Académique Documents
Professionnel Documents
Culture Documents
NFDC Film Bazaars multi-pronged strategy in India to enrich and upgrade lm talent, provides a forum for screening and interaction, improve script and lmic quality and to initiate co-productions with other countries. Its all working wonders. The ve years it has taken to pin-point talent that weds artistic quality with audience appeal have paid off. NFDC has exposed Indian directors and producers to lm festivals and lm markets at home and abroad. There they have learned the modalities of nding seed money, locating sales agents and co-producers in an international marketplace framework. The lms that have emerged are now at the key phase of eyeing mainstream distribution.
THE
Nandita Datta, associate editor of Indian independent cinema portal DearCinema.com, traces the spiralling effect of NFDC's Film Bazaar
2012
turned out to be a golden year for Indian cinema when four lms made it to the coveted croisette of Cannes. For a cinema deprived of recognition at the premier lm festival for several years, this sudden spotlight is more than just coincidence.
NFDC Film Bazaar, an annual event held in Goa's Marriott Resort, has come a long way since it began in 2007 with 204 delegates from 18 countries in attendance. It started as a platform to boost international co-productions among Indian lmmakers. From my own interactions with festival programmers and international sales agents, I realized that if you are looking to position a lm internationally, its very important to engage at a preliminary level, to be able to bring about a synergy in the product and the demands of the market. So that is how the coproduction market got set up, says Nina Gupta, Managing Director of NFDC.
RECENT FESTS
INDIA AT
Festival 2012. A lm market completely dedicated to South Asian lmmakers is very useful for budding directors. I found my German co-producer Mogador Film at Film Bazaar, Farooki says. He is back in Film Bazaar with another project, Biscuit Race this year.
Ritesh Batra
One of the reasons why Film Bazaar is a success is that it has always responded to the needs of the industry. While the rst year was limited to the Co-production Market and Screenwriters Lab, Work-in-Progress Lab and the Viewing Room were added to Film Bazaar in 2008 and 2011 respectively. Manjeet Singh We got this feedback that its very critical how you approach the lm at the rough-cut stage. What you keep in, what you throw out. What kind of music you put, where your edit could be tighter. That is how the Workin-Progress (WIP) lab evolved, Gupta says. Five lmmakers are selected to show the rough-cuts of their lms to a panel of international advisors and have one-on-one discussions at WIP Lab. The Lab selects a project for an award which enables the lmmaker to carry out Digital Intermediate (DI) work free of cost at a partner post-production studio. Manjeet Singhs Mumbai Cha Raja participated in WIP Lab 2011 and won the DI award. "The mentors Derek Malcolm, Chris Patton and Katriel Schory guided me in shaping the lm. Katriel has been recommending the lm to festivals. The Lab gave tremendous exposure to the lm and in a few days I personally got to know the top festival directors, curators, and sales agents, he says. The lm recently had its world premiere at Toronto and went on to screen at Abu Dhabi and Mumbai lm festivals. Leading sales agent Fortissimo acquired rights to Anand Gandhis Ship of Theseus and Ashim Ahluwalias Miss Lovely, both part of WIP Lab 2011. Mumbai Cha Raja was picked up by Paris and Hong Kong-based All Rights Entertainment.
FILM
WORLDWIDE
INDIA
The Viewing Room, a showcase of the latest in Indian cinema, turned out be a huge success. Films seeking nishing funds, sales and distribution partners could be viewed on individual computer terminals in private booths. Film Bazaar also introduced Industry Screenings in digital theatres at the venue for lmmakers to show and pitch their lms to a select audience of sales agents, distributors, producer and festival programmers. A program of lectures and panel discussions called NFDC Knowledge Series was also introduced.
The role of Film Bazaar isnt conned within the four walls of Goa Marriott Resort. Through its tie-ups, it helps Indian lmmakers get international exposure. Four projects from Film Bazaar are selected for Rotterdam Lab organised by Cinemart, one for Independent Filmmaker Project and one for Dubai Film Market. Film Bazaar also promotes talented Indian directors at premier lm festivals abroad. In 2011, six directors were promoted at Cannes: Anurag Kashyap, Anusha Rizvi, Dibakar Banerjee, Haobam Paban Kumar, Laxmikant Shetgaonkar and Sekhar Kammula. It was helpful to understand how the international market works, says Manipur-based lmmaker Haobam Paban Kumar.
Anurag Kashyap
NFDC has extended this initiative to other festivals like Toronto, Berlin and Busan. It helps Indian lmmakers set up meetings at whichever festival they are. This year a mini co-production market was held at the India Pavilion at Cannes Film Festival which provided participating lmmakers another opportunity to engage with international collaborators.
Film Bazaar has not just brought Indian and international lmmakers to a common platform, it has also emerged as a bridge between Indian mainstream cinema and independent lmmakers. Major Bollywood producers such as Eros International, UTV Motion Pictures, Viacom18 and Warner Brothers have been regular at Film Bazaar besides independent producers such as Anurag Kashyap Films Pvt Ltd, Bohra Bros Production Pvt Ltd, Dibakar Banerjee Productions Pvt Ltd and Jar Pictures. Anurag Kashyaps That Girl in Yellow Boots, which was in Co-production Market 2008, was co-produced by NFDC and Viacom18. Similarly, Dibakar Banerjees Shanghai participated in Co-production Market 2010 and was co-produced by PVR Pictures and NFDC. Now in its sixth year, Film Bazaar has started showing results in the form of notable co-production and distribution deals struck for South Asian lms recently. It has emerged as a platform which the international lm community waits for enthusiastically.
Dibakar Banerjee
For the rst time in the Indian industry, a structured event is organized that allows Indian lmmakers and foreign professionals to meet and develop fruitful bonds in a very concrete way. As a festival representative, it is denitely the place where you can see the best to come from Indian lmmakers, says Christian Jeune, Director, Films, Cannes Film Festival.
FILM
WORLDWIDE
INDIA
5
Still: 'Gandu'