The impact of worldwide recession and its after effects has compelled many a com pany to search for

ways to trim their costs and try to enhance their revenue gen eration. Here are some proven measures which can reduce the superfluous addition s in your business and bring it down to shape as well as show the way to earn mo re profits. 1. It is mandatory to have an audit This is a professional review of the costs that you incur and expenditure or out goings and the incoming revenue of your business. You will be able to track down and highlight any cost that seems to be extremely high and also get a good idea of the areas where business seems to have slowed down or stopped without any re ason or explanation. 2. Try to reduce or streamline the costs of every day operations Perhaps it is possible for you to reduce your utility bills by switching off all electrical equipment when you close office for the day, i.e., every evening or night. Also it is best to invest in an energy-efficient heating system or air co nditioning system. If you think too much money is being spent on travel, you cou ld try to manage some of that work online. 3. Reassess your employees remuneration Give your employee and staff portfolio a thorough assessment and try to see if t here are any areas or resources which seem surplus for the present. Find ways an d methods to reduce staff costs. You might talk to your employees and ask if the y are willing to work for less hours at a reduced pay or work from home with les s remuneration. These should be voluntary actions of the employee and not compul sions. If you have to consult a legal expert in revising your terms and conditio ns of employment, you will be well advised to do so. 4. Make Your purchasing more prudent Nit is evident that you have to buy material on a regular basis to supply the go ods and services, depending on the nature of your business. If you could save an d cut costs on purchases without compromising on the quality, or making your pro ducts inferior in any way, you should consider the options. Try using materials of a slightly lower specification without comprising the quality. You could also call for tenders to find suppliers who will provide materials at the most cost effective prices. Comparing the tariffs of your utility providers will also lead to savings and gains in opting for the most reasonable and reliable suppliers. 5. Keep only the minimum stock required It is for you to decide whether you require all the stock that is sitting on the shelves or whether you could order the material whenever necessary. Make it a p oint to keep just enough uqntity of products to satisfy your customers. 6. Be open to opportunities for growth If you find that you can do better than your competitors in a certain area, don t lo se time in grabbing the opportunity. Expand your scope to market space which is being left open by the failure of a competitor s products. If there is gain in mergi ng with a competitor you could strengthen your business with a merger. 7. Be Cautious about over-spending Reducing costs is important during times of economic downturn, but, businesses n eed to spend on marketing as it is a key factor in attracting and retaining cust omers. Concentrate on your most profitable customers as the focus of your market ing and assess how much revenue you will need to make the expenditure on your ad vertising worthwhile. 8. Increase the productivity of your staff Sometimes employees may be able to be less productive due to family and work pre ssures. Give them a boost of morale by presenting them with low-cost incentives, such as monthly gift vouchers for the best performing team. Build trust among e

mployees and management by keeping them informed about what is happening in the company. Never stop regularly assessing your business. Constantly conducting reviews of y our spending and finding ways to generate more income should be an ongoing proce ss. Make sure you regularly take stock of where costs can be streamlined and you r profit margins increased. Your business will sail through smoothly even in rou gh seas. Entrepreneurial Learning The author says that the impact of worldwide recession and its after effects has compelled many companies to search for ways to trim costs and try to enhance th eir revenue generation. He has given some tips which can reduce the superfluous additions in your business and show the way to earn more profits. He has also su ggested that constantly conducting reviews of your spending and finding ways to generate more income should be an ongoing process.