How to build a Brand

The word "brand", when used as a noun, can refer to a company name, a product name, or a unique identifier such as a logo or trademark. For an example: people put faith in Sony product when it comes to electronics, Honda, when it comes to cars and Nike, when it comes to shoes. There are a few guidelines to create a brand1) Start with a Quality Product: FOR EXP: DTH INDUSTRY WERE THERE ARE MANY COMPETITOR FOR TATA SKY BUT STILL WITH GOOD PRODUCT AND EXCELLENT SERVICE ITS THE MARKET LEADER TODAY 2) Identify your brand's distinction, define your message, and position your brand thoughtfully: FOR EXP:Federal Express was not the first package delivery company so they invented a new category--overnight package delivery. Not only were they the first brand in overnight shipping but they continue to be the leader in that category. 3) Own a word or phrase When defining your message, try to own a single word or short phrase in the mind of the market. For EXP: Nike owns "Just Do It". Pepsi owns "Yeh Dil Mange More (Hindi)". Shopper'sStop owns "Feel the Experience while You Shop". 4) Tap into emotion Companies should get involve in social activities For exp:McDonald: Ronald McDonald Houses for the families of seriously ill children. In addition to its humanitarian value, RM houses remind parents of McDonalds' commitment to the American family 5) Build the image Visually, verbally, and through your actions you need to build the message you are trying to create about your company's value. Write a tagline or slogan for the brand that concisely captures the essence of your unique selling proposition. EXP:FUTURE GROUP BUILD AN IMAGE THROUGH CONSTANT INNOVATION AND ADVERTISEMENT.TAG LINE FOR BIG BAZAAR LIKE ISSE SASTA AUR KUCH NAHI

6) Market the image Projecting the image of your brand should be carried out among all contact points with your market. This means your name, logo, advertising, and all marketing communications materials should communicate your USP and consistently communicate your brand's message. FOR EXP: Nike:Advertisements with athletes of Olympic or star stature 7) Live the message You need to deliver on the promise you make to your market. Whatever your brand image, positioning statement, or unique selling proposition, you have made promises to your market that you must deliver on. For exp: Horlicks came up with a health drink which claimed to increase height of children but it proved wrong. So always live your promises. 8). Repeat, repeat, repeat! The more times your slogans, logo, stories, colors, themes, values and other elements come before your intended public, the greater their effect. FOR EXP:like Microsoft which is the market leader in oprating system globally. 9). Be consistent: Branding works best when you use the same colors, the same musical theme, the same company name and the same symbols in all company materials and environments. The store shouldn't be called "O'Reilley's" on T-shirts and "OReilleys" in the newspaper ad.