Executive Summary

Evergreen Recycling, area of business will be to collect, recycle/compost, and market waste from municipality waste processing plants for use use as a consumer good. This recycled product will meet two critical needs: 1. It will give municipalities a feasible and cost effective alternative to land filling the waste, and 2. It will help meet the growing demand for organic soil enhancers and fertilizers. The material that will be recycled is human waste sludge. Our recycled waste will be targeted toward fertilizer manufacturers, nurseries, landscapers, farmers, government agencies, and others. All of these potential customers will benefit from the compost's numerous soil enhancing characteristics. Additionally, we will offer a service to waste processing plants owned by municipalities. Currently these plants face several issues regarding the disposal of human waste sludge. Landfills are filling up and costs of disposal are rising. Also, due to recent legislation, many landfills will no longer be able to accept human waste sludge. Evergreen Recycling, will solve this problem by accepting this waste at a nominal charge and recycling it into a useful product. One of the most attractive aspects is that the business is projected to attain a strong cash position and achieve profitability in the first year of operation. Due to a large need for these products and services, and a lack of direct competition, our projection of quick profitability is attainable. Introduction: The name of our company will be Evergreen Recycling. We will operate our business in Sylhet city corporation area and later we will expand at other big cities. We will conduct our business on a partnership basis. Every partner must own equal amount of share of the company.

Objectives
1. Flush sales for the first twelve months of operations and growing each year thereafter.
2. Establish the recycling facility in Sylhet city 3. Open additional facilities in Year 2 and Year 3 to serve other areas outside of the Sylhet city corporation.

Mission
Evergreen Recycling's mission is threefold. Our first responsibility is to ensure the financial well being of the business. Second, is to provide municipalities with an economical, alternative for the disposal of human waste sludge. Third, is to provide a top quality, recycled material to the consumer so that they may benefit from compost's many good properties and organic elements. In addition, we hope to build in the consumer a positive feeling about the feasibility of using recycled human sludge as a fertilizer.

Opportunity Rationale Human waste sludge has long been a waste problem for municipalities which operate waste processing plants. In metropolitan areas that handle large amounts of waste, human sludge is generally disposed in volume at municipal landfills. Driven by state and federal mandates, recycling and composting of municipal solid waste has increased dramatically during the past decade. Evergreen Recycling's business model presents an opportunity to recycle a landfill bound waste, save the landfill space, and give the consumer the opportunity to benefit from the many positive properties of the composted material. Human waste sludge contains a high nutrient value which can be composted to produce a quality plant food and soil enhancer at far lower prices than chemical fertilizers currently on the market

2.2 Start-up Summary

Our start-up costs will be tk.100,000,000. The funds will be primarily used for the following:

Capital Asset Purchases Processing Plants 2 x tk.20,00,000 Processing Plants built in-house 2 x tk. 5,00,000 Sheds 48'x72' 3 x tk.1,00,000 Skid Truck 2 x 20,00,000 (avg price) Backhoe Front-end Loader 2 x tk. 10,00,000 Tandem Dump Trailer Total 40,00,000 10,00,000 3,00,000 40,00,000 10,00,000 20,00,000 2,00,000 1,25,00,000

Start-up Requirements
Start-up Expenses Legal Phone/utilities deposits Licenses/tax deposit Insurance Tk 35000 40000 320000 80000

Brochures/sales literature Advertising Employee salaries Skid boxes, 12@ tk3,0000 Welding and cutting torch Furniture and supplies Website development Miscellaneous Total Start-up Expenses Start-up Assets Cash Required Start-up Inventory Other Current Assets Long-term Assets Total Assets Total Requirements

32000 2000000 20000000 3600000 800000 400000 120000 400000 77254000

2246000 0 0 8000000 10246000 100,000,000

Products and Services

Our products and services offer needed solutions to municipalities and the market for organic soil enhancement products. Evergreen Recycling will be the market leader as the first company in the region to collect, compost, and recycle human waste sludge for use as a fertilizer and a soil enhancer. Evergreen Recycling realizes that consumers today are more conscious of recycling and of their environment. Because of this trend, there is a growing trend among consumers to move away from traditional chemical based fertilizers more natural organic materials. We will offer one major service and major product. Our major service will be to offer municipalities an alternative means for disposing of human waste sludges generated in waste treatment plants. Our major product will be recycled (composted) human waste sludge for use as a fertilizer. Nationwide, many landfills are closing or exhausting their remaining capacity. However, due to environmental restrictions, zoning laws, and other regulatory and bureaucratic delays, very few new landfills are opening to offset the looming space crisis. Meanwhile municipal waste, including human waste sludge, continues to flow in greater volume. Handling their waste streams has become a major problem for most municipalities. With more waste created daily, landfills nationwide are rapidly facing a capacity crisis.

Product Benefit: Advantages of this recycling/composting method are as follows: Recycling is completed rapidly in three days. Other methods take 90 plus days. Waste materials in the unit are isolated from the environment. The manager has precise control of moisture, temperature, and aeration during the process to ensure the most efficient composting possible. In-vessel composting can maintain a rapid decomposition process year-round regardless of external ambient conditions. The material can be used for improvement of organic matter content and fertility of soil. Market Size and growth: Sylhet Metropolitan area is our primary target market. Later we will expand in other big cities of our country like Dhaka, Chittagong etc. There is no any other private company operating these business in Sylhet region. Till now Sylhet City Corporation is handling the waste management in Sylhet. We will hire the truck used by the Sylhet city corporation for collecting waste from all over the city. Current trends in the market greatly favor the start-up of our recycling business. Municipalities are seeking alternative means of disposal as disposal prices are expected to skyrocket as landfill space decreases dramatically. Our recycling service solves this problem for municipalities. To target our customers, we examined the market trends. Evergreen Recycling's products target buyers of organic fertilizers and soil enhancers. This market has grown significantly in recent years and we expect to capture the market and become the leader. This market growth is fueled by a more health conscious consumer. People are better informed about the potential side effects associated with chemical fertilizer products both to their health and to the environment. Evergreen recycling's products will help fill the growing need for organic fertilizers, and soil amendments, while helping to solve the problem of dwindling landfill space. Marketing Plan: There are customers at both ends of our supply chain that will benefit from our services and products. Municipalities will benefit from our service by having an alternative means of waste disposal. Other potential customers who will benefit from our compost product include turf farms, fertilizer manufacturers, nurseries, landscapers, homeowners, and even the federal government for use in highway construction reseeding. Therefore, we have two basic market segments; those waste treatment facilities which will benefit from our services and consumers who will benefit from our product. Our target market will be the nurseries, landscapers, farmers, public agencies and residents. We recycle the waste to compost and directly sale to the buyers or customers. No intermediary will be used. We will initially produce compost fertilizer and some plastic materials. Our Compost will be rich in nutrients. It can be used in gardens, landscaping, horticulture, and agriculture. The compost itself is beneficial for the land in many ways, including as a soil conditioner, a fertilizer, addition of vital humus or humic acids, and as a natural pesticide for soil. In ecosystems, compost is useful for erosion control, land and stream reclamation, wetland

construction, and as landfill cover. We have a plan to launch various plastic product in near future.

Market Analysis Summary

There are customers at both ends of our supply chain that will benefit from our services and products. Municipalities will benefit from our service by having an alternative means of waste disposal. Other potential customers who will benefit from our compost product include turf farms, fertilizer manufacturers, nurseries, landscapers, homeowners, and even the federal government for use in highway construction reseeding. Therefore, we have two basic market segments; those waste treatment facilities which will benefit from our services and consumers who will benefit from our product. The Worldwatch Institute reports that landfills are overflowing and the costs of disposing of sewage and garbage is rising. City leaders can relieve over extended municipal budgets, prevent the contamination of drinking water, and help farmers build healthier soils by recycling garbage and human waste back to farms. We offer a service by which municipalities can dispose of their waste without it having to be land filled anywhere. This is of great value to this customer. At the other end of our process are the users of our compost. According to Cornell University (www.cals.cornell.edu/dept/compost.feas.study.html) composting is experiencing a resurgence of activity which is driven by increased understanding of the agronomic benefits of compost utilization, and rising disposal costs for municipal wastes. Also, according to Purdue University (www.ctic.purdue.edu/Core4/Nutrient/ManureMgt/Paper35.html) consumption of compost in the commercial market is growing due to people looking for a more organic or natural substitute for traditional chemical fertilizers. Recycling is at the forefront of responding to this growth trend in the Sylhet. We will initially focus on selling compost to fertilizer manufacturers, nurseries, and landscapers. Five major market segments for compost have been identified: Agriculture (for food and nonfood crops and sod farms). Landscapers (for industrial and commercial properties; landfill covers; and damaged soils). Nurseries (for plant and forest seedling crops and reforestation projects). Public agencies (for highway median strips, parks, recreational areas, and other public property). Residents (for home landscaping and gardening).

4.2 Target Market Segment Strategy

To target our customers, we examined the market trends. Evergreen Recycling's products target buyers of organic fertilizers and soil enhancers. This market has grown significantly in recent years and we expect to capture the market and become the leader. This market growth is fueled by a more health conscious consumer. People are better informed about the potential side effects associated with chemical fertilizer products both to their health and to the environment.

Evergreen recycling's products will help fill the growing need for organic fertilizers, and soil amendments, while helping to solve the problem of dwindling landfill space.

4.2.1 Market Needs

Several companies compete in the fertilizer market. Their major selling points are performance and price. However, health conscious consumers have created growing competition between chemical and organic products. Evergreen Recycling's competition can be divided into two forms: direct and indirect. Our direct competitors would include other compost producers capable of producing sufficient product to supply the growing compost demand. There is no other compost producer in Sylhet, that meets this need. Therefore, we have no direct competition in the city. Our indirect competitors are fertilizer manufacturers (who also are a part of our target market). As noted elsewhere in this business plan, the trend is away from chemical fertilizers, toward natural organic soil enhancers. Thus the market for chemical fertilizer is decreasing while our market is increasing.

4.2.2 Market Trends

Current trends in the market greatly favor the start-up of our recycling business. Municipalities are seeking alternative means of disposal as disposal prices are expected to skyrocket as landfill space decreases dramatically. Our recycling service solves this problem for municipalities.

4.2.3 Market Growth

The possibility of growth in this market is realistically huge. Consider the following simple facts: Municipalities must have an alternative means for disposing of human waste; we offer a great alternative to meet that need. Market trends are skewing more and more toward organic soil enhancements and away from chemical fertilizers; we meet this need as well. We have no direct competition in Sylhet. All of this means that Evergreen Recycling is poised to see tremendous growth.