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1. Utilitarianism as a school of ethical thought places complete emphasis upon the outcome, not on the < Answer >
intent of individual actions, therefore the approach may be referred to as
(a) Ethical relativism (b) Behaviouralist theory
(c) Teleological theory (d) Deontological theory
(e) Economical theory.
< Answer >
2. Which of the following committees carries out selection of Directors?
(a) Audit committee (b) Nomination committee
(c) Remuneration committee (d) Steering committee
(e) Ethics committee.
< Answer >
3. The principal recommendations of the Cadbury committee covered which of the following?
(a) The board of directors and their role (b) Cross shareholding
(c) Setting up of the organization (d) Capital market issues
(e) Both (c) and (d) above.
< Answer >
4. Which of the following should be the governing objective of a company?
(a) Higher return on investment (b) Global cost competitiveness
(c) Market share leadership (d) Maximization of shareholder value
(e) Lower return on investment.
< Answer >
5. Business ethics can be best practiced under which of the following circumstances?
(a) No conflict of interest among stakeholders
(b) Maximization of profits sacrificed
(c) General business environment is favorable
(d) Conflicts of interests
(e) No conflict of interest among employees.
< Answer >
6. Which of the following branches of ethics deals with specific controversial issues like capital
punishment, cloning and nuclear war?
Caselet 1
Read the caselet carefully and answer the following questions:
1. Although mergers and acquisitions are aimed at economic well being of an organization, they result in large-scale
retrenchment, which raises many ethical questions. Comment on the ethical aspects of mergers and acquisitions.
(9 marks) < Answer >
2. Would you have fired the plant manager, who served the company for 32 years in the manner it was done in this
caselet? What should be the ethical criteria for selecting people for retrenchment?
(8 marks) < Answer >
Harbour Inc., is an industrial conglomerate that has grown rapidly through acquisitions. The company has the reputation
of taking over other firms in depressed industries and improving their financial performance through strict cost controls
and large-scale staff reductions. Richard Helly worked for Heights Inc for 32 years. He was a plant manager in the
compressor division. At the age of 58, Helly had to look for another job. He was a hardworking man, who devoted his
life to the company. After a week of the acquisition of Heights Inc. by Harbour Inc, Helly was retrenched and he was
given 11 weeks’ severance pay.
Employees in Heights Inc., who retired at the age of 60 years, were given a pension of about $200 per month; an
amount which was equivalent to the salary for 30 days, multiplied by their years of service; and medical insurance. But
as Richard Helly was retrenched at the age of 58, he got 11 weeks’ severance pay for his service, which deprived him of
pension and medical insurance.
Harbour Inc. laid off 40% of its staff to earn profits. The employees who were retained had to work twice as hard to
retain their jobs. The company thought that if the older employees were retrenched, it would save money on the pension
and medical insurance. According to Fortune, a magazine that published a study of the impact of mergers and
acquisitions upon employees of the acquired firm, personal tragedies like Helly’s were very common. It estimated that
the largest of 1990’s 1500 mergers, changed the lives of up to 22,000 employees.
Usually, about one quarter to half the employees in the merged organization are directly affected. Some employees are
relocated and some others lose their jobs, status, benefits or opportunities. Some even face health problems and
problems within the family.
Mergers and acquisitions have a human side, which is never considered by top executives, investment bankers and take-
over lawyers. In another incident Silverline, an industrial machinery manufacturer, had the reputation of handling the
employees of acquired companies roughly. After taking over Hedge Coal Inc. a mining company, it shut down the
corporate headquarters, decentralized the company, reduced employment in sick units, shrank benefits and cut down the
working capital. Many of the employees were retrenched. The New Society Journal argued the high human cost was
necessary for sustaining the company’s operations. It justified Silverline’s action by saying that Hedze Coal Inc., was
facing sever problems with operations and lack of proper management to adopt itself to the changing needs of the
market and competition from new entrants. Silverline’s president said that after taking over Hedze Coal, its earnings
increased.
Caselet 2
Read the caselet carefully and answer the following questions:
3. Identify the reasons for Shaswati’s unhappiness regarding the composition of the board of directors.
(8 marks) < Answer >
4. Compare the board structures of Swamy Electronics Limited and Frasier Inc. Do you think the composition of the
board impacts its performance?
(9 marks) < Answer >
In 1991, Mr. Narayana Swamy, an electronics graduate, started a new business of marketing an external storage device
“magic pen” that enables PC users to store and carry 1.5 GB data on the move. This device can be connected to any PC
via the USB Port. Initially Swamy purchased a readymade company registration and renamed it Swamy Electronics
Limited. Out of the 1000 shares issued Swamy owned 900 shares, and his wife Shaswati owned the remaining 100.
Board meetings were never held as per the law. But Swamy and his wife Shaswati signed all the forms as required by
the law with the help of an auditor.
At this stage, the board structure was of little importance to Swamy Electronics Limited, since Swamy was the
dominant owner- manager and therefore no board meetings were held.
By 1994, Swamy Electronics Limited prospered and its auditor Raj Gopal advised restructuring of the capital. Swamy
increased his capital base to 10,000 shares. He offered 5% of these to his employees who looked after production and
marketing. Swamy also invited them to join the board in recognition of their contribution to the company’s growth.
As the business grew, Swamy concentrated less on his family and spent most of his time travelling abroad to meet his
foreign clients. Eventually, he and Shaswati were divorced. Swamy tried to dilute Shaswati’s 10 percent stake at the
time of capital restructuring, but failed.
Swamy then started holding board meetings regularly. He was the Chairman and CEO of the company. He used to meet
his two members of the board to discuss the procurement, production and marketing aspects of the company. But he
single-handedly took decisions on most of the financial aspects. The board now had three executive directors, which
was dominated by Mr. Swamy.
The first annual general meeting was attended by the three executive directors, Shaswati and her lawyer. In the meeting,
Shaswati’s lawyer called for the appointment of independent directors to take care of the interests of minority
shareholders. Shaswati also questioned the practice of ploughing all profits back into the business without giving
dividends to the shareholders.
Swamy wanted his friend Kumar, a Chartered Financial Analyst, to be appointed as a member of the board. Swamy
thought that Kumar’s experience would be valuable to the board and at the same time assure the minority shareholders
that the board was balanced.
Shaswati was still unhappy about the composition of the board as Swamy, with 80% of the shares, still dominated the
board with the help of his friend and non-executive director Kumar.
By 1996 Swamy Electronics was finding it difficult to grow from retained earnings. The company required additional
finance to maintain the present growth rate. At that point, the board decided to invite a merchant bank to provide
venture capital by way of a convertible loan, secured on the company’s assets and 20 percent equity holding. The bank
demanded a seat on the board in return for the loan.
Now the board had 3 executive directors and 2 non-executive directors (Kumar and the bank’s representative). By 1998,
the business grew three fold and there were plans to go public. Frasier Inc., a multinational company, which operated
from Tokyo, expressed its willingness to acquire Swamy Electronics Limited. The negotiations went on for a month and
finally a deal was struck, according to which the MNC would get 60 percent of the equity and the balance will be
retained by Swamy. Swamy would still be the CEO of SF Electronics Ltd. (formerly Swamy Electronics Ltd.) and he
was also appointed to the board of Frasier Inc., The two executive directors and Shaswati sold their stake to Frasier Inc.
Frasier Inc. appointed new executive directors for the subsidiary who also figured on the board. The vice-president of
overseas operations of Frasier Inc., became the new chairman of SF Electronics Limited.
It was a new experience for Swamy - the board meetings were more professional and dominated by the policies of the
parent company.
Swamy as a director of the parent company saw that the board of Frasier Inc. had only 5 executive directors on the
board of 15. The CEO of Frasier was always kept informed by the board on the various issues related to the functioning
of the company.
Back home, Swamy felt that the parent company was diverting funds from SF Electronics Limited to other subsidiaries
abroad. Swamy tried to oppose this but was voted-out at the board meeting. Swamy felt that his interests were being
overlooked, so he sold out his 40% stake to Frasier and walked out of the company.
Caselet 3
Read the caselet carefully and answer the following questions:
5. Why does the fact that the majority owner is a nonprofit make a difference in this case?
(8 marks) < Answer >
6. Who are the stakeholders in this case, and what are their interests in a decision to either sell or keep the stock?
(8 marks) < Answer >
Hershey Food is a well-known manufacturer of chocolate and candy, selling numerous well-known products under its
own brand and other brand names such as Reese's. Although the stock is publicly traded, the Hershey Trust, a nonprofit
organization, owns over half of the shares. The mission and major activity of the Trust is to support the Milton Hershey
School, which provides free room, board and education to over 1,000 needy students annually in Hershey,
Pennsylvania.
In the summer of 2002, the Trust, seeing that more than half of its own net worth (which is called "fund balance" in the
nonprofit world) was tied up in Hershey Food stock, decided to sell its Hershey Food stock. The Trust's reason for
making this move was that it wanted to diversify its holdings. Initial interest in acquiring the stock came from Kraft,
Nestlé, and Cadbury-Schweppes.
The announcement prompted a wave of criticism. The major issues that emerged were that selling the company to an
outside owner puts the city of Hershey at risk, and that the Trust does not need to sell the stock to fulfill its mission.
Hershey Foods is the dominant economic force in the community. While it is a major corporation, it is still mainly a
local company.
Consequently, there has been scrutiny of how the Board of the Trust came to their decision to sell. One sign of the
controversy has been that the Attorney-General of Pennsylvania decided to challenge the sale (during his election
campaign to be Governor). Another is that the alumni of the school have been organizing to fight the sale. There have
been public demonstrations by workers. The web of relationships between the players is being stretched by the
possibility of a sale of the Food Corporation.
END OF SECTION B
7. Sagar Chemicals limited (SCL) is a public limited company run by Mr.Vishaal Singh and his family. The capital
of the company consists of equity from shareholders and loans from financial institutions and other creditors. For
efficient running of the organization, the company’s management wants to introduce a corporate governance
mechanism. How should the board of the company be constituted?
(10 marks) < Answer >
8. When is a takeover bid labeled ‘hostile’? What are the popular anti-takeover measures taken by companies to
protect themselves from unruly predators?
(10 marks) < Answer >
END OF SECTION C
5. If the majority owner was a profit-making enterprise, it is less likely that such a move would be challenged as
severely. In general, nonprofits are expected to pay more attention to fulfilling their missions than to maximizing
their value, which for the Trust means managing the operations of the School. Although it may be good financial
management for the Trust to reduce the weight of Hershey Food Company stock in its overall portfolio of assets, it
doesn't seem to be as necessary for the overall governance of the Trust and the achievement of its mission.
Similarly, nonprofits are expected to monitor the needs of different communities and populations they serve. The
Trust doesn't seem to have done this very effectively.
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6. There are numerous stakeholders here. The public stockholders (besides the Trust) are probably interested in a sale
because it will probably boost the value of the stock. The workers at the Food Company and the community of
Hershey are concerned about the loss of local control. Marketing managers of the Food Company may be
concerned about how to manage the various Hershey brands if they are wrapped up in a larger company. The
alumni of the school are concerned about the traditions of the school. The customers of the company probably
would not expect to see that much of a difference, but the suppliers would probably expect to incur some
difficulties if control of the Food Company leaves local control and goes to a national or global company.
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Section C: Applied Theory
7. Efficient functioning of Sagar Chemicals requires an efficient board that should consist of executive directors,
non-executive directors, nominee directors, alternative directors and shadow directors. Shareholders are the
owners of the organization. As each and every shareholder cannot become the member of the board, executive
directors are appointed on behalf of the shareholders and they protect the rights of the shareholders. Some
executives should also be appointed to the board to facilitate decision-making with regard to the operations of the
firm. The employees of the organization are the executive directors. According to the company law, executive
directors are responsible to the shareholders. SCL should, therefore, nominate employees who can take up the
responsibilities of the executive director, after which the shareholders can elect the most suitable candidate.
Financial Institutions that financed SCL should also be given a chance to appoint their representatives to the board.
Such directors are known as nominee directors. These nominee directors look after the interests of the principals,
which usually are the financial institutions like banks and mutual funds. To safeguard the interests of stakeholder
groups, representative directors are appointed to the board of directors.
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8. Hostile Takeovers are those that elicit opposition from the boards or employees of the target company. Some of
the popular ways in which companies can use to protect themselves from unruly predators are.
• Poison Pills
• Greenmail
• Golden parachute
• People pill
• Sandbag
‘Poison pill’ is an anti-takeover device used by a company’s management to make a takeover prohibitively
expensive for the bidders. The company under target changes the ‘Articles of Association’ so that a group of
shareholders has special rights, which are evoked by a takeover. These rights include, special voting rights, and the
right to buy and sell preferred stock at highly favorable prices (at times below market price). These rights can be
exercised only when someone is attempting a takeover to make the takeover prohibitively expensive. Properly
designed poison pills can make a company bid- proof or shield the company from the threat of takeovers. ‘Poison
pills’ are prohibited in Britain by the Takeover code because they prevent open competition between the bidders
for shares and the bidders who are favored by the management of the target company succeed in their takeover
attempt. But devising Poison pills is considered legal in the United States of America. When companies face
hostile takeovers, the shareholders have the right to buy or sell shares to their own company or potential acquirer at
a non-market price. The use of poison pills is ethical if they are designed to protect the shareholders against
unwanted takeover bids.
Greenmail occurs where a potential takeover agent purchases stock in a company. After the purchases have
totaled five percent, the agent must announce his intention to takeover the company, if that is the intent. The stock
price goes up in anticipation of the takeover battle. The takeover agent ends up selling the shares back to the
company for this increased price or somewhat higher negotiated price, when the attacked company struggles to
thwart the takeover. Management of the target company sends greenmails to prevent a shareholder from taking
over the company by himself or by teaming up with any other competing company. Greenmails are considered
unethical because the target company may be forced to incur debts to raise funds to finance the buyback of the
shares at a premium price. Generally, the management is responsible for this unethical practice as they usually
send greenmails financed by owners' money without their knowledge. The acts of the potential bidder are also
considered unethical if he increases his stake in anticipation of getting a greenmail from the company. The use of
greenmail is unethical because instead of using a company’s money productively, it uses the money to avert the
takeover. However greenmail is not inherently unethical as it is not a form of extortion where a business is forced
to pay a price.
Golden parachutes: When a company is taken over, many top executives are likely to lose their jobs. So to
discourage an unwanted takeover attempt, a company gives lucrative benefits to its top executives- benefits that
are awarded to those executives who lose their jobs after a takeover. Benefits include stock options, bonuses, and
severance pay, etc. Such Golden parachutes can run into millions of dollars and can cost the firm a lot of money.
Another quality of golden parachutes is that they act as a deterrent to anti-takeover tactics. The presence of a
parachute allows management to evaluate a takeover bid more objectively. Without a golden parachute provision
in place, executives might selfishly implement costly defensive tactics to save their jobs, regardless of what is in
the best interest of shareholders. Whether a golden parachute dissuades a takeover or not, it can benefit a
corporation by attracting top executives, thwarting costs associated with takeovers and promoting stability.
People pill is a defensive strategy for warding off a hostile takeover. In this case management threatens that, in the
event of a takeover, the entire management team will resign. This is a very effective method if they are a good
management team, in place, the loss of which would harm the company. But if the managers act in their own
interest rather than the company's long-term value, then they are acting unethically.
Sand bag is another tactic used by management to stop a takeover attempt. The company stalls the attempts in the
hope that another more favorable company will try to take them over. Management should not waste too much of
time in trying to find a more favorable company.
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