Académique Documents
Professionnel Documents
Culture Documents
END OF SECTION A
Caselet 1
Read the caselet carefully and answer the following questions:
“Too many people find it difficult to balance business ethics and profitability.” Why do managers < Answer >
1.
find ethical decisions to be complex judgements between their social and economic performance?
Also explain the multiple analysis framework that organizations can adopt to resolve ethical
dilemmas in management.
(7 marks)
< Answer >
2. Lack of business ethics has led to the erosion of consumer trust and faith in business
organizations. Explain the impact of unethical behavior on trust in various ‘business relations’?
(9 marks)
Phil Frederick at Bangor Floral often pays more for his plants than his competitors. He’ll shell out as much as $1.50
more for an azalea ordered from a Florida nursery than from a government-subsidized Canadian company or an
Ecuadorian grower who heavily uses pesticides and chemical fertilizers to produce bumper crops of lush, green
plants. “If I have a choice — (even if) it does cost me more to carry the green plants that I do — I’d much rather buy
locally,” he says. “I feel better.”
To remain competitive, Frederick says he doesn’t pass the extra cost on to customers and he doesn’t spend much
time thinking about how that compromises profits. “One thing I’ve learned over the years is that there’s always a
cost to doing the right thing. I think for some people, it’s a conscious choice. For others, money is all that matters,”
he says.
With a national backdrop of a winner-take-all business environment and stunning instances of corporate corruption,
decisions like Frederick’s are refreshing examples of a new business ethic engaging greater social responsibility. In
recent years, investigations, indictments and trials involving mismanagement within some of the most trusted
corporate institutions have shaken consumers’ faith. Frederick and business leaders like him are part of a growing
business culture trying to counterbalance a helter-skelter free market environment that invites ethical shortcuts in the
race to maximize quarterly earnings. Their decisions consider consequences beyond the bottom line.
Why are more people doing wrong to get ahead? Two common excuses can be cited for unethical business behavior:
“everyone else is doing it” and cheating is a way to survive. But how does the need to get ahead equate to allegations
that Enron executives in California cynically manipulated the energy market to generate profit from chaos, then
falsified audit reports?
What’s happened to old-fashioned ethics in business? “I don’t think you’re going to get an easy answer,” says
University of Maine Assistant Professor of Management Stephanie Welcomer. “It’s like asking: where have our
values gone? The question is not when are we going to trust business. It’s when are we going to trust each other?”
she says. “We’ve really created this animal.”
Ethical behavior isn’t as simple as deciding whether to break the law or deceive stockholders, says Roger King,
UMaine associate professor of philosophy who teaches business ethics. It’s hard to hold to firm ethics without firm
personal values.
Fundamentally, ethics are determined by societal values, adds Ken Nichols, associate professor of public
administration, who also teaches ethics in his courses. “The biggest ethical decisions are between right and right, not
right and wrong. There are contrasting outcomes and values.”
But some decisions are right and wrong. “Everyone looks at Enron, Global Crossing, Tyco, Adelphia and WorldCom
and says ‘unethical behavior,’” notes Daniel Innis, dean of the UMaine College of Business, Health and Public
Policy. “A lot of people are saying those activities are a sign we need better ethics education at our business schools.
I disagree. Those executives knew what they were doing was wrong. They knew the difference, but they chose to do
it anyway.”
John Mahon, UMaine’s John M. Murphy Chair of International Business Policy and Strategy, says too many people
ask the wrong question when it comes to balancing business ethics and profitability. “Can I make money and still do
the right thing?” he asks. “That’s a seductive trap.” Mahon prefers to ask, “What’s an ethical rate of return? What’s a
reasonable profit? No one asks that question,” he says. “I believe you can succeed in business and be absolutely
ethical. I suggest you don’t have to make a choice between doing the right thing and making a ton of money.”
Caselet 2
Read the caselet carefully and answer the following questions:
Discuss the ethical dilemma faced by Ruth in the case given below. What course of action should < Answer >
3.
Ruth have adopted and why? (7
marks)
Explain the ethical issues involved in the accounting function and the importance of transparency < Answer >
4.
in disclosure of accounts. (9
marks)
"This can't be happening again. Not just three weeks into my new job!" Ruth Harris's mind was racing as she laid
down the sales contract that she was reading. How did she get herself into this precarious position – again?
A couple of weeks ago, Ruth acquired a job as the CFO of a young public company called Cogent, one of the new
breed of businesses that offered their services over the Internet. Unfortunately, Ruth had realized fairly early on that
there were some problems with revenue recognition at her new company. She immediately went to the CEO to tell
him about her discovery. During their meeting, Ruth had matter-of-factly stated that some of the revenue figures
would have to be re-evaluated and most likely reduced before the company would be ready to go public.
Within a few days of her meeting, the CEO was telling her that she "just wasn't working out." Even though Ruth
knew that her opinion of the revenue recognition policies was not arguable, she had never before been punished for
doing the right thing. After all, she had graduated as the top of her accounting class and this was petty basic
accounting theory. Maybe the revenue recognition issue wasn't really the problem and she really wasn't working out?
Either way, Ruth was devastated and just wanted to put this experience behind her. Then appeared the offer from
Edify.com Company.
Edify.com Company produced and published web-based distance learning courses and sold them to businesses and
universities. The company had gone public a year ago and was about to report its first full year of earnings as a
public company. In evaluating the position, Ruth had meticulously read through all of Edify.com's SEC filings. It
was a comfort to her that the company was already public and under the watch of the SEC. She was also impressed
with the apparent level of candor in the company's financial statement disclosures and management's discussion and
analysis. It was no doubt a risky move to go to another start-up, particular one with an unproven business plan and
sales just under $1 million the year it went public. But in the current year, sales would reach $14 million and industry
experts estimated that the total distance learning market was about $20 billion. With a market size that large, there
was plenty of room for growth. That potential was critical in Ruth's opinion since cash was rapidly being used to
develop courseware and Edify.com needed to begin to produce more sales and generate a profit.
During her interviews she had met with the CEO, David Haley, who founded the distance learning company. His
entire fortune was tied up in the company and he believed in the concept beyond a doubt. David had recruited the
president, Jim Hawkins, about two years ago. And Peter, the outgoing CFO, seemed like a nice person. Nice people,
candid disclosures, a growing industry – Edify.com Company seemed like a perfect fit. Peter had reassured her that
although the company had missed a few of the bank covenants, he had already talked with the bank officers and they
were okay with the slight deviation from the original business plan. All this was a relief to Ruth because she really
needed to focus on the follow-on offering since time was of the essence. Cash was definitely in short supply – even
more so than she had suspected before accepting the position. A clean audit opinion and meeting investors'
expectations would be the key to a successful secondary stock offering.
Then Peter revealed something that took Ruth completely by surprise.
"So, Peter, what you're saying is that Jim doubled the price of our courses last September?"
"Yup."
"But the old price hadn't really been tested yet, had it?" Ruth asked.
"No," Peter said quickly, "but Jim was able to sell the courses at the new price, no problem."
"How and to whom? Particularly when sales weren't going all that well at the lower price?" she asked incredulously.
"Well, a lot of it he bartered. And all of it totally legit," Peter seemed proud to say.
"How much of it?" she asked. When Peter told her the extent of the bartered revenue she immediately started to get a
sinking feeling. What was going on here? Ruth now knew the truth about why he was leaving the company.
Ruth couldn't help but think of the consequences of what she had just uncovered. She believed that although the
transactions had theoretically been recorded in accordance with generally accepted accounting principles, those rules
were never intended to address companies whose net income – or in this case, net loss – was not important.
Accounting for non-monetary transactions required an offset to revenue in the expense line. However, in the world
of the dot.com company, revenue was the key figure – not the bottom line. But perhaps even more disturbing was the
fact that none of the products or services that Jim had traded had a proven fair market value as far as she could tell.
So accurately valuing the transactions was not that easy. Ruth confronted Jim with the discovery but he behaved very
rudely with Ruth and refused to even discuss with her about it.
Regardless of the accounting theory, once the bank found out that such a large portion of this year's revenue had
nothing to do with bringing in cash they would probably call the note. Of course, the company could not pay it off
without a secondary offering. And in just two days the company was scheduled to announce earnings having offered
no hint to investors that they would miss the revenue projections. There was no doubt that missing the revenue target
this late in the game would cause the stock price to plummet and ultimately eliminate the possibility of a follow-on
offering. Ruth knew that she was on the verge of getting a reputation for being a troublemaker. Maybe the auditors
would figure it out? Maybe it would be best for her to resign her position? It had only been about three weeks and no
one would need to know why she left. Besides, she wasn't responsible for last year's numbers anyway. One thing was
certain – if the barter revenues were reversed, Edify.com Company would probably not survive.
Caselet 3
Read the caselet carefully and answer the following questions:
< Answer >
5. “Our Board's unanimous decision to create a distinct committee to address corporate governance
issues reflects our wholehearted dedication to maintaining best practice standards.” In this regard,
discuss the various issues in corporate governance? What are the various measures taken by
Citigroup to safeguard its corporate governance? (9 marks)
< Answer >
6. “Citigroup’s board's primary responsibility was to ensure effective governance to protect the
interests of its stakeholders.” In this light, explain the functions of a board in detail. (9 marks)
“Our Board's unanimous decision to create a distinct committee to address corporate governance issues reflects our
wholehearted dedication to maintain the best practice standards”
- Sanford. I Weill
CEO and Chairman, Citigroup
In 2002, Citigroup, headquartered in New York, was the seventh largest company in the world according to the
Fortune Global 500.The group generated net revenues of $71.3 billion and net income of $15.3 billion (8% growth
over the previous year). Citigroup, formed by the merger of Travelers Group and Citicorp in 1998 had emerged as
the largest financial services company in the world offering services to its clients through four global business
groups across 100 countries. Citigroup was organized into various business segments.
Global Consumer Group (GCG) offered services like banking, lending and investment services; Credit cards and
Charge cards such as MasterCard and VISA; truck financing, construction, material handling, healthcare and office
equipment finance; and consumer finance and community-based lending services.
Global Corporate and Investment Bank (GCIB) provided various services to corporate, institutional and retail
investors - fixed income underwriting, syndicated loans, foreign exchange and futures; strategic and financial
advisory services like acquisitions, mergers, financial restructurings and cash management; and trade and treasury
services like integrated cash management, treasury, trade finance and e-commerce solutions. Citigroup Global
Markets (CGM), a division of GCIB, oversaw global private wealth management and equity research, providing
comprehensive financial planning and advisory services to high net worth investors.
Global Investment Management (GIM) took care of personalized wealth management services for affluent clients,
asset management, retirement services, and Insurance. Citigroup International (CI) looked after providing personal
finance services throughout the world.
Citigroup had triggered off major reforms in the financial industry. The Citicorp-Travelers merger in 1998 gave a
major boost for the Financial Modernization Bill. The approval of the bill in November 1999 allowed a single
company to run insurance and banking businesses together.
Citigroup emphasized the need to adhere to the highest standards of ethical conduct; to report results with accuracy
and transparency; and to maintain full compliance with the laws, rules and regulations that governed its businesses,
thereby setting industry standards for others to follow.
In 2003, Citigroup established a "Business Practices Committee" at the corporate level and its subsidiary units, to
help facilitate regular scrutiny of products and practices by senior executives. The committee emphasized on basic
values and checked appropriateness of policies at all levels of the organization. The committee identified business
practices that could raise integrity concerns, subjected them to rigorous scrutiny and presented them to senior
executives for evaluation.
The Board's primary responsibility was to ensure effective governance that would protect the interests of its
stakeholders. It was also responsible for the formation of committees for various functions and overseeing the
management of the organization and compliance with various standards, laws, rules and regulations.
END OF SECTION B
Section C : Applied Theory (20 Marks)
Suggested Answers
Business Ethics & Corporate Governance (MB321) : October 2006
Section A : Basic Concepts
1. Answer : (b) < TOP >
Reason: A firm that offers quality goods at reasonable prices, fulfills its responsibilities towards its consumers.
2. Answer : (e) < TOP >
Reason: Educational qualification forms the basis for ethical selection/hiring. Therefore, it cannot be a basis for
discrimination.
3. Answer : (e) < TOP >
Reason: The task by which a society responds to change is referred to as adaptive tasks.
4. Answer : (b) < TOP >
Reason: Green counseling is aimed at encouraging employees to express their concern about environmental
issues.
5. Answer : (c) < TOP >
Reason: Statements (III) - the golden rule “do unto others as you would want them do unto you” is an example
of normative ethics is true about normative ethics.
Statement (I) is not true as applied ethics deals with specific, often controversial moral issues such as
abortion, female feticide and infanticide etc
Statement (II) is not true as metaethics deal with linguistic issues that concern the meaning to key
moral terms used.
6. Answer : (d) < TOP >
Reason: While option demonstrates caring, it is not one of the steps in the model for making ethical decisions.
7. Answer : (c) < TOP >
Reason: Ethical codes and standards promoted in an organization constitutes opportunity factors.
8. Answer : (c) < TOP >
Reason: Anything for profits is the second stage in the stages of ethical consciousness and precedes the others.
9. Answer : (d) < TOP >
Reason: The requirement how to act or not to act has to be accepted. If majority of the members do not obey
the law, then it becomes difficult to enforce it. Therefore, laws have to be accepted.
10. Answer : (a) < TOP >
Reason : A moral responsibility to preserve the environment is referred to as the anthropocentrism approach. (b)
The anxiological approach is a moral responsibility to protect animals. (c) A radical approach to
environmental responsibility is referred to as the eco-centric approach. Options (d) and (e) do not refer
to any specific approaches.
11. Answer : (d) < TOP >
Reason: Statements (I), (II) and (III) are approaches recommended by Lickona. Coordination is an approach
recommended by Ferrel and Fraedrich.
12. Answer : (c) < TOP >
Reason : Morality refers to a philosophical inquiry, ethics to a sociological phenomenon. Morality relates to the
conduct of a person, therefore is philosophical enquiry and ethics relates to a system of moral
principles and principles for applying them, and is a sociological phenomenon.
13. Answer : (b) < TOP >
Reason : Establishing oneness and transparency into decision making process is included in the Clutter buck
approach. The remaining options are included in Carmichael and Drummond’s approach.
14. Answer : (e) < TOP >
Reason: As per the enlightenment matrix, a company that is high in philanthropy and high in self-interest is
involved in social responsibility.
16. Answer : (e) 1. <
TOP >
Reason: Duties of a director can be categorized as fiduciary duties, duties of care, statutory duties and other
duties. Therefore, option (e) is the answer.
17. Answer : (c) < TOP >
Reason: The following statements are true about the industrial revolution:
II. During the first industrial revolution, cottage industries were replace by the factory system.
III. The second industrial revolution utilized electricity and improved technology and social life.
Statement (I) is not true as prior to the industrial revolution, businesses in England were marked by
good worker-boss relationships, which were demolished by capitalism.
Statement (IV) is not true as the shift from agrarian economy to technology based economy transferred
the political power from landowners to industrial capitalists.
18. Answer : (d) < TOP >
Reason: The following statements are true about the ‘separatist view’ of ethics:
II. Business should focus on profits and social problems should be tackled by the government and
concerned individuals.
III. Concerns like reducing production costs, optimizing labor etc. are relevant to the marketplace,
not to ethical and moral issues.
Statement (I) is not true because the separatist view endorses that if ethics were introduced in business,
it would lead to an imbalance in market dynamics.
19. Answer : (c) < TOP >
Reason: Statements (I), (II) and (III) are conclusions about law and moral standards. Statement (IV) is not a
conclusions as law always does not represent collective moral judgements.
20. Answer : (b) < TOP >
Reason: According to the research conducted by the center for advanced purchasing studies, bribery did not
figure as an unethical practice in either the list of the buyer or the supplier.
21. Answer : (c) < TOP >
Reason : Corporate moral excellence focuses on corporate culture and ethical behaviour.
< TOP >
22. Answer : (b)
Reason: Do not involve in unethical firing is not a guideline as per the code of ethics to be followed by
members of the Society for Human Resource Management.
< TOP >
23. Answer : (a)
Reason: As per analysis by Hellriegel, Slocum and Woodman, the hedonist principle implies that operation
managers are guided by personal goals/interests in decision-making.
24. Answer : (d) < TOP >
Reason: Peer influence is not an aspect concerned with the implementation of corporate codes.
26. Answer : (c) < TOP >
Reason: Ethical audit aims at checking the actions of a firm that are directed at maximizing long-term owner
value and the extent of distributive justice.
27. Answer : (b) < TOP >
Reason: In the fourth stage of ethical consciousness i.e., profit maximizing in the long-term, there a shift in
focus from ‘business’ to ‘ethics.’
28. Answer : (e) < TOP >
Reason: Reviewing with the management the annual financial statements before submission to the board is a
function of the audit committee and not a power.
29. Answer : (c) < TOP >
Reason: Alternate directors are appointed as per the Articles of Association to act as substitutes in absence of
an original director.
30. Answer : (b) < TOP >
Reason : Golden parachute is an anti takeover device where, in order to discourage an unwanted takeover
attempt, a company gives lucrative benefits to its top executives (benefits that are awarded to those
executives who lose their jobs after a takeover) like stock option, bonus etc (a) Sand bag: The
company stalls the attempts in the hope that another more favorable company will try to take them
over. (c) Green mail. A potential takeover agent purchases stock in a company. (d) People pill: A
defensive strategy for warding off a hostile takeover. (e) Poison pills: The company under target,
changes the articles of association so that a group of share holders have special rights, which are
evoked by a takeover.
Section B : Caselets
1. Too many people ask the wrong question when it comes to balancing business ethics and profitability. “Can I
make money and still do the right thing? That’s a seductive trap.” It may be better to ask “What’s an ethical rate of
return? What’s a reasonable profit? No one asks that question.” One can succeed in business and be absolutely
ethical. One doesn’t have to make a choice between doing the right thing and making a ton of money.”
However, ethical decisions for most companies are complex choices between the economic performance and
social performance. These dilemmas can pertain to pricing of products, advertising, working conditions, customer
service, environment issues, community relations, supplier relations etc. Also these dilemmas are pervasive
because managers make decisions and actions that affect people.
By ignoring ethical issues, the economic performance may be improved. But social performance, as expressed in
terms of obligations to managers, workers, customers, suppliers, distributors and members of the community, may
be affected.
Therefore in situations that pose a dilemma managers can adopt a multiple analysis – a frame work for decision
making. Multiple analysis sub consists of three analyses:
Economic analysis: Here the underlying belief is that a market economy has a limited number of resources and
when consumers are supplied with thte highest quality goods at lowest possible costs, then those resources are
being used as efficiently snd effectively as possible.
Legal analysis: Here the underlying belief is that a democratic society can establish its own rules. If people and
organizations follow these rules, then members of that society wil be treated as justly as possible.
Ethical analysis: Here the underlying belief is that if all the rational men and women in a society acted on the
same principles of either benefits or consistency, then members of that society would be trated as fairly as
possible. < TOP >
2. Impact of Unethical Behavior on Trust in Business Relations
As suppliers and customers are external to the firm, trust plays a pivotal role in binding suppliers and customers to
businesses. The role of trust in supplier, customer and employee relations can be examined as follows:.
Supplier relations: Suppliers provide businesses with the goods (raw materials) and services they need to be able
to function. When an organisation deals with its suppliers over a period of time an ongoing buyer- seller
relationship is built. Such relationship ma)’ be called an ‘exchange relationship’. An exchange relationship can be
successful when both parties honor their commitments. This builds tip mutual trust and co-operation. A buyer who
engages in unethical practices like playing off one supplier against another, or lying in order to gain an unfair price
advantage, soon loses the trust of not only the supplier he is dealing with, but also other suppliers in the market.
Customer relations: A company’s sales force play a key role in building the relationship of trust with customers.
The manufacturer contacts the customers through the sales force. It is the salesperson who interacts with their
customers and earns trust by being dependable, honest, competent and customer-oriented; Customers rely on the
sales force for information about goods and services and expect quality products. A salesperson provides
customers with relevant product information. Customer orientation encourages the sales staff to give4op priority to
the customer. This in turn enhances customer satisfaction and helps the supplier to establish a relationship of trust
with the customers.
Employee relations: With in the organisation, a climate of trust is of great importance. When relationships among
peers, superiors and subordinates are based on trust, there is less friction among employees and a reduction in
employee turnover.
Trust leads to greater predictability and dependability, and therefore to greater confidence among employees.
The following factors promote trust in an organisation:
• Open communication
• Sharing of critical or important information
• Encouraging employee participation in decision-making
• Sharing of perceptions and feelings.
The following five factors enhance trust in one’s employer:
• Perception of open and honest communication both up and down the organization ladder
• Fair and consistent treatment of employee groups
• Shared goals and values between workers and supervisors
• Autonomy from close supervision, a sign of personal trust in employees
• Feedback about employees’ performance and responsibilities.
Thus, for a business in order to function smoothly and be successful in the long run, it has to build up relationships
of trust with all its stakeholders. This can be done only by eschewing all unethical practices.
< TOP >
3. Ruth Harris had joined a company called Edify.com as Chief Financial Officer. Edify.com Company produced and
published web-based distance learning courses and sold them to businesses and universities. The company had
gone public a year ago and was about to report its first full year of earnings as a public company.
It was a comfort to Ruth that the company was already public and under the watch of the SEC. She was also
impressed with the apparent level of candor in the company's financial statement disclosures and management's
discussion and analysis.
However, just when everything seemed well, Ruth discovered that Jim had doubled the price of the courses. Jim
was able to sell the courses at the new price as he had bartered a lot of it. When Peter told her the extent of the
bartered revenue she was startled. Although the transactions had theoretically been recorded in accordance with
generally accepted accounting principles, those rules were never intended to address companies whose net income
– or in this case, net loss – was not important. Accounting for non-monetary transactions required an offset to
revenue in the expense line. However, in the world of the dot.com company, revenue was the key figure – not the
bottom line. But perhaps even more disturbing was the fact that none of the products or services that Jim had
traded had a proven fair market value as far as she could tell. So accurately valuing the transactions was not that
easy.
Ruth was confused about whether she should stay on or resign. Whatever was happening was not ethical so the
dilemma she faced was whether she should be with the unethical practice or disclose to the auditors that most of
the revenue was bartered and there was no cash coming in or just quit because the CEO would not listen to her.
Once the bank found out that such a large portion of this year's revenue had nothing to do with bringing in cash
they would probably call the note.
Ruth’s course of action should definitely have been to disclose details of the revenue to the auditors and investors
because anyway if the bank found out they would create problems and then paying them would be impossible
without going for a second offering but that also is doubtful in these circumstances. So it would be most
appropriate for Ruth to disclose the matter and be ethical in her conduct. < TOP >
4. Accurate accounting can provide fair reporting of the financial position of a business. The ethical issues pertaining
to accounting practices are: under reporting income, falsifying documents, allowing or taking questionable
deductions, illegally evading income taxes and engaging in fraud.
Fraud in financial statements can be committed in five ways. They are:
1. Fictious revenues.
2. Fraudulent timing differences.
3. Concealed liabilities and expenses.
4. Improper or fraudulent disclosures or omissions.
5. Fraudulent asset valuations.
Transparency and accountability are essential for maximizing long-term owner value. Rules and procedures in
finance for gathering data must be consistent else different departments in the organizations can misinterpret data.
Calculations can be manipulated to provide to provide a misleading picture. This makes a fair allocation of funds
difficult. Transparency in disclosure of accounts by all the departments is essential for long-term success of an
organization. < TOP
>
5. Issues in Corporate Governance
Corporate governance practices are a set of structural arrangements that are emerging in free-market economies to
align the management of companies with the interests of their shareholders (in particular) and other stakeholders,
and society at large.
Corporate governance addresses three basic issues:
¾ Ethical issues: Ethical issues are concerned with the problem of fraud, which is becoming wide spread in
capitalist economies. Corporations often employ fraudulent means to achieve their goals. They form cartels to
exert tremendous pressure on the government to formulate public policy, which may sometimes go against the
interests of individuals and society at large. At times corporations may resort to unethical means like bribes, giving
gifts to potential customers and lobbying under the cover of public relations in order to achieve their goal of
maximizing long-term owner value.
¾ Efficiency issues: Efficiency issues are concerned with the performance of management. Management is
responsible for ensuring reasonable returns on investment made by shareholders. In developed countries,
individuals usually invest money through mutual, retirement and tax funds. In India, however, small shareholders
are still an important source of capital for corporations as the mutual funds industry is still emerging. The issues
relating to efficiency of management is of concern to shareholders as there is no control mechanism through which
they can control the activities of the management, whose efficiency is detrimental for returns on their
(shareholders) investments.
¾ Accountability issues: The management of a corporation is accountable to its various stakeholders.
"Accountability issues" emerge out of the stakeholders' need for transparency of management in the conduct of
business. Since the activities of a corporation influence the workers, customers and society at large, some of the
accountability issues are concerned with the social responsibility that a corporation must shoulder.
• The growing scale of corporations and their style of functioning have raised many new issues that must be
addressed by corporate governance. Some of these issues are:
• The growth of private companies
• The magnitude and complexity of corporate groups
• The importance of institutional investors
• Rise in hostile activities of predators (take over.)
• Insider trading
• Litigations against directors
• Need for restructuring of boards
• Changes in auditing practices.
Citigroup emphasized the need to adhere to the highest standards of ethical conduct; to report results with accuracy
and transparency; and to maintain full compliance with the laws, rules and regulations that governed its
businesses, thereby setting industry standards for others to follow.
Citigroup established a "Business Practices Committee" at the corporate level and its subsidiary units, to help
facilitate regular scrutiny of products and practices by senior executives. The committee emphasized on basic
values and checked appropriateness of policies at all levels of the organization. The committee identified business
practices that could raise integrity concerns, subjected them to rigorous scrutiny and presented them to senior
executives for evaluation. < TOP
>
6. Functions of the Board
The primary function of the Board of directors is to take responsibility for the performance of the corporation and
work to promote its interests on behalf of the shareholders, to whom it is accountable. Corporate boards oversee
the performance of the corporation, its CEO and the top-level managers. The board ensures that timely and
accurate reports are provided on corporate performance, including the financial conditions and non-financial
indicators of the corporation. It monitors corporate performance by closely following the progress of the
corporation towards the pre-set goals and targets. The board provides strategic guidance to the corporation. It
studies the future trends so that the corporation has the necessary and adequate resources to secure its long-term
position. The board has to maintain good relations with the stakeholders and try to keep the shareholders happy.
Apart from carrying out the above functions, the board enacts various performance and conformance roles.
¾ Strategic Role of the Board
The primary role of the board is to supervise the quality of strategic thinking of the executive committee. When
necessary, the board can take corrective measures to guide the top management to develop strategies to achieve
corporate goals.
The board has a final say in the strategy that decides the fate of the company. The board has the right to either pass
the decisions taken by the executives or question the effectiveness of these strategies. Hence it is the responsibility
of the executives to come up with proposals for the board to agree on, to improve on using their collective
experience and expertise in various fields of business. The board, therefore, plays a key role in leading and
directing the organization. At times, non-executive directors on the board identify and warn the CEO about
operational issues that may lead to a crisis situation. The board performs its role in strategy development in the
following levels.
Systematic level strategy formulation is based on the board's understanding of what is happening in the national,
international and global environment. The board's knowledge about the external environment extends to many
areas: socio-political environment, potential market trends, the impact of changes in technology and the
international competitive forces that have an effect on the company. Since the board members scan the external
environment regularly, they can provide the executives/management crucial inputs for effective decision-making.
Structural and portfolio strategy is concerned with decisions regarding the structure of the company and the
businesses that it should enter into. The board addresses issues like what changes can be done in the structure of
the company to achieve the growth aspirations of the board. This level of strategic thinking involves discussions
among the board of directors and the management, relating to acquisitions, mergers, strategic alliances or sale of a
part of the business.
Implementation strategy is concerned with the board's role in ensuring that the strategy is feasible. The board
ensures that a broad game plan for implementing the policies and strategies is in place, so that the management can
deliver the desired results.
¾ Policy Making Role of the Board
The board of directors frames guidelines or policies to ensure that the business plans and management decisions
conform to the corporate strategy. These policies cover all the key areas like marketing, finance, personnel,
operations, customer relations and research and development. The board develops broad policies for the above
areas and the executives of the organization draw up derived policies (pricing, advertising, sales and distribution in
the marketing field). These policy statements are usually, published and made available to employees.
¾ Monitoring and Supervisory Role
The board monitors and supervises the corporation to ensure that it adopts the right strategic direction. It regularly
checks whether the business is following the policies laid down for achieving the goals and inquires into the
causes of deviations, if any. The board reviews the plans, policies and strategies of the corporation in the light of
the changing competitive environment. If necessary it makes changes in the corporations' strategies. For effective
executive supervision, a board has to monitor all the activities of the company that are crucial for ensuring
consistent growth and building market share. For example, the board of a manufacturing company may have to
monitor the activities concerned with financial performance, market performance, product and services
performance, technological performance, management and organizational performance, employee relations,
acquisitions and divestments, corporate social responsibility etc. < TOP >