Vous êtes sur la page 1sur 49

IN THE UNITED STATES DISTRICT COURT

FOR THE NORTHERN DISTRICT OF ILLINOIS


EASTERN DIVISION

TRUE RELIGION APPAREL, INC. and
GURU DENIM, INC.,

Plaintiffs,

v.

DOES 1 - 100 d/b/a the aliases identified on
Schedule A,

Defendants.

_____________________________________
)
)
)
)
)
)
)
)
)
)
)
)
)



Case No. 12-cv-9894





COMPLAINT
Plaintiffs TRUE RELIGION APPAREL, INC. and GURU DENIM, INC. (collectively,
True Religion or Plaintiffs) hereby bring the present action against Defendants DOES 1-100
identified on Schedule A attached hereto (collectively, Defendants) and allege as follows:
I. JURISDICTION AND VENUE
1. This Court has original subject matter jurisdiction over the claims in this action
pursuant to the provisions of the Lanham Act, 15 U.S.C. 1051 et seq., 28 U.S.C. 1338(a) and
(b), and 28 U.S.C. 1331. This Court has jurisdiction over the claims in this action that arise
under the laws of the State of Illinois pursuant to 28 U.S.C. 1367(a), because the state law
claims are so related to the federal claims that they form part of the same case or controversy and
derive from a common nucleus of operative facts.
2. Venue is proper in this Court pursuant 28 U.S.C. 1391, and this Court may
properly exercise personal jurisdiction over Defendants since each of the Defendants directly
targets business activities toward consumers in Illinois and causes harm to True Religions
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 1 of 19 PageID #:1
2

business within this Judicial District. Through at least the fully interactive commercial Internet
websites operating under the Defendant Domain Names identified in Schedule A attached hereto
(collectively, the Defendant Internet Stores), each of the Defendants has targeted and solicited
sales from Illinois residents by operating online stores that offer shipping to Illinois, accept
payment in U.S. dollars and, on information and belief, has sold counterfeit True Religion
products to residents of Illinois. Each of the Defendants is committing tortious acts in Illinois, is
engaging in interstate commerce, and has wrongfully caused True Religion substantial injury in
the State of Illinois.
II. INTRODUCTION
3. This action is filed to combat the continued unlawful use of the Defendant
Internet Stores which trade upon True Religions reputation and goodwill to sell and/or offer for
sale unlicensed and counterfeit products featuring True Religions federally-registered
trademarks. True Religion has been and continues to be irreparably damaged through consumer
confusion, dilution, and tarnishment of its valuable TRUE RELIGION Trademarks (as defined
below) as a result of Defendants actions and seeks injunctive and monetary relief.
III. THE PARTIES
Plaintiffs
4. Plaintiff True Religion Apparel, Inc. is a corporation duly organized and existing
under the laws of the State of California, with its principal place of business in Vernon,
California.
5. Plaintiff Guru Denim, Inc. is a corporation duly organized and existing under the
laws of the State of California, with its principal place of business in Vernon, California. Guru
Denim, Inc. is a wholly-owned subsidiary of True Religion Apparel, Inc.
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 2 of 19 PageID #:2
3

6. True Religion is a leading designer of popular, high-quality, designer garments,
including jeanswear, sportswear, accessories and other products under the trademark and trade
name TRUE RELIGION which it displays prominently on all of its apparel (the True Religion
Products).
7. The TRUE RELIGION Brand was founded in 2002, by entrepreneur Jeffrey
Lubell when he sought to redefine the premium denim category. Mr. Lubells vision was to
make quality, American-made, authentic, timeless, great fitting, 1970s inspired jeans wear, with
a trendsetting appeal for todays consumer. Today, True Religion is known not only for its
premium jeanswear, but also for its knit and woven sportswear, such as t-shirts, western shirts,
sweatshirts and sweatpants that all have that vintage feel. Mr. Lubell currently serves as True
Religions Chief Executive Officer (CEO) and Chairman of the Board of Directors.
8. Among the most well-known and popular of the True Religion Products are its
iconic TRUE RELIGION Brand jeans bearing True Religions famous logos:

9. True Religion Products have become known for their distinctive styles and high-
quality materials and workmanship. True Religion Products are regularly the subject of much
unsolicited, laudatory press coverage in various media, including editorial coverage in fashion
and lifestyle magazines such as Vanity Fair, People, Lucky, US Weekly, Nylon, Womens Wear
Daily, Vogue, Marie Claire, Elle and In Style in addition to numerous magazines in several other
countries worldwide.
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 3 of 19 PageID #:3
4

10. True Religion maintains strict quality control standards for all of its True Religion
Products. Genuine True Religion Products are inspected and approved by True Religion or its
agents prior to distribution and sale.
11. Genuine True Religion Products are distributed in over one hundred True
Religion owned boutiques in the United States, including several in Illinois, and through True
Religions Internet web store located at www.truereligionbrandjeans.com (the True Religion
Web Store), which it launched in 2003. Genuine True Religion Products are also distributed
through a worldwide network of authorized licensees, distributors, and retailers, including high-
end department stores such as Neiman Marcus, Nordstroms, Barneys New York, Saks Fifth
Avenue and Bloomingdales and numerous high-end specialty boutiques.
12. The True Religion Web Store features True Religions proprietary images and
designs, including images of the True Religion Products. True Religion has devoted and
continues to devote a great deal of time and resources to creating these images and designs as
part of its seasonal ad campaigns and to maintaining and refreshing its True Religion Web Store.
The True Religion Web Store features music, video, and regular updates from True Religions
Facebook page (which is Liked by over 891,000 fans) and Twitter feed (which is Followed
by more than 17,000 fans). The True Religion Web Store is extremely popular, enjoying
hundreds of thousands of unique visitors per month. A significant portion of True Religions
sales of True Religion Products are made on the True Religion Web Store. A true and correct
copy of a portion of the True Religion Web Store is attached hereto as Exhibit 1.
13. Co-Plaintiff Guru Denim, Inc., a wholly-owned subsidiary of co-Plaintiff True
Religion, Inc., is the owner of a well-established family of famous trademarks (hereinafter, the
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 4 of 19 PageID #:4
5

TRUE RELIGION Trademarks), including, inter alia, TRUE RELIGION,
and for use with its collection of jeanswear, sportswear, accessories and other
products. In addition to the common law rights True Religion has developed in the TRUE
RELIGION Trademarks, True Religion is the owner of numerous federal trademark and service
mark registrations with the U.S. Patent and Trademark Office for the TRUE RELIGION
Trademarks, including, inter alia, the following federal registrations:
Registration Number Trademark Goods and Services
2,917,187

LABEL FOR CLOTHING,
NAMELY, MEN'S, WOMEN'S,
AND CHILDREN'S PANTS,
SLACKS, JEANS, SHORTS,
OVERALLS, SHIRTS, T-SHIRTS,
BLOUSES, VESTS, SKIRTS,
JACKETS, SWEATERS,
SWEATSHIRTS, SWEATPANTS,
AND HATS, CLASS 25.
3,162,614 TRUE RELIGION CLOTHING, NAMELY, PANTS,
JEANS, JACKETS, SKIRTS,
SHORTS, SWEATPANTS,
SWEATSHIRTS, AND VESTS,
CLASS 25.
3,162,615 TRUE RELIGION ON-LINE RETAIL STORE
SERVICES FEATURING
CLOTHING; RETAIL STORE
SERVICES FEATURING
CLOTHING, CLASS 35.
3,120,797 TRUE RELIGION BRAND
JEANS
CLOTHING, NAMELY, PANTS,
JEANS, JACKETS, SKIRTS,
SHORTS, SWEATPANTS,
SWEATSHIRTS, AND VESTS,
CLASS 25.
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 5 of 19 PageID #:5
6

3,120,798 TRUE RELIGION BRAND
JEANS
ON-LINE RETAIL STORE
SERVICES FEATURING
CLOTHING; RETAIL STORE
SERVICES FEATURING
CLOTHING, CLASS 35.
3,147,244 PANTS, JEANS, JACKETS,
SHORTS AND SKIRTS, CLASS
25.
3,482,001

CLOTHING, NAMELY, MEN'S,
WOMEN'S, AND CHILDREN'S
PANTS, JEANS, SHORTS,
OVERALLS, SHIRTS, T-SHIRTS,
BLOUSES, VESTS, SKIRTS,
JACKETS, COATS, SWEATERS,
SWEATSHIRTS, SWEATPANTS,
HATS, BELTS AND SHOES,
CLASS 25.
3,490,283 PANTS, JEANS, SHORTS,
OVERALLS, SHIRTS, T-SHIRTS,
VESTS, SKIRTS, JACKETS,
SWEATSHIRTS, SWEATPANTS,
DRESSES, HOODED
SWEATSHIRTS, TOPS,
BLOUSES AND FOOTWEAR,
CLASS 25.
3,561,465 PANTS, JEANS, CLASS 25.
3,561,466 PANTS, JEANS AND JACKETS
AND SHORTS, CLASS 25.
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 6 of 19 PageID #:6
7

3,561,705 APPAREL, NAMELY, JEANS,
PANTS, SKIRTS, SHORTS,
JACKETS, CLASS 25.
3,561,710 APPAREL, NAMELY, JEANS,
PANTS, SKIRTS, SHORTS,
HATS, FOOTWEAR, CLASS 25.
3,607,799

BATHING SUITS, BATHING
TRUNKS, BEACHWEAR,
BIKINIS, BLOUSES, BOOTS,
CAPS, COATS, DRESSES,
FOOTWEAR, HATS,
HEADWEAR, JACKETS, JEANS,
NECKWEAR, PANTS,
SANDALS, SCARVES, SHAWLS,
SHIRTS, SHOES, SHORTS,
SKIRTS, SNEAKERS, SWEAT
PANTS, SWEATSHIRTS,
SWIMWEAR, T-SHIRTS, TOPS,
TANK TOPS, VESTS, CLASS 25.
3,884,465 TRUE RELIGION EYEWEAR, NAMELY,
EYEGLASS FRAMES, CASES
AND SUNGLASSES, CLASS 9;
TOWELS, CLASS 24.
3,975,909 HIPPIE CHIC BATH GELS, BODY CREAMS,
BODY LOTIONS, BODY WASH,
EAU DE PARFUM,
FRAGRANCES, PERFRUME,
SHOWER GELS, CLASS 3.
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 7 of 19 PageID #:7
8

3,978,250

ADVERTISING VIA
ELECTRONIC MEDIA AND
SPECIFICALLY THE INTERNET;
ON-LINE RETAIL STORE
SERVICES FEATURING
APPAREL, FOOTWEAR AND
FASHION ACCESSORIES;
WHOLESALE AND RETAIL
STORE SERVICES FEATURING
APPAREL, FOOTWEAR AND
FASHION ACCESSORIES,
CLASS 35.

14. All of the registrations listed above are valid, subsisting, unrevoked and
uncancelled, and most of them have become incontestable pursuant to 15 U.S.C. 1065. True
Religion also owns common law rights in these and other marks. True and correct copies of the
federal trademark registrations for the TRUE RELIGION Trademarks are attached hereto as
Exhibit 2.
15. The TRUE RELIGION Trademarks are unique and distinctive when applied to
high-quality jeanswear, sportswear, accessories and other products, and identify the merchandise
as high-quality goods from TRUE RELIGION. The registrations for the TRUE RELIGION
Trademarks constitute prima facie evidence of their validity and conclusive evidence of TRUE
RELIGIONs exclusive right to use the TRUE RELIGION Trademarks.
16. The TRUE RELIGION Trademarks qualify as famous marks, as that term is used
in 15 U.S.C. 1125 (c)(1), and have been continuously used and never abandoned.
17. In addition to the TRUE RELIGION Trademarks, consumers identify and seek
TRUE RELIGION Products by looking for the TRUE RELIGION Design Label that appears
above the back pocket of genuine TRUE RELIGION jeanswear: (the TRUE
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 8 of 19 PageID #:8
9

RELIGION Design Label). True Religion owns a U.S. trademark registration (Reg. No.
2,917,187) for the TRUE RELIGION Design Label. The United States Copyright Office re-
issued the Certificate of Registration for the TRUE RELIGION Design Label on or about
February 5, 2009 (Copyright Reg. No. VA 1,698,310), a true and correct copy of which is
attached hereto as Exhibit 3. The TRUE RELIGION Design Label was created by Jeffrey
Lubell in 2002, who assigned the entire right in and to the work to True Religion.
18. True Religion is also the owner of the entire right, title and interest in and to U.S.
Design Patent Number D547,530 for the ornamental stitch pattern applied to jeanswear or other
apparel, which constitutes patentable subject matter and was registered with the United States
Patent and Trademark Office on or about July 31, 2007 (the True Religion Patent). A copy of
the True Religion Patent is annexed hereto as Exhibit 4. The ornament stitch pattern was
invented by Jeffrey Lubell in or about 2005, who assigned the entire right in and to the True
Religion Patent to True Religion.
19. True Religion has used and is currently using the TRUE RELIGION Trademarks
and Designs in commerce on or in connection with its sale of True Religion Products, and plans
to continue such use in the future.
20. True Religion has carefully built its reputation by, among other things, adhering
to strict quality control standards. As such, genuine True Religion Products are manufactured
pursuant to specific, stringent guidelines.
21. True Religion prominently displays the TRUE RELIGION Trademarks in its
advertising and promotional materials. True Religion has spent substantial amounts in
advertising and promoting the TRUE RELIGION Trademarks and True Religion Products. The
continuous and broad use of the TRUE RELIGION Trademarks in connection with True
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 9 of 19 PageID #:9
10

Religion Products has enabled TRUE RELIGION to achieve widespread fame, and has made the
TRUE RELIGION Trademarks themselves among the most famous and widely-recognized
marks in the United States.
22. Consumers, potential consumers and other members of the public not only
associate True Religion Products with exceptional materials, style and workmanship, but also
recognize that True Religion Products originate exclusively from True Religion. Consequently,
True Religion has acquired and enjoys an outstanding reputation and significant goodwill
associated with the TRUE RELIGION Trademarks in connection with the True Religion
Products, and the TRUE RELIGION Trademarks are invaluable assets to True Religion.
The Defendants
23. Defendants are individuals and business entities who, upon information and
belief, reside in foreign jurisdictions. Defendants conduct business throughout the United States,
including within the State of Illinois and this Judicial District, through the operation of the fully
interactive commercial websites operating under the Defendant Internet Stores. Each Defendant
targets Illinois residents and has offered to sell, and on information and belief, has sold and
continues to sell his/her products to consumers within the State of Illinois.
24. On information and belief, Defendants are a group of counterfeiters acting in
active concert or copying from each other and are knowingly and willfully manufacturing,
importing, distributing, offering for sale and selling products bearing counterfeits of the TRUE
RELIGION Trademarks to Illinois residents. Defendants are directly and personally contributing
to, inducing and engaging in the sale of counterfeit True Religion products as alleged herein, and
on information and belief, oftentimes as partners, co-conspirators and/or suppliers in the same
transaction, occurrence, or series of transactions or occurrences. The counterfeit products for
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 10 of 19 PageID #:10
11

sale on the Defendant Internet Stores bear similar irregularities and indicia of being counterfeit to
one another, indicating that the counterfeit products were manufactured by and come from a
common source and that Defendants are interrelated. In addition, the websites linked to the
Defendant Domain Names include multiple similarities, such as page layout, payment methods,
check-out methods, hosting services, text and copyright-protected images copied from the True
Religion Web Store.
25. On information and belief, Defendants use multiple fictitious names and
addresses to register and operate the Defendant Internet Stores. Many of Defendants names and
addresses used to register the Defendant Internet Stores are incomplete, contain randomly typed
letters, or fail to include cities or states. With respect to the Defendant Domain Names, many
Defendants use a privacy service that conceals the owners identity and contact information and
many accounts are registered to the same alias. On information and belief, Defendants will
likely continue to register new internet stores, using the identities listed in Schedule A to the
Complaint, as well as other unknown fictitious names and addresses, for the purpose of selling
counterfeit True Religion products. However, Defendants use at least the aliases identified on
Schedule A to conduct their counterfeit business.
IV. DEFENDANTS UNLAWFUL CONDUCT
26. Defendants engage in the offering for sale and the sale of counterfeit True
Religion products bearing the TRUE RELIGION Trademarks within this Judicial District
through the Defendant Internet Stores. Defendants, upon information and belief, also operate
additional websites which promote and offer for sale counterfeit goods under domain names not
yet known to True Religion. Defendants have purposefully directed their illegal activities toward
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 11 of 19 PageID #:11
12

the United States and consumers in the State of Illinois through advertisement, offering for sale,
and, on information and belief, sale of counterfeit True Religion products into this State.
27. Defendants, without any authorization or license from True Religion, have
knowingly and willfully used and continue to use the TRUE RELIGION Trademarks in
connection with the advertisement, offering for sale, and sale of counterfeit True Religion
products into the United States and Illinois over the Internet. Each Defendant Internet Store
offers shipping to Illinois residents and, on information and belief, each Defendant has sold
counterfeit True Religion products into Illinois.
28. Defendants facilitate sales by designing their websites so that they appear to
unknowing consumers to be authorized online retailers or outlet stores selling genuine True
Religion products. Many of the websites are sophisticated in appearance, written in English, and
accept payment in U.S. dollars.
29. Many of the Defendant Domain Names incorporate the TRUE RELIGION
Trademarks into the URL, and many include True Religions copyright-protected content,
images and product descriptions, making it very difficult for a consumer to distinguish such
counterfeit sites from an authorized retailer.
30. On information and belief, the websites at the Defendant Domain Names each
accept payment via credit card and/or PayPal and ship the counterfeit products via the U.S.
Postal Service in small quantities to minimize detection by U.S. Customs and Border Protection.
31. Defendants further perpetuate the illusion of legitimacy by offering live 24/7
customer service and fraudulently using indicia of authenticity and security that consumers have
come to associate with authorized retailers, including the McAfee Security, VeriSign, Visa,
MasterCard and PayPal logos.
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 12 of 19 PageID #:12
13

32. Defendants use of the TRUE RELIGION Trademarks in connection with the
advertising, distribution, offering for sale and sale of counterfeit True Religion products,
including the sale of counterfeit True Religion products into Illinois, is causing and has caused
confusion, mistake and deception by and among consumers and is irreparably harming True
Religion.
COUNT I
TRADEMARK INFRINGEMENT AND COUNTERFEITING (15 U.S.C. 1114)

33. True Religion re-alleges and incorporates by reference the allegations set forth in
paragraphs 1 through 32.
34. This is a trademark infringement action against Defendants based on their
unauthorized use in commerce of counterfeit imitations of the registered TRUE RELIGION
Trademarks in connection with the sale, offering for sale, distribution, and/or advertising of
infringing goods. The TRUE RELIGION Trademarks are highly distinctive marks. Consumers
have come to expect the highest quality from True Religions products sold or marketed under
the TRUE RELIGION Trademarks.
35. Defendants have sold, offered to sell, marketed, distributed and advertised, and
are still selling, offering to sell, marketing, distributing and advertising products bearing
counterfeit reproductions of the TRUE RELIGION Trademarks without True Religions
permission.
36. Upon information and belief, Defendants are willfully infringing and have
knowledge of True Religions rights in the TRUE RELIGION Trademarks. Defendants
unauthorized use of the TRUE RELIGION Trademarks is likely to cause and is causing
confusion, mistake, and deception as to the origin and quality of the counterfeit goods among the
general public.
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 13 of 19 PageID #:13
14

37. Defendants illegal activities constitute trademark infringement and counterfeiting
under Section 32 of the Lanham Act, 15 U.S.C. 1114.
38. True Religion has no adequate remedy at law, and if Defendants actions are not
enjoined, True Religion will continue to suffer irreparable harm to its reputation and the
goodwill of its well-known TRUE RELIGION Trademarks.
39. The injuries and damages sustained by True Religion have been directly and
proximately caused by Defendants wrongful reproduction, use, advertisement, promotion,
offering to sell, and sale of counterfeit True Religion products.
COUNT II
FALSE DESIGNATION OF ORIGIN (15 U.S.C. 1125(a))

40. True Religion hereby re-alleges and incorporates by reference the allegations set
forth in paragraphs 1 through 39.
41. Defendants promotion, marketing, offering for sale and sale of counterfeit True
Religion products has created and is creating a likelihood of confusion, mistake, and deception
among the general public as to the affiliation, connection or association with True Religion or to
the origin, sponsorship, or approval of Defendants counterfeit True Religion products by True
Religion.
42. By using the TRUE RELIGION Trademarks on the counterfeit products,
Defendants create a false designation of origin and a misleading representation of fact as to the
origin and sponsorship of the counterfeit products.
43. Defendants false designation of origin and misrepresentation of fact as to the
origin and/or sponsorship of the counterfeit products to the general public is a violation of
Section 43 of the Lanham Act, 15 U.S.C. 1125.
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 14 of 19 PageID #:14
15

44. True Religion has no adequate remedy at law and, if Defendants actions are not
enjoined, True Religion will continue to suffer irreparable harm to its reputation and the
goodwill of its brand.
COUNT III
CLAIM FOR INJUNCTIVE RELIEF UNDER THE ANTICYBERSQUATTING
CONSUMER PROTECTION ACT (15 U.S.C. 1125(d)) AS TO THE DEFENDANTS
OPERATING A DEFENDANT DOMAIN NAME INCORPORATING THE
TRUE RELIGION WORD MARK

45. True Religion hereby re-alleges and incorporates by reference the allegations set
forth in paragraphs 1 through 44.
46. True Religion is the exclusive owner of the TRUE RELIGION Trademarks. The
TRUE RELIGION Trademarks, as well as True Religions International Trademark
Registrations, are in full force and effect. Additionally, the TRUE RELIGION Trademarks are
famous marks pursuant to 15 U.S.C. 1125 and were famous before and at the time of the
registration of the Defendant Domain Names.
47. Upon information and belief, Defendants have acted with the bad faith intent to
profit from the unauthorized use of the TRUE RELIGION Trademarks and the goodwill
associated therewith by registering various domain names which are identical to, confusingly
similar to or dilutive of the TRUE RELIGION Trademarks.
48. Defendants have no intellectual property rights in or to the TRUE RELIGION
Trademarks.
49. Defendants actions constitute cyberpiracy in violation of 43(d) of the Lanham
Act, 15 U.S.C. 1125(d).
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 15 of 19 PageID #:15
16

50. True Religion has no adequate remedy at law, and the registration and use of the
Defendant Domain Names has caused, is causing, and is likely to continue to cause substantial
and irreparable injury to the public and to True Religion.
COUNT IV
VIOLATION OF ILLINOIS UNIFORM DECEPTIVE TRADE PRACTICES ACT
(815 ILCS 510, et seq.)

51. True Religion hereby re-alleges and incorporates by reference the allegations set
forth in paragraphs 1 through 50.
52. Defendants have engaged in acts violating Illinois law including, but not limited
to, passing off their products as those of True Religion, causing a likelihood of confusion and/or
misunderstanding as to the source of their goods, causing a likelihood of confusion and/or
misunderstanding as to an affiliation, connection, or association with True Religions products,
representing that their products have True Religions approval when they do not, and engaging in
other conduct which creates a likelihood of confusion or misunderstanding among the public.
53. The foregoing Defendants acts constitute a violation of the Illinois Uniform
Deceptive Trade Practices Act, 815 Ill. Comp. Stat. 510, et seq.
54. True Religion has no adequate remedy at law, and Defendants conduct has
caused True Religion to suffer damage to its reputation and goodwill. Unless enjoined by the
Court, True Religion will suffer future irreparable harm as a direct result of Defendants
unlawful activities.
PRAYER FOR RELIEF
WHEREFORE, True Religion prays for judgment against Defendants as follows:
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 16 of 19 PageID #:16
17

1) That Defendants, their officers, agents, servants, employees, attorneys, confederates, and all
persons acting for, with, by, through, under or in active concert with them be temporarily,
preliminarily and permanently enjoined and restrained from:
a. using the TRUE RELIGION Trademarks or any reproductions, counterfeit copies or
colorable imitations thereof in any manner in connection with the distribution,
marketing, advertising, offering for sale, or sale of any product that is not a genuine
True Religion product or is not authorized by True Religion to be sold in connection
with the TRUE RELIGION Trademarks;
b. passing off, inducing, or enabling others to sell or pass off any product as a genuine
True Religion product or any other product produced by True Religion, that are not
True Religions or not produced under the authorization, control or supervision of
True Religion and approved by True Religion for sale under the TRUE RELIGION
Trademarks;
c. committing any acts calculated to cause consumers to believe that Defendants
products are those sold under the authorization, control or supervision of True
Religion, or sponsored or approved by, or connected with True Religion;
d. further infringing the TRUE RELIGION Trademarks and damaging True Religions
goodwill;
e. otherwise competing unfairly with True Religion in any manner;
f. shipping, delivering, holding for sale, transferring or otherwise moving, storing,
distributing, returning, or otherwise disposing of, in any manner, products or
inventory not manufactured by or for True Religion, nor authorized by True Religion
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 17 of 19 PageID #:17
18

to be sold or offered for sale, and which bear any of the TRUE RELIGION
Trademarks or any reproductions, counterfeit copies or colorable imitations thereof;
g. using, linking to, transferring, selling, exercising control over, or otherwise owning
the Defendant Domain Names or any other domain name that is being used to sell
counterfeit True Religion products; and
h. operating and/or hosting websites at the Defendant Domain Names and any other
domain names registered or operated by Defendants that are involved with the
distribution, marketing, advertising, offering for sale, or sale of any product that is not
a genuine True Religion product or not authorized by True Religion to be sold in
connection with the TRUE RELIGION Trademarks; and
2) That Defendants, within fourteen (14) days after service of judgment with notice of entry
thereof upon them, be required to file with the Court and serve upon True Religion a written
report under oath setting forth in detail the manner in which Defendants have complied with
paragraph 1, a through h, supra;
3) Entry of an Order that the domain name registries for the Defendant Domain Names, namely
VeriSign, Inc., Neustar, Inc., Afilias Limited and the Public Interest Registry, within two (2)
business days of receipt of this Order, shall unlock and change the registrar of record for the
Defendant Domain Names to a registrar of True Religions selection until further ordered by
this Court, and that the domain name registrars take any steps necessary to transfer the
Defendant Domain Names to a registrar of True Religions selection until further ordered by
this Court;
4) Entry of an Order that, upon True Religions request, those in privity with Defendants and
those with notice of the injunction, Internet search engines, Web hosts, social media
Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 18 of 19 PageID #:18
19

websites, domain name registrars and domain name registries that are provided with notice of
the injunction, cease facilitating access to any and all websites and accounts through which
Defendants engage in the sale of counterfeit products bearing the TRUE RELIGION
Trademarks;
5) That Defendants account for and pay to True Religion all profits realized by Defendants by
reason of Defendants unlawful acts herein alleged and that the amount of damages for
infringement of the TRUE RELIGION Trademarks be increased by a sum not exceeding
three times the amount thereof as provided by law;
6) In the alternative, that True Religion be awarded statutory damages pursuant to 15 U.S.C.
1117(c)(2) of $2,000,000 for each and every use of the TRUE RELIGION Trademarks and
$100,000 per domain name pursuant to 15 U.S.C. 1117(d);
7) That True Religion be awarded its reasonable attorneys fees and costs; and
8) Award any and all other relief that this Court deems just and proper.

Dated this 12
th
day of December 2012.
Respectfully submitted,

__/s/ Justin R. Gaudio_______________
Kevin W. Guynn
Amy C. Ziegler
Justin R. Gaudio
Greer, Burns & Crain, Ltd.
300 South Wacker Drive
Suite 2500
Chicago, Illinois 60606
312.360.0080
312.360.9315 (facsimile)
kguynn@gbclaw.net
aziegler@gbclaw.net
jgaudio@gbclaw.net

Case: 1:12-cv-09894 Document #: 1 Filed: 12/12/12 Page 19 of 19 PageID #:19




Exhibit 1
Case: 1:12-cv-09894 Document #: 1-1 Filed: 12/12/12 Page 1 of 5 PageID #:20
Case: 1:12-cv-09894 Document #: 1-1 Filed: 12/12/12 Page 2 of 5 PageID #:21
HOUDAY COI1.ECIION
Q"" Bpc;!s
ftWpmoM Qfm Rgs;lsb2!trmp7 Mml)
UmiWIEcflpn
fiWpmtp llmttpd Ed11M$fN178 btmll
Dl!!.J.llll
ltNomtna T!!lt BfuM!IIc!ZQ3!! ll!ml\
Jbt Fast L.aot
(Nipmea Jbo Foal LMtAllltai7QSQ htm!)
Bpy"""' G!d
ff/tA7mtM Bpy ,.. Qdtaflsll03fl html\
An3olblng 1M !laic
JEiiS.
ftWDIIJiS JENMIJCIIIZO.IDMU
Lt.99lllll
fMipmtno Joana L..tgqjQqlplltJ!122 Mml>
fda
f8!YIIDIDI IIIIDI JIZ blmll
ram
lt!l!MUIS 1111111.1
m:IUIII
IMQMUIS JS!I!Rili TAII!!5MJ!'Jl400 IDNLI
.llllllliD
Cll!IIIB HDDDIBIPI1MZZ2.111111LI
am
lt6'IIIEIIS SHimiPIJCJI91!.111111LI
mi41EU


OOKI'SIPtlr.I13!1D 1111111.1
illllm
IIMlMaJ:i SHDRI'SIPIJI'.alliiiiiii1LI
N'd'WI!!!fS

llLD lkbialtrlll!i3.btmll


HAJS !!Wqlcq1 HMMZZlbtmll
scams a &IJIIjES
I!] E.!!![ARMQI!YfiJJ!II'.t!JI!!JIM.IMfl!ll!jWJI !WI.IIIIf IJ!IIS!!SJWSr1
REE SHIPPINB &IEIURII5111 AU. US ORIIBIS
.l:l!mll!l ,. Ws!flwl ,. wan. .. ,. !Mtl!l!t
RLIER IY sazm
TRUE
BLUE
SIIA!8HT LEQ
fiME
$TRA!8Hf LE8
$KIRBY
SORT IY llld..al!
BOYfl!END
SUNNY
lllm.AI 1 h
" 1 nl I I 2 ?
SOOT CUT
SKIliT
Case: 1:12-cv-09894 Document #: 1-1 Filed: 12/12/12 Page 3 of 5 PageID #:22
kWPmag !inrmlg!kl3779 Mmll
SUNGLASSES
kWPma01 Suns!aawlplfrDZZ&.Mmll
MENS flmen bJmll
!OQS Ukjd$ bJmll
PRESS flpressljndabJm!)
.BIIm
CbftoJibu8!JI!jgjonsljtcbad.tumblr..comD
SKilU $KilRY SQNNY $l1IIIY
n
l!etMWl
IWMcAtee SECURE"!
'"""'" rr m z In, n nrnruz rz I ,....,..
TESTED DAILY 11- DEC
Case: 1:12-cv-09894 Document #: 1-1 Filed: 12/12/12 Page 4 of 5 PageID #:23
I!] !11'1.11!1' 6I:IUIIINIJSI._DIIW. L6llllllliavJI
--
IIlilS !ISIWSr1
REE SHIPPINB &IEIURII5111 AU. US ORIIBIS
liltlwl<ooywiWIIII
.l:l!mL{!l ,. ,. M!Dl
RLIERIY sazm lim SORTIY llld..al!
IIJUIIAY COI1.EC110N
!11!4w!TgJboT
''Me &Ntd Tg D DlfJc;ll0..13 Mml)
ymiW'Efi'Pp
1/MtDI Llmlt!d EdiMOQft!l&'4f76.b!m!)
ll!!i.ll.llll
fiMina True 9!yofplkiZQ34 Dim!)
IIMIIIIIIl
1/MtDI Bwdlandsh!lfdl027 b!ml\
.&I1.Bisdll
fMI Jpt Rlpblfplhm)M html\
Grp!M;IAM
(IGtapbls T-$11rJ+M2 Mml\
HQ9diM I "'*'"
(/Mtlll Hoqdl!f Jdc!tft!lfd7018.b!mll
All lbt ])!mmiDQ8
1/MtOf All Tho TrimmjnoWil'03!1 him!)
Cq!d pr., m Q!f
Mt Qgfd "''' a...wts;ncm Mmll
lE'MIS IJIIJI$ JENIPIJCOIOQ.!DMU
11m.
1/Mtlll Jtana S!I!M!!Irj3m.Mm!)
8t!llqbt Ltg
(/MtDI JtaDI !!!might l..t!M!I/qt2106 b!m!)
.llsl5lllad r----."'-
(/Mirw JtaDI llgg!mlfplk/2101 him!)
fiiDI.
fJMo Jgana Flamlplt/2102 btmll
PNfTS l!l!ENS PAIJTS!PI /CAZI41DMII
TEES WENS 'JEES/PilCI2600.!DMU

WENS SHIRISIPIJMlOO.!DMU
.llll!llm
1MJ1S HOODIFS!P!J!'.I3nl !DMU

CJM[NS SWU1E!!S!PIJCI4009 IDMU
I6CIIm
CJMENS JWIEI'SIPIJCI25QQ.!DMU
lt1!ENS SHDRTS!Pill'l.l60.
mssot!JES
!MEltS 6CCESS!!RIESII'IJC/2zgg HDU
11m !IMI!gs H!blglld3ZIZ Mmll
BEI.JS f.t1ana !ltblplkml03 Mmll
JlllD.
l!1ln $hw Bgp(pllrJl713 Mm!)
SUNGIASSF$
ft1!ans Sunflmes(pVrJ378D.hlm!l
KIPS Ukjds,htm!)
PRESS Up!!!Ss/jndax.bfml>
.sJIIkHED.
Cbftp:!lbuemligjonsljtcbed tumblr_comD
FWIE
TRUE
BLUE
$TRAI8Hf LE8 STlAIQHT LEI
lllm.AI 1 h
II I 1111 II !2
CBt!gHylSF
2
.....,
STRAIBKT LEI
Case: 1:12-cv-09894 Document #: 1-1 Filed: 12/12/12 Page 5 of 5 PageID #:24
t m111 twll m111 1
lh!brm 21" 52 5Si!? P PEiMM'S '5" +i!tqtl
TEST0 DAILY' l l - OEC
.,.,... ...... g .... """




Exhibit 2
Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 1 of 17 PageID #:25
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 13 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 2 of 17 PageID #:26
Int. Cl.: 25
Prior U.S. Cis.: 22 and 39
United States Patent and Trademark Office
Reg. No. 2,917,187
Registered Jan. 11, 2005
TRADEMARK
PRINCIPAL REGISTER
WORlD TOUR
hlliiM UA TU llltJII
StCTfOk ow SUT
GURU DENIM, INC. (CALIFORNIA CORPORA-
TION)
1525 RIO VISTA A VENUE
LOS ANGELES, CA 90023
FOR: LABEL FOR CLOTHING, NAMELY MEN'S,
WOMEN'S, AND CHILDREN'S PANTS, SLACKS.
JEANS, SHORTS, OVERALLS, SHIRTS, T-SHIRTS.
BLOUSES, VESTS, SKIRTS, JACKETS, COATS,
SWEATBRS. SWEATSHIRTS, SWEATPANTS. AND
HATS, IN CLASS 25 (U.S. CLS. 22 AND 39). .
FIRST USE 10-1-2002; IN COMMERCE 10-1-2002.
OWNER OF U.S. REG. NO. 2.761.793.
NO CLAIM IS MADE TO THE EXCLUSIVE
RIGHT TO USE "BRAND JEANS", APART FROM
THE MARK AS SHOWN.
SER. NO. 78-168,436. FILED 9-26-2002.
PRISCILLA MIL TON. EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 18 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 3 of 17 PageID #:27
Int. Cl.: 25
Prior U.S. Cis.: 22 and 39
United States Patent and Trademark Office
Reg. No. 3,162,614
Registered Oct. 24, 2006
TRADEMARK
PRINCIPAL REGISTER
TRUE RELIGION
GURU DENIM, INC. (CALIFORNIA CORPORA-
TION)
1525 RIO VISTA A VENUE
LOS ANGELES, CA 90023
FOR: CLOTHING, NAMELY, PANTS, JEANS,
JACKETS, SKIRTS, SHORTS, SWEATPANTS,
SWEATSHIRTS, AND VESTS, IN CLASS 25 (U.S.
CLS. 22 AND 39).
FIRST USE 8-1-2002; IN COMMERCE 8-1-2002.
THE MARK CONSISTS OF STANDARD CHAR-
ACTERS WITHOUT CLAIM TO ANY PARTICULAR
FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 2,761,793 AND
2,917,187.
SER. NO. 78-769,351, FILED 12-8-2005.
MICHAEL WEBSTER, EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 19 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 4 of 17 PageID #:28
Int. Cl.: 35
Prior U.S. Cis.: 100, 101 and 102
United States Patent and Trademark Office
Reg. No. 3,162,615
Registered Oct. 24, 2006
SERVICE MARK
PRINCIPAL REGISTER
TRUE RELIGION
GURU DENIM, INC. (CALIFORNIA CORPORA-
TION)
1525 RIO VISTA A VENUE
LOS ANGELES, CA 90023
FOR: ON-LINE RETAIL STORE SERVICES FEA-
TURING CLOTHING; RETAIL STORE SERVICES
FEATURING CLOTHING, IN CLASS 35 (U.S. CLS.
100, 101 AND 102).
FIRST USE 4-26-2005; IN COMMERCE 4-26-2005.
THE MARK CONSISTS OF STANDARD CHAR-
ACTERS WITHOUT CLAIM TO ANY PARTICULAR
FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 2,761,793 AND
2,917,187.
SER. NO. 78-769,353, FILED 12-8-2005.
MICHAEL WEBSTER, EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 16 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 5 of 17 PageID #:29
Int. Cl.: 25
Prior U.S. Cis.: 22 and 39
United States Patent and Trademark Office
Reg. No. 3,120,797
Registered July 25, 2006
TRADEMARK
PRINCIPAL REGISTER
TRUE RELIG-ION BRAND JEANS
GURU DENIM, INC. (CALIFORNIA CORPORA-
TION)
1525 RIO VISTA A VENUE
LOS ANGELES, CA 90023
FOR: CLOTHING, NAMELY, PANTS, JEANS,
JACKETS, SKIRTS, SHORTS, SWEATPANTS,
SWEATSHIRTS, AND VESTS, IN CLASS 25 (U.S.
CLS. 22 AND 39).
FIRST USE 8-1-2002; IN COMMERCE 8-1-2002.
THE MARK CONSISTS OF STANDARD CHAR-
ACTERS WITHOUT CLAIM TO ANY PARTICULAR
FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 2,761,793 AND
2,917,187.
NO CLAIM IS MADE TO THE EXCLUSIVE
RIGHT TO USE "BRAND JEANS", APART FROM
THE MARK AS SHOWN.
SER. NO. 78-769,345, FILED 12-8-2005.
BONNIE LUKEN, EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 17 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 6 of 17 PageID #:30
Int. Cl.: 35
Prior U.S. Cis.: 100, 101 and 102
United States Patent and Trademark Office
Reg. No. 3,120,798
Registered July 25, 2006
SERVICE MARK
PRINCIPAL REGISTER
TRUE RELIG-ION BRAND JEANS
GURU DENIM, INC. (CALIFORNIA CORPORA-
TION)
1525 RIO VISTA A VENUE
LOS ANGELES, CA 90023
FOR: ON-LINE RETAIL STORE SERVICES FEA-
TURING CLOTHING; RETAIL STORE SERVICES
FEATURING CLOTHING, IN CLASS 35 (U.S. CLS.
100, 101 AND 102).
FIRST USE 4-26-2005; IN COMMERCE 4-26-2005.
THE MARK CONSISTS OF STANDARD CHAR-
ACTERS WITHOUT CLAIM TO ANY PARTICULAR
FONT, STYLE, SIZE, OR COLOR.
OWNER OF U.S. REG. NOS. 2,761,793 AND
2,917,187.
NO CLAIM IS MADE TO THE EXCLUSIVE
RIGHT TO USE "BRAND JEANS", APART FROM
THE MARK AS SHOWN.
SER. NO. 78-769,347, FILED 12-8-2005.
BONNIE LUKEN, EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 2 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 7 of 17 PageID #:31
Int. Cl.: 25
Prior U.S. Cis.: 22 and 39
United States Patent and Trademark Office
Reg. No. 3,147,244
Registered Sep. 26, 2006
TRADEMARK
PRINCIPAL REGISTER
GURU DENIM INC. (CALIFORNIA CORPORA-
TION)
1525 RIO VISTA A VENUE
LO ANGELES, CA 90023
FOR: PANTS, JEANS, JACKETS, SHORTS AND
SKIRTS, IN CLASS 25 (U.S. CLS. 22 AND 39).
FIRST USE 12-0-2002; IN COMMERCE 12-0-2002.
THE MARK CONSISTS OF A STITCHING DE-
SIGN ON A GARMENT WHICH IS A STYLIZED
REPRESENTATION OF THE LETTER "U". THE
BROKEN LINES ARE USED TO INDICATE THE
POSITIONING OF THE MARK ON THE GOODS
AND ARE NOT A FEATURE OF THE MARK.
SER. NO. 76-633,022, FILED 3-9-2005.
BILL DA WE, EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 30 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 8 of 17 PageID #:32
Int. Cl.: 25
Prior U.S. Cis.: 22 and 39
United States Patent and Trademark Office
Reg. No. 3,482,001
Registered Aug. 5, 2008
TRADEMARK
PRINCIPAL REGISTER
GURU DENIM INC. (CALIFORNIA CORPORA-
TION)
2263 EAST VERNON A VENUE
VERNON, CA 90058
FOR: CLOTHING, NAMELY, MEN'S, WOMEN'S,
AND CHILDREN'S PANTS, JEANS, SHORTS, OVER-
ALLS, SHIRTS, T-SHIRTS, BLOUSES, VESTS,
SKIRTS, JACKETS, COATS, SWEATERS, SWEAT-
SHIRTS, SWEATPANTS, HATS, BELTS AND SHOES,
IN CLASS 25 (U.S. CLS. 22 AND 39).
FIRST USE 9-1-2002; IN COMMERCE 9-1-2002.
OWNER OF U.S. REG. NO. 3,147,224.
THE MARK CONSISTS OF A STYLIZED REPRE-
SENTATION OF THE LETTER "U".
SN 78-168,317, FILED 9-26-2002.
CYNTHIA SLOAN, EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 14 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 9 of 17 PageID #:33
Int. Cl.: 25
Prior U.S. Cis.: 22 and 39
United States Patent and Trademark Office
Reg. No. 3,490,283
Registered Aug. 19, 2008
TRADEMARK
PRINCIPAL REGISTER

BRAND
GURU DENIM INC. (CALIFORNIA CORPORA
TION)
2263 EAST VERNON A VENUE
VERNON, CA 90058
FOR: PANTS, JEANS, SHORTS, OVERALLS,
SHIRTS, T-SHIRTS, VESTS, SKIRTS, JACKETS,
SWEATSHIRTS, SWEATPANTS, DRESSES, HOO-
DED SWEATSHIRTS, TOPS, BLOUSES AND FOOT
WEAR. IN CLASS 25 (U.S. CLS. 22 AND 39).
FIRST USE 12-0-2002; IN COMMERCE 12-0-2002.
OWNER OF U.S. REG. NOS. 2,761, 793 AND
2,917.187.
NO CLAIM IS MADE TO THE EXCLUSIVE
RIGHT TO USE "BRAND JEANS", APART FROM
THE MARK AS SHOWN.
THE COLOR(S) RED AND BLUE IS/ ARE
CLAIMED AS A FEATURE OF THE MARK.
THE MARK CONSISTS OF THE WORDS "TRUE
RELIGION BRAND JEANS" AND THE DESIGN
SHOWN IN THE ATTACHED DRAWING. THE
COLOR RED APPEARS IN THE HORSESHOE DE
SIGN AND THE WORD "TRUE RELIGION" AND
THE COLOR BLUE APPEARS IN THE WORDS
"BRAND JEANS".
SN 78-685.079, FILED 8-3-2005.
BONNIE LUKEN, EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 3 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 10 of 17 PageID #:34
Int. Cl.: 25
Prior U.S. Cis.: 22 and 39
United States Patent and Trademark Office
Reg. No. 3,561,465
Registered Jan. 13, 2009
TRADEMARK
PRINCIPAL REGISTER
GURU DENIM INC. (CALIFORNIA CORPORA-
TION)
2263 EAST VERNON A VENUE
VERNON, CA 90058
FOR: PANTS, JEANS, IN CLASS 25 (U.S. CLS. 22
AND 39).
FIRST USE 12-1-2007; IN COMMERCE 12-1-2007.
OWNER OF U.S. REG. NO. 3,147,244.
THE MARK CONSISTS OF A STITCHING DE-
SIGN CONSISTING OF THE ONE-HALF INCH
STITCH PATTERN USED TO OUTLINE THE POCK-
ET AND TO DEPICT THE "U" SHAPE.
SEC. 2(F).
SN 76-658,114, FILED 4-10-2006.
CHERYL CLAYTON, EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 4 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 11 of 17 PageID #:35
Int. Cl.: 25
Prior U.S. Cis.: 22 and 39
United States Patent and Trademark Office
Reg. No. 3,561,466
Registered Jan. 13, 2009
TRADEMARK
PRINCIPAL REGISTER
GURU DENIM INC. (CALIFORNIA CORPORA-
TION)
2263 EAST VERNON A VENUE
VERNON, CA 90058
FOR: PANTS, JEANS AND JACKETS; SHORTS, IN
CLASS 25 (U.S. CLS. 22 AND 39).
FIRST USE 12-0-2005; IN COMMERCE 12-0-2005.
STITCH PATTERN USED TO OUTLINE THE POCK-
ET AND THE CHEVRON FLAP AND TO DEPICT
THE "U" SHAPE AS WELL AS THE ZIGZAGGED
STITCHING ON THE CHEVRON FLAP.
SEC. 2(F).
OWNER OF U.S. REG. NO. 3,147,244. SN 76-658,121, FILED 4-10-2006.
THE MARK CONSISTS OF A STITCHING DE-
SIGN CONSISTING OF THE ONE-HALF INCH CHERYL CLAYTON, EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 8 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 12 of 17 PageID #:36
Int. Cl.: 25
Prior U.S. Cis.: 22 and 39
United States Patent and Trademark Office
Reg. No. 3,561,705
Registered Jan. 13, 2009
TRADEMARK
PRINCIPAL REGISTER
GURU DENIM INC. (CALIFORNIA CORPORA-
TION)
2263 EAST VERNON A VENUE
VERNON, CA 90058
FOR: APPAREL, NAMELY, JEANS, PANTS,
SKIRTS, SHORTS, JACKETS, IN CLASS 25 (U.S.
CLS. 22 AND 39).
FIRST USE 7-1-2007; IN COMMERCE 7-1-2007.
OWNER OF U.S. REG. NO. 3,147,244.
THE MARK CONSISTS OF A POCKET STITCH-
ING DESIGN ON A GARMENT WHICH IS A
STYLIZED REPRESENTATION OF THE LETTER
"U." THE BROKEN LINES ARE USED TO INDI-
CATE THE POSITIONING OF THE MARK ON THE
GOODS AND ARE NOT A FEATURE OF THE
MARK.
SN 77-114,126, FILED 2-22-2007.
LINDA M. KING, EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 9 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 13 of 17 PageID #:37
Int. Cl.: 25
Prior U.S. Cis.: 22 and 39
United States Patent and Trademark Office
Reg. No. 3,561,710
Registered J an. 13, 2009
TRADEMARK
PRINCIPAL REGISTER
GURU DENIM INC. (CALIFORNIA CORPORA-
TION)
2263 EAST VERNON AVENUE
VERNON, CA 90058
FOR: APPAREL, NAMELY, JEANS. PANTS,
SKIRTS. SHORTS, HATS, FOOTWEAR, IN CLASS
25 (U.S. CLS. 22 AND 39).
FIRST USE 3-1-2007; IN COMMERCE 3-1-2007.
OWNER OF U.S. REG. NO. 3.127,244.
THE COLOR(S) RED ISIARE CLAIMED AS A
FEATURE OF THE MARK.
THE MARK CONSISTS OF A STYLIZED REPRE-
SENTATION OF THE LETTER "U" IN THE COLOR
RED.
SN 77- 116,587, FILED 2-26-2007.
LINDA M. KING, EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 22 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 14 of 17 PageID #:38
Int. Cl.: 25
Prior U.S. Cis.: 22 and 39
United States Patent and Trademark Office
Reg. No. 3,607,799
Registered Apr. 14, 2009
TRADEMARK
PRINCIPAL REGISTER
GURU DENIM INC. (CALIFORNIA CORPORA-
TION) .
LEGAL DEPARTMENT
2263 EAST VERNON A VENUE
VERNON. CA 90058
FOR: BATHING SUITS, BATHING TRUNKS,
BEACHWEAR, BIKINIS, BLOUSES, BOOTS, CAPS.
COATS, DRESSES. FOOTWEAR, HATS, HEAD-
WEAR, JACKETS, JEANS, NECKWEAR, PANTS,
SANDALS. SCARVES. SHAWLS, SHIRTS. SHOES.
SHORTS, SKIRTS, SNEAKERS. SWEAT PANTS.
SWEATSHIRTS. SWIMWEAR. T-SHIRTS, TOPS.
TANK TOPS, VESTS, IN CLASS 25 (U.S. CLS. 22
AND 39).
FIRST USE 10-1-2002; IN COMMERCE 10- 1-2002.
OWNER OF U.S. REG. NO. 2.91 7.187.
THE MARK CONSISTS OF A BUDDHA-LIKE
FIGURE CRADLING A GUITAR WITH HIS LEFT
HAND AND WITH HIS RIGHT ARM OUTSTRET-
CHED WITH HIS THUMB POINTING UP.
SN 78-980,963, FILED 6-27-2006.
CHER1'L CLA1'TON, EXAMIN!KG ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 25 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 15 of 17 PageID #:39
Reg. No. 3,884,465
TRUE RELIGION
GURU DENIM INC. (CALIFORNIA CORPORATION)
LEGAL DEPARTMENT
Registered Nov. 30,2010 2263 EAST VERNON AVENUE
Int. Cis.: 9 and 24
TRADEMARK
PRINCIPAL REGISTER
Din:ttor of the Untt-:d S t m e ~ P,1tc:nt and l'mdt:mark nm..:e
VERNON, CA 90058
FOR: EYE\VEAR, NAMELY, EYEGLASS FRAMES. CASES, AND SUNGLASSES, IN CLASS
9 (U.S. CLS. 21. 23. 26, 36 AND 38 ).
FIRST USE 7-1-2009: IN COMMERCE 7- 1-2009.
FOR: TOWELS, IN CLASS 24 (U.S. CLS. 42 AND 50)
FIRST USE 1-4-2010; IN COMMERCE 2-1 6-2010.
THE MARK CONSISTS OF STANDARD CHARACTERS WI'illOUT CLAIM TO ANY PAR-
TICULAR FONT. STYLE, SIZE, OR COLOR.
OWNER OF U. S. REG NOS. 2, 761 ,793 AND 2,917, 187.
SN 78-981,807, FILED 6-27-2006.
CHERYL CLAYTON. EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 26 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 16 of 17 PageID #:40
Reg. No. 3,975,909
Registered June 7, 2011
Int. Cl.: 3
TRADEMARK
PRINCIPAL REGISTER
Director of the United States Patent and rrademark Office
HIPPIE CHIC
GURU DENIM, INC. (CALIFORNIA CORPORATION), DBA TRUE RELIGION BRAND JEANS,
2263 E. VERNON AVENUE
LEGAL DEPARTMENT
VERNON, CA 90058
FOR: BATH GELS; BODY CREAMS; BODY LOTIONS; BODY WASH; EAU DE PARFUM;
FRAGRANCES; PERFUME; SHOWER GELS, IN CLASS 3 (U.S. CLS. 1, 4, 6, 50,51 AND 52).
FIRST USE 9-1-2010; IN COMMERCE 3-1-2011.
THE MARK CONSISTS OF STANDARD CHARACTERS WITHOUT CLAIM TO ANY PAR-
TICULAR FONT, STYLE, SIZE, OR COLOR.
SN 85-061,026, FILED 6-11-2010.
CHERYL CLAYTON, EXAMINING ATTORNEY
Case 1:11-cv-08242-HB Document 8-1 Filed 11/15/11 Page 27 of 31 Case: 1:12-cv-09894 Document #: 1-2 Filed: 12/12/12 Page 17 of 17 PageID #:41
Reg. No. 3,978,250
GURU DENIM, INC. (CALIFORNIA CORPORATION). DBA TRUE RELIGION BRAND JEANS
LEGAL DEPARTMENT
Registered June 14,2011 2263 E. VERNON AVENUE
Int. Cl.: 35
SERVICE MARK
PRINCIPAL REGISTER
Dil't(:tor of the United S t ~ t c s P1tent and Trddcm:trk Office
VERNON. CA 90058
FOR: ADVERTISING VIA ELECTRONIC MEDIA AND SPECIFICALLY THE INTERNET:
ON-LINE RETAIL STORE SERVICES FEATURING APPAREL. FOOTWEAR AND FASHION
ACCESSORIES; WHOLESALE AND RETAIL STORE SERVICES FEATURING APPAREL.
FOOTWEAR AND FASHION ACCESSORIES, IN CLASS 35 (U.S. CLS. 100. 101 AND 102).
FIRST USE 4-26-2005: IN COMMERCE 4-26-2005.
OWNER OF U.S. REG. NOS. 3.607 .799. 3. 72!\222. AND 3.862,1 83.
THE MARK CONSISTS OF A MAN CRADLING A GUITAR WITH HIS LEFT HAND AND
WITH HIS RIGHT ARM OUTSTRETCHED Vv'ITH HIS THUMB POINTING UR
SER. NO. 85-192.668. FILED 12-7-2010
JOHN GARTNER. EXAMINING ATTORNEY




Exhibit 3
Case: 1:12-cv-09894 Document #: 1-3 Filed: 12/12/12 Page 1 of 3 PageID #:42
Public Catalog
Copyright Catalog (1978 to present)
Search Request: Left Anchored Title = true religion brand jean
Search Results: Displaying 4 of 5 entries

True Religion Brand Jeans The Buddha Brand Authentic Vintage Label.
Type of Work: Visual Material
Registration Number / Date: VA0001698310 / 2009-02-05
Application Title: True Religion Brand Jeans The Buddha Brand Authentic Vintage Label.
Title: True Religion Brand Jeans The Buddha Brand Authentic Vintage Label.
Description: Electronic file (eService)
Copyright Claimant: GURU DENIM, INC. d.b.a. True Religion Brand Jeans. Address: 2263 East Vernon
Avenue, Vernon, CA, 90058, United States.
Date of Creation: 2008
Date of Publication: 2008-11-01
Nation of First Publication: United States
Authorship on Application: GURU DENIM, INC. d.b.a. True Religion Brand Jeans, employer for hire; Domicile:
United States; Citizenship: United States. Authorship: 2-D artwork.
Previous Registration: 2005, VA 1-301-845.
Pre-existing Material: 2-D artwork.
Basis of Claim: 2-D artwork.
Rights and Permissions: GURU DENIM, INC., 2263 E. Vernon Ave., Vernon, CA, 90058, United States, (323)
266-3072
Copyright Note: C.O. correspondence.
Names: GURU DENIM, INC.
True Religion Brand Jeans

Save, Print and Email (Help Page)
Select Download Format Full Record Format for Print/Save
Enter your email address: Email
Case: 1:12-cv-09894 Document #: 1-3 Filed: 12/12/12 Page 2 of 3 PageID #:43
NOLNMLNO t s~=o =s =N
OLO ~~KK LJLm K\ NZQCZNIQCpbn ZOMNONONMNVQTQQCp~| ^ Z =
Help Search History Titles Start Over
Contact Us | Request Copies | Get a Search Estimate | Frequently Asked Questions (FAQs) about Copyright |
Copyright Office Home Page | Library of Congress Home Page
Case: 1:12-cv-09894 Document #: 1-3 Filed: 12/12/12 Page 3 of 3 PageID #:44




Exhibit 4
Case: 1:12-cv-09894 Document #: 1-4 Filed: 12/12/12 Page 1 of 4 PageID #:45
Case: 1:12-cv-09894 Document #: 1-4 Filed: 12/12/12 Page 2 of 4 PageID #:46
I IIIII 1111111111111111111111111111111111111111111 11111111111
USOOD547530S
c12) United States Design Patent c1o) Patent No.: US D54 7,530 S
** Jul. 31, 2007
Lubell (45) Date of Patent:
(54) STITCH PATTERN APPLIED TO PANTS
(75) Inventor: Jeffrey Lubell, Los Angeles, CA (US)
(73) Assignee: True Religion Apparel, Inc., Los
Angeles, CA (US)
(**) Term: 14 Years
(21) Appl. No.: 29/244,409
(22) Filed: Dec. 9, 2005
(51) LOC (8) Cl. .................................................... 02-02
(52) U.S. Cl. ........................................................ D2/742
(58) Field of Classification Search .......... D2/712-714,
D2/716, 742-748, 857; 2/2.17, 22, 23, 69,
2171, 72, 76, 79, 221, 227, 228, 231-238,
2/247-254, 911, 919, DIG. 2
See application file for complete search history.
(56) References Cited
U.S. PATENT DOCUMENTS
2,318,199 A * 5/1943 Clements ....................... 2/407
3,959,826 A * 6/1976 Hakanson ...................... 2/227
4,015,318 A * 4/1977 Hakanson .................... 28/165
D261,323 S * 10/1981 Catron ........................ D2/742
D263,766 S * 4/1982 Heinfling ..................... D2/857
4,513,454 A * 4/1985 Anderson et al ............... 2/246
D339,220 S * 9/1993 Buziol ......................... D2/742
D379,859 S 6/1997 Chan
D414,012 S * 9/1999 Tobias ......................... D2/742
5,956,775 A * 9/1999 Ezra .............................. 2/227
D417,340 S 12/1999 Moor
D436,714 S * 112001 Korff ........................... D2/742
D440,028 S * 4/2001 Korff ........................... D2/742
6,421,831 B1 * 7/2002 Korff ............................... 2/69
D480,539 S 10/2003 Yan
D484,30 1 S 12/2003 Issler
r
!
!
!
I
r
!
I
I
!
r
!
I
!
I
r
r
L _________________________}
I
!
\
I
':
\
i
\
i
\
:
\
\
:
\
\
\
... _________________________ j
EP
IT
D496,530 S
D502,600 S
D506,892 S
D510,190 S
D511,606 S
9/2004 Wolf
3/2005 Wolf
7/2005 Warren et a!.
10/2005 Fenton et a!.
* 11/2005 Caucci ........................ D2/742
FOREIGN PATENT DOCUMENTS
1502513 A1 * 2/2005
000335393-0002 * 9/2005
OTHER PUBLICATIONS
Bennetts: True Religion Brand Jeans. www.bennettscloth-
ing.com/true_religion_jeans.htm. Feb. 2005. Jeans, Item
A: center of page.*
True Religion, Jeffrey Lubell www.truereligionbrand-
jeans.com, Womens and Mens Jeans USA.
Goapparel, LLC, US Trademark for stitch design Filed: Nov.
3, 2005.
* cited by examiner
Primary Examiner-Ian Simmons
Assistant Examiner-R. Johnson
(74) Attorney, Agent, or Firm-Christie, Parker & Hale,
LLP
(57) CLAIM
The ornamental stitch pattern applied to pants, as shown and
described.
DESCRIPTION
FIG. 1 is a front view of a stitch pattern applied to pants
showing my new design, the broken line showing the pants
is for illustrative purposes only and forms no part of the
claimed design; and,
FIG. 2 is a rear view, thereof.
1 Claim, 2 Drawing Sheets
!
!
!
!
:
!
!
I
i
!
!
I
\
\
\
:
',
\
:
:
\
\
\
I
\
I
',
I
\
\ r
______ _\
Case: 1:12-cv-09894 Document #: 1-4 Filed: 12/12/12 Page 3 of 4 PageID #:47
U.S. Patent Jul. 31, 2007 Sheet 1 of 2 US D54 7,530 S
FIG. 1

r-a,u--;u;
.---------------,
I I
I I

I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I I

I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I
I I

I I

Case: 1:12-cv-09894 Document #: 1-4 Filed: 12/12/12 Page 4 of 4 PageID #:48
U.S. Patent Jul. 31, 2007 Sheet 2 of 2 US D54 7,530 S
FIG. 2
c--------------------- ---------------------,
I I
I I
I I
~ - - - - - - - - - - - - - - - - - - - - - 1
I I
I I
I I
F---------------------i
I I
I
L-----------

Schedule A

[CONTENTS FILED UNDER SEAL]

Case: 1:12-cv-09894 Document #: 1-5 Filed: 12/12/12 Page 1 of 1 PageID #:49