Free People Getting Ahead with Google+

SMX East Conference 10/3/2012 Jed Paulson Director of eCommerce & Marketing

Who is Free People?

Womens specialty apparel retailer within URBN Boho, sexy, tomboy, festival, beach, vintage Wholesale, Retail, Online FY2012 Revenues at $250M (URBN @ $2.5B)

Our Social Strategy

Be everywhere she is Content, Product, People, Service

Home office leads, but our 75 stores are key

1,000,000

1,200,000

200,000

400,000

600,000

800,000

Oct-09 Dec-09 Feb-10

Social Growth

Apr-10
Jun-10 Aug-10 Oct-10 Dec-10 Feb-11 Apr-11 Jun-11

Aug-11
Oct-11 Dec-11 Feb-12 Apr-12 Jun-12 Aug-12 Oct-12

Follower Count by Month

I know what your thinking Yes, we have nearly 1M followers on G+

Howd we do it?
1. Early adopter 2. Get verified 3. Amazing content and daily updates

4. It helps that were in fashion

Hows it performing?
Sessions and sales via G+ are low, but
Organic Visits

Sep

Oct

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Organic Visits

We have seen very positive growth in Organic Search traffic, corresponding to our G+ growth

We like the G+ integration with Search

Knowledge Graph Sidebar

Personal Results

Desired Functionality & Whats Next

1. Reporting and follower insights 2. Associate Store G+ pages with Brand parent page Whats Next? Hangouts
Get styled by our Creative Director DIY Live with our Blog team

Thank You!!

www.freepeople.com