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December 2012
DIGITAS PERSPECTIVE
alike, and drove 67% awareness in the U.S. this year. More importantly in terms of demonstrating ROI to the company, $5.5B was spent in small businesses on that single day and swipes of Amex cards rose 21% from the year before. Those are impressive statistics largely driven by social marketing with value at the center. How many ad-driven campaigns can claim this kind of participatory action? These are just two examples, but hundreds of others play out in similar fashion.
December 2012