment, Everything has been done for you. To say they are merely satisfied customers today is typically Swedish an understatement.

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Gay 14

A unique quality of LGBT life

Were delighted that Sweden is often ranked as Europes most LGBT-friendly country. Sweden is a beautiful, open-minded place friendly, welcoming and tolerant, and where everyone is treated with the same respect, regardless of sexual orientation. Unlike many cities overseas, Swedish cities dont have specific LGBT-friendly districts; the venues are sprinkled throughout an array of neighborhoods. The Swedish capital, Stockholm, is known internationally as a LGBT-friendly city that has been genuinely transformed in recent years, with a rich, diverse and constantly growing selection of clubs, meeting places and events. In particular the lesbian scene has boomed. Many of the best-known spots are in the districts of Sdermalm and the Old Town. Torget in the Old Town is a classic place to get together and find out whats going on in town. Roxy is one of several lesbian favorites. In summer theres Mlarpaviljongen, set up on three barges off the isle of Kungsholmen a stunning location with a perfect groove, seven days a week. Stockholm Pride Week in August has grown into Stockholms biggest public party, with an enormous selection of events and festivities. Of course the parade is the highlight, drawing some 50,000 participants and about half a million spectators. Another indication of the significance of Pride in Swedish society is that many of our leading politicians take part. Twice as cool, combine Stockholm with an adventurous and mind-blowing experience! Just a 90 minutes flight north of Stockholm, above the polar circle, is the iconic and world famous ICEHOTEL, the first of its kind. Enjoy reindeer races, dog sledding and ice carving courses or just walk the impressive art gallery the ICEHOTEL really is. Sample and feast on local delicacies in any of the 3 restaurants. It will be a memory for life! Swedens two other cities, Gothenburg and Malm, are also LGBT-friendly destinations with a diverse range of attractions and venues.

For info on everything thats happening on the gay scenes in our Swedish cities there are a number of frequently updated websites and groups, including:

Twitter: GayStockholm + LesbianSthlm www.visitstockholm.com/gay-lesbian www.stockholmpride.com www.facebook.com/StockholmInFullGlory www.qx.se/english/

Top: The Pride Parade in Stockholm draws over 50,000 participants and half a million spectators. Bottom left: Mlarpaviljongen on the Kungsholmen waterfront, one of Stockholms most popular gay locations in summer. Bottom right: Paradise, Stockholms biggest gay club, spectacularly situated on a small island near the Parliament, with three dance floors for disco, hits, house, shows and guest artists.

Literary locations 15

The world cant get enough of Swedish crime stories!

The astonishing international success of Swedish crime writers in recent years is a phenomenon in its own right.

Success breeds success, and a series of new authors have had their international breakthrough. Of course, the bestselling of them all is the late Stieg Larsson and his Millennium Trilogy, with the main characters Mikael Blomkvist and Lisbeth Salander. They continue to conquer the world, both in print and on film most recently with the Hollywood production of The Girl with the Dragon Tattoo, filmed in Sweden with Daniel Craig and Rooney Mara in the lead roles. Another great Swedish author who has received huge international attention is Henning Mankell and his reluctant hero, Inspector Kurt Wallander. Many of the most dedicated readers of these books are traveling to Sweden for a real-life encounter with the settings depicted in the series. In Kurt Wallanders idyllic hometown of Ystad on the south coast, Wallander- related tours and a wide range of events based on Mankells books have long attracted visitors, especially from Germany. And Stockholm now draws Stieg Larsson readers from all over the world, who take the popular guided tours of the locations from the books and films, especially in the Stockholm district of Sdermalm.

Above, left: Kenneth Branagh as Kurt Wallander in the international adaptation. Above: Rooney Mara as Lisbeth Salander. Left: Mikael Blomkvists apartment building in Sdermalm, Stockholm. Bottom left: Square in Kurt Wallanders hometown, Ystad, on the Swedish south coast. Below: The restaurant Store Thor at the town square in Ystad, a location in Faceless Killers, the BBC production of Henning Mankells first Kurt Wallander book.

www.visitstockholm.com www.wallander.ystad.se

Folklore inspiration: Pieces from Hopes 2012 spring/summer collection, one of many successful young Swedish fashion brands.

Swedish lifestyle 17

A vibrant, contemporary and creative tradition

In recent decades we have witnessed something that can only be called a broad-based revolution in Swedish creative culture a phenomenon that has received massive attention in the global media. In the 2011 CGI Index, in which the influential US website Business Insider assesses creativity according to a series of variables, Sweden was ranked as the worlds most creative nation one notch above the United States. There can be no doubt that Swedish innovators have made a strong international impact in the spheres of music, design, fashion, film, marketing, multimedia, art, literature, cuisine and more. One could say that there is now a consensus on the reasons for this well-known phenomenon. The Swedes are a well educated, well traveled people, extremely open to influences from abroad influences which the Swedes have always had an exceptional ability to transform into something of their own, something new, fresh and innovative. A notable trend on the Swedish scene is how todays trendsetters seek inspiration at the global level, while also looking inward and backward, to our own Swedish traditions, aesthetic heritage and cultural history. Its fascinating to see how our classic folk expressions and forms are continually rediscovered in new interpretations by talented young Swedes.

Clockwise from above: Nudie Jeans, Swedens biggest jeans brand, takes green issues seriously. Mix, a vase by Monika Frster for Skruf. Amuse-bouche at Stockholms Frantzn/Lindeberg one of Europes hottest new restaurants, with two Michelin stars. Muuto Raw Lounge Chair by Jens Fager. Each chair is sawn individually with a bandsaw.

Swedish lifestyle 18

Above: Asplund in Stockholm has been a trendsetter in contemporary Swedish design. Below: Folklore inspiration: Contemporary chair by Sophia Lithell, made of steel and woven birch bark, using traditional handcraft techniques.

Above: One of the most renowned craft-producing provinces is Lapland in the far north, with beautiful Sami pieces, traditionally made from reindeer horn, silver and leather. Pictured: Samis in traditional costume. In the Sami culture, blue represents water as the elixir of life, red is the flame of heat and love, yellow is the sun in long-lasting life, and green stands for plants and nature. Below: Swedish traditional crafts have their true stronghold in Dalarna province and the districts around the beautiful Lake Siljan,

with the characteristic kurbits painting. This is also the home of the small wooden Dala horse, a national symbol. Traditions are alive and well here, with the colorful folk costumes, varying from village to village, proudly worn at midsummer celebrations. From left: Traditional folk costume, view of Lake Siljan and wedding house from 1817 in Rttvik.

The Swedish fashion miracle A couple of years ago when people started talking about a Swedish fashion miracle, the phrase might have seemed exaggerated. But a few seasons later, the prophesy has proven self-fulfilling. Sweden, and in particular Stockholm, has firmly positioned itself as one of the most exciting, dynamic and innovative fashion scenes outside the big, established capitals. Media and bloggers keep their eyes on the city, and the Stockholm Fashion Weeks in spring and autumn attract more international attention every year. It was in the broad-based, trend-conscious lowand medium-priced segments that Swedish fashion started to make its mark about a decade ago naturally with retail giant H&M as a key driver. Brands such as Filippa K, J. Lindeberg, Whyred, Hope and Acne began to build their reputations with their clean, low-key and wearable, yet very updated, on-trend and clever looks. Acne, especially, has achieved global success and set an example for a profusion of younger, more artistic and cutting-edge Swedish fashion brands. These include Ann-Sofie Back, Fifth Avenue Shoe Repair, Rodebjer, The Local Firm, Carin Wester, Nakkna, Ida Sjstedt, Camilla Norrback, Helena Hrstedt and Sandra Backlund just to name a few. And every season there are new designers making their debut on the podium at Stockholm Fashion Weeks. International fashion experts and bloggers are fascinated by what they see as a very typical, easily recognizable Swedish look and attitude. Compared to the fashion of central and southern Europe or the United States, one could say that Swedish style is generally more androgynous and more influenced by street fashion in a broad sense. Other features include a subdued quality in terms of color, cut, accessories etc. A trend-conscious young Swedish man or woman can appear minimalistic or even plain from a distance, but a closer look reveals that every detail is well considered, refined and up-to-date, with the characteristic narrow, rock n roll silhouette. A visit to Stockholm, where all the above and many other brands have their flagship stores, several of these in funky Sdermalm, is guaranteed to appeal to anyone with a keen interest in fashion. Also not to be missed are Stockholms and the other main cities diverse range of vintage and second-hand shops, many of which blend old and new, clothing and design.
Dress from the 2012 spring/ summer collection of altewai. saome, a hot new Swedish fashion brand with its flagship store in Malm. Below: Two outfits from the internationally acclaimed 2012 collection of Acne, a trendsetter in contemporary Swedish fashion.

An appetite for Sweden!

In recent years Sweden has won global recognition as one of the worlds most interesting and dynamic food destinations. The creative surge that has energized Swedish gastronomy over the past two decades is truly remarkable. The Swedish food scene is now wide open to inspiration and cross-pollination from every corner of the culinary world. For decades Swedish chefs have distinguished themselves on the global arena, building a well-deserved reputation for their inventiveness and creativity. Not only in the major cities, but throughout the country there are new and stunningly ambitious and innovative restaurants, inns and hotels. These culinary destinations are well worth a detour for food lovers and pleasure seekers, and not just for the food and drink, but for the whole experience: the setting, the atmosphere and the cultural heritage. In recent years the trend in Swedish gastronomy has moved clearly towards a more in-depth investigation of our own Swedish food culture. Locally produced ingredients and traditional methods of preservation and preparation have been rediscovered, refined and have evolved with inexhaustible energy and creativity by talented young chefs all over the country. Our food culture is based on the old agrarian societys methods of preserving our northern produce for the long winter salting, sugaring, smoking, curing and brining that produce the distinctive flavor combination of salt, sweet, rich and sour that typifies Swedish food. Gourmands come from all over the world to experience the creations of these culinary artists, where the starting point is our famous Nordic delicacies: salmon, herring and shellfish such as lobster, langoustine and oysters from the cold, oxygen-rich waters of the North Sea. Our deep forests and wild mountain expanses provide us with berries and mushrooms, moose, reindeer and many other types of game. The selection of locally-

Culinary 21

Left page, clockwise from left: Picking herbs at Fviken Magasinet, a gourmet restaurant in Jmtland, where they experiment cautiously with alpine herbs, game, mushrooms and berries in a remarkable, natural way. Cheeses from Vilhemsdals grdsmejeri, a dairy in Skne. Freshly picked chanterelles, which some say are tastier than truffles.

produced cheeses and other dairy products is constantly growing. When winter is over, we savor delicate new vegetables that have ripened slowly in the gentle Swedish spring sun. Locally grown and bred have become mandatory quality benchmarks in contemporary Swedish gastronomy. Resultingly, a profusion of small-scale organic farms and gardens have sprung up in a virtual circle that intensifies every year. Food-related destinations can be found throughout Sweden. Heres a summary of a few of our best known culinary regions. Our restaurant suggestions are selected from the White Guide, which each year ranks the best restaurants in Sweden. Stockholm, its archipelago and environs Our capital, Stockholm, is recognized internationally as one of the worlds most exciting and dynamic food destinations. Evidence includes the citys two restaurants with two Michelin stars (Mathias Dahlgren at Grand Hotel, and Frantzn/Lindeberg in the Old

Town) and a number with one star. Top-notch neighborhood bistros with strong individual character can be found citywide, and theres a vast selection of restaurants focused on ethnic cuisine. The magnificent Stockholm Archipelago is home to a number of interesting gastronomic destinations, many staying open all year round.
Fine dining: Mathias Dahlgren Matsalen and Matbaren (Fine and Fun dining), www.mdghs.com Frantzen/Lindeberg, www.frantzen-lindeberg.com Fun dining: AG Restaurang & Bar, www.restaurangag.se Bistro: 19 glas Bar & Matsal, Bistro, www.19glas.com Rolfs Kk, www.rolfskok.se

Gothenburg, Bohusln and the West Coast The nations second city, Gothenburg, is a strong competitor to the capital, boasting an impressive number of Michelin-starred restaurants for a city of its comfortable, moderate size. Seafood sourced from the cold North Sea waters is Gothenburgs biggest culinary attraction, especially when prepared by chefs who really know how to handle it. The exquisite deep-sea

Right page, clockwise from top left: Exquisite seafood from the cold North Atlantic is a delicacy in great demand here, lobster from the west coast. Swedes are baking at home more than ever, and now the Stockholm bakery Urban Deli has opened the worlds first sourdough hotel. They guard your mother dough while youre out of town. Venison with marinated mushrooms. Different types of game from Swedens vast forests is the pride of many restaurant menus. Freshly harvested asparagus from ngavallen in Skne.

Culinary 22

Above: With two Michelin stars, restaurant Mathias Dahlgren Matsalen embraces a natural philosophy with references to traditional flavors, reinterpreted to create exciting contemporary dishes. Like many other restaurants, it aims to source ingredients locally. Above right: The Gotland truffle, a relatively new discovery.

delicacies seldom taste better than in Swedens food metropolis by the west coast. And to the north of Gothenburg are the islands of Bohusln, famed for their pink-tinged granite, offering shellfish safaris and numerous destinations for seafood lovers. Overseas guests will particularly enjoy visiting in fall, when oysters, lobster and langoustine are in season.
Fine dining: Thrnstrms Kk, www.thornstromskok.com Sjmagasinet, Fish and seafood restaurant, www.sjomagasinet.se Bistro: Restaurang Kometen, Bistro, www.restaurangkometen.se Salt & Sill, Herring, www.saltosill.se

Malm and Skne The fertile lowlands of Skne in the far south are the countrys most abundant agricultural region. Malm, Sknes principal city, is a top-notch culinary capital and Skne is covered with first-rate restaurants, inns and other eateries, many specializing in locally produced ingredients. Innovative young chefs are now reinterpreting the areas food culture and ingredients with much creativity. The long coastline of Skne is lined with fishing villages that have always provided the agricultural inlands with fine seafood.
Fine dining: Daniel Berlin, www.danielberlin.se Fun dining: Bastard, www.bastardrestaurant.se Bistro: Tempo Bar & Kk, www.tempobarokok.se Organic: ngavallen, www.angavallen.se

Its as if the long, cold winters concentrate the flavors, before releasing them in all their glory during the season of the midnight sun. Anyone who has tasted hyper-fresh mountain fish such as grayling and charr, berries like cloudberries and arctic raspberries, vendace roe from Kalix a.k.a. Swedish caviar or an exclusive delicacy like ptarmigan, will never forget the experience. Also not to be missed is the strong, nutty Vsterbotten, the king of Swedish cheeses. A number of ambitious restaurants have opened in the past few years. The most acclaimed is Fviken Magasinet, a small establishment in the village of Jrpen in Jmtland. Food lovers from around the world travel there to savor delicacies like moose bone marrow, raw cow heart and hot mushroom stock strained through mountain moss.
Fine dining: Fviken Magasinet, www.favikenmagasinet.se Local cuisine: Restaurang Ripan, www.ripan.se

Gotland A visit to the stunningly beautiful island of Gotland in the spring or fall can be an otherworldly experience. And with its famous lamb, fresh spring vegetables and truffles, this gastronomic paradise is absolutely worth exploring. As in many other parts of the country, in recent years a number of ambitious new restaurants have opened across the island, where you can enjoy innovatively prepared, unique Gotland f lavors in enchanting, unforgettable locations.
Fine dining: 50 kvadrat Visby, www.50kvadrat.com Fabriken Furillen, www.furillen.com

The larder in the north Perhaps the most exquisite, precious ingredients and delicacies that our country has to offer are found in Norrlands vast expanses and infinitely deep forests.

Culinary 23

Lunch Visitors keen on discovering our Swedish culinary traditions without investing too much money or time are recommended to try what we call Dagens lunch Lunch of the Day. Many restaurants serve reasonably priced, well prepared traditional Swedish fare of a type that Swedes rarely cook at home these days classic dishes like meatballs with cream sauce, sliced pickled cucumbers and preserved raw lingonberries; potato pancakes with fried pork; boiled cod with clarified butter and horseradish; blood pudding with lingonberry jam; fried herring with dill butter and many more. Fika Another part of Swedish culture thats well worth getting to know is the fika. Its like a coffee break, but more. We Swedes are big coffee drinkers and the custom of taking one or more extended coffee breaks per day is firmly entrenched. This tradition is one reason for our well developed arsenal of cakes, pastries and cookies. Compared to the baked goods of many other countries, the Swedish varieties are characterized by balancing sugar with a number of harmonizing yet contrasting flavors. A classic Swedish fika is best enjoyed at one of the many old-style coffee shops that are still around, even in the smaller towns. Make sure you try our traditional sweet cookies, which tradition says should be served in seven varieties, or the baked goods that are important elements of various holidays: fluffy cream puffs filled with almond paste, preferably served with warm milk and cinnamon during Lent, or lussekatter, saffron buns topped with raisins, eaten at Lucia, a holiday in early December.

Above: Pickled herring in one of hundreds of variations is a Swedish national dish, here from the restaurant Vendel Ales Stenar in the beautiful sterlen region of Skne. Right: Vendace roe from Kalix, sometimes called Swedish caviar, is so unique that the EU has given it protected status. Top right: Cinnamon buns the Swedes favorite accompaniment to coffee.

Your Travel Partner to Paradise

Conde Nast Traveler Magazine considers

TOR JENSEN OF JENSEN WORLD TRAVEL the Top Travel Specialist for Scandinavia, in 2003, 2004, 2005, 2006, 2007, 2008, 2009 & 2010!
Travel and Leisure Magazine has awarded Tor the same honor for 2009, 2010 & 2011!
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Cruising 26

See Sweden from the sun deck

With its beautiful, long and richly varied coastline, its no wonder that Sweden is becoming increasingly popular as a destination for cruise ships from all over the world. The countrys extensive coast offers a huge number of destinations well worth going ashore for. At several points the coast is decorated with fantastic archipelagos that ensure superb scenery and constantly changing vistas. Most famous are, of course, the Stockholm and the west coast archipelagos; each has its own character, but both are unparalleled maritime worlds. In summer, Stockholm is a world-class cruise ship destination. Vessels dock at the beautiful Old Town, dating back to the 13th century one of fourteen islands positioned where Lake Mlaren touches the Baltic Sea and the waters of the Stockholm Archipelago. Being the national capital, Stockholm is awash with sightseeing, culture, museums, restaurants, and entertainment, not to mention shopping. So its hardly surprising that cruise ship traffic is breaking records year after year. Last year more than 450,000 people visited the city this way easily a record. Increasingly, cruise companies are choosing Stockholm as a turnaround point, i.e. a starting or finishing port for the cruise, thanks to the citys huge appeal, good hotel standards and convenient direct flights to Europe and the United States. Swedens second city, Gothenburg is another popular destination for cruise ships. It enjoys an impressive

cultural and entertainment scene and is the obvious point of departure for trips through the magical, pink-tinged west coast archipelago. The countrys third city, Malm, is another attractive stop. The other Swedish ports of call for international cruise ships are the unique medieval town of Visby on the scenic Baltic island of Gotland; historical Kalmar with a bridge link to land, the second Swedish Baltic island with stunning natural beauty; and finally Helsingborg, a charming town on the west coast of Skne. The Swedish ports offer good service and organization, and a professional, safe welcome.

Top: Cruising through Stockholms archipelago, a unique marine landscape. Above: Approaching Stockholm by water, view from the sundeck. Left: The medieval city wall at Visby on the island of Gotland, another unique cruise destination and a UNESCO World Heritage Site.

For more information, see Visitsweden.com/cruise

The island of fascination and relaxation

Stay in the World Heritage town of Visby or in the stunning countryside. Hotels, youth hostels and cottages are dotted all around the island. Ever since the Vikings, artists ranging from simple craftsmen down to Ingmar Bergman have been enthralled by the magic island of Gotland. Look around. Visit a studio or a museum. See a film or a play. Let yourself be mesmerized. The worlds largest hoard of Viking silver was found here. And this is where film director Ingmar Bergman chose to live and be buried. Gotland is a fascinating mix of past and present.

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Nature 28

Worshipping nature Swedens national religion

The Swedes love of nature is perhaps the strongest of our national traits. Foreign visitors who experience the Swedish outdoors are often the Swedish outdoors are often affected by the same desire. If there is one thing that unites Swedes across age, class and cultural boundaries, its a firm desire to return to nature. When Swedes are asked what they want most in life, the answer is remarkably often just to get out into the countryside or something similar. It doesnt matter if the person is an elderly industrialist, a young pop star or a middle-aged breadwinner. We can only speculate about the origins of this deep affection, but it unites us across all boundaries. One explanation could be that urbanization took place so late in Sweden; a century ago most Swedes still lived in the countryside, making their living from the land. However theres no doubt that the main reason for our love of nature is the rare beauty and majesty of the Swedish countryside. Sweden is a vast and sparsely populated country where the natural world is still bigger than the people and where priceless, free luxuries such as fresh air, clean water, open spaces and breathtaking views are always available in abundance for everyone to enjoy, even for the majority of our population that lives in the main cities. The Swedes devotion to the natural world has been passed down from generation to generation and is manifested in the Right of Public Access, a custom that gives everyone the right to roam in the countryside, even on private property as long as they behave responsibly, on natures terms. Swedens size and long north-south orientation equalling the distance from London to Rome make for huge variations in climate and landscape, from rolling hills, undulating fields and long white beaches in the south to endless mountain expanses in the north, often refered to as Europes last wilderness. In between is a remarkable range of meadows, lakes and especially forests, edged by nearly 1,700 miles of constantly changing and mostly uninhabited coastline. Of course, most spectacular are the celebrated displays in the mountain regions of Lapland, such as the midnight sun and its opposite, the polar night, when the supernatural northern lights dance and flash across the midwinter skies. Lapland and the rest

Above: Stora Vnskr, an island in Stockholms northern archipelago, considered by many to be one of the most beautiful spots in this outer archipelago. Right: Kebnekaise, Swedens highest mountain, accessible by a well developed system of hiking tracks and centuryold trails and cabins.

Nature 30

of the alpine region, which cover more than half of the country, offer an endless variety of easily accessible adventures, from the relaxing to the extreme. Dogsledding, reindeer and snowmobile safaris, hunting and fishing, climbing, canoeing and whitewater rafting, horseback riding, mountainbiking and birdwatching the options are almost unlimited. Still, Lapland and the rest of the high country are just one of many unique Swedish regions that are well worth a visit for nature lovers and others as well. There are also the vast archipelagos near Stockholm and off the west coast, the forest- and lake-rich cultural landscapes of Vrmland and Dalarna, and the extraordinary Baltic Sea islands of Gotland and land. Perhaps what we Swedes love most of all, and what foreign guests are increasingly discovering, is a simpler, more subdued way of being in the outdoors, what we often call just being. Throughout the country theres an ever-growing selection for visitors who seek those simple pleasures where body and soul can find harmony and where friends and family can socialize in a more natural way, away from the non-stop stress, demands and high-tech of todays society a sort of authentic tranquility that has unfortunately been lost in most parts of the densely populated world. This

Clockwise from above: Natural pleasures skiing in the mountains, mushroom picking in Smland, swimming on the west coast.

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priceless feeling can be experienced whether youre rafting down a river in the magical forests of Vrmland, fishing for perch in a calm lake at sunset, watching for moose in a hut made of spruce branches, cycling with your family along gravel roads through the friendly summer scenery of Srmland, or just lying on the grass outside a cabin in Smland, watching the clouds drift by. More and more visitors choose to rent a cabin in the Swedish countryside with friends and family, to enjoy nature in the same relaxed way as the Swedes. The opportunities are unlimited. A unique feature of our Swedish cities is that you can combine contemporary cosmopolitan attractions with the natural pleasures of the outdoors. From all of our three main cities youre less than 30 minutes from pristine countryside. The selection of excursions and experiences is endless. Being able to enjoy both of these worlds on one trip, even a short trip, is a luxury we like to call typically Swedish. Our worship of nature also explains why Sweden has spent decades at the forefront in the struggle for a cleaner, healthier environment, ecological balance and sustainability. Even if many problems remain to be solved, were proud that our air and our waterways are cleaner, that many of our species are more vigorous, and that the environmental impacts of our modern society are smaller today than one, two or three decades ago. This work continues uninterrupted, with the most ambitious of targets. Our Swedish countryside is vast, friendly and lavishly generous. It looks forward to welcoming you with open arms!

The Big Five

Were proud that we can share our Swedish forests and alpine regions with strong, vigorous populations of what is normally called big game or rather, we feel privileged to be guests in their lands. If you are lucky you might meet some of them out in our countryside. But they can also be admired in zoos and wildlife parks around the country. Here is our Nordic equivalent to Africas Big Five:

Moose Swedens national animal, nicknamed The King of the Forest, is so common that you will probably see one in the wild. For many visitors, road signs warning of moose are exotic symbols of Sweden. Moose are found throughout the country, and in the far north are the famous, extra-large Sarek moose. Wolf Our most mythical and feared predatory animal a fear stemming largely from popular misconceptions. After being threatened with extinction in the 1970s, thankfully the wolf population has recovered well. Wolves live mainly in the forests of western Sweden, with a current population of some 230. Brown bear The bear has a strong position in Swedish folk culture and has never been feared or hated in the same way as the wolf, although it is potentially more dangerous to humans. Its telling that Bjrn, which is Swedish for bear, has always been one of the most popular mens names in Sweden. The bear is Swedens most common predatory animal and its population is estimated at around 3,200. It lives throughout northern Sweden, as far south as Vrmland and northern Uppland. Lynx Scandinavias only wild cat, with the characteristic fluffy ears, is our second most common predator, after the bear. However the lynx lives deep in the forest, is very shy and extremely difficult to spot. Despite this, a television show recently named it the Swedes most popular animal. Its main habitat is the forests of northern Sweden, but it can be found in every region of the country apart from the islands of Gotland and land. Wolverine The wolverine has a reputation as an aggressive hunter, but in reality it is mediocre. Primarily its a scavenger, and a master at locating animals that are already dead, tearing them to bits and saving the pieces for the future, in various locations. It lives chiefly in the barren mountain regions of northern Sweden and to some extent also in forests. Timid and difficult to see.

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Nature 34

Free, priceless luxury in our Swedish countryside

Freedom The Right of Public Access is an ancient Swedish custom that allows everyone to roam freely in the countryside, even on private property, as long as they behave responsibly and remain out of view and earshot of residential buildings. It gives people a unique sense of freedom and an opportunity to enjoy the outdoors respectfully and on natures terms, of course. The light Our Nordic summer light is world famous, and justifiably so. Its magic can hardly be described in words; it must be experienced. Its delicate and fresh, with an almost otherworldly morning light that makes the greenery glow and the flowers sing in a blaze of color. The long, sweet twilight that slowly, slowly drifts into the mythical white nights, never gets truly dark, but retains a secretive, romantic shimmer. The water Sweden is a land of seas and lakes, and wherever you rent a cabin you are almost certainly within walking or cycling distance of a beach or lakes edge. Clear waters offer a refreshing swim or a fishing trip in the morning light or the gentle, soft sunset. Our Swedish waterways are clean and healthy, for everyone to

Nature 35

enjoy all summer long. In winter the waters are transformed to glistening expanses of ice, ideal for skating, walking and fishing. Imagination In a way, not doing anything in particular has become the ultimate luxury in our overloaded information society, especially for children, who are used to digital entertainment and other stimuli during most of their waking hours. Many visitors have experienced how a holiday in a cabin in the Swedish countryside has taken them and their children back to a timeless existence beyond all the high tech and gadgets, where the days seem never-ending and our thoughts and imagination are nourished by simple, natural luxuries. You will notice how you and your children will soon settle into a slower pace and see things a little differently. Big little experiences For many big-city children, the natural, small delights of the countryside are exclusive experiences. Indeed, most children and adults appreciate simple, sweet pleasures such as picking berries or flowers, patting a cow, splashing at the waters edge or just lying in a hammock, watching the clouds drift across a clear blue sky. On natures terms We Swedes are proud and protective of our clean, healthy and pristine countryside. In recent years the shift toward ecological responsibility has been strong in the tourism industry, as in all other spheres. There is an impressive selection of eco-friendly options. Visitors who want to experience nature on its own terms should look out for Natures Best a quality accreditation system for tourism operators of lowkey as well as more adventurous experiences all over the country.

Ecotourism 36

Ecotourism 37

Swedish experiences and adventures on natures terms

All of Sweden is a fantastic playground for visitors who love nature and outdoor life. Adventure and enjoyment in the outdoors are always easy to access, and the selection is unlimited. Here we list a few attractive natural experiences.
8.
Gteborg

5.

2.

6. 1.

7. 3.

Stockholm

Malm

4.

Skogens Konung The deep, magical forests of the Bergslagen region are the perfect place to meet Europes largest land animal in its natural environment. At dusk a guide takes your group out onto the mooses own paths, where big game can be spotted just yards away. You learn how to attract a moose using special calls. Later you get a hearty wilderness meal, cooked over an open fire at a lakeside camp, before going to sleep in a genuine charcoal burners hut. Can you imagine a better experience of the forest and its king! www.skogenskonung.se re Northern Europes largest and best alpine resort doesnt only offer all types of skiing, but also a variety of winter fun snowkiting, heli-skiing, ice climbing and much more. The village of re is also known for its abundance of restaurants, clubs and shopping, which in themselves draw visitors from far and wide. Even in summer, re is a popular destination, with a wide range of activities like hiking, climbing, mountain biking, canoeing and much more. www.aventyrligt.se Fish your dream Combine first-class salmon and trout fishing with interesting scenery and culture on the islands of Gotland and Fr, the latter being the last home of the great director Ingmar Bergman and the setting for several of his films. Equal care is taken with the accommodations, food and well-being as with the fishing. www.fishyourdream.com

Kuskahusen Manor hotel in idyllic sterlen on the east coast of Skne, often called Swedens Provence, and renowned for its characteristic light that attracts artists and romantics. Offers a range of excursions where you can combine walking in the beautiful undulating landscape with culinary experiences. www.kuskahusen.se Nutti Smi Siida The Sami adventure and eco-tourism operator in Jukkasjrvi, in collaboration with Ice Hotel, offers mainly day and overnight excursions with reindeer sleds in the spectacular forest landscapes of Lapland. They also arrange excursions on horseback, with good chances of seeing moose, as well as northern light tours by snowmobile. www.mamut.net/nuttisve Birdsafarisweden A network of experienced guides, based in the beautiful Svart Valley in Vstmanland, who arrange bird and butterfly watching tours in central and northern Sweden. Operational in every season. Crane, swan, owl and eagle safaris are some of the excursions offered. Well cooked food prepared over an open fire is served out in the forest, and the tours include accommodations in B&Bs and inns. www.birdsafarisweden.se

Stockholm Adventures One of the Swedish capitals most unique qualities is its location, embedded in magnificent green spaces. Stockholm Adventures offers nature-related experiences on foot, by bicycle, kayak and sailboat. A tour by sailboat through the Stockholm Archipelago is a memory for life, as is kayaking in the outer reaches of the archipelago, amidst an unrivaled natural beauty. www.stockholmadventures.se Upplevelsebolaget Upplevelsebolaget is a business located in Gustafsberg, a seaside resort near Uddevalla. It has won awards for its bicycle, paddling and climbing expeditions through the strikingly beautiful granite world along the Bohusln coast north of Gothenburg. These trips allow you to combine very different types of rewarding natural experiences and adventures within a short time frame. You learn the techniques quickly from the skillful instructors. www.upplevelsebolaget.com

Natures Best
Natures Best is the northern hemispheres first quality accreditation system for eco-tourism. The brand encompasses Swedens foremost environmental tour operators and their best products. Keep an eye out for the Natures Best logo! www.naturensbasta.se

Children 38

Become a child again

Sweden is renowned as a child-friendly destination, with a vast selection of childrens culture and attractive places to visit for the whole family, spread throughout the country. Here are a few of the most popular ones. www.visitsweden.com

Kolmrden Animal Park This large animal park in the region of stergtland offers a unique safari where visitors ride in a gondola, coming close to the animals without disturbing them. Theres also a safari tent for overnight stays. You can watch lions, tigers, elephants, rhinoceros and many other animals roam freely. The most popular of Kolmrdens attractions is the spectacular dolphin show. The hotel, Vildmarkshotellet, calls itself Swedens most child-friendly. Kolmrden is a destination with enough attractions to last you several days. www.kolmarden.com Universeum Exciting science center in central Gothenburg. Experience the depths of the oceans, the moist heat and exotic sounds of the rainforests and the infiniteness of space. Universeum offers a wide range of captivating activities and events for children and the whole family. www.universeum.se Kneippbyn Family resort set in beautiful surroundings, south of Visby on the island of Gotland. Large selection of attractions, adventures and events, with Waterland, various rides, go-carts, diving platform, roller coaster, theater and much more. Various forms of accommodations, including a popular, wellequipped campground. www.kneippbyn.se Grna Lund Swedens oldest amusement park, located on Djurgrden, a park-covered island at convenient walking distance from the center of Stockholm. The range of attractions grows every season, with spectacular new rides. Performances by international artists every summer. Open during the warmer months. www.gronalund.com

Children 39

Astrid Lindgrens World In this storybook world of Vimmerby, Astrid Lindgrens birthplace, you will meet all the famous characters in their natural settings: Pippi Longstocking, Emil of Lnneberga, Karlsson on the Roof, Ronja the Robbers Daughter, the Brothers Lionheart and all the others. Good selection of theater, entertainment and events. Open in summer and some weekends in fall. www.alv.se Orsa Grnklitt Easily accessible ski resort for the whole family in the beautiful region of Dalarna. As well as all types of skiing, it offers numerous other activities such as skating, dogsledding, ice fishing, snowmobiling and wood-fired outdoor hot tubs. The Bear Park has brown bears, polar bears, huge Kamchatka bears, lynx, wolverine and wolf. 45 minutes away is the storybook world, Tomteland. www.orsagronklitt.se Junibacken A world of fantasy on the island of Djurgrden in Stockholm, Junibacken has become one of Swedens most popular attractions, and is located within easy walking distance of several other foremost destinations. A center for childrens culture, with characters and attractions from many different Swedish childrens books, starting with Astrid Lindgrens storybook world. www.junibacken.se Liseberg Scandinavias largest and prettiest amusement park, located in central Gothenburg, with a great selection of rides, experiences, restaurants, events and entertainment. Open during the warmer months and at Christmas, when it presents the countrys largest Christmas market, spectacular decorations, events and attractions. www.liseberg.se

Culture 40

Swedish gems
Presenting a small sample of some of Swedens best-loved, classic attractions. www.visitsweden.com

Culture 41

Visby och Gotland The medieval town of Visby, with its Hanseatic history and town walls, is a unique historical environment that is included on UNESCOs World Heritage List. In summer Visby, on the lovely island of Gotland, is a popular destination for partyhungry holidaymakers. At other times of year its a peaceful, restful idyll, with a sophisticated selection of culture, restaurants and hotels. Within an hour of Visby you can be anywhere on this spectacular island. To the north is the island of Fr, of special interest to Ingmar Bergman fans: many scenes from his films were shot here, and he lived here as well. And in summer theres a festival in his honor. www.gotland.info Rhsska Museum, Gothenburg Swedens national museum for fashion, design and crafts is a must-visit for anyone with an interest in Swedish and Scandinavian design. The core of the collection is older Swedish and European crafts, as well as Greek, Roman, Chinese and Japanese antiquities. Of particular interest to foreign visitors is the collection of Swedish and Scandinavian design from the 1990s up to the current day. In recent years the museum has placed special focus on fashion, both in its program of temporary exhibitions and in its collection. www.designmuseum.se Skansen, Stockholm The worlds oldest and most beautiful open-air museum, with a collection of historical buildings from various periods and many parts of the country. Located on Royal Djurgrden island in the National City Park, with stunning views of the city. Theres also a zoo with Swedish animals, a childrens zoo, traditional crafts, restaurants, cafs, a market, traditional Christmas celebrations, entertainment venues and many other attractions. A must-see! www.skansen.se

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Spmi Sami culture The vast Spmi region, including three national parks integrated into one and protected as a UNESCO World Heritage Site, is also the homeland of the Samis the Scandinavian aboriginal people. Here the Samis tend their reindeer as they have done for centuries, although now using modern equipment. The main center for Sami culture and crafts is Jokkmokk, where the Sami market has been held every February for the past 400 years. Jokkmokk is also the home of the Sami College and Attje, the Sami museum. www.samer.se Fotografiska Many people were skeptical in 2010 when Fotografiska opened its 60,000 square feet of exhibition space for photographic art in the old customs house at Stadsgrd Quay in Stockholm, with beautiful views of the water, city and parks. Today, everyone is convinced. Fotografiska has proven a monumental success, and has positioned itself as one of the worlds foremost arenas for photography, with exhibitions by the biggest international names and an ambitious program. Its an attractive destination that also features a popular restaurant with outdoor seating, and a museum store. www.fotografiska.eu

The Vasa Museum A museum without equal. The 226-foot long warship Vasa sank on her maiden voyage in Stockholms harbor, in 1628. The ship was salvaged in 1961 and for almost a half century has been slowly and meticulously restored to near-original glory, and is the worlds only preserved 17th-century ship. As Swedens most visited museum, it is being extended to accommodate the constantly growing patronage. The Vasa Museum will open its new sections in 2013. www.vasamuseet.se

Drottningholm Palace A common misconception is that Drottningholm Palace, the residence of the Swedish royal family, is a Scandinavian replica of Versailles. But the fact is, the two are contemporary. Drottningholms construction took place as early as the late 17th century. The palace and the park, as well as the unique palace theater are listed as a UNESCO World Heritage Site. Another gem is the Chinese Pavilion, a gift from King Adolf Frederick to Queen Louisa Ulrika on her birthday in 1753. Drottningholm is a wonderful destination that can also be reached by boat from central Stockholm. www.kungahuset.se

Culture 42

The Kingdom of Crystal The home of Swedish glass and crystal, in the forests of Smland. Within a radius of about twelve miles you can visit eleven large glassworks; most are open to the public. There are guided tours, interesting events and of course handmade glass at discounted prices. www.glasriket.se Sofiero Palace Sofiero Palace and Gardens, the pride of the town of Helsingborg, were built in 1865 by Crown Prince Oscar and his wife Sophia. In 1905 King Oscar gave the property to his grandson, Crown Prince Gustaf Adolf, who with his British wife Margaret created much of the magnificent gardens, which included some 10,000 rhododendrons and many other attractions. In 2010 Sofiero was selected as nothing less than Europes Best Park. Its well worth a visit for anyone who loves gardens and beauty. www.sofiero.se

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Thorskogs Grand Manor House Built in 1892, next to a magical oldgrowth forest in the scenic region of Bohusln north of Gothenburg, Thorskogs is now an oasis for overworked city people and pleasure seekers from around the world. Offers numerous activities, ambitious cuisine and lovely accommodations. Many eminent international guests have stayed there, and in Sweden it is known from a popular TV show. www.thorskogsslott.se

Moderna Museet One of the worlds foremost museums of modern art, with a renowned collection of international pop art, works by Marcel Duchamp and much more including of course much contemporary Swedish art. Located in central Stockholm, on the island of Skeppsholmen, which previously belonged to the Navy. The island is an idyllic destination for a walk, with numerous museums, restaurants and cafs. In 2009 Moderna Museet opened a sister museum in Malm. www.modernamuseet.se

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Culture 43

We love our traditional holidays

Foreign visitors are fascinated by the Swedes intense celebration of Midsummer, Lucia and Christmas.

Midsummer celebrations in Dalarna. Lucia songs at Stortorget, a square in Malm. Christmas market at the Stortorget square in Stockholms Old Town.

Public Midsummer celebrations with traditional folk costumes are held throughout the country, including at Skansen in Stockholm. The province of Dalarna is particularly renowned for its Midsummer festivities, which feature an abundance of magnificent and colorful folk costumes. Lucia On the morning of December 13th, whiterobed children and teenagers carry candles and sing lovely songs, while they parade behind the girl selected as this years Lucia, who wears a crown of candles. The candles bring light to the darkest time of year and have a beautiful, important and poetic symbolism in our northern country. Lucia processions and Lucia concerts are held in churches and public places throughout the country, and on television. Every school and day-care center has their own procession, with Lucia escorted by her maids and boys. Even workplaces, hospitals and retirement homes participate. While watching and listening, we eat saffron buns and gingersnaps, and drink piping hot glgg, a Swedish variant of mulled wine. Christmas Foreign visitors are fascinated by how we Swedes celebrate Christmas in accordance with all the traditions. It all starts as early as late November, with beautifully decorated Christmas trees in public spaces, with Christmas markets, concerts, lavish decorations, a wide range of events and festivities, and of course excellent shopping. Through December most restaurants and hotels serve a Christmas buffet a traditional way for workplaces, friends and families to socialize. This buffet is the most extravagant version of the famous Swedish smorgasbord. Before downing our snaps we sing drinking songs, typically starting with the classic Hej tomtegubbar. The Swedish cities compete with each other in Christmas celebration displays. Gothenburg, the countrys second city, has made a name for itself, with its entire central shopping precinct being transformed into an enormous light installation. In Stockholm, the Christmas markets at Skansen and the Old Town are famous.

Midsummer For many Swedes, Midsummer is the absolute highlight of the year. It is celebrated on the Friday closest to the summer solstice, when the summer nights are at their whitest, the fresh greenery is at its most luxuriant and the famous Nordic light is at its most magical. Tradition says that girls should pick seven different types of flowers, in complete silence, which they place under their pillow. That night they will dream of their future husband. We make Midsummer wreaths out of flowers and birch leaves and tie them to the Maypole a symbol of fertility before raising it and dancing around it. We play, sing songs and enjoy the traditional Midsummer lunch of herring and snaps.

The image of Sweden

In a large online survey, potential visitors to Sweden from eleven countries have stated their top three associations with Sweden. Here is the list of Swedens 20 top-ranking qualities, based on the survey, along with our subjective comments.

1. Nature, countryside. Oh yes! Two-thirds of Sweden is forests, lakes, rolling hills, pristine archipelagos and wilderness. Its not easy to find a more beautiful country, if we may say so ourselves. 2. Cold. Yes and no. Its true, our winters are often cold and long but we love the dramatic shifts between the four seasons, with the extremes of the midnight sun and the polar night. 3. Stockholm. Our royal capital one of the worlds most beautiful cities, according to ourselves and many others. 4. Expensive. In the past, yes. Today Sweden may be expensive compared to certain countries, yet it is inexpensive and good value compared to others. 5. Snow. Yes! Almost all of Sweden is white during the winter months, with all the enjoyment, pleasures, adventures and recreation that the snow and ice offer. 6. Friendly country and people. Thank you very much! 7. Forests. Yes. More than half of Sweden is forested, and from this comes our prosperity, our sagas and mythology, our food and much more. We Swedes love our forests. 8. Peace and quiet. So true. These precious qualities exist in abundance in our country.

9. Inexpensive. Yes, in some respects and by some comparisons it actually is. 10. Lakes. Yes. Throughout the country visitors can enjoy the priceless luxury of looking out over a quiet lake in the forest at sunset. The nine million Swedes have 520,000 lakes to share between them! 11. Plenty of space, great distances. Yes and no. Sweden is one of the few countries where the countryside is still larger than the people. Norrland, with the same area as the United Kingdom, has 1.3 million people. However in the more densely populated south of the country, distances are short. Visitors find our metropolitan regions manageable, with lots to see and do within a limited range. 12. Beautiful. YES! We are surprised that this quality doesnt rank higher on the list. Swedens beauty is magical. 13. IKEA. No one can deny the enormous influence that this furniture and design giant has had on peoples homes and lifestyles around the world. IKEAs opposite number, H&M, established the same year and with a similar concept, has done much the same in the fashion world. 14. Mountains. Yes. The endless alpine expanses and mountain ranges of the northwest are our pride and joy impressive and majestic but also welcoming and accessible for everyone.

15. Fjords. Here we are wondering if some people have mixed us up with our neighbour, Norway. Still, we do have relatively small fjords on our west coast. 16. Nice country to visit. Thank you! 17. Culture. Strindberg, Nobel, Greta Garbo, Ingmar Bergman, Ingrid Bergman, ABBA, Stieg Larsson the list of great Swedes in the cultural sphere can go on and on. Sweden is a country that offers and consumes cultural experiences of all varieties. 18. Skiing. One of our great popular pastimes, in all its forms: cross country, downhill, snowboarding, extreme skiing. Theres something for everyone. 19. Blond people. Yes and no. Its true that we are famous for our fair hair, but today Sweden is a multicultural country where one fifth of the population has foreign heritage. 20. Clean. Yes. We have worked long and hard to keep our country clean, both on and below the surface.

www.visitsweden.com

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Photo credits:
(FRONT COVER) Elisabeth Toll/LundLund (PAGE 3) Ulf Huett Nilsson/VisitSweden, Stefan van der Kwast Gissberg. (PAGE 45) Matti Niemi/Folio, Stefan Andersson/Link Image, Tuukka Eervasti/imagebank.sweden.se, Nils-Johan Norenlind/Nordic Photo, Hans Strand/Folio, Nicho Sdling/Folio. (PAGE 89) Lennart Sjberg, Nicho Sdling/imagebank.sweden.se, Nicho Sdling/Folio, Sebastian Lineros/imagebank.sweden.se (PAGE 1011) Werner Nystrand/Folio, Kristofer Johnsson/Folio, Werner Nystrand/Folio, Christian Andersson, Oskar Falck. (PAGE 14) Stockholm Pride, Mats Lindfors/Webbkusten, Erik Nielsen Engebretsen. (PAGE 15) Yellowbird, Sony Pictures, Erik G Svensson/SVB, Fredrik Ekblad/Ystad Kommun. (PAGE 1617) Elisabeth Toll/LundLund, Jonas Linell, Monica Frster, Jens Fager, Stefan van der Kwast Gissberg. (PAGE 1819) Asplund, Fredrik Broman/Humanspectra, Sophia Lithell, Magnus Fond/Johnr, Siljan Turism, Chrisophe Boisvieux/IBL, Acne, Elisabeth Toll/LundLund. (PAGE 2021) Erik Olsson/VisitSweden, Wilhelmsdals Grdmejeri, Niklas Bernstone/ Johnr, Camilla Sjdin Lindqvist/Johnr, Bjrn Tesch/imagebank.sweden.se, ngavallen, Jakob Fridholm/imagebank. sweden.se (PAGE 2223) Bjrn Tesch/VisitSweden, Katarina Grip Hk/ Linkimage, Vendel Sture, Bjrn Tesch/imagebank.sweden.se, Gsta Fries. (PAGE 26) Per-Erik Adamsson Stockholms Hamnar, Stockholms Hamnar, Sven Halling/Johnr. (PAGE 2829) Ola Ericson/imagebank.sweden.se, Kentaroo Tryman/Johnr. (PAGE 3031) Lars Thulin/Johnr, Anna Kern/Johnr, Charlotte Gawell/Folio, Staffan Widstrand, Hkan Vargas S/VisitSweden, Antti Leinonen /Johnr. (PAGE 3233) Conny Fridh/imagebank.sweden.se, Johan Willner/ Johnr, Jonas Ingerstedt/Johnr, Henrik Trygg/imagebank.sweden.se, Miriam Preis/imagebank.sweden.se (PAGE 3435) Ulf Huett Nilsson/Johnr, Anders Ekholm/Folio, Ulf Huett Nilsson/VisitSweden, Dan Lepp/Johnr, Eddie Granlund/Folio. (PAGE 3637) Skogens Konung, ventyrligt i re, FishYourDream. com, Fanny Gartz-Levin, Hans-Olof Utsi, Birdsafari, Stockholm Adventures, Joakim Hermanson / Upplevelsebolaget. (PAGE 3839) Miche Seiko/Kolmrden, Universeum, Erik Lindvall/ Erik Lindvall/VisitSweden, Grna Lund, Astrid Lindgrens Vrld, Orsa Bjrnpark, Junibacken, Liseberg. (PAGE 4041) Gotlands Turistfrening, Rhsska museet, pixgallery. com, Jokkmokks Turistbyr, Fotografiska, Jeppe Wikstrm/Johnr, iStock. (PAGE 4243) Nicho Sdling/VisitSweden, Orrefors arkiv, Jrgen Schwartkopf, Paulina Westerlind, Trons/Scanpix, Oskar Falck, Ola Ericson/imagebank.sweden.se. (PAGE 45) Ola Ericson/imagebank.sweden.se

PUBLISHED BY: VisitSweden, P.O. Box 4649, Grand Central Station, New York NY 10163-4649, USA. PROJECT TEAM: Per Nordstrm, Karin Srensen, Lotta Thiringer, Jenny Jonevret. PRODUCTION: Stendahls Advertising Agency, Gteborg. PICTURE EDITORS, COPY AND GRAPHIC DESIGN: BrittonBritton. REPRO: Rolf Tryckeri Skvde and Stendahls, Gteborg. PRINTED BY: Color Print A/S / Blueprint AB, Stockholm. This brochure consists of paid-for advertising and is not a complete listing. While every care has been taken to ensure the accuracy of the information in this publication, VisitSweden can accept no responsibility for any errors or omissions, nor for subsequent changes. Prices and other details were correct at September 2011

Travel facts, A Z 46

Travel facts A Z
Note: All fares and rates quoted are approximate as of October 2011 (exchange rate $1 = almost SEK 7) and may change without notice. While every precaution has been taken to ensure the accuracy of the information in this publication, VisitSweden accepts no responsibility for any errors, omissions, or subsequent changes.

Climate/Temperature
Sweden enjoys a generally temperate climate, thanks to the Gulf Stream, but temperatures can vary in different parts of the country. Average day temperatures (Celsius/Fahrenheit): Jan Feb Mar Apr May Jun 1.5/29 0.5/31 3/37 9/48 16/60 21/69 Jul Aug Sep Oct Nov Dec 22/72 21/70 15/59 11/52 5/41 1/34

Foreign exchange
FOREX exchange offices are usually centrally located in the larger cities. Branches may also be found at major airports, major ferry terminals and railway stations. www.forex.se/en X-Change Exchange Shops are centrally located at various cities in Sweden and may also be found at major airports. www.x-change.se/en

Business hours
Business hours Monday Friday 10am 3pm Thursday 10am 4/5:30pm In some cities banks may stay open until 6pm and may be open on Saturdays. All banks are closed on public holidays. Banks at airports, ports and main railway stations are generally open longer. Shopping hours Monday Friday 9:30am 8pm Saturday 9:30am 2/4pm In larger towns, department stores remain open until 7pm or later. Some are also open on Sundays between approx. 12 noon and 4pm. Shops generally close early the day before a public holiday.

Clothing
During the summer the weather in Sweden is mild and pleasant. Pack casual summer clothes, and a few medium-weight sweaters, a light jacket or raincoat. An overcoat is necessary in the autumn, winter and spring. Comfortable, low-heeled shoes are important, not only for the countryside, but also for sightseeing along cobblestoned streets. Swedes like fashion; however, they avoid standing out in glitzy attire and will never abandon their jeans for too long. In restaurants and for business, a jacket and tie are expected for gentlemen. Slacks are acceptable for women on any occasion, including business.

Heritage
Approximately 12 million Americans and Canadians have Swedish roots. The Swedish Emigrant Institute, a national research center, helps clients find living relatives and establish contact with them. The Institute also arranges courses in genealogy and assists in the reading of old hand-written documents. It has Europes largest collection of emigration history and the collections cover the 1846 1930 period of Swedish overseas migration. During that time 1.2 million people left Sweden. Researchers are requested to get in touch well in advance, and give as many details as they can about their ancestors, to help the staff prepare for a researchers visit. Tracing can be done online at www.genline.com or through Family History Library, www.familysearch.org.

Credit cards
Major credit cards (some restrictions apply to American Express) are widely accepted throughout Sweden at banks, hotels, stores, restaurants, taxis, car rental companies, and for air, ship and rail tickets. You can access cash with your Visa, MasterCard, Maestro or Cirrus card at any Bankomat or Uttagsautomat ATM. Remember that when paying with credit card, you might be requested to enter the PIN code for validation of your credit card.

Cellular phones
Cell phones are widely used in Sweden. You can link up to GSM networks after having changed your band from 1900 to 900 or 1800 MHz. This requires a GSM International phone. Cell phones may also be rented prior to your trip at the addresses below. Cellhire USA LLC Ph. +1 877-244-7242 www.cellhire.com Mobal Communications Inc Ph. +1 888-888-9162 www.mobal.com

Language
Travelers can leave their phrase books at home when they go to Sweden. Most Swedes speak English.

Currency
The monetary unit in Sweden is the krona (plural kronor) and equals 100 re. Bank notes are printed in values of 20, 50, 100, 500 and 1,000 kronor; coins 1, 5 and 10 kronor. There is no limit on the amount of Swedish and foreign currency that may be taken into Sweden. The approximate exchange rate as per October 25, 2012 was $1= almost SEK 7

Medical care
Most hotels and other accommodations in Sweden maintain contact with a nearby doctor who can be summoned quickly in case of illness. Municipal authorities supply emergency medical care and hotel staff can direct guests to local emergency centers or hospitals. Citizens from North America and other countries from outside the EEA countries must pay for the medical treatment. Make sure that you are covered by your health insurance and bring necessary documents on your trip. If you need medical services during your stay in Sweden, visit the nearest clinic (Vrdcentral) or hospital emergency room (Akutmottagning). Bring your passport, documents and health insurance. Information on healthcare is available from Stockholm Care, Ph. +46-8-672 24 00, E-mail info@stockholmcare.se, www.stockholmcare.se

City cards
The Stockholm Card (Stockholmskortet) offers free public transportation in Stockholm and the surrounding area, free admission to 80 museums and attractions, free sightseeing by boat and several other benefits. Price example: SEK 425 (approx. $61) for 24 hours; Children age 7 17: SEK 195 (approx. $28) for 24 hours. The Stockholm Card is available at tourist information offices in Stockholm and the surrounding area, SL (Stockholm Transit Authority) information centers, most campsites, and youth hostels, or online at www.stockholmtown.com/stockholmcard The SL Tourist Card gives free public transportation throughout the Greater Stockholm area. Price example: SEK 115 (approx. $16) for 24 hours (SEK 70, approx. $10 for children under 20 and senior citizens over 65). sl.se/en/visitor The Gothenburg City Card (Gteborg City Card) gives you free admission to attractions and museums, several sightseeing tours by bus or boat, parking and free travel on public transport. It also entitles you to some great shopping discounts in selected stores. The card may be purchased at Gothenburg tourist offices or online at www.goteborg.com,several hotels, camping sites, hostels and Pressbyrn stores. Price example: SEK 285 (approx $41) for 24 hours. SEK 175 (approx $ 25) and for children under the age of 17. The Malm Card (Malmkortet), including the Malm City Card, entitles you to free rides on local buses and free parking. It also includes such things as free entrance to Malmhus Castle and Malm Museums, discount on sightseeing by bus, shopping card with discounts in many shops and restaurants and much more. The card is available at the Malm Tourist Offices, several hotels and hostels. Price example: approx. SEK 170 (approx. $24) for 24 hours. It is valid for one adult and two children up to age 16. For more information www.malmo.se/malmocard

Drinking water
The tap water in Sweden is of great quality and perfectly safe to drink.

Duty-free allowances
For details, contact diplomatic representatives or visit Tullverket at www.tullverket.se/en

Midnight Sun
In northern Sweden, above the Arctic Circle, the Midnight Sun is visible 24 hours a day. In Abisko, one of the most northern towns in Sweden, the Midnight Sun can be seen May 27 July 18.

Electrical current
The normal electrical current in Sweden is 220 volts AC in 50 Hz. Plugs and sockets differ from those in North America, so travelers should bring adapters or transformers for electrical appliances such as hairdryers and shavers. Some hotels and shops in larger cities can supply adapters. Laptop computers that are made to work on both 110 and 220 volts can be used in Sweden with an adapter. For laptop computers working on 110 volts only, transformers are also necessary.

Northern Lights
The Northern Lights, or Aurora Borealis, are the fluttering, bright lights that can be observed in the sky over the northernmost parts of the world. The best viewing areas in Sweden are above the Arctic Circle between September and March. Since the phenomenon is caused by energy from the sun carried toward Earth on solar winds, there is no guarantee that it will appear.

Emergency numbers
For any emergency, dial 112. Emergency calls from pay phones are free of charge.

Passports and Visas

A valid passport entitles North American citizens to a threemonth stay in Sweden. Citizens of other countries should check with a Swedish diplomatic representative in their home country.

Food and Restaurants

Sweden has attained an international reputation for culinary excellence in recent years and standards are high at all levels. Emphasis is placed on high-quality natural ingredients notably fresh, pickled and smoked seafood (particularly herring, crayfish, salmon and eel) and game meats such as elk and reindeer. And dont forget to sample the Swedish smorgasbord. There is a great variety of restaurants from local eateries to Michelin starred dining, as well as plenty of cafs and cafeterias for lighter snacks.

Pharmacies
Prescriptions are dispensed at pharmacies (Apotek), which are generally open during normal shopping hours. In major cities, 24-hour service is available. If you are already on medication, make sure you have an adequate supply before leaving for Sweden.

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Public holidays
There are several public holidays in Sweden. The major ones are New Years Eve, Christmas Day and Midsummers Day.

Tourist offices
Sweden has more than 300 authorized tourist information offices, all offer ing excellent service by multi-lingual staff. For general tourism information about Sweden in English when you are in Sweden please call +46 (0)8-617 39 20. www.turism.se/en

Transportation
Air travel
To Sweden from North America Direct services from Newark and Chicago to Stockholm, are operated by SAS Scandinavian Airlines. Continental Airlines and Delta offer non-stop service from New York to Stockholm. For vacation in Skne, flying to Copenhagen is an option. SAS has direct flights to Copenhagen from New York, Washington and Chicago. Delta has non-stop flights to Copenhagen from New York and Atlanta, Continental Airlines also has from New York Most European airlines fly to Stockholm and Gothenburg from North America via connection in Europe. Visit www.swedavia.se for more info. To Sweden from Europe SAS Scandinavian Airlines joins with all major European air carriers in linking major Swedish cities to the rest of the continent on a daily basis. Several low-cost airlines, such as Ryanair and Sterling, offer services from Sweden to many cities in Europe. For more information, visit www.swedavia.se

Public phones
When calling Sweden from North America, please dial 011 46 followed by the area code (omitting the initial zero) and the number required. When calling abroad from Sweden, dial 00 plus the country code, followed by the area code and phone number.

Travel for the physically challenged

Sweden is a welcoming destination for physically challenged people. Many hotels provide specially adapted rooms and public transportation is generally available for disabled travelers. For more information, visit VisitSwedens travel guide on the web: www.visitsweden.com/sweden/Sweden-Facts/How-youdo-things-in-Sweden/Disabled-travellers

Right of Public Access

The Swedish countryside is open to everyone. You are allowed to walk, jog, cycle, ride or ski through the forests and countryside and across other peoples land, provided you dont cause any damage to crops, tree plantations or other sensitive land. Dont disturb and dont destroy thats the main rule when it comes to understanding the Swedish Right of Public Access (Allemansrtten). Visitors to the countryside are requested to observe a few common-sense guidelines: For further information, visit www.naturvardsverket.se/en

Travelers checks
Travelers checks are generally accepted as payment throughout Sweden. Change will be given in Swedish kronor. Please note that a nominal fee is charged when using the checks as payment.

Shopping/VAT
Sweden has set the pace for modern design the world over. High-quality cutlery, china, sports equipment, textiles, handicrafts, crystal, jewelry, silver, fine glassware, pottery, furniture, quality cars and cellular phones abound in Sweden. Bargain hunting Look for signs indicating sales. REA indicates a sale; Extrapris, used along with red price labels, indicates discounts of at least 10 percent; and Fynd indicates special offers. Best buys High-quality glass and crystal are widely available throughout Sweden. For bargains on low-cost seconds visit the major glassworks shops, such as Orrefors, Kosta Boda, etc., in Smland. For ceramics, Nya Hgans-Keramik, at Hgans in southern Sweden, offers bargains way below normal retail prices. Everywhere in Sweden, even in small villages, you will find hemsljd shops where you can buy traditional handicrafts like knitwear, needlework and woodcarvings. Many traditional markets and country fairs are held in Sweden throughout the year. Some are big events attracting thousands of visitors. Inquire at local tourist offices about markets in the area you are visiting.

Accommodations
For accommodations in Sweden please visit www.visitsweden.com/sweden/Accommodation/Book-online

Airport transfers
LFV informs about most airport transfers on their website; www.lfv.se/en Stockholm (Arlanda) Airport Express train: The Arlanda Express Journey takes 20 minutes into Stockholm Central Station. More information, www.arlandaexpress.com Bus: The journey takes 45 minutes. For more information, visit www.flygbussarna.se Regional buses operate between Uppsala Central Station and Arlanda for most of the day. Travel time is 45 minutes. More information on www.swebus.se Taxi: Most companies have fixed rates on transfers to and from the Airport ranging from SEK 395 500 ($55 70). Make sure to confirm the rate before you leave the airport. Flygtaxi (Airport taxi) offers a car service that can be pre-booked online: www.flygtaxi.se/en, or by calling +46-8-120 92 000. Gothenburg Landvetter Airport Bus: The journey takes 25 minutes to central Gothenburg. For more information, visit www.flygbussarna.se. Taxi: Most companies have fixed rates between the Landvetter Airport to the center of Gothenburg in the price range of SEK 325 (Approx $45). Always ask for the price before the trip. Flygtaxi (Airport taxi) offers a car service that can be prebooked online: www.flygtaxi.se/en, or by calling +46-8-120 92 000. Copenhagen Kastrup Airport, Denmark Train: Direct trains operate every 20 minutes between Copenhagen Airport and Malm Central Station and to other destinations in Sweden via the resund Bridge. The trip takes approximately 20 minutes.

Cabins and holiday homes

Cabins and holiday homes are very popular in Sweden, often in idyllic locations by a lake or near the sea. Cottages and cabins are available for rent in most areas. A typical price for a weeks rental starts at $350. Contact the local tourist information offices for more info. www.turism.se/en, www.sverigeturism.se/stugor, www.stuga.nu/en

Camping
Sweden has some of the finest campsites in Europe, usually located in picturesque surroundings. Camping chalets and cottages, caravans and motor homes can also be rented. Further information can be obtained from: Swedish Camping Site Owners Association (SCR) www.camping.se

Tax-free shopping
In Sweden, value-added tax (VAT) is included in the purchase price of nearly everything you buy. Tax Free Shopping, offered by Global Refund, is a simple system for non-EU residents that refunds the VAT portion of your purchases. More than 7,000 retail outlets offer the service. You can receive refunds of up to 17.5 percent of the purchase price of your goods. When purchasing goods, ask for a Refund Check to be issued and your items to be sealed. A Global Refund Check can be cashed upon departure from the EU at over 200 international cash refund offices. For more information, visit www.global-blue.com.

Hotels
Sweden has a wide choice of high-standard hotels in all price categories. Most Swedish hotels include a lavish breakfast buffet and offer specials for families. Reduced prices are available on weekends throughout the year and also on weekdays from mid-June to mid-August. www.stayinsweden.com. Many hotels offer Wifi.

Rail travel
The Swedish Rail Network Sweden has a highly efficient rail network spanning the entire country. Visitors travel smoothly and comfortably across the countryside on some of Europes most modern trains, in first or second class cars. On longer trips, couchettes and sleeping car facilities are provided and long distance trains generally have a buffet car. The Swedish high-speed train X2000, travels at up to 200 km/ hour (125 mph) on all major routes and offers the highest standards of comfort, with radio and music channel outlets by all seats. In full-fare business class you will be served a meal at your seat, and in second class you have access to a Bistro car, where hot or cold meals are available. More information: www.sj.se European Rail Passes The Eurail Group is a cooperation of 30 European Railway companies and shipping lines, which offers a number of different rail passes to non-European residents. The Eurail Passes entitle you to hop on and off trains in Europe, just choose the number of countries and travel days you prefer. For more information about the passes, visit: www.eurail.com

Youth and family hostels

Swedens youth and family hostels, known as vandrarhem, offer facilities for an inexpensive vacation and are located all over the country, including the mountain regions. All ages are welcome. Almost 400 are operated by STF, The Swedish Tourist Association. Ph. +46-8-463 21 00, E-mail. info@stfturist.se, www.svenskaturistforeningen.se/en

Time difference
Sweden observes Central European Time, which is 1 hour ahead of Greenwich Mean Time, 6 hours ahead of Eastern Standard Time, 7 hours ahead of Central Standard Time and 9 hours ahead of Pacific Time. Clocks are put forward 1 hour for Daylight Savings Time during the summer months (late March to late October).

Tipping
An outstretched hand in Sweden more often welcomes a handshake than a tip. A service charge is automatically included in most hotel bills. Tipping for special services provided by hotel staff is fine, but is not expected and is simply a matter of personal taste. At restaurants, a service charge is included in the bill, but a small gratuity is expected for evening meals. Taxi drivers can be given a tip. Porters and cloakroom attendants often charge fixed fees. Doormen at hotels and restaurants are tipped modestly.

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Regional and local tourist offices

Stockholm and surrounding area
Stockholm Tourist Center Vasagatan 14 SE-111 20 Stockholm Ph: +46 (0)8 508 285 08 touristinfo@stockholm.se www.visitstockholm.com/en Uppsala Tourism Fyristorg 8 SE-753 10 Uppsala Ph: +46 (0)18 727 48 00 Fax: +46 (0)18 12 43 20 info@destinationuppsala.se www.uppsala.to/en Srmlands Tourism Vstra Kvarngatan 62 SE-611 32 Nykping Ph: +46 (0)155 22 27 70 Fax +46 (0)155 28 83 69 stua@stua.se www.stua.se Vstmanlands Kommuner & Landsting Visit Vstmanland (Association of Local Authorities and County Council) Norra Kllgatan 22 SE-722 11 Vsters Ph: +46 (0)21 39 79 40 Fax: +46 (0)21 41 66 84 info@vkl.se www.vastmanland.se/en Jmtland Hrjedalen Tourism Rdhusgatan 44 SE-831 82 stersund Ph: +46 (0)63 14 40 22 Fax: +46 (0)63 10 93 35 info@jamtland.se www.jamtland.se Mid Sweden Tourism Board Gnsviksvgen 4 SE-871 60 Hrnsand Ph: +46 (0)611 55 77 50 Fax: +46 (0)611 55 77 57 info@mittsverigeturism.se www.mittsverigeturism.se Central Sweden Tourist Information Dalarna Trotzgatan 1012 SE-791 83 Falun Ph: +46 (0)23 640 04 Fax: +46 (0)23 833 14 dalarna.tourist@visitfalun.se www.dalarna.se/en Visit Dalarna Visit Dalarna AB SE-791 83 Falun Ph: +46 (0)23-640 04 info@visitdalarna.se Hlsingland Tourism Collinigatan 12 SE- 821 43 Bollns Ph: +46 (0)278 62 40 08 Fax:+46 (0)278 62 40 09 info@halsingland.se www.halsingland.com Gvle Turistbyr Drottninggatan 22 801 84 Gvle Ph: +46 (0)26 17 71 17 Fax: +46 (0)26 17 71 20 turist@gavle.se www.gavle.se Vrmland Tourism Board Visit Vrmland Box 1022 Lagergrens gata 2 SE-651 15 Karlstad Ph: +46 (0)54-701 10 00 Fax: +46 (0)54-701 10 01 visit@varmland.se www.varmland.se/en/start

West Sweden
West Sweden Tourist Board Kungsportsavenyn 3135 SE-411 36 Gteborg Ph: +46 (0)31 81 83 00 Fax +46 (0)31 81 83 01 info@vastsverige.com www.westsweden.com Gteborg & Co Kungsportsplatsen 2 SE-411 10 Gteborg Ph: +46 (0)31 368 42 00 Fax +46 (0)31 368 42 18 turistinfo@goteborg.com chatservice online on www.goteborg.com Region Halland Trade Center, floor 8 Kristian IV:s vg 3 Box 538 SE-301 80 Halmstad Ph: +46 (0)35 13 48 00 Fax: +46 (0)35 12 12 37 info@halland.se www.halland.se

Smlands Tourism Vstra Storgatan 18 A SE-551 11 Jnkping Ph: +46 (0)36 35 12 70 info@visitsmaland.se www.visitsmaland.se Southern Smland Tourist Board Kungsgatan 10 SE-352 33 Vxj Ph: +46 (0)470 74 25 70 Fax: +46 (0)470 74 25 39 kerstin.hallberg@visit-smaland.com www.visitsmaland.se land Tourism AB Box 74, Turistvgen, Brofstet SE-386 21 Frjestaden Ph: +46 (0)485 56 06 00 Fax: +46 (0)485 56 06 05 info@olandsturist.se www.olandsturist.se/en Region Blekinge Ronnebygatan 2 SE-371 32 Karlskrona Ph: +46 (0)455 30 50 20 Fax: +46 (0)455 30 50 10 info@regionblekinge.se www.blekinge.se

East Sweden
East Sweden Tourist Board Drottninggatan 24 SE- 601 81 Norrkping Ph: +46 (0)11 19 65 00 Fax: +46 (0)11 19 44 61 info@ostsvenskaturistradet.se www.ostergotland.info

South Sweden
Tourism in Skne AB Stortorget 9 SE-211 22 Malm Ph: +46 (0)40 623 98 00 Fax: +46 (0)40 623 98 06 tourism@skane.com www.skane.com Malm Tourism Brshuset, Skeppsbron 2 SE-211 20 Malm Ph: +46 (0)40 34 12 00 Fax: +46 (0)40 34 12 09 malmo.turism@malmo.se www.malmotown.com/en Malm Turism Sknegrden Sknegrdsvgen 5 SE-218 37 Bunkeflostrand Ph: +46 (0)40 34 12 00 malmo.turism@malmo.se

North Sweden
Swedish Lapland Kyrkogatan 13 SE-972 32 Lule Ph: +46 (0)920 25 79 90 info@swedishlapland.com www.swedishlapland.com/en Kiruna Lappland Tourist Office Lars Janssons gatan 17 (Folkets Hus) SE-981 31 Kiruna Ph: +46 (0)980 188 80 Fax: +46 (0)980 182 86 info@kirunalapland.se www.kirunalapland.se/en/home Vsterbottens Tourism Vstra Norrlandsgatan 13 Box 443 SE-901 09 Ume Ph: +46 (0)90-16 57 00 Fax: +46 (0)90-77 05 91 www.vasterbotten.net

South-East Sweden
Gotlands Tourist Association Skeppsbron 46 SE-621 57 Visby Ph: +46 (0)498 20 17 00 Fax: +46 (0)498 20 17 17 info@gotland.info www.gotland.info Eastern Smland & land (Regionfrbundet Kalmar ln) Box 762 Nygatan 34 SE- 391 27 Kalmar Ph: +46 (0)480 44 83 30 Fax: +46 (0)480 546 54 www.smaland-oland.se

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Heritage/Ethnic Tours

Special Interest Tours

North American travel companies offering products and packages to Sweden 2012
Outdoors Summer Independent Travel Outdoors Winter Escorted Tours Culinary Tours City Packages Family Travel GLBT Travel Rail Passes Car Rental Cruises

Altour 1270 Avenue of the Americas, 15th floor, New York, NY 10020 Ph: (212)4977630, 800#8008477466, Fax: (212)4977631 www.altour.com, rigmor.newman@altour.com; mai.pelaez@altour.com Aviation & Tourism Internaional 111 9th Street, Wilmette, IL 60091 Ph: (847)2565596, 800#8772561999, Fax: (847)2565563 www.atiworld.com, tor@atiworld.com Borton Overseas 5412 Lyndale Avenue S, Minneapolis, MN 55419 Ph: (612)8224640, 800#8008430602, Fax: (612)8224755 www.bortonoverseas.com, info@bortonoverseas.com Brekke Tours and Travel 802 N. 43rd Street, Grand Forks, ND 58203 Ph: (701)7728999, 800#8004375302, Fax: (701)7809352 www.brekketours.com, tours@brekketours.com Cruise Scandinavia 11 Broadway, #404, New York, NY 10004 Ph: (212)4804521, 800#8003346544, Fax: (212)4804524 www.cruisescandinavia.com, info@cruisescandinavia.com David Travel 310 Dahlia Pl., Suite A, Corona Del Mar, CA 92625 Ph:(949)7230699 www.davidtravel.com, request@davidtravel.com Eurobound 9841 Airport Blvd, Suite 830, Los Angeles, CA 90045 Ph: (310)3420660, 800#8886727476, Fax: (310)3420666 www.eurobound.com, reservations@eurobound.com Incantato Tours & Concerts 12101 Baywoods Drive, Suite 101, Tega Cay, SC 29708 Ph: (646)3791293, Fax: (646)4789732 www.incantatotours.com, info@incantatotours.com Jensen World Travel 111 9th Street, Wilmette, IL 60091 Ph: (847)2565550, 800#8008536736, Fax: (847)2565563 www.jensenworldtravel.com, tor@jensenworldtravel.com Kon Tiki Travel Inc 7906 5th Avenue, Brooklyn, NY 11209 Ph: (718)7487400, 800#8008225838, Fax: (718)2383604 www.kontiki-travel.net, gerd@kontiki-travel.com Nelsons Scandinavia P.O. Box 64806, Chicago, IL 60664-0806 Ph: (800)5421689 www.nelsonsscandinavia.com, info@nelsonsscandinavia.com Scanam World Tours Inc 108 N. Main Street, Cranbury, NJ 08512 Ph: (609)6551600, 800#8005452204, Fax: (609)6551622 www.scandinaviantravel.com, info@scanamtours.com Scandia World Travel 12444 Ventura Blvd., Suite 104 , Studio City, CA 91604 Ph: (818)766 4241, 800#8007224322, Fax: (818)766 3495 www.scandiaworldtravel.com, book@scandiaworldtravel.com Travel by Siv 119 West 40th Street, New York, NY 10022 Ph: (212)9442121x2417, 800#8003044699x2417, Fax: (212)9444776 www.travelbysiv.com, sivw@tzell.com

Distance [km]
Helsingborg Stockholm stersund Sundsvall 275 Halmstad Gteborg Karlstad rebro Kiruna Malm Ume 0 Gvle Lule 1529 1023 667 933 547 271 514 1091 622 982 1258 587 191 477 752 572 188 396 386 661

Gvle Gteborg Halmstad Helsingborg Karlstad Kiruna Lule Malm rebro stersund Stockholm Sundsvall Ume

0 545 637 717 325 1092 761 768 262 400 172 214 490 145 229 249 1636 1306 280 282 270 471 759 1034 87 405 1729 1399 138 377 961 492 852 1128 485 1809 1479 66 453 1040 572 932 1208 1417 1087 536 108 638 300 540 815 344 1860 1354 998 1263 877 602

Sweden

no one FlieS to more CitieS in SCandinavia

Copenhagen StoCkholm oSlo helSinki gothenburg bergen Stavanger aarhuS alta molde andeneS vard helSingborg berlevag turku StokmarkneS bod moSjen brnnySund lule vadS ume Frde oulu hammerFeSt tampere torp SandeFjord harStad-narvik aaleSund haSvik kalmar kirkeneS roSt kiruna kriStianSand vaaSa malm kriStianSund lekneS Sandane kuopio btSFjord trondheim rrvik SkelleFte lakSelv aalborg mehamn Skien Sogndal Svolvr longyearbyen namSoS tromS honningSvg mo i rana SterSund orSta-volda ronneby SandneSSjen SrkjoSenSundSvallhaugeSund narvik

To Scandinavia with SAS

Most nonstop flights from US to Scandinavia Most flights within Scandinavia* Europes Most Punctual Airline**

flysas.com/us
*Destinations served by SAS, Blue1 and Widere. **flightstats.com 2009 and 2010.