Media Training: Climate

Change and the Environment

Get your message across

24th March 2009 Location: St.Ethelburga’s,

10.00 – 16.30 78 Bishopsgate, London EC2N 4AG.

Climate change is the biggest global challenge
we face. Even those not directly working in
the environment field increasingly need to
communicate with the media about climate
change, and secure coverage for environment-
related stories.
This course provides media training especially
tailored to those working on or interested in the
environment and climate change. Participants
will learn core media skills and gain a better
understanding of how the media (broadcast
and print) works.
The training day will provide:
1. M  echanics of the media – how it works,
news cycles and working in both pro-active
and re-active situations
2. Media writing skills
3. Interview skills to build confidence and
improve your organisation’s media effectiveness
4. Major environmental and climate change
issues the media want to cover
5. Media schedules – when do decisions get
made, when are the key deadlines
 Who should attend?
Anyone who wants to communicate
environmental and climate change
issues to the media.
Anyone who works for a local authority,
NGO, or business and is looking for the
skills and knowledge to maximise the
impact of their media activity.
‘A great combination of hands on
activities and practice interviews -
practical, insightful and fun.’
Tracy Carter (Green Alliance)
‘Focussed and fun.’
Ann Finlayson, (Director of SEEd)
Facilitated by:
Matthew Davis BSc
Founding Director of 3-C consult create
communicate, Matthew has worked
with Friends of the Earth, Green Alliance,
Stop Climate Chaos, and Practical Action.
Previously Matthew was at WWF for 8
years. His roles there included Climate
Change Campaign Director, Communications
Director for WWF’s global species programme
and Head of Press & Campaigns.
Eco Events — Training — Management
For bookings and information
please contact:
Talk Action
www.talkaction.org
Tel: 0207 324 4774
Email: jelliott@talkaction.org
The venue is fully accessible with
wheelchair-accessible lavatory facilities
and a hearing loop
Cost:
Large Charities, Public Sector, and Businesses:
£258 per person
Smaller charities and Individuals (under 8 staff):
£105 per person
Subsidised places are available for unemployed/students/
pensioners. Please send £30 to Talk Action, The Greyston
Centre, 28 Charles Square, London N1 6HT.
Tailored courses can be arranged for groups at a date
& location to suit you.
Prices include a vegan/vegetarian lunch, Fair Trade
refreshments and networking time with organic wine.
Supported By