QUESTIONNAIRE

I am currently in the process of making a music magazine that focuses on House Music. My initial target audience are both males and females aged 16-20 who are interested in the subject. I would be very grateful if you could answer the following questions about House music and music magazines by selecting/ticking the answers that apply.

1. Are you:
a)Male / Female b) 15 16 17 18 19 20 21+

2. What do you like about House Music? The general sound The connotations (dj/nightclubbing/festivals) The artist/bands Other (specify below) _______________________________________________________

2. Who is your favourite House Music artist? _______________________________________________________

3. How much would you be willing to pay for a music magazine? Nothing Less than 1 1-2 2-3 3-4 More than 4

4. Do you currently buy / read any music magazines?

YES (If yes, please go on to ANSWER question 5) NO (If No please go on to answer question 6)

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5. a) Specify which music magazine(s) you buy and /or read.

_______________________________________________________ b) What do you like about this magazine? _______________________________________________________

6. Why dont you buy and or read music magazines? (tick all that apply) They dont interest me There is no magazine that caters for my needs Theyre too expensive / not worth it I dont have the time Other reasons (please specify) _______________________________________________________

7. What would encourage you to buy a music magazine? (Please Circle)

Free gifts Competitions (win CDs, tickets, etc.) Exclusive articles Cheap price Other (please specify) _______________________________________________________

8. Which of the following magazines do you find the most eye-catching/appealing?

B A
A B C

C
D Why? _______________________________________________________

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9. What would you like to see in a House Music Magazine?

Strongly Disagree Strongly Agree Reviews of events such as festivals (Tomorrowland) and 1 2 3 musical sets. Personal interviews with 1 artists More members of1 the public input Vivid pictures 1 New music we trust 1 Other-please specify

4 2 2 2 2 3 3 3 3

5 4 4 4 4 5 5 5 5

10. Are you likely to go to any of these events associated with House Music? I havent heard of this Definitely Not Likely

Tomorrowland (Festival) DJ Set Ibiza Rocks Club night for new music Ministry of Sound Concert

11. Do you do any of these? I havent heard of this All the time Never

Do you regularly listen to Top 40 Charts? Buy CDs/Download Music Go to concerts/festivals Explore new music scenes

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12. Are there any other aspects of music which you like, in addition to House Music? (keen fan for
hip hop, for example) _______________________________________________________

THANK

YOU FOR TAKING PART IN THIS RESEARCH

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