Brazil B2C E-Commerce Report 2012

December 2012

Provided by RESEARCH ON INTERNATIONAL MARKETS

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December 2012

Publication Date December 2012 Language English Format PDF & PowerPoint Number of Pages/Charts 56 Covered Country Brazil Price Single User License:
Site License: Global Site License:

2,900 (excl. VAT) 4,350 (excl. VAT)

1,450 (excl. VAT)

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Brazil B2C E-Commerce Report 2012

Key Findings
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players
Online clothing purchases and group shopping represented major trends in the Brazilian B2C E-Commerce market in 2011. B2C E-Commerce sales in Brazil are projected to increase by lower growth rates within the next years. The most purchased online product categories in Brazil in April 2012 were Household Articles and Information Technology, Household Appliances, and Books and Magazines. The share of online shoppers on Internet users in Brazil is expected to continue to increase, despite slowing growth rates in the number of online shoppers. In December 2011, Mercado Libre was the most engaging website in the Brazilian B2C E-Commerce market, in terms of time users spent on the website, followed by Lojas Americanas and Magazine Luiza.

Company and Product Information

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Brazil B2C E-Commerce Report 2012

Table of Contents (1 of 2)
1. MANAGEMENT SUMMARY 3. SALES
B2C E-Commerce Sales in Latin America, by Country, including Brazil, in USD million, 2005-2011 B2C E-Commerce Sales in Brazil, in USD billion, 2010-2015f B2C E-Commerce Sales in Brazil, in BRL billion, 2010-2013f B2C E-Commerce Sales in Brazil, in BRL billion, H1 2011 & H1 2012 Online Travel Sales in Brazil,

2. TRENDS
B2C E-Commerce Trends in Brazil, 2012 B2C E-Commerce Trends in Brazil, 2011/2012 Cross-Border international Online Shopping Trends in Brazil, 2011/2012 Internet Usage and B2C E-Commerce Trends among Seniors in Brazil, 2011/2012 B2C E-Commerce Trends on Valentines Day and Mothers Day in Brazil, 2012 Breakdown of B2C E-Commerce Sales in Latin America, by Country, including Brazil, in %, 2011 Breakdown of Online Shopping Frequency in Brazil, in % of Online Shoppers, April 2012 Time spent between Online Research and Online Purchase in Brazil, by Time Range and Product Category, in % of Online Shoppers, March 2012 Main Reasons in Brazil not to shop Online, by Product Category, incl. Shipping in % of Internet Users, July 2012 Preferred Payment Methods in Brazil, in % of Online Shoppers, 12 Months to May 2012 B2C E-Commerce Delivery Trends in Brazil, 2011/2012 M-Commerce Trends in Brazil, 2011/2012 and Share of Consumers using Mobile Phones in Purchasing Process, in %, 2011 Mobile Payment Market Trends in Brazil, 2012

compared to the other BRIC Countries, in USD billion, 2010-2016f

4. SHARES
Share of B2C E-Commerce on total Retail Sales in Brazil, in %, 2011 & 2016f Share of M-Commerce on total E-Commerce Sales in Brazil, in %, H1 2012 & 2013f

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Brazil B2C E-Commerce Report 2012

Table of Contents (2 of 2)
5. PRODUCTS
Purchased Online Product Categories in Brazil, in % of Online Shoppers, April 2012 Purchased Online Product Categories in Brazil, by Gender, in % of Online Shoppers, April 2012 Purchased Mobile Product Categories in Brazil, in % of Mobile Shoppers, May-June 2012

6. USERS / SHOPPERS (cont.)

Breakdown of unique Visitors to Retail Category Websites in Brazil, by Region, in %, December 2011

7. PLAYERS
Leading B2C E-Commerce Players in Brazil, 1-10, 2012 Leading B2C E-Commerce Players in Brazil, 11-20, 2012 Internet Users in Brazil, compared to other BRIC Countries, Most engaging B2C E-Commerce Sites in Brazil, compared to total Retail, in Average Minutes, Average Pages and Average Visits per Visitor, December 2011 Mercado Libre: Profile Mercado Libre: Net Revenues and Year-on-Year Revenue Growth, in USD million and in %, Q3 2011-Q3 2012 Mercado Libre: Key Performance Metrics in Latin America, in USD, Persons, Items and %, Q3 2011 & Q3 2012 Lojas Americanas: Profile Magazine Luiza: Profile News about Amazon in Brazil, 2012 News about Otto Group in Brazil, 2012 Top Travel Domains/Websites in Brazil,

6. USERS / SHOPPERS

in millions and in % Change, July 2011 & July 2012 Breakdown of Internet Users in Brazil, by Age Group, in %, January 2012 Mobile Internet Users in Brazil, in millions and in % of Population, 2010-2016f Online Shoppers in Brazil,

in millions and in % of Internet Users, 2010-2015f Online Shopper Penetration in Brazil,

by Age Group, in % of Internet Users, April 2012 Breakdown of unique Visitors to Retail Category Websites in Brazil, by Age Group, in %, December 2011

by Unique Visitors, in thousands, July 2012

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Brazil B2C E-Commerce Report 2012

Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts you make the decisions
Shares

Trends

Sales

Products

Users / Shoppers

Players

After credit cards, Boleto was the most preferred payment method of online shoppers in Brazil in the 12 months leading to May 2012.
Preferred Payment Methods in Brazil, in % of Online Shoppers, 12 Months to May 2012

Boleto

35%

Debit Card

7%

Cash-on-Delivery

3%

0%

10%

20%

30%

40%

50%

The most popular payment method of online shoppers in Brazil in the 12 months leading to May 2012 was credit card.
Note: Boleto is an electronic invoice payment method in Brazil Source: NIC, May 2012

18

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts you make the decisions
Shares

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Sales

Products

Users / Shoppers

Players

In Q3 2012, multi-channel mass merchant Magazine Luiza generated 12% of its total revenues through online sales.
Magazine Luiza: Profile
Name of Company Headquarters Major Online Shop Company Type Product Range Magazine Luiza S.A. Franca, Sao Paulo, Brazil www.magazineluiza.com.br Multi-Channel Retailer Mass Merchant

Financial Data Year Ended

Consolidated gross revenues of BRL 2.2 billion in Q3 2012, up by +15.2% from Q3 2011 Online sales of BRL 269 million in Q3 2012, up by +25.5% from Q3 2011

December 31 Magazine Luiza launched its improved online shop in November 2012, which aims at ensuring customer responsiveness through close contact. On the new website, product categories are organized by color and stores. Furthermore, customers receive recommendations based on their browsing and purchasing behavior. The new website also features higher browser and mobile device compatibility and claims to be faster than any other E-Commerce site in Brazil. In November 2012, Magazine Luiza diversified its online offering by opening a virtual florist. Besides buying flowers for specific categories such as birthdays and apologies, customers can order additions such as chocolates and books to go with the flowers. In Q3 2012, online sales accounted for 12% of total revenues of Magazine Luiza.

News (E-Commerce)

Source: Google, company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations

49

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Brazil B2C E-Commerce Report 2012

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Brazil B2C E-Commerce Report 2012

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