Académique Documents
Professionnel Documents
Culture Documents
* To consolidate and strengthen organizations * Provides the strategists of which sectors have a
favourable impact on the organization respect to its environment
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* Socio-cultural factors
* Demographic characteristics
* Social attitudes * Educational level, awareness and consciousness
of rights
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* Environmental Factors
* Weather change
* Climatic change * Demand related factors
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* Political factors
* Political system
* Political structure, its stability * Government policy and its intervention
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* Legal Factors
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and
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Micro Environment
Market Types
Regulatory Provisions
Market Demand
Financial Institutions
Competition
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Trends T1 T2 . .
+2 +1 0 -1 -2
Probability of Occurrences
Impact on strategies S1 S2 S3
Extremely favorable impact Moderately favorable impact No impact Moderately unfavorable impact Extremely unfavorable impact
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Relevant Environment
Firm
Internal Environment
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Sales of Passenger Cars in India is likely to grow at an average of 14.9% each year to touch the 2.1 million mark by 2011 (Source: Frost n Sullivan)
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S. No. 1.
Environmental Factors Macro-Economic Factors -Per capita Income -Loans Availability - Interest Rates
Opportunity /Threat
Reasons/Remarks
Rising PCI means more affordability. (Sixth Pay Commission) Banks are not sceptical in giving loans. People cant pay easy instalments
2.
Social/ Demographics Factors -Urbanization ( 28% to 40% by 2020 ) Middle Class Increasing -Penetration Levels -Labor (JVs)
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Demand for Passenger cars Sales are increasing at a YOY of over 60 % in the long run. LOW (10 per 1000) India has one of the cheapest labour available hence many foreign companies are eyeing to merge with Indian players. Resulted in more no of cabs. With an advent of projects like Delhi Metro .
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S. No . 3.
Environmental Factors
Opportunity /Threat
Reasons/Remarks
Policy -Import Duty -Excise Duties -FDI -Regulatory Issues like Acts, Safety Standards etc.
Currently import duty is 100%. Excise duty has been reduced from 16 %to 14%. 100 % FDI is allowed . MVA 1988 and MVR 1989 which promotes use capital intensive technology Bharat III resulting in dependence on other countries for technology Excise duty has been reduced from 24 % to 12 %. With upcoming Bio- fuels ,LPG & CNG. India has one of the 27-11-2010 cheapest IT Resources.
-Hybrid Cars
-Fuels -IT (CAD/CAM, Design and Automation)
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S. No. 5.
Opportunity
/Threat
Reasons/Remarks
6.
Business Environment -ROCE -Expansion Plans of Incumbent players In future has huge capacity plans which will give the incumbent companies a cost advantage. With players like Hyundai and TATA having ROCE of 9% and 32%.
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*Presented By,
>Deval Naik >Ashley T >Tushar Sharma >Rohit Kulkarni
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