Académique Documents
Professionnel Documents
Culture Documents
What is PurPle?#
PurPle offering#
The PurPle offering consists of three parts: a workshop to set context, exploratory research to identify opportunity areas and strategy to catalyze positive change.#
2. OPPORTUNITY!
3. STRATEGY!
End of trust#
If [social media activists] can bring down the Egyptian regime in a few weeks, they can bring us down in nanoseconds. - PAUL POLMAN, CEO, Unilever#
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The best sources for the great ideas we'll need to keep moving forward are the people we surround ourselves with everyday... friends, children, parents, and grandparents who motivate and inspire curious minds and creative spirits to achieve a greater good.# - JILL BERAUD, former CMO, PepsiCo Americas Beverages#
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Opportunity: Four internal strategic pillars and four external opportunity areas#
Talent!
Innovation!
Customer centricity!
Source: PwC Global CEO Survey 2011, 1200+ business leaders across 69 countries. #
Great brands are built on improving the lives of the people they serve; maximum prot and high ideals arent incompatible but, in fact, inseparable. - JIM STENGEL, former global marketing ofcer, P&G#
Source: PwC Global CEO Survey 2011, 1200+ business leaders across 69 countries. Photo from h.koppdelaney on Flickr#
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Source: PwC Global CEO Survey 2011, 1200+ business leaders across 69 countries. Photo from Photo Extremist on Flickr#
Marketing is no longer just selling and generating demand. Instead marketers should approach costumers as whole human beings with mind, hearts, and spirits, because consumers are looking for solutions to their anxieties about making the globalized world a better place.PHILIP KOTLER#
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Source: PwC Global CEO Survey 2011, 1200+ business leaders across 69 countries. Photo from thinkpublic on Flickr# #
Source: PwC Global CEO Survey 2011, 1200+ business leaders across 69 countries. # Photo from frankallanhansen on Flickr #
The successful companies of the future will be those that integrate business and employees personal values. The best people want to do work that contributes to society with a company whose values they share, where their actions count and their views matter. - JEROEN VAN DER VEER, Committee of Managing Directors, Shell#
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Source: PwC Global CEO Survey 2011, 1200+ business leaders across 69 countries. #
Environment!
Health!
Education!
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Happiness!
In addition, we have added a fourth opportunity area related to happiness, kindness and human potential, based on our analysis of socio-economic trends and corporate messages.#
Source: PwC Global CEO Survey 2011, 1200+ business leaders across 69 countries. #
Opportunity: Four internal strategic pillars and four external opportunity areas#
Organizations can nd opportunities to integrate purpose, participation and performance at the intersection of four internal change drivers and four external opportunity areas.#
Happiness# Potential# Max +ive# Protection# Min ive# Corporate# reputation# Talent# Internal strategic pillars ! Shared # policy # agenda#
Environment#
Innovation#
1 Positive Change#
A purpose to inspire people# A platform to organize people# Programs to energize people# Stories to spark participation#
Time#
1#
3#
# Peoples Lab insights community! ! - Stakeholders persona! ! - Stakeholders purpose!
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Mind-mapping & synthesis workshops! ! - Social Heartbeat or shared purpose# ! - Purpose-inspired storytelling!
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FEATURED UPDATE! Lets welcome our new PurPle experts from Germany, India and Brazil!!
FEATURED MEMBERS!
FEATURED REQUEST! We have a request from a French infrastructure company, which wished to engage local communities to help transform its projects into community spaces. Has anyone here worked on a similar project before?# Comment# Contact# ACTIVITY!
PurPle Ecosystem!
1. TYPES OF STORIES#
4. ROLE OF CHANNELS#
Corporate# reputation#
Consumer# activation#
Source: http://facebook.com/dellgogreen #
Source: http://lifeopensupproject.com#
Source: http://facebook.com/axapeopleprotectors #