Académique Documents
Professionnel Documents
Culture Documents
Number
DIRECTIONS ------------------------------------------------------
1 2 3 4 5 6
First, examine yourself by writing a list of 20 adjectives that someone you know would use to describe you.
7 8
Then, write a list of 20 adjectives that you think describe your target customers.
9 10
Finally, write a list of 20 adjectives that you would use to describe your desired business.
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FIRST THING... GO TO FILE > MAKE A COPY and save a version of this worksheet for yourself.
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We'd like to thank
20
You
Name: Edward Reyman Number
Your Customers
Name: US Consumer Number
Your Busine
1 2 3 4 5 6
1 2 3 4 5 6
Reliable Caring
7 8
7 8
Friendly Interesting
9 10
Experienced Fickle
9 10
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11 12 13
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14 15 16 17 18 19 20
Your Business
Name: GPSem Inc.
Intelligent Superior
Reliable Affordable
Company Name
Words Characters
Domain Name
Exact Match .com Hyphen Subdomain
Logo Design
Symbol Tagline # of Colors
DIRECTIONS ------------------------------------------------------
Company Name: Enter the company name with spaces. Do not include stuff like ".com" even if that is the name they go by.
Website: Pull up the website. Copy the link in the address bar and paste it into the cell.
Symbol: Does the company use a symbol as part of their logo? Yes or No answers only.
Taglline: Does the company have a tagline next to the logo? Yes or No answers only.
Primary Color: The most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.).
Secondary Color (optional): The second most prominent color in the logo? Stick to primary colors (i.e. blue, green, red, etc.).
COMPETITIVE ANALYSIS
Company Name
Website
Type
MPETITIVE ANALYSIS
Symbol
Tagline
# of Colors
Primary
Secondary
No No No No
2 3 1 2
DIRECTIONS ------------------------------------------------------
4
We'd like to thank
NAMING BRIEF
What does your company do? Simple. Smart. Bar Analytics.
Are there any words or phrases you especially like? Nothing in particular.
Are there any words or phrases you especially dislike? Nothing in particular.
Number
1 Top 5 Names
YES OR NO --------------------------------------------------------
Exact Match: Does the name match the name exactly (i.e. "Highrise" vs "highrisehq.com")
Look: Can someone memorize the spelling of the name in five seconds or less? Does the name look good when written?
Sound: Is the name easily repeated by others hearing it for the first time? Is it memorable?
Depth: Does the name have multiple meanings? Are they all positive? Can you take advantage of the multiple meanings?
Energetic: Does the name sound energetic? Do people smile after saying it? Is it vital and full of life?
Potential Name
Name Domain Type Characters
Bar-O-Metrics
www.bar-o-metrics.com
Functional
13
Potential Names
Syllables Phonetic .com Exact Match Trademark Look Sound
Yes
Yes
No
No
Decent
Decent
Unique
Depth
Energetic
No
No
No
LO
1
DIRECTIONS ------------------------------------------------------
Unless you are a designer you are going to need to hire someone to help you develop a logo. There are multiple options ranging from hiring a friend, to an individual designer, to crowdsourced design sites. Regardless of which method you decide to pursue, the key to a successful project is clear project brief, an open mind, and constant communication.
4
1. Black and White 2. Grayscale 3. Color
What are the top 3 things you would like to communicate through your logo? Style, cutting edge, personal tracking
Possibly-open to suggestions
Do you want the logo to include a tagline? If yes, what is that tagline?
I like total originality and there is nothing out there that looks good in this space