(Affiliated to DAVV, Indore)

Major Research Project

TO STUDY BUYERS PREFERENCES TOWARDS FAIRS AND EXHIBITIONS

Research Guide: Prof.Arpit Loya (Assistant Professor)

Research By: Abhishek Sharma Roll No. 9165120 MBA IV Sem(FT) Batch 2009-2011

CERTIFICATE
This certifies that Mr. ABHISHEK SHARMA (Enrollment no. D09MBA2390018), a student of Sapient Institute of Management Studies Indore in batch 2009-2011 has successfully completed the Research project work titled TO STUDY BUYERS PREFERENCES TOWARDS FAIRS AND EXHIBITIONS in Indore region with special reference to pursuing and the requirement of the MBA (semester IV) curriculum as prescribed by UNIVERSITY OF INDORE (DAVV INDORE). This research project report is the record of authentic work carried out by him during his (IV semester) period. He has worked under my guidance. I am satisfied with the work done by him. I wish him luck for all his future endeavors. .

Signature (Research Guide) Prof. Arpit Loya Assistant Professor Date:-

ACKNOWLEGMENT

To acknowledge is very great way to show your gratitude towards the persons who have contributed in your success in one or other way. The most pleasant part of any project is to express gratitude and bestow honor towards all those who directly or indirectly contributed to the smooth flow of the project work and this being the good opportunity; I dont want to miss it.

Preservation, inspiration and motivation have always played a key role in the success of any venture. In the present world of competition and success, training is like a bridge between theoretical and practical working; willingly I prepared this particular Project. First of all I would like to thank the supreme power, the almighty god, who is the one who has always guided me to work on the right path of my life.

Sincere acknowledgment is due foremost to the Director Mr. R. L.Bhutda and Director In-charge Dr. Ira Bafana of Sapient Institute of Management Studies, Indore. Who endowed us with the valuable opportunity to explore so interesting topic as is the subject of the present report.

I am also thankful to all the teaching and non-teaching staff for their continuous support and guidance.

I also wish to express sincere gratitude to all the respondents of the project without the kind of co-operation of whom this work would not have been possible.

Last but definitely not the least my gratitude goes to my Mother and my Father for believing in me.

DECLARATION

I Abhishek Sharma (Enrollment no.D09MBA2390018) of Sapient Institute of Management Studies, Indore in batch 2009-2011 pursuing MASTERS IN BUSINESS ADMINISTRATION (IV semester) hereby declare that I have completed this Research project on TO STUDY BUYERS PREFERENCES TOWARDS FAIRS AND EXHIBITIONS in the academic period 2011. This information submitted is true and original to the best of my knowledge. This study report has not been submitted to any other institution or university for the award or any other degree.

(ABHISHEK SHARMA) Enrollment No.:- D09MBA2390018 Batch: - 2009-2011 Roll No. - 9165120

TABLE OF CONTENT
S.no 1 Chapters Chapter 1 Content Title Title Introduction 1.1 Benefits of exhibitions (a) Economic significance of exhibitions (b) Network (c) Media comparison 1.2 types of exhibitions (a) trade shows (b) consumer shows (c) mixed shows (d) special type (e) virtual fairs Literature Review Objective of the study Scope of the study Hypothesis of the study Findings and Interpretation 6.1 Reliability of the data 6.2 Sampling adequacy 6.3 Frequency of the data 6.4 Findings from demographic factors 6.5 Media comparison 6.6 Coding and labeled values of the data 6.7 Results (a) Visits and purpose (b) Pricing (c) Quality and variety (d) Ambience Limitations of the Research Project Conclusion Bibliography Annexure Page No. 1 1 2 2 3 6 7 7 7 8 8 9 10 14 15 16 17 17 17 18 18 24 24 24 24 29 34 37 41 42 43 46

2 3 4 5 6

Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6

7 8 9 10

Chapter 7 Chapter 8 Chapter 9 Chapter 10