Answers Question 1:

Eminem = 50% 50 Cent = 20% Drake = 10% 2pac = 15% Other = 5% The lyrics of the songs = 20% The instruments and vocals used = 10% The image of the hip hop genre = 30% The artists/bands = 25 % Other (specify below) = 5%

What the results showed

This shows that most of the people I asked prefer Eminem than any other artist.

Question 2:

This denotes that most of the people who are the targeted audience for this genre believe that the image of the hip hop genre attracts them the most.

Question 3:

Nothing = 5% Less than 1 = 15% 1-2 = 40% 2-3 = 25% 3-4 = 10% More than 4 = 5% Yes = 90% No = 10% Vibe = 35% Billboard = 20% XXL = 10% NME = 15% Q = 10% Other = 10% I dont really know much about them =10% They dont interest me = 20% They dont seem to be aimed at people like me = 10% Theyre too expensive = 30% I dont buy/read any magazines = 25% Other reasons = 5% Free gifts = 40% Competitions (win CDs, tickets, etc.) = 15% Exclusive news and interviews = 10% Dates of oncoming gigs = 10%

This denotes that most of the people would be willing to pay 1-2 as this is most affordable and not too expensive. 90% of the people I gave the questionnaire to buy music magazines. This denotes that from the sample of people I gave in the article to most buy the Vibe magazine as this is the most best in many aspects. Most people who said they wouldnt buy music magazines said the reason for this was because they were too expensive and should be cheaper if they would be able to afford them. 40% of the people from the sample I handed the questionnaire which is the most for one

Question 4: Question 5:

Question 6:

Question 7:

Cheap price = 20% other = 5%

Question 8:

A = 40% B = 20% C = 30% D = 10%

Question 9:

Average rating from 0-5

Several images = 3 One image of key artist/band = 4 Musical Instrument/Prop = 2 Bright colours = 3 Darker colours = 3 Others = 2

particular option answered that free gifts encourage them the most to buy magazines. Most of the people chose option A as the most eye catching/appealing magazine because of the use colour, lighting, font style and images, e.g. artist (50 cent). This denotes most people who are interested in hip hop would like to see one image of a key artist/band on the front cover as this is what they are interested in the most since they rated this the highest, which was 4. This denotes that most people are looking for the latest news to be included in the contents of music magazines.

Question 10:

Average rating from 0-3

General info about the music scene = 1 Info about particular bands/ artists = 2 Gossip = 2 Latest news = 3 Fashion = 2 Other (please specify) = 0

Question 11:

Average rating from 0-5

Interview with a Hip hop/Rap artist/group Article about Hip hop/Rap scene= 3 General article about main Hip hop developments = 3 Musical instruments/props = 2 Bright colours = 3 Darker colours = 2 Other = 0

Interviews, general development about hip hop and bright colours all scored equally the highest which is 3. This is what the hip hop audience would like to see in the double page/spreads the most as this is what they find the most interesting.