THURSDAY

11am to 12pm | CHECK-IN 12pm to 12:30pm Fresh Networking - Putting the SOCIAL in Social Fresh 12:30pm to 1pm Opening Remarks 1pm to 1:30pm Lessons For Social Marketers From The 2012 Elections Tom Webster, Edison Research 1:30pm to 2pm Word of Mouth Your Ultimate Distribution Channel Spike Jones, WCG 2pm to 2:15pm | BREAK 2:15pm to 2:45pm How To Leverage The Voice of the Customer Morgan Johnston, JetBlue 2:45pm to 3:15pm How To Develop Your Mobile First Social Strategy Ian Schafer, Deep Focus 3:15pm to 3:45pm | SNACK BREAK 3:45pm to 4:30pm #FreshStorm The Social Fresh Brainstorm (team competition) 4:30pm to 4:45pm | BREAK 4:45pm to 5:15pm Breaking Through The Clutter: Content, Analytics And Paid Christopher Tuff, 22squared 5:15pm to 5:45pm Understanding The Power Of The Earned Media Ecosystem Christopher S. Penn, Shift Communications 7pm | OPENING NIGHT NETWORKING RECEPTION brought to you by:

FRIDAY
9:30am to 10am | CHECK-IN 10am to 10:30am Opening Remarks 10:30am to 11am The Key To Facebook Success: Ads + Social Promotion Jim Tobin, Ignite Social Media 11am to 11:30am Building An Insights Driven Social Organization Adam Kmiec, The Campbell Soup Co. 11:30am to 11:45am | BREAK 11:45am to 12:15pm Content Creation Is The Ultimate Fan Advocacy Ted Rubin, Collective Bias 12:15pm to 12:45pm What Doesnt My CEO Get About Social Media? Ryan Cohn, Sachs Media Group 12:45pm to 1:30pm | LUNCH 1:30pm to 1:45pm #FreshStorm Winners Announced 1:45pm to 2:15pm The Impact Equation Chris Brogan, Human Business Works 2:15pm to 2:45pm | BREAK 2:45pm to 3:15pm Youtility: Why Smart Companies Are Helping, Not Selling Jay Baer, Convince & Convert 3:15pm to 3:45pm The End Of The One-Off: How To Build Re-Skinnable Content Packages Katie Richman, ESPN 3:45pm to 4pm | BREAK 4pm to 4:30pm Encouraging User-Generated Content to Foster Engagement Kevin T. Vine, Dunkin Brands 4:30pm | CLOSING NETWORKING RECEPTION