Getting ahead with Google+

Kari Clark

Google+ Product Marketing Manager

Google Confidential and Proprietary

A better way of using Google

Google Confidential and Proprietary

Google Confidential and Proprietary

Google Confidential and Proprietary

400M
upgraded

100M
monthly actives
Google Confidential and Proprietary 5

Daily active users

60min
Per day on Google

12min
Per day in the stream
Google Confidential and Proprietary 6

Build relationships with the worlds largest audience

Video

Search
Over 800 million unique visitors to YouTube per month

Mobile

Over 1 billion searches per day

100K mobile websites and apps

Display

Site

92% reach (US) for the Google Display Network

5 billion +1 buttons per day

Offers

Local

Google Confidential and Proprietary

What are they doing?

Google Confidential and Proprietary

Add circle

390

Forming communities
Google Confidential and Proprietary 9

Discovering content
Google Confidential and Proprietary 10

Google Confidential and Proprietary

11

Using mobile
Google Confidential and Proprietary 12

+ hangouts

Sparking real conversations

Google Confidential and Proprietary

14

Google+ helps your marketing perform better

Relevance

Engagement

Accountability

Google Confidential and Proprietary

15

Google+ helps your marketing perform better

Relevance

Engagement

Accountability

Google Confidential and Proprietary

16

CHECK BLOGS

47% pay attention to

recommendations when searching
SEARCH

STIMULUS PURCHASE

In 2011, the average U.S. shopper consulted

READ REVIEWS

NETWORK

57% of people
talk more online than they do in real life
SHARE VIDEOS

10.4 sources
prior to purchase, 2x as many as the year before

Source: Socialnomics, 2009; Google/ Shopper Sciences Zero Moment of Truth Study, 2011, Febuary 23, 2012; Alex Trimpe via Ogilvy February 21, 2011, ThinkQuarterly, Google

Google Confidential and Proprietary

17

+1 Button
Give your fans a megaphone
website
your brand on
www.yourbrand.com

search google+ page

+1
John Smith, Carol Smith +1

+40,000 +1 +1

+1

+1

your brand

$70
A DAY

business
mobile
your brand

your

+530,000 Have Them In Circles

+1 +1

+1

display
ALMOST EVERYTHING INCLUDED
STARTING AT
+1
+1 +1 +1

$70
A DAY

videos

find a product

and 345 other +1d this

+1 +1 +1 +1 +1

+1

Google Confidential and Proprietary

18

+1s increase your

performance
5 10% average increase in CTR on search ads

Google Confidential and Proprietary

19

Google Confidential and Proprietary

20

Google Confidential and Proprietary

21

Google+ helps your marketing perform better

Relevance

Engagement

Accountability

Google Confidential and Proprietary

22

Google Confidential and Proprietary

23

Google Confidential and Proprietary

24

Google+ helps your marketing perform better

Relevance

Engagement

Accountability

Google Confidential and Proprietary

25

Measure the impact of recommendations

With the +1 annotations segment in AdWords reporting

5.07% 4.60% 8.91% 6.88%

Basic
Anonymous, aggregate counts

Personal
Someone you are connected to

Google Confidential and Proprietary

26

Social Reports in Google Analytics

Tie real dollar amounts to your social marketing

20,358 ($113,037.50)
Conversions

11,003 ($48,762.25)
Assisted Social Conversions

2,375 ($8,687.00)
Last Interaction Social Conversions

Google Confidential and Proprietary

27

Ripples reports help identify brand influencers

See how Team Cocos post spreads

Google Confidential and Proprietary

28

Theres

a whole lot more coming

Google Confidential and Proprietary

29

How To Get Started

google.com/+/business

Create a page & have it verified

Link your site and ads to your page

Add the Google+ badge to increase your followers

Google Confidential and Proprietary

30

Thank you!

Google Confidential and Proprietary

31