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New Ships, Global Destinations, New Itineraries And Innovative Shipboard Facilities And Activities Have Driven Consistent Growth In Cruise Passengers
Between 1980 and 2012: CLIA fleet will have carried estimated 225 million guests 188 million passengers sourced from North America 37 million passengers from other parts of the world
16,365,000 Total Guests* 69% from U.S. & Canada 31% Sourced Internationally 103% Occupancy Average Length of Cruise: 7+
Passenger Carryings
Penetration (%)
3.26% 2.51% 2.10% 2.01% 1.49% 1.47% 1.40% 1.31% 1.30% 1.17% 1.11% .65% .59% .47% .46% .43% .39% .30% .06% 2.15%
Penetration (Rank)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
* Refurbished/re-introduced
* Refurbished/re-introduced
231
211
(As of 2/23/2012, the Seatrade Order Book for was 19 ships with 55,251berths, for an investment of $12.6 billion Based on CLIA and non-CLIA member cruise companies not inclusive of River Boat vessels)
Alaska Caribbean Mediterranean/Greek Islands European rivers Panama Canal Europe South America Hawaii South Pacific Baltics/Scandinavia
Seniors Friends/multiple families Extended/multigenerational family Families Young travelers Singles Social/corporate groups
Deployment Trends
The history of the North American cruise industry has been one of expansion to all parts of the world as cruise lines have sought to attract loyal as well as first-time cruisers by developing new geographic markets and offering new cruise experiences. In the last five years, the globalization of cruising has been one of the dominant themes in the industry, with particularly strong growth in Europe Top Markets: Deployment By Passenger Bed Days In Geographic Market (2011)
1. 2. 3. 4. 5. 6. 7. 8. Caribbean: 36.2 million bed days (33.7 percent) Mediterranean: 21.99 million bed days (20.44 percent) Europe/Scandinavia: 8.47million bed days (7.9 percent) Alaska: 6.65 million bed days (6.18 percent) Bahamas: 6.5 million bed days (6.05 percent) Mexico (West): 3.51 million bed days (3.27 percent) Transatlantic: 3.1 million bed days (2.9 percent) Australia/New Zealand/S. Pacific: 2.9 million bed days (2.7 percent) 9. Trans Canal: 2.69 million bed days (2.5 percent) 10. South America: 2.6 million bed days (2.4 percent) 11. Hawaii: 2.19 million bed days (2.14 percent)
Deployment Trends
5 Year Change In Geographic Deployment (2006-2011) Bed Day Percent Change /Share Shift
Caribbean + 13.5 percent / -5.5 points Mediterranean +109.38 percent / +7.5 points Europe/Scandinavia +24.61 percent / -.5 points Alaska +4.66 percent / -1.62 points Bahamas +7.2 percent / -1.4 points Mexico (West): -32.6 percent / -3.1 points Transatlantic: +111.2% / +1.08 points Australia/New Zealand/S. Pacific: 101.2 percent / +.93 points Trans Canal: -3.91 percent/ -.94 points South America: +81.7 percent / +.67 points Hawaii: -23.9% percent / -1.5 points
About CLIA
The nonprofit Cruise Lines International Association (CLIA) is the worlds largest cruise industry organization. CLIA represents the interests of 26 member lines and participates in the regulatory and policy development process while supporting measures that foster a safe, secure and healthy cruise ship environment. CLIA is also engaged in travel agent training, research, and marketing communications to pr omote the value and desirability of cruise vacations with thousands of travel agency and travel agent members across North America. For more information about CLIA, the cruise industry, and CLIA-member lines and travel agencies, visit www.cruising.org. CLIA can also be followed on the Cruise Lines International Association's Facebook and Twitter fan pages. Media Contacts: Lanie Morgenstern, Travel /Industry Marketing Issues (754) 224-2224; lmorgenstern@cruising.org David Peikin, Industry Policies/Regulatory & Legislative Issues (754) 201-2131; dpeikin@cruising.org