Introduction Engro Corporation is one of the leading Pakistani business conglomerates with stakes in the fertilizer, food, power

generation, petrochemicals, automation and terminal storage industries. Having had undergone an employee led buy out in 1992 it has expanded phenomenal in the past two decades. As a holding company its subsidiaries include: Engro Fertilizers Limited Engro Foods Limited Engro Eximp Private Limited Engro PowerGen Limited Engro Polymers and Chemicals Limited Engro Vopak Limited Internal environment BOD

Hussain Dawood (vice Chairman) Taimoor Malik (President & CEO) Muhammad Aliuddin Ansari (Vise President) Asif Qadir (Director) Arshad Nasar (Director) Shahzada Dawood (Director) Isar Ahmed (Director) Shabbir Hashmi (Director) Khalid Mansoor (Director) Ruhail Mohammad (Director) Khalid Siraj Subhani (Director) Muhammad Aliuddin Ansari (Director)

Abdul Samad Dawood (Director) Saad Raja (Director)

Strengths Strong recognition of parent brand Excellent market research tools Abnormal growth in customers and market shares Technological advancement

Weaknesses Internal competition Brand issues Increasing costs (production and distribution) Limited brand portfolio A strong brand parent identity

External environment
Task environment Competitors Milk pak Haleeb dairyQueen good milk Opportunities Increased sport from government sector Increased consumption of packaged milk Overall livestock and dairy products scenario of Pakistan Threats Overall inflation rate Competition Local government Local government is highly affecting due to changing in policies. Local media Local media help out the org through advertising. And also effecting through competitors advertising. Pressure groups Government policies Labor unity Nongovernmental taxes Suppliers There a a lot number of suppliers in Pakistan like Karachi (head)

Lahore Islamabad Gujranwala

General environment
Political factors o There is no specific rules and regulation but of unstable political condition people strikes on road due to which roads become blocks so that the delivery is affected. Economic factors o Inflation rate of Pakistan for the current fiscal year has grown to 7 percent. The is really hurting the purchasing power of Pakistani consumers. Socio cultural factors o Pakistani people do not spend extra money on foods for packing etc. as they know they are healthier due to preservation but instead of using it they rely on local people to buy things. Technological factors o Now a days technology has become more advanced. Everyday new innovations are introduced. It affects the org because no one can buy daily new machinery to increase the production. Due to which the new competitor becoming dominant.