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Session:

Tablet & Mobile Trends II


Title:

Mediamorphose: From news paper to news process : le Soir dition numrique 17h
Speaker:

Pierre Spilleboudt Business Technology Advisor Rossel Group

KEYFIGURES10YEARS
Revenue:520Meuros(200%growth,10years) EBITDA:11%(+300%profitability,10years) DailyNewspapercirculation:
Print:
2002:265.000 2012:950.000

Digital:
2002:0 2012:25.000

RevenuemixNewspaper:
Circulation/Advertising:45%(2002),55%(2012)
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BREAKINGPOINTS
Content:
Thejournalistshavetodothreetimesthejob, Streamingmadnessoffreeinfo, Valuedilution.

Tools:
Alotoftoolstopublisheverywhere, Nointegration, Costofownership( Armada ofITpeople,etc.).

Organisation:
Desksinsilo, Printdrivesdigital, Staticrules, Lostcontrolofdeliverychannels.
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OPPORTUNITIES
Movingwiththerighttimingtomatch:
Customerhabits, Technologicalshift.

BECONTENTDRIVEN

Meaning:
Contextualeditorialisation supportedby technologicalcontextualisation
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CONTENT
Bringbackeditorialvalue, Usabilityvalue, Spotify modelpreferredto itunes model.

CONTEXTUALDEVICES
Print, Web, Mobile:IOS,Androd,Blackberry,etc., Tablets:IOS,Windows8,Androd,etc., ConnectedTV:GoogleTV,AppleTV,etc., Otherstocome

CONVERGENCE

NEWSPROCESS Lesoirditionnumrique17h isnot aprintorwebproduct. Its anewdigitalproductwitheditorialvalue and contextualresponvisedesign.


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TOOLS

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EDITORIALVISION

Richmedia contentcreation

Digital publication

Marketingand Communityanimation
Forum

Articles Photos Webreportage Videos

Contentcorrelation

Multi/Mono Media Publishing

SocialMedia Blog Advertising Profile qualification

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ORGANISATION
ACrossmediaorganisation:
Thecontent:MultimediaJournalist, Thecontext:Webeditors,Printeditors,Digitalproductseditors.

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TABLET&MOBILETRENDSII ? Digitalcontentisalreadyeverywhere, Thequestionisnotanymorewhichtrendstablet andmobilewilltakeinthefuture. Thequestionis:

HowcanPress&Mediagroupsimplement theirdigitalstrategyintheheartoftheir corebusiness?


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MEDIAMORPHOSE

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Thankyou!
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