LEAD THE PACK

GLOBAL MINDSET - INDIAN ROOTS

PGPM
BATCH 10

ADMISSIONS 2013 - 14

 IN LIFE THERE IS THIS CONSTANT CONFLICT BETWEEN EMOTIONAL QUOTIENT AND INTELLIGENCE QUOTIENT. THE RIGHT BALANCE OF THE TWO SPELLS SUCCESS.

CONTENTS

Vision & Mission Program Overview Message from the Director - PGPM Course List Leadership Experiential Program - Karma Yoga Business Is For Real - The Empirical Study Batch Profile - Class of 2012 - 13 Admission Process Fees Structure 2013 - 14 Key Dates

02 04 05 06 07 08 09 10 11

VISION
To become the leading Management Institution in India providing Quality Education at an affordable cost and Human Capital for Emerging Economies.

MISSION
To become a Center of Excellence in fostering managerial leadership and entrepreneurship in the development of human potential through quality research, teaching, residential learning and professional management services.

PROGRAM OVERVIEW
Great Lakes' flagship full time Post Graduate Program in Management (PGPM) is uniquely designed to deliver customer-centricity, meritocracy and corporate ethics in one year. It facilitates students' understanding of the interaction between the various functional areas of a business system and offers specialisations in Marketing, Finance, Strategy, OB/HR & IT/OPS thereby appreciating the need for developing cross-functional perspectives in business. The program has been designed by the Academic Advisory Council, which comprises the best in the world of managerial academia. This in turn has been streamlined with inputs from the Institute's illustrious Business Advisory Council, to keep it in sync with the needs of an ever changing market place. The program is designed to make the students business-ready and capable of responding to complex business requirements that arise in a changing global business environment. Throughout the course of study, emphasis is placed on skill development, team-work, inclusivity principles and value-based management hence creating Business Ready Managers.

Highlights
One year fast-track program in Management Diverse and experienced peer group Dynamic & industry requirement driven curriculum Guest Lectures from eminent thought leaders and industry stalwarts Chinese (Mandarin) Language taught as part of curriculum Karma Yoga A Leadership Experiential Program Empirical Study under the Yale-Great Lakes Research Centre Independent Entrepreneurship Development Forum (EDF) 100% Placements AICTE approved

MESSAGE FROM THE DIRECTOR - PGPM

In a short span of nine years, the Great Lakes Institute of Management, Chennai has succeeded in carving a niche for itself among the top tier management institutions in the country. With an emphasis on creating Business-Ready Managers & Future Business Leaders, Great Lakes has undertaken a revolutionary design in management education through an innovative one year program and a carefully selected intake of students with significant prior work experience equipped to take the fullest advantage of the exceptionally rigorous and demanding nature of the customized curriculum. With its collaborative arrangements with Business Schools across the globe, a supporting pool of visiting and adjunct faculty from top International B-Schools such as Kellogg, Stanford, Harvard, IIT Chicago, Columbia, Yale, among many others, supported by a group of core faculty who have excelled themselves in the finest B-Schools, Great Lakes is the embodiment of underlying philosophy of Global Mindset, Indian Roots. Our in house academic exertions are complemented by insightful guest lectures delivered by personalities with a record of outstanding accomplishments in all walks of life, providing a deeper perspective to the ideas and practice of management to the student body. Great Lakes' state-of-the-art, eco friendly, LEED Platinum rated green campus sets the tone for a dynamic environment that plays a great role in motivating everyone faculty, staff and students to deliver their best. At Great Lakes, we encourage learning by doing. The culture in Great Lakes facilitates not only learning from academicians and eminent industry captains but peer learning as well. Aided by the latest technology, a continually evolving curriculum, and constant corporate interaction, our students are transformed from being first class management students into astute Thought Leaders who are ready to take on the challenges of the corporate world, both in India and abroad. Our signature enterprise, the Karma Yoga project aims at Great Lakers helping local NGOs and the underprivileged to give them a fighting chance at the future besides inculcating in our students, who will be future managers and leaders, a sense of social responsibility and the art of giving back to the greater society which has brought them to Great Lakes. Like the old days at the great port of Mamallapuram, where great Indian explorers set out on voyages of discovery and adventure, Great Lakes offers you an unparalleled experience of 365 days of learning that enriches you for life, and an enduring bond of friendship and camaraderie with the best B-School graduates in the country who are also ready to set out on their corporate journeys. It is my pleasure to invite you to join the 2014 batch. Regards, Prof. Sanjoy Sircar Director - PGPM

COURSE LIST
CORE COURSES
TERM 1
Organizational Behavior Micro Economics Statistical Methods for Decision

TERM 2
Marketing Management-II Macro Economics Human Resource Management

TERM 3
Intelligently Interacting with Others Quantitative Methods Strategic Management Financial Management-II Market Research Management Information System Negotiation & Bargaining

Making
Business Communication Marketing Management-I Financial Accounting Karma Yoga

Systems
Managerial Accounting Financial Management-I Operations Management IT for Managers

LIST OFMARKETING (TERM 4 to 7) ELECTIVES FINANCE

Sales and Distribution Corporate Finance II * Options, Futures & Derivatives Management of Commercial

STRATEGY/ LEADERSHIP Compensation Management & Reward Process

OPERATIONS, IT & ECONOMICS

Logistics and Supply Chain

Management *
Brand Management Services Management Business Analytics Integrated Marketing

Management
Project Management Strategic Operations Planning Services Operations

Leadership, Influence and Power Strategy Execution Employer Branding Neuro-linguistic Programming International Entrepreneurship Learning and Development Learning What's Not Taught Self Learning and Management Performance Management Strategic Innovation Sociology for HRD Pricing Strategies Change Management Economics of Strategy New Venture Planning Course on Military Strategies International Trade & Business Doing Business in Middle

Banks
Fixed Income Securities Money & Banking Strategic Cost and Profitability

Management
Enterprise Engineering Information Technology

Communication
Strategic Marketing * Consumer Focused Product

Management
Financial Statement Analysis &

Consulting
Strategic Sourcing & Corporate

Marketing
Consumer Behaviour International Marketing Business 2 Business Marketing New Product Development Retailing Management Pricing Strategies Operationalising Marketing

Valuation - I *
Mergers and Acquisition International Finance Strategic Financial Management Experimental Economics Equity Valuation Workshop Investment Banking Financial Statement Analysis &

Quality
Supply Chain Modelling and

Analysis
Enterprise Resources Planning Demand Planning and

Forecasting
Lean Manufacturing & Process

Management
Business Intelligence Enterprise Business Applications

Strategy
Customer Relationship

Valuation-II
Project & Infrastructure

Management
Strategic Outsourcing Advanced Retail Management Markstrat Simulation Technology Marketing Rural Marketing FMCG Marketing Social Media Marketing

Financing
Insurance Global Financial Strategy Venture Capital & Private Equity Econometrics International Accounting

& Emerging Perspectives

Technology Management Strategic Outsourcing E-Commerce Technology Marketing

Kingdom
Upanishads and Transformational

Leadership
Managing the Family Business Management Consulting as a

Standards
Forensic Accounting Equity Research Wealth Management Financial Modelling Business of Entertainment - A

Career
International Business Strategy Legal Environment in Business Managerial Counselling Total Quality Person - TQP Motivation Theory and EQ

Contemporary Perspective
Financial Engineering

* Core Electives

LEADERSHIP EXPERIENTIAL PROGRAM - KARMA YOGA

Trying to learn leadership in a classroom is like trying to learn swimming in a classroom. Just as a swimming pool is required to learn swimming, a live setting with actual potential followers is needed to learn leadership. KARMA YOGA, a Leadership Experiential Program (LEP) is an integral part of the Post Graduate Program in Management (PGPM) and Post Graduate Diploma in Management (PGDM) at Great Lakes. The project, guided by Dr. Venkat R. Krishnan (Director, Yale-Great Lakes Center for Management Research), is a unique medium for students to connect with ground realities and experientially learn transformational leadership. The LEP creates a mutual win-win situation for both the students and the villages. While the villages get budding managers to enable the villagers to lift themselves into their better selves, the students acquire a first-hand understanding of what it means to create followers and transform them. There are 20 villages surrounding the institute's campus that have been adopted by Great Lakes for the LEP. Students visit these Karma Yoga villages every week. The mission is to enhance the self-esteem and selfefficacy of the villagers (i.e., to empower them), so that they are able to lead a better quality life. Karma Yoga is a real life practical lab to learn and experience the power of transformational leadership. All knowledge gained in this project is in the form of real life challenges and situations faced and this helps the students to understand and apply leadership qualities at appropriate junctures in organisations. Mere graduation makes them managers; LEP makes them different from the other managers. Karma Yoga is far beyond social service. It creates an ability to carve the best out of any person. Seldom does one find a ground to practice and hone one's qualities of Influence, Power and Leadership. Karma Yoga provides Great Lakers with that platform. Unlike other social service activities, Karma Yoga does not give fish to the needy; instead it teaches them how to fish. Karma Yoga is all about creating an environment of constant interaction, influencing, motivating others towards the betterment of their lives. In this attempt by Great Lakers to transform people belonging to nearby villages, the key focus has been in the fields of education, health, agriculture, and small business. Over the past years, Great Lakers have been involved in organizing health camps, financial inclusion programs, agricultural training programs, activity-based learning programs, etc., in association with leading hospitals and several NGOs. Karma Yoga project runs throughout the year and has been quietly transforming the lives of the people around the Institute's campus.

BUSINESS IS FOR REAL - THE EMPIRICAL STUDY

Empirical study is an excellent means to demonstrate Great Lakes' firm belief that the best way for students to advance their knowledge is to question conventions and established frameworks. The empirical study requirement achieves the Institute's mission of creating business-ready managers by enabling every student to do a real life study under the guidance of the best people from the industry and academics. Doing joint work with the faculty is an important form of learning for the students. The most practical benefit of writing an empirical article is that one learns how to actually persuade and convince others by culling out relevant information, gathering and analyzing data, and presenting the output to support one's stand. The empirical study is counted as six credits of student input. The expected outcome of the empirical study is a paper co-authored by the student with the faculty / industry guide. Some of the empirical study papers that were presented in international conferences include : The impact of pay satisfaction and transformational leadership on employee engagement [by Devyani Sharma]. 5th International Conference of Management and Behavioural Sciences, Haridwar, India, June 2012 Transformational Leadership and Leaders Belief in the Law of Karma: Moderating Role of Leaders Optimism by Nidhi Chadha at the Sixth annual international conference of Yale- Great Lakes Center for Management Research, Chennai , India, December 2011.

Some of the highly rated Empirical Studies of 2011- 2012 include:

Gunjan Raja - Relationship between Leader-Member Exchange Quality and Organizational Commitment: Role of Organizational Justice. Debasmita Dey , Gajendran A M& Hariharan G - Impact of Culture on Consumer Search Behaviour. Preshit Mendhekar, Sriram Varahan & Poonam Chavan - Impact of Agile Methodologies on Project Management.

BATCH PROFILE - CLASS OF 2012 - 13

WORK EXPERIENCE
6% 18% 3% 36%

GENDER DIVERSITY

24 - 36 36 - 48 48 - 60 60 - 72

Female 33% Male 67%

37%

72 +

(Experience in months)

1% 3% 1% 1% 1% 1% 1% 1% 2% 2% 3% 4% 4% 7%

SECTORAL DIVERSITY
Manufacturing Advertising / Marketing BFSI
68%

Infrastructure / Real Estate FMCG / Retail Telecom Automation Auditing Others HR IT / ITES

Consulting Automative / Aerospace Energy Education

FUNCTIONAL DIVERSITY
Manufacturing & Construction
3% 9% 22% 6% 7% 12%

Banking & Financial Services Consulting IT & ITES

35%

6%

Others Insurance Sales & Marketing Operations

ADMISSION PROCESS
Eligibility Criteria - Admissions PGPM 2013-14
All applicants are required to appear for GMAT/CAT*/XAT before
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Evaluation Process
Applicants are evaluated based on GMAT/CAT/XAT scores, past academic performance, work experience and essays & performance in the interview and group discussions. The selection process builds in a criterion that facilitates evaluating each applicant on:
Academic Abilities: Being on a one year fast track, the program at

applying to Great Lakes Institute of Management.

For PGPM 2013-14, Great Lakes Institute of Management will

accept CAT scores of the year 2011 and 2012, XAT scores of the year 2012 and 2013 or GMAT scores taken after Jan 1, 2010.
All applicants should have:

A Bachelor's degree in any discipline from a recognized

institution with minimum 50% marks.

A minimum work experience of two years by March 31, 2013

Great Lakes is highly demanding and intense; candidates with consistent academic background and an ability to sustain pressure make the shortlist.
Standardized Test Scores: To eliminate inconsistencies between

is mandatory. Candidates with less than 24 months of work experience have to apply to the Great Lakes PGDM Program.
* Great Lakes uses CAT scores only for screening applications for admissions. IIMs have no role in how Great Lakes conducts its academic programs.
+

colleges and universities at the Undergraduate level, Great Lakes considers GMAT or CAT or XAT scores in the overall assessment.
Leadership and Interpersonal Skills: Great Lakes as an institute

Great Lakes is not an associate institute of XLRI but uses XAT scores only for

screening applicants for admission. XLRI has no role to play in how any of Great Lakes Management programs are conducted.

promises to deliver Business Ready Managers who would be leaders in their fields; hence applicants who have exhibited leadership skills at work and/or in school/college make the grade to be part of the Great Lakes family.
Integrity and Ethical Values: Great Lakes lays emphasis on

Admission Process
Candidates meeting the eligibility criteria can apply to Great Lakes Institute of Management by completing an online form.
Candidates can choose to apply by any of the following methods: Visit the website www.greatlakes.edu.in and fill in the online

integrity and values including originality. Plagiarism will be probed thoroughly during the process.
Diversity of Background: At Great Lakes, diversity in background

application form after making a payment of INR 1,500 using a credit card.
Make a payment of INR 1500 at select vendor outlets centers

facilitates peer learning which transforms 'uncut stones' into 'diamonds'. Students in the current batch come from diverse fields like Finance, Hospitality, IT, Manufacturing, Marketing, Consultancy, Media, Pharma, etc.

The above conditions / clauses / terms can be reviewed by the Institute from time to time. Hence, the prospective candidate is encouraged to visit the Great Lakes website at www.greatlakes.edu.in for regular updates.

such as IMS, T.I.M.E. etc. (Check website for updated vendor outlets) and procure an Application key for applying online. The admission kits will be available from the second week of October, 2012.
Purchase the application form from the Great Lakes Offices in

Chennai (Saidapet and Manamai).

The eventual application process is online for all candidates Candidates have to provide the official email ID of the recommender.

The recommendation letter will be collected online from the recommenders at a later date.
All your queries regarding admission process can be sent to us at

admissions@greatlakes.edu.in

Admissions Calendar
Issue of application starts from Last date of submission for First Cycle Last date of submission for Second Cycle

01 October 2012

30 November 2012
10

31January 2013

FEES STRUCTURE 2013 - 14

FEES STRUCTURE - INDIAN APPLICANTS
Cost in INR (Single Room Accommodation) Tuition & Program Fees Accommodation Food SUB TOTAL Alumni Subscription Caution Deposit Attire TOTAL 12,40,000 1,60,000 65,000 14,65,000 5,000 20,000 5,000 14,95,000 Cost in INR (Twin Sharing Accommodation) 12,40,000 1,25,000 65,000 14,30,000 5,000 20,000 5,000 14,60,000

FEE STRUCTURE 2013-14

Cost in INR (Married Students Accommodation) 12,40,000 2,80,000 1,30,000 16,50,000 5,000 20,000 5,000 16,80,000

FEES STRUCTURE - INTERNATIONAL APPLICANTS

Cost in USD (Single Accomodation) Tuition & Program Fees Accommodation Food SUB TOTAL Caution Deposit TOTAL 30,000 4,800 1,700 36,500 500 37,000

Note:
The course is approved by AICTE. Students are compulsorily required to have their own laptops as per institute specifications. Single rooms as well as twin sharing rooms are available. After selection, the candidate will give his / her option for type of accommodation.

However, allocation will be done as per the rank list and on a first come, first served basis.
Non Vegetarian food is optional and will be charged extra. Tentative program dates: Registration and beginning of orientation: Third week of April 2013 Term 1 begins after orientation: Fourth week of April 2013 Refund Policy: As per AICTE norms Disputes whatsoever arising, if any, subject to Chennai Jurisdiction only

11

12

KEY DATES
Two Cycles of Admissions - PGPM
Great Lakes will have Two Cycles of interviews: the first in December 2012 and the second in February 2013. The city-wise dates for each cycle are given in the table below. Note: All applicants applying with their CAT 2011, XAT 2011 or GMAT scores written on or before 30 November 2012 will have to apply in First Cycle only.

Admission Criteria For Each Cycle

First Cycle Who should apply City Date for GDPI Day No. of days Last date of submissions for First Cycle Delhi 8 Dec 12 Sat 01 30 November 2012 All GMAT Takers [GMAT 2010, GMAT 2011 and GMAT 2012 (exams to be taken on or before 30 November 2012)] All CAT 2011 takers All XAT 2012 takers Bangalore 8 Dec 12 Sat 01 Kolkata* 8 Dec 12 Sat 01 Mumbai 15 Dec 12 Sat 01 Chennai 15 Dec 12 Sat 01 Hyderabad* 15 Dec 12 Sat 01

*Interviews in these two locations will be confirmed only after 30 November 2012. The other four locations will have Cycle interviews as scheduled. Second Cycle Who should apply City Date for GDPI Delhi 16 &17 Feb 13 Sat/Sun 02 31 January 2013 All CAT 2012 takers All XAT 2013 takers GMAT takers who give their exam between 1 Dec 2012 and 31 Jan 2013 Bangalore 16 & 17 Feb 13 Sat/Sun 02 Kolkata 16 Feb 13 Sat 01 Mumbai 23 & 24 Feb 13 Sat/Sun 02 Chennai 23 & 24 Feb 13 Sat/Sun 02 Hyderabad 23 Feb 13 Sat 01

Day No. of days Deadline for Second Cycle

Contact Us:
For all admission related queries, please write to admissions@greatlakes.edu.in

Query Handling Team:

Mobile numbers: +91 89398 12000 | +91 89398 13000 | +91 89398 14000
Student Admissions Committee members will be handling these calls.

Admissions Team
Prof. Easwar Krishna Iyer
Director - Admissions

Shankar H. Iyer
Deputy General Manager - Admissions

B. N. Jayaprakash
Assistant General Manager - Admissions

D. S. Somasundaram
Senior Executive - Admissions

easwar@greatlakes.edu.in

shankar.h@greatlakes.edu.in

jayaprakash.bn@greatlakes.edu.in

somasundaram.d@greatlakes.edu.in

Great Lakes Dr. Bala V. Balachandar LEED Platinum-rated Green Campus at Chennai

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Management Programs | Executive Education | Corporate Programs | Consulting | Centers of Excellence

Great Lakes Institute of Management

City Office : 19, North Mada Street, Srinagar Colony, Saidapet, Chennai - 600 015. Ph : +91 44 4312 3126. Campus : Dr. Bala V. Balachandar Campus, East Coast Road, Manamai Village, Tamil Nadu - 603 102. Ph: +91 44 3080 9000. Fax : +91 44 3080 9001. Gurgaon Address : Plot No. 815, Udyog Vihar Phase V, Gurgaon - 122016. Ph : +91-124-493 4000. www.greatlakes.edu.in | admissions@greatlakes.edu.in