E Forbes

ORGANISATION STUDY ON EUREKA FORBES
INTRODUCTION
Eureka Forbes is a joint venture between Forbes Gokak (part of the Shapoorji Pallonji group) and Electrolux AB of Sweden. It was setup in India in 1982 to market health and hygiene products to Indian consumers. It has manufacturing facilities at Bhimtal, Hyderabad and Bangalore together with an advanced Research & Development centre at Bangalore. The water testing facility of Aqua mall (100% subsidiary of Eureka Forbes) in Bangalore is the first facility in Asia and the seventh in the world to get accredited by the Water Quality Association of America. The turnover of Eureka Forbes in the FY 2003-2004 was around 510 Crores. Eureka Forbes has around 4000 successful sales personnel who are referred to as Eurochamps and over 500 response centres to provide prompt and efficient after sales service. Eureka Forbes pioneered the concept of direct marketing in health and hygiene products. Direct marketing always faces lots of challenges and its successful operation needs continuous monitoring and motivation. It is Asias largest direct sales organization. It also has dealer sales division, industrial sales division and an exports division.
This study has carried out at Bangalore Eureka Forbes Central Sales Office. This study covered the functions of various department i.e. Sales, Marketing, Human Resources, Finance, Systems, Research and Development and customer Relations Management. This study also took time to analyze the strength and weakness of the organization.
Eureka Forbes Ltd having 172 offices in India in which 61 of them is in South India. About 95% of the market share for vacuum cleaners and about 74% of the market share for water purifiers. Major competitors are Philips, Whirl Pool, Kent, Pureit (HLL) etc. Mainly the product promotions of Eureka Forbes are through Exhibitions, Brochures, Campaigns and field activities.
OXBRIDGE BUSINESS SCHOOL
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INDUSTRY PROFILE
INDUSTRY OF WATER PURIFIER IN INDIAN MARKET

ONE man's meat is another's poison can well be said in the context of the bottled water controversy. Even as the ripples seem far from receding on whether the pesticide-residue in packaged drinking water is a reason for concern the waterpurifier industry has lost no time in sniffing out an opportunity.
"Water from Waterguard is completely safe from harmful pesticides, bacteria, viruses and is economical too!", says an advertisement from Usha Shriram, Advertising for its Usha Brita Water Purification Systems. And in case you miss the point, the advertisement has in its background copies of media reports on `Pesticides in bottled water. 'Meanwhile, Eureka Forbes, touted to be the leader in the water purification segment, reacted more swiftly to the pesticide-issue and came out with "reassuring" advertisements, within a couple of days after the Centre for Science and Environment (CSE) came out with its controversial report. "The Union Health Ministry too had met discuss the subject and according to sources; the inclination was towards aligning with the European Union (EU)norms.
However, the Bureau of Indian Standards reiterated its stand on the issue and said: "That it took into consideration the limits set by the USFDA, the EU, the World Health Organization (WHO), Codex etc. and decided that since bottled water was a value-added product and in keeping the public/consumer interest ,the (BIS) committee unanimously decided to quantify the maximum limits for pesticide residue and made the necessary amendments to the two Indian standards
Eureka Forbes product lines are related to health, hygiene and safety. They are mainly concentrating on water purification systems for different segments.
OXBRIDGE BUSINESS SCHOOL Page 2

Cleaning machineries for domestic as well as industrial applications. Their total security solutions provide complete safety.
Major Players of the Industry:

The section provides the overview of the prominent players in the Indian water purification Industry.
Aqua Guard Kent grand Hindustan Unilever pure it Philips Intelligent Whirlpool Pure Fresh Japan, Alpha Dewdrop Eurotek System Gen Pure R.O System Bionics Aqua Tech Ken star water purifier Astro-boy-water purifier Euro Fabs Euro Riva water purifier Aqua fresh water purifier
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ORGANISATION STUDY ON EUREKA FORBES Product features of other major water purifier 1. kent guard : It has 8 litres water storage capacity & 5 purification stages like-sediments purf., pre-carbon filter,carbon purif. , UV&Reverse Osmosis technology purification.
2.Hindustan Unilever Pure It : This water purifier has 4 purification stages like- Pre-filter purification,
activated carbon purification, Germ kill Processor and Unique Polisher. It has 9 liters of storage capacity. This water purifier does not require electricity.
3.Philips intelligent: Philips established its new water purifier business, having achieved a 30%
retail market share in India with its UV water purifier and becoming the Brazilian market leader in the on-tap water purifier category.
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Number of people using water purifier of different Brand:

Aquaguard or Aqua sure Pure it Kent water purifier Philips Whirlpool pure fresh Others
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5 2.5 2.5 2 1.6 Aquaguard pure it kent philips others
The consumer has spoken. Identifying and paying tribute to exceptional brands, the vox populi has placed both EUROCLEAN VACUUM CLEANERS and AQUAGUARD WATER PURIFIERS in the Super brand category. AQUAGUARD was chosen for the second time running. Recognizing, rewarding and reinforcing leading brands from all over the world,consumers have clearly shown their preference for a brand that offers significant emotional and physical advantages over competitors. The secondedition of Consumer Super brands 2006-2007 had it all clearly spelt out in black and white. Brand leaders in
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their categories and the Brands revered by consumers that are what Super brand is all about. Across 169 categories and 1,699 brands, some 13,085 respondents across the country participated in an online process of choosing and short listing their favorite brands. Both our brands came up trumps, with respondents refusing to unseat them from their quality position. The consumer validation process short listed 652 brands from the original1,699 brands. This was further scored upon by the Super brands Council, which selected 205 brands, each scoring not less than seven marks out of ten. Of these, 91 Super brands have been inducted into the second edition of the Consumer Super brand 2006-07. ACNielsen evaluated the details. Other Indian super brands include The Times of India, Blue Dart, Bournvita,Cadbury's Dairy Milk, Color Plus, Park Avenue, Anchor Switches, Jockey, Prestige, Real Juice, Canon, Crompton Greaves, DHL, Exide, Good Knight,Hutch, Airtel, Kerala Tourism, LIC, SBI, Raymond and Servo among others. In a glittering ceremony held at The Taj Lands End, Mumbai on the 12th April2009, Mr. S.L.Goklaney and Ms.Vandana Chouhan received the Superbrand trophy and the certificate from the Governor of Maharashtra His Excellency Mr.S.M.Krishna. For Euroclean, the award was received by Mr.Marzin Shroff and Mr.Shashank Sinha.
MAJOR CLIENTS & PARTNERS OF EUREKA FORBES

INTERNATIONAL PARTNERSHIP ALLIANCE Lux and its partner companies Eureka Forbes India, AMC Classic South Africa, Aerus Electrolux US, and the Forbes Lux Group Switzerland today employ over 16'000 peoplein sales, administration, research and development. With a customer base of over 20Million Lux and its alliance partners promote some of the world's leading brands in directsales. The Lux Partnership Alliance with its unique spirit and its focus on people and thedirect sales of innovative products today runs sales operations in many parts of the world.

The Partners are as : 1. SP GROUP 2. Aqua mall Water Solutions Ltd. 3. Forbes Pro Solutions 4. FORBES LUX
1.SP Group
140 years ago, Mumbai was largely an uninhabited cluster of islands. To fulfill the watersupply needs of the city a reservoir was built, in the famous Malabar Hills. Not only didthe reservoir sustain the needs of Mumbai for the next 100 years, it also witnessed thegrowth of Mumbai as the Commercial Capital of India. The reservoir was built by a Littlewood Pallonji & Co., which today is Shapoorji PallonjiCo. & Ltd. one of the leading construction giants in India and abroad. Shapoorji Pallonji & Co. Ltd. is just one of the jewels in the SP crown. It draws vital support from other group companies to be able to execute turnkey projects swiftly and efficiently. These include SP Fabricators, AFCONS, Forbes, Sterling and Wilson, SP Construction Materials Group, SP Real Estate and Samalpatti Power Company Private Limited. Together, this conglomerate continues to strive towards perfection, quality and commitment virtues.
2. Aqua mall Water Solutions Ltd.

Aqua mall Water Solutions Ltd. came into existence more than two decades ago to partner with Eureka Forbes Ltd. in its quest to bring pure, safe drinking water to the Indian market. A wholly owned subsidiary of the company, it has proved to be an in valuable ally in the leadership and domination of the category. The pioneer of water purification manufacturing in India and now a virtual a one stop shop for point-of-consumption water purification systems, we have a vision of becoming the most preferred global source of water purification systems. Today, over 600,000 units of 34 different models of water purification systems roll out of the four Aqua mall facilities. Its current capacity can be scaled up to two million unitsp.a.
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The Cell Concept on which it operates facilitates higher productivity thus enabling it to maintain a high inventory turnover. The quality management procedure and systems at Aqua mall showcase the unwavering focus on quality.
3.Forbes Pro Solutions:

Forbes Pro Solutions is a part of Eureka Forbes Limited, your one stop shop for Mechanized cleaning solutions, Safe drinking water, Facility management and Hospitality concepts, Water & Waste water treatment plans & Railway solutions. Our commitment to customers is backed by over 25 years of Eureka Forbes expertise, a nationwide service network and strategic alliances with world leaders. Whatever business you are in, our comprehensive range of solutions & services enables you to maintain a hygienic, safe and productive work environment.
4.FORBES LUX:
Opening Doors to a Healthier, happier world. For over 100 years now, millions of people across the globe have opened their doors to health. Lux International AG, Switzerland is an organization backed by over 100 years of experience, over 20 million customers and Eureka Forbes Ltd., India, one of the largest direct selling company in Asia with an active database of over 5 million customers and 25years of developing relationships. The Forbes and Lux Groups joined hands in their expansion world over and laid the foundation for the Forbes Lux Group with its headquarters in Switzerland. The new company with a 50:50 shareholding between both companies, aims to develop direct sales operations around the world, operating with two strong brands, Forbes and Lux. The two companies partnering to form Forbes Lux Group are well known market leaders in their respective markets, share a common goal of understanding the consumers, bringing to them high quality solutions and above all, developing lasting relationships. Forbes Lux Group is about building healthy relationships. With their range of water purifiers, vacuum cleaners, steam cleaners, air purifiers and more, the group offers innovations for a healthier, happier life at home to people across the world.
COMPANY PROFILE The Organization Companys values Symbol of Quality Euro smile Board of Directors Strategic Direction Euro Helpline Environment People Eureka Forbes Relationship Eureka Family Aqua Check New Avenues Companys Dreams Future Plan
EUREKA FORBES LIMITED -The Organization

Eureka Forbes is Rs billion multi- product multi- channel corporation which is a part of the Shapoorji-Pallonji Group which was set up in 1982, to market health and hygiene products to Indian consumers. It has evolved as a leader in domestic and industrial water purification system, vacuum cleaners, Air purifiers and security solution.
Mr. Pallonji Mistry Eureka Forbes were the first to introduce domestic Water Purification System (1984)- the Aqua guard model-as well as it revolutionized the Indian market by introducing products like Home Cleaning System (1982) , and Air Purification System (1994) . In order to introduce these previously unknown products to a society in which nationwide commercial compaign were an impossibility, the company had to pioneer another innovation- directing sealing. The crops of suitclad Eureka Forbes salesman were the first such in the country and were tremendous success. They are now- Asias largest direct selling organization with a 5000 strong direct sales force touching 1.25 million Indian homes and adding 1,500 customer daily. Such was the success of Eureka Forbes that Aqua guard has now become a synonym for water purifier in India, like Xerox for [photocopying].
The promise was clear: To create a company that wouldnt be about bricks, mortar or sales graphs, but driven by something for more potent. Something that would stand the test of time: relationships IRECT marketing
ORGANISATION STUDY ON EUREKA FORBES DIRECT MARKETING

Eureka Forbes followed the globally tried and tested direct selling route for marketing its products in India, thus becoming one of the first direct selling companies in India. Vacuum cleaners for water purifiers were rather new concepts for India consumer, who had till then followed only the traditional methods of cleaning and filtering. Therefore , Eureka Forbes had to first establish
the concept of vacuum cleaners and water purifiers in India before it could sell Eureka is a brand. The company believed that its core strength was its people. It employed dynamic, highly motivated individuals, called Euro champs who Projected.Thus, for the average Indian consumer, Eureka Forbes become synonymous with the smartly dressed salesman who come to their houses and cleaned up things in a jiffy or showed how air/water purifier were indispensable. Eurochams intitially targeted the metros but soon began visiting smaller cities and towns also commenting on the decision to diversity into bottled water company sources said that it was only to strong then the core products by capitalizing on their brand image. Goklaney said In the water category, I will conduct activities which strengthen my core products. According to company sources, Eureka Forbes not only had the financial strength, but also a strong network to sales executives to push its new products into the market. The companys decision to enter the retail business was primarily the result of its launch of Tronada vacuum cleaners and Aquaflo water purifier in 1995. Eureka Forbes had utilized the retail route for this range, mainly to cater to the industrial segment. Over the years, the retail business assumed greater significance and by 1999, around 5% of the companys sales came from the 2500- strong dealer network in1999.Eureka Forbes ltd. The leading vacuum cleaner and water/air purifier equipment company, announced a major policy change that came as a surprise to the Indian corporate world. The company, regarded as the pioneer of direct marketing in India, was planning to focus more on the retailing business in the future. Commenting on this decision, & Goklaney, Marketing Director, Eureka Forbes, Said Direct sales permits us to exploit only the top end of the market.
This move was in accordance with the companys plans to increase the validity of its products. The company planned to make its products available in retail outlets through its dealer network, spread across 2,600 dealers.
Eureka Forbes Friend For Life

Customers have always been the centre of business for ELF, they strive to be in close and constant touch with have also taken initiative to educate their customers to change their perceptions and practices. According to the ELF officials. A sale is only the beginning of the relationship , however company makes specials efforts to let the bonds of friendship endure through their service. Everyone at EFL strive hard to make a customer there Friend for life .Eureka Forbes have rechristened their offices to CRS (Customer Response centre) making them the hub of all customer centric efforts. A significant part of their revenues comes from relationship marketing including service contracts, spares and accessories sales, products up gradation and new references. As more channels to reach out to customers were introduced, organization was restructured to harmonize these multiple avenues of interaction and present a single face to the customer is every ones customer under this process of 'convergence'
A5 billion multi- product , multi-channel corporation. Operating in over 125 cities & 475 town across India , with over 10,000 employees. Pioneers & leaders in water purification systems , vacuum cleaners & air purifiers. Pioneers in direct selling - Asia's largest direct selling organization - 5,000 strong direct sales force touches 1.5 million Indian homes, adding 1,500 customers daily. Customer family now numbers over 5 million - enduring relationships as 'Friends for Life'.
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Expanded channels that reach out to customers to include A 3,800 strong dealer sales network; A 58 distributor strong institutional sales network; A security systems division; A strong service network backs up sales efforts - 3,200 company- trained technicians make 10,000 kitchen visits daily, supported by call centers, customer care representatives & mobile service vans. The customer has always been at the center of our business.
CURRENT SCENARIO:
The consumer durables market in India is valued at US $ 4.5 billions currently. In 2010, micro wave ovens and air conditioners registered a growth of about 30%. Frost-free refrigerators have registered significant growth as many urban families are replacing their old refrigerators. Refrigerator sales amounted to 4.5 millions in 2009, whereas the production of the refrigerators went up by 21% as compared to the preceding year. Washing machines, which have always seen poor growth, have seen reasonable growth in2009. More and more Indians are now buying electrical appliances due to change in electricity scenario. The penetration level of color televisions (CTVs) is expected to increase 3 times by 2010.
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ORGANISATION STUDY ON EUREKA FORBES COMPANYS VALUE
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SYMBOL OF QUALITY
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SERVICES:
Service at your doorstep Indias largest after-sales service network - over 650 Service Centres 3,000 trained technicians make 10,000 calls a day Single number access - 24 hours in 8 major cities - 3988 33 33 Only genuine spare parts Free routine check-ups and free service camps Annual Maintenance Contracts - the largest in the country Mobile service vans.
A specialized service by Eureka Forbes to provide all the information about Eureka Forbes products and services at one single number - available 24hrs*365days. The Euro Help Line provides the following: Gives complete information about products and services . Locations of Customer Response Centre or Sales offices, timings, contact Persons etc.. Solutions to simple problems on the spot. A single point solution to customer queries or calls. Information on status of complaints and requirements.
ORGANISATION STUDY ON EUREKA FORBES Factories ISO 14000 and 9000 certified
Tested and certified by over 100 laboratories in India, US, UK and South Africa . Certifications include those from the highly reputed Bureau of Indian Standards (BIS), University of Minnesota; University of Pretoria, South Africa; Water Quality Certificate USA; WQC - Thames Water Centre - USA; University of Sunderland - England. ISI (Indian Standards Institute) certification IMA (Indian Medical Association endorsement) Incorporates prestigious International Water Quality Association (WQA) certified carbon block that removes pesticides. CE certification for the unmatched safety of products.
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ORGANISATION STUDY ON EUREKA FORBES PRODUCT PROFILE
Water purifier Extinguisher
vacuum cleaner
Air purifier
Security Solution
Fire
PRODUCT CATEGORIES OF EUREKA FORBES LTD

Eureka Forbes Limited has been the pioneer in the field of water purifications system, Home cleaning system and Air purification systems in India.
Eureka forbes ltd. Revolutionized the Indian market by introducing products like Home Cleaning System(1982), Water Purification System (1984) and Air Purification System(1994).
The following are the basic products of Eureka Forbes Ltd,. Which has always promised to provide safe and healthy living.
1. WATER PURIFICATION SYSTEM 2. AIR PURIFICATION SYSTEM 3. HOME CLEANING SYSTEM (Vacuum Cleaners) 4. HOME SECURITY SYSTEM 5. INDUSTRIAL SOLUTIONS (Industrial water purifiers)
WATER PURIFICATION SYSTEM
Specialists in 5 water technologies. Over 20 Products available and millions units sold. Addressing 17 diverse water conditions. Worlds largest manufacturer of Ultra Violet based Water Purification systems. Over 71 million liters of Aqua guard water is consumed daily.
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Dusting, sweeping & swabbing does not get rid of fine dust .
Floats in the air & settles on pillows, mattresses, furniture, durries & even soft toys .
Dust mites cause allergies like fatigue, runny noses, itches and even severe asthma .
Ordinary cleaning does not get rid of dust mites - only powerful, thorough cleaning with a vacuum cleaner. Infinitely superior than conventional cleaning methods and easy-to- use.
AIR PURIFICATION SYSTEM
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Indoor air more polluted than the air outside .
Causes maladies like allergies headaches, nausea, physical aches Asthma and allergy sufferers worst affected.
Pollutants include cigarette smoke, dust, pollen, fibers, soot, airborne fungal & bacterial particles, indoor allergy stimuli odors.
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INDUSTRIAL SOLUTION (WATER PURIFIER)
Comprehensive cleaning & water purification solutions
Contract cleaning service that effectively combines our products and cleaning chemicals .
Numerous prestigious, satisfied customers including some of the countrys premier corporations.
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WATER PURIFIER FOR HOME
PRODUCTS
AG COMPACT
FEATURES
Unique E-Boiling + 2-in-1 compact cartridges EMS Decalcifier Auto Shut off V oltage Stabilizer
AG- ULTRA No Electricity required. Advanced Ultrafication System. Ideal for TDS levels; up to 500mg/ltr. Works with loft tank. High storage capacity
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AG-CLASSIC Auto Shut-off. Smart flow. Melodious Tunes. Auto Flush. Decalcifier. Convenient Water Tray. Dual Fitting Options Unique E-Boiling +
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ORGANISATION STUDY ON EUREKA FORBES VACUUM CLEANING SYSTEMS

PRODUCTS FUTURO FEATURES Turbo Nozzle with 1300 Wof DeepCleaning+. Eliminates microscopic dust mites. Designed according to internationalstandards. Rotary Vario Power, to cleandelicate electronic gadgets. Dust Bag "full" indicator. An on-board storage space to storeaccessories. Controls on the handle makecleaning more easily.
ULTIMA
Unique 3-in-1 Home wash system Washes Vacuums Steam Sanitizes Keep allergies at bay Thorough cleaning
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T-COMPACTO CompactPowerful and efficient suction 1200 watt motor power 4-stage filtration Unique in-built accessory trayfacility Dust bag 'full' indicator Automatic cord winderLarge wheels for easy movementbalance Sturdy handle for comfortable grip Mite Extractor: 1300 watts of deepCleaningMite Watch: lets you know whenthe dust bag is full Mite Buster: 100% protection against dreaded dust mitesMite Guard: Superior 5 stage airfiltration process The widest array of accessories forall cleaning needs Storing the Euroclean lot moreeasier automatic cord winder Save on electricity-Variable power option
BULLET
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ORGANISATION STUDY ON EUREKA FORBES AIR PURIFICATION SYSTEM PRODUCTS EURO AIR FEATURES
Two optional filters to suitUsers choice. Electrostatic filter. Three fan speeds. 4 stage purification system
GENEUS
UV Lamp that effectively killsBacteria and germs present inthe air. International looks. Amicro controller based logic circuitthat controls its operation. Higher air flow and more stages of filtration for faster and better cleaningrate. Bigger filter area, hence longer filter life. Rugged induction motor.
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ORGANISATION STUDY ON EUREKA FORBES HOME SECURITY SOLUTIONS SPR

Water resistant, high security, high durability and low identification error rate. Can be mounted directly on metal Without affecting its reading Performance SYRIS proximity reader is able to Interface with all existing access Systems by Wiegand T formats, RS485. Max 6000 card holders Control up to 4 doors with in/out reader Small and compact in size SMD technology Stand alone system with group anti pass back Multiple group anti-pass back function with PC.
S Y 200TNT2
Eurovigil from Eureka Forbes provides complete safety for your loved ones & business. Solutions customized for homes, institutions & corporates, each solution from Eurovigil is tailor-made for unique requirement.
An array of products - intrusion detection, access control, surveillance & fire detection, the Eurovigil solutions are state-of-the-art security solutions providing you total safety.
The strategic tie-ups with world's leading companies in security solutions like Notifier , Honeywell, Bosch and many others make the Eurovigil systems the ideal solution for your homes and business.
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ORGANISATION STUDY ON EUREKA FORBES CLOSED CIRCUIT CAMERA & T.V
Through this technically advanced system you can monitor, supervise,control and secure all of your hotels and other organizations 24X7. With the help of Global Static Internet Protocol (GPIS) system, you can monitor each an every moment of all the hotels and other organizations at a time from a single place. This system is fully vandal proof and can perform in very low light or no- light situation.
Inbuilt hard disk (up to 2000GB ) keeps record of day to day activities.
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SECURITY ACCESS CONTROL SYSTEM
Protect trespassing. Keep daily attendance Fully automatic This system consists of: 1. Electromagnetic lock 2. Door controller 3. Access managent software 4. Access card.
You can see and talk to the visitor without opening the door. Just press a button and unlock the door without moving from your couch.
Emergency security alarm.
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VISION
A Happy , Health, Safe and pollution free Environment built on Trust and lasting Realtionships with customers
Eureka Forbes Ltd. should be taken in the market abroad both for household and industrial cleaning equipment. They will be ready with faster customer response through electronic contacts. By making a transition from distributors to marketers of industrial cleaning equipment. water
Emerging as a preferred employee for youth. Establishing Eureka Forbes as a purifying Specialist Company. Becoming a gateway to multi-national company looking to set up base in India.
Introducing innovations and being perceived as the best service providers in the country; and having our ability to respond to the ever-changing demand of the customers.
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MISSION & OBJECTIVES To build sustainable relationships with customers as their Friend for Life. By their evolving Health, Hygiene, Safety and lifestyle through our people Whose entrepreneurial sprit and ambition is fuelled by the culture of pride, learning , raening and fun our Products and services that reflect innovation, become quality benchmarks and provide real value - for - money. Our policies and practices that are fair , transparent and constantly Improved to Maximise stakeholder satisfaction and achieve market leadership.
Becoming a Rs.10 billion company in the next 5 years.

Double customer based in the next 5 years. Customer will know the euro champs by name. Our people will grow and share higher responsibility.
Our people will live comfortably and make a responsible amount of moneythat satisfies there at home. Potecting the environment let us learn it from children.!!!
Always a target is to deliver the newest innovations, technologies & products.

ORGANIZATION STRUCTURE CORPORATE ORGANIZATIONAL CHART CORE LEADERSHIP TEAM
CHAIRMAN
VICE CHAIRMAN
MANAGING DIRECTOR
SENIOR VP FINANCE
SENIOR VP DIRECT
SENIOR VP RETAIL
SALES
SENIOR VP INTERNA. MARKET
SENIOR VP TECHNIC AL
SENIOR VP HUMAN RESOUR CE
SENIOR VP FACTOR Y
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ORGANISATION STUDY ON EUREKA FORBES DIVISIONS IN EUREKA FORBES A.Direct Sales Division:
Established in 1982 - The main selling arm and flagshipof the company. This division has over 5000 sales personnel working in and across thecountry. The products under this division include Euroclean range of Home CleaningSystems, Aquaguard Water Purification Systems and Euroair Air PurificationSystems. Euroclean Vacuum Cleaners India's Largest Selling Vacuum cleaners withover 2.5 million satisfied customers. Already expanded into 450 smaller townsthrough franchised direct operations.
B. Retail Sales Division:

Established in 1985 - The Dealer Sales Division caters tothe retail segment. The division has developed a distinct place for itself, marketingTornado Vacuum Cleaners, Forbes & water purifier. They have 3,800 strong dealer sales networks and a 58 distributor strong institutional sales network .
C. Corporate Care Division:

This division is the youngest division with amission to provide safe water to every one. This division deals the economy water purification systems to the rural market. This does not require any electricity or online water to operate. This division is closely associate with NGOs and other communitydevelopers to provide purified water to the rural population.
D. Forbes Professional:
Established in 1986 - To provide adequate coverage of the large and rapidly growing industrial and commercial segments, Industrial SalesDivision was set up with Industrial and commercial heavy duty cleaning equipmentand water purifiers as its main products, this division has built a base loyal customers.
ORGANISATION STUDY ON EUREKA FORBES E. Export Division:

Established in 1989 - The Exports division has made inroadsin countries like Nepal, Sri Lanka, Bangladesh, Qatar, Kuwait, U.A.E., South Africa,Mauritius and many other countries exporting Home Cleaning Systems, Water Purification Systems and other Home Appliances. Company has also entered into a50:50 joint venture with Lux International Ltd., Switzerland, to form a company,Eurolux International Ltd., which has been incorporated in January 2006 as per Swisslaw in Zug, Switzerland. This company will cater to the markets of East Europe, SouthAfrica and Russia.
E. INTERNATIONAL OPERATION :
To understand the changing global market scenario on water purification systems andthe increasing awareness on health and hygiene, Eureka Forbes have begun a venture Euro Forbes International with its regional head quarters and manufacturingfacilities in Singapore. This international network made Eureka Forbes a global player in water purification systems, which enabled us to spread the promise of providing pure and safe drinking water beyond the boundaries of India. Their rapid internationalexpansion plans also include Middle East, South Africa, Latin America and Europe.Eureka Forbess water purification systems are manufactured by Aquamall, a whollyowned subsidiary, with a vision of becoming a one stop shop for water purificationsolutions. Aquamall is the worlds largest UV water purifier manufacturer with ISO/ISI certification.
F. Security System Division:

An electronic Security solution under the brandname of Euro vigil was the year of 1997. Now this division is withdirect sales. established in
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ORGANISATION STUDY ON EUREKA FORBES G. Service Division:

A strong service network backs up sales efforts - 4000company trained technicians make 15,000 kitchen visits daily, supported by callcenters, customer care representatives & mobile service vans. Established 24 hour helpline for customers called Eurohelpline. A significant part of our revenue comesfrom relationship marketing including service contracts, spares & accessories sales, product up gradations and references of new customers.
H. Supporting Divisions:
There are 8 supporting divisions, they area: a.Technical b.Research and Development c.Manufacturing Team d.Manufacturing Division e.Logistics f.Euro Value g.Human Resource Management h.Marketing i.Systems
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STRUCTURE OF MAIN DIVISONS SENIOR VP VICE PRESIDENT GENERAL MANGER DEPUTY GENERAL MANAGER REGIONAL SALES MANAGER AREA SALES MANAGER SENIOR DIVISIONAL MANAGER DIVISION SALES MANAGER DEPUTY DIVISIONAL SALES MANAGER BRANCH MANAGER SALES REPRESENTATIVE
ORGANISATION STUDY ON EUREKA FORBES FUNCTIONAL AREAS HUMAN RESOURCE MANAGEMENT :

Human resource (or personnel) management, in the sense of getting things done through people. Its an essential part of every managers responsibilities , but many organizations find it advantageous to establish a specialist division to provide an expert service dedicated to ensuring that the resource function is performed efficiently.
All in all, the HR function is still to a large degree administrative and common to all organizations. To varying degrees, most organizations have formalized selection, evaluation nad payroll processes. Efficient and effective management of the Human Capital pool (HCP) has become an increasingly amperative and complex activity to all HR professionals. The HR function consists of tracking innumerable dada points on each employee, from personal histories, data, skills, capabilities, expriences to payroll records. TO reduce the manual workload of these administartive activities, organization began to electronically automate many of these processes by introducing innovative HR practices.
The major functions of HR involves the following:

A. The payroll module automates the pay process by gathering data on employeetime and attendance, calculating various deductions and taxes, and generating periodic paycheques and employee tax reports. Data is generally fed from thehuman resources and time keeping modules to calculate automatic deposit andmanual cheque writing capabilities. Sophisticated HCM systems can set upaccounts payable transactions from employee deduction or producegarnishment cheque. The payroll module sends accounting information to thegeneral ledger for posting subsequent to a pay cycle. B. The time and labor management module applies new technology andmethods (time collection devices) to cost effectively gather and evaluateemployee time/work information. The most advanced modules provide broadflexibility in

data collection methods, as well as labour distribution capabilitiesand data analysis features. C. The Benefit administration module permits HR professionals to easilyadminister and track employee participation in benefits programs ranging fromhealthcare provider, insurance policy, and pension plan to profit sharing or stock option plans. D. The HR management module is a component covering all other HR aspectsfrom application to retirement. The system records basic demographic andaddress data, selection, training and development, capabilities and skillsmanagement, compensation planning records and other related activities.Leading edge systems provide the ability to "read" applications and enter relevant data to applicable database fields, notify employers and provide position management and position.
In Eureka Forbes HR function is headed by Sr. Vice President, who is reporting to the president of the organization. The challenges in HR function of Eureka Forbes are the recruitment and retaining of the people.
Administration: Strategic planning, organizational evaluation, County Boardrelations,

policy recommendations, supervision of department staff.
Recruitment: Eureka Forbes recruits their manpower through direct interview andmostly through campus recruitments and employment exchanges. Training and development: The new recruitment will undergo 1 month class
roominduction cum training program in our training centre which is known as CRTC Central Recruitment Training Centre. Eureka Forbes provides ample scope for learning for the employees through its SELF LEARNING PROGRAM (SLP) and provides a

Diploma in Sales Management in association with the Narsee MonjeeInstitute of Management Studies (NMIMS), one of India's top 10 managementinstitutes, improves the knowledge base of the Sales people.
Management Development Programs from prestigious institutes in India includingIIMs develops and groom the leaders for tomorrow. All these activities are carried out by HRM.
Payroll: SAP automates the pay process by gathering data on employee time
andattendance, calculating various deductions and taxes, and generating periodic paycheques and employee tax reports. The necessary data required fir this process is providing by HR. Salary includes the basic pay, sales commissions, performanceincentives, Bonus etc. Performance Appraisal Systems: All the employees performance has been assessingwith a specified time interval. The middle and top management staffs performancehave been assessed by their effectiveness of KRA Key Result Area.
Transfers: All the employees job in Eureka Forbes is transferable and the company
provides all the expenses incurred during the transfer. Also takes care of their familystravel and settlement in the new place. Employee Relations and Discipline: HR monitors the organizational behavior of each employee and educates each employee in basic discipline in the organization andany one violates, HR is authorized to take necessary discipline action. Takes care of Employee grievances and complaints. Benefits and Welfare: This includes the insurance policy, accident benefits, provident fund, gratuity and pension plans, loan facilities. All the employees and their dependents are covered the cash less hospitalization option.
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ORGANISATION STUDY ON EUREKA FORBES STRUCTURE OF SUPPORTING DIVISONS IN HR SENIOR VICE PRESIDENT HUMAN RESOURCE
VICE PRESIDENT HUMAN RESORCE
GENERAL MANAGER HUMAN RESOURCE
DIVISIONAL GENERAL MANAGER HUMAN rRERESOURCE SENIOR MANAGER HUMAN RESOURCE
MANAGER HUMAN RESOURCE
ASSISTANT MANAGER
SUPER VISOR HUMAN RESOURCE
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ORGANISATION STUDY ON EUREKA FORBES MARKETING MANAGEMENT

Marketing Management is a business discipline focused on of marketing techniques and the management of a firms activities.Marketing managers are often responsible for influencing and composition of customer demand in a manner that will objectives. In the widely used text Marketing Management, Philip Kotler and Kevin Lane Keller define marketing as The art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value.
Marketing functions: In order to make fact-based decisions regarding marketing strategy and design effective, cost-efficient implementation programs and firms must possess a detailed, objective understanding of their own business and the market in which they operate. Traditionally, marketing analysis was structured into 3 areas: Customer analysis Company analysis Competitor analysis (so called 3Cs analysis). Customer analysis: The focus of customer analysis is to develop a scheme for market
segmentation, breaking down the market into various constituent groups of customers, which arecalled customer segments or market segments. Marketing managers work to developdetailed profiles of each segment, focusing on any number of variables that may differ among the segments:demographic, psychographic,geographic,behavioral,needsbenefit, and other factors may all be examined.
Company analysis: In company analysis, marketers focus on understanding the

company'scost structure and cost position relative to competitors, as well as working to identify a firm'score competenciesand other competitively distinctcompany resources. Marketingmanagers may also work with theaccountingdepartment to analyze the profitsthefirm is generating from various product linesand customer accounts.
ORGANISATION STUDY ON EUREKA FORBES Competitor analysis: In Competitor analysis, marketers build detailed profiles of each
competitor in themarket, focusing especially on their relative competitive strengths and weaknessesusingSWOT analysis. Marketing managers will examine each competitor's coststructure, sources of profits, resources and competencies, competitive positioningand product differentiation, degree of vertical integration,historical responses to industrydevelopments, and other factors.
Marketing strategy:
Once the company has obtained an adequate understanding of the customer base andits own competitive position in the industry, marketing managers are able to make keystrategic decisions and develop amarketing strategydesigned to maximize therevenuesandprofitsof the firm. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth,market share, long-term profitability, or other Goals.
Implementation planning:
After the firm's strategic objectives have been identified, the target market selected and the desired positioning for the company, product or brand has been determined, marketing managers focus on how to best implement the strategy.Traditionally, this has involved implementation planning across the chosen
"4Ps" of marketing:Product ,Pricing,Place and promotions
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4 ps model of Eureka Forbes ltd.
PRODUCT Suitable for all type of raw water Easy availability nation wide Many stages of water purification process Automatic membrane cleaning system Multi products launched- water purifier 18 lit., UV and RO No running water
PRICE Product price range started for started for 1800-16000 Low cost of maintenance and consumable Low cost for product Best price for other than competitor Ex..(eureka) aqua flow dx philips- 6230 Price - 5990 PROMOTION Increase impurities than use for water purifier Increase disease Direct sales given knowledge for customers Easy available product At jaipur 2 distributors and many dealers Any activity, exknops
PLACE Activated subscriptions immediately Right time installation of products Working properly Properly repair services against paid AMCs Services during contract period Saves time
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ORGANISATION STUDY ON EUREKA FORBES Reporting, measurement, feedback and control systems
Marketing management employs a variety of metricsto measure progress against objectives. It is the responsibility of marketing managers -- in the marketing department or elsewhere -to ensure that the execution of marketing programs achieves the desired objectives and does so in a cost-efficient manner. Marketingmanagement therefore often makes use of various organizational control systems, such as sales forecasts, sales force and reseller incentive programs,sales force management systems, andcustomer relationship managementtools (CRM). In Eureka Forbes the marketing department is headed by Sr. Vice president and the marketing department plays a vital role in the following to support the operation 1. Advertisements Advertisement improves the trust and builds the confidence of purchasing a product.Different innovative advertisements will play a great role and it will support the salesman for closing the sale.
2. Introduce innovative and attractive incentive Plan

The incentives like Silver Cycle Club and Club 100, Ace club, Aspire club etc are themajor prestigious qualifying clubs for the performers. 3. Participation in all types of sales exhibitions Sales exhibition is the place where people meet the products. By participating sales exhibitions company can display their products and this helps to improve the visibilityof their products.
4.Introduce innovative sales promotion activities.

Come up with interesting and innovative sales activities in each CRCs will increase the sales. This will automatically boost the interests and bring competitive spirit amongEurochamps.This can be like a group operation, flat entry program or health survey program..
5.Do continuous market survey and analysis This will helps us to know the pulse of the
market, identify new market, market peneration level, identify potential customers and learn the competitr products and their activities.
RETAIL HIERARCHY AT REGIONAL LEVEL IN SALES & MARKETING
NATIONAL SALES MANAGER
REGIONAL SALES MANAGER
ZONAL HEAD
STATE HEAD
AREA HEAD
TERRITORY SALES EXECUTIVE
ISP CO-ORDINATOR
TERRITORY HEAD
IN SHOP PROMOTER
FIELD SALES OFFICER

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ORGANISATION STUDY ON EUREKA FORBES FINANCE DEPARTMAENT

Financial Management means efficient use of economic resources namely capital funds. According to phillipatus, financial management is concerned with the managerial decisions that result in the acquisition and financing os short term and long term credits for the firm. The term finance may thus incorporate any of the following: The study of money and other assets The management of money and control of other assets Profiling and managing project risks The science of managing money
we are not just about profits we have made, the markets we have conquered or the
distances we have covered. Eureka Forbes is about the lives we have touched. This is the statement of Eureka Forbes. 1.FINANCIAL RESULTS: The results for the current year and those for the previous year are shown below: Particulars Sales and other income Profit before Depreciation Less : Depreciation 2010(Rs) 6,33,57,03,128 42,37,45,077 8,41,60,633 2011(Rs) 5,50,24,35,405 38,14,49,368 6,00,52,303
Profit before tax 33,95,84,444 Less:provision for current, Fringe benefit and deferred 11,98,48,588 tax Profit after tax 21,97,35,856
32,13,97,065 9,36,05,722 22,57,85,416
Less: prior years tax adjustments(net) Profit after tax and prior years adjustments
NIL 21,97,35,856
20,05,927 22,57,85,416
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ORGANISATION STUDY ON EUREKA FORBES Add: balance brought forward from previous year Amount available for appropriation APPROPRIATIONS : Interim dividend Tax on dividend Transferred to general reserve Balance carried to balance sheet 2. DIVIDEND: Your Company has paid 250% interim dividend amounting to Rs.5.00 Crores (Previous Year - Rs.4.00 Crores). Keeping in view the Companys constant endeavour to bring in stateoftheart technology models and upgrade its existing range of models which require substantial investment, your Directors have decided not to recommend final dividend for the year under review (Previous Year Nil). 3.TRANSFER TO RESERVES: The Company propose to transfer Rs.20 Crores to the General Reserve out of the amount available for appropriations and an amount of Rs.41.39 Crores is proposed to be retained in the Profit and Loss Account. 4.OPERATIONS:
Your Company continues its impressive growth during the year under review with increase in sales of 16% over previous year, the profit before tax has shown a growth of 19.5% over the previous year, i.e. from Rs.30.90 crores to Rs.36.94 crores. The Company continues to focus on upgrading technology and has considerably improved the quality of the products being manufactured. During the year the Company has
10,47,50,156 32,44,86,012 8,52,00,000 1,19,49,300 9,83,50,000 12,89,86,712
20,88,09,940 43,45,95,356 24,75,00,000 3,23,45,200 5,00,00,000 10,,47,50,156

developed and added various new models of Water Purifier to the Companys range of models, viz., Aquaguard Enhance, Aquaguard Neo,Aquaguard Ultra, Aquasure 3 PCTi cartridge and Aquaguard Duo. To meet the increased demand for the Companys products and also to consolidate its operations, the Company, during the year, had carried out re-engineering of the manufacturing process to improve productivity.
5.SUBSIDIARY COMPANYS:
Forbes Aquamall Limited, a wholly owned subsidiary of the Company has maintained satisfactory results with a turnover of Rs.78.32 crores and a profit before tax of Rs.3.60 crores. This has been possible with the concerted efforts of the whole team in Forbes Aquamall.
6.SHARE HOLDING PATTERN:

As reported last year, the company in accordance with thedecision at the Extraordinary General Meeting held on 4thMarch, 2010 announced firstBuy-Back of 6,90,000 fully paidup Equity Shares. The offer for buyback of 6,90,000Equity Shares of Rs. 10/- each at an average price of Rs. 215/- per equity share for anaggregate consideration of Rs. 14,83,50,000/- was kept open during the period between 16th March, 2010 to 15thApril, 2011. During the year, the company bought back the said shares at said aggregate consideration on 15thApril, 2011. Consequently,the total paid up capital of the company as on 15thApril, 2011stands reduced to Rs.4,26,00,000/-.
6. AUDITORS AND AUDIT REPORT

The retiring Auditors, M/s. Batliboi & Purohit, Chartered Accountants.
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STRUCTURE OF SUPPORTING DIVISIONS

SENIOR VICE PRESIDENT FINANCE
VICE PRESIDENT FINANCE
GENERAL MANAGER FINANCE
DIVISIONAL GENERAL MANAGER FINANCE SENIOR MANAGER FINANCE
MANAGER FINANCE
ASSISTANT MANAGER FINANCE
EXECUTIVE FINANCE
SUPERVISOR FINANCE
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ORGANISATION STUDY ON EUREKA FORBES RESEARCH AND DEVELOPMENT 1. Specific areas in which R&D carried out by the company : The companys R &D centre continues to be recognized by the department of science and industrial research, Ministry of science and technology, Government Of India. The water laboratory at Bangalore is recognized by the Karnataka State pollution control Board and world Water Quality association- USA and as credited by national accreditation noard for testing and calibrating laboratories, india. 2. Benefits derived as a result of the above efforts: R&D through its efforts has enabled the manufacturer to introduce to its own water purifiers at the lower end of yhe market segment.R&D has also recommended improved electronics, which is more stable and also automatically communicates to the service call centre if there is a service department. R&D has, morever contributed to improve upon products and accessories like modern UV water purifiers, 7 Stage RO/UF & UV purifier, Membrane technology based purifiers, etc. to meet the different requirements due to varying water condition in the market place. R&D has also tested and suggested improvements in imported products like ReverseOsmosis, 3-in-1 Vacuum Cleaners, Five Stage Water Purifiers to suit Indianconditions. Company introduced Ecofriendly household cleaning Liquids for sale through service personnel. 3. Future Plan of Action: There are a number of products, process improvements andaccessories, which are under development in the field of water purifiers, vacuumcleaners, air purifiers, kitchen appliances and ecofriendly chemical cleaningsolutions. These products would be at various price points to cater to different marketsegments. R&D will involve in joint
ORGANISATION STUDY ON EUREKA FORBES development of products with Foreign Businessassociates for International requirements. R&D would continue to work on value engineering, cost optimization and reengineering to improve the overall operating efficiency. R&D works closely withBusiness Development to introduce new products from the foreign business associatesand also for import substitution.
Expenditure on R&D a.Capital b.Recurring c.Total d.Total R&D expenditure as percentage of total turnover
Rs.1.39 lakhs
Rs.186.94lakhs Rs. 188.33lakhs
0.31%
Technology absorption, adaptation and innovation : 1. Efforts, in brief, made towards technology absorption, adaptation and innovation. In line with the rapidly changing technological environment, the R & D staff are provided with the requisite means to keep abreast of the changes. They are also encouraged to attend national and international technical symposiums and trade fairsto understand the latest technology and adapt them to Indian conditions. Worked withIIT Chennai to develop nano Silver technology for water purification enhancement.The technology is implemented in the product seamlessly.
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ORGANISATION STUDY ON EUREKA FORBES 2. Benefits derived, as a result of the above: product improvement, cost reduction, product development, import substitution, etc. The results derived from the above efforts have contributed to significantimprovement in product quality and performance. Customer Relationship Management (CRM) KEEP THE CUTOMERS FOR LIFE CUSTOMER RETENTION PROGRAMS What is the greatest global business secret? Satisfied customers!!! Every companysgreatest assets are its customers, because without customers there is no company andthere is no business. It is that simple. The rewarded customer buys, multiplies andcomes back . Treat the customers well and satisfied customers will be our best sourceof advertising and marketing.Success in today's business world depends more and more on building relationshipsand keeping loyalty among customers and employees. Like any strong relationship --loyal, long-term (and profitable!) business relationships require time, care, attentionand commitment. Customers want more than a veneer of courtesy when they are in contact with us.They want a business relationship where they are appreciated, respected andremembered. When they think of doing business with us they want to be able to say, They know me very well. Excellent quality service helps to keep customer loyalty and helps to maximizecustomer lifetime value
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ORGANISATION STUDY ON EUREKA FORBES SWOT ANALYSIS
STRENGTHS
Brand image of AQUAGUARD. Benchmark for Direct sales strategy. Asias largest direct selling company. Strong dealers sales network. Eureka Forbes has almost1000 service centers to resolve the customer issues with a very least response time. Eureka Forbes is the young, vibrant organization withemployee strength of 7250 spread across 100 cities in India
WEAKNESS Since it is the direct sales organization, proper monitoring of employees isnot possible. Continuous and constant monitoring of employees is essential tomaintain the discipline in operation. Service network in suburbs. Falling short to serve huge customer base. THREATS Competitors Sometimes dealer or retailer not complete their their responsibilities. Government policies. Lots of organisation are focusing and investing on these areas and it would creates the competition. General awareness in Customer.
OPPORTUNITIES Health, hygiene and safety are the major concern of the people today. The environmental conditions are degrading due to the over exploitation and the growing crime is another concern. It has has all the products to provide solutions to these problems. At international as well as institutional level.
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ORGANISATION STUDY ON EUREKA FORBES FINDINGS, SUGGESTIONS AND CONCLUSIONS FINDINGS

Large number of Aquacade User in jamshedpur city. Company provided a timely service. The response time of complain solving is too good. The company also given a reminder of AMC(Annual Maintenance Contract). The person are given a suggest to purchasing a these product because it a good service company.
The brand loyalties are high.

It a best water purification Service Company. Customer having knowledge after sale service. 82% Customer having knowledge after sale service.
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ORGANISATION STUDY ON EUREKA FORBES MAJOR PLAN AND SUGGESTIONS : Improving retail channel increase the penetration of water purification devices. Its retail division is now extending its products to chemists, CSDs (Canteen Stores Department) and general merchandise stores to reach out to households which do not use water purification devices Improved Training Process. Increase the Product Line. Can adopt Chain- Marketing. As per the survey done following were the findings and suggestions of the survey:
Price structure should be revised . Customer service is something which company should pay more attention at. All models not available for display in retail outlets and also brouchores should be made available. Sales person at the retails counters should have proper knowledge about the product. Should focus more on brand awareness. Technological & other aspects should be re consider and rechristened. Spare should be made available at proper time.
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CONCLUSIONS
Eureka Forbes Ltd is a very eminent company but each company has some positive and some negative points and Eureka Forbes Ltd is not an exception in that. The company is a well renowned company.
The company has a few positive points like proper Management, Excellent HR Department, and proper Time Management. The Company is well known mostly in Northern part of the India for its good services at reasonable prices.
The Company has set bench marks for every department in order to detect any diversions in its services. The Company also revises its bench marks from time to time. Therefore the Company is dominant in the market. It faces competition from several companies that are fast catching up. The Company has also dynamic people who are experienced enough.
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COMPANYS ANNUAL REPORT

BALANCE SHEET for the year ended 2010-2011
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ORGANISATION STUDY ON EUREKA FORBES (amount in crores)
Particular
Source of Funds Share Capital Reserves & Surplus Shareholders Funds Secured Loans Unsecured Loans Total Debt Total Liabilities Application of Funds
2011
2010
2009
2008
2007
12.90
12.90
12.90
12.90
12.90
120.77 120.19 130.06 181.57 279.16
133.67 133.09 142.95 194.47 292.06
90.05
71.98
117.05 109.41 269.68
15.00
22.71
31.87
39.22
35.98
105.05 94.69
148.92 148.63 305.66
238.72 227.78 291.87 343.10 597.73
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Fixed Assets Gross Block Less : Accumulated Depreciation Provision for impairment of Assets Net Fixed Assets Capital Work In Progress Total Fixed Assets Investments Current Assets Inventories
200.88 218.64 216.44 208.96 579.81 81.43 85.24 74.83 69.29 283.23
0.00
3.63
0.27
0.00
0.00
119.44 129.78 141.34 139.67 296.58
2.13
0.49
1.97
4.13
21.95
121.58 130.27 143.31 143.80 318.53
139.23 133.31 178.93 133.65 132.24
18.90
20.03
25.89
39.24
129.62
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Sundry Debtors Cash & Bank Balances Loans & Advances Total Current Assets Current Liabilities & Provisions Current Liabilities Provisions Total Current Liabilities & Provision Net Current
32.01
27.11
31.80
52.84
82.40
15.69
12.81
7.63
20.60
25.89
35.09
34.69
32.14
84.11
130.00
101.68 94.64
97.47
196.79 367.91
108.77 113.81 115.26 117.41 188.60
15.00
16.62
13.81
17.65
26.67
123.77 130.43 129.07 135.06 215.26
-22.09
-35.80
-31.60
61.73
152.64
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Assets Miscellaneous Expenditure written off Total Assets 0.00 0.00 1.23 0.00 0.00
238.72 227.78 291.87 343.10 597.73
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BIBLIOGRAPHY
WEBSITES:
www.eurekaforbes.co.in www.eorosmile.in www.wikipedia.in
www.golakindia.com www.google.com pdf.annualreport of eurela forbes www.pureit.in
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ORGANISATION STUDY ON EUREKA FORBES

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

INDUSTRY OF WATER PURIFIER IN INDIAN MARKET

ORGANISATION STUDY ON EUREKA FORBES

Major Players of the Industry:

OXBRIDGE BUSINESS SCHOOL

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

Number of people using water purifier of different Brand:

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

MAJOR CLIENTS & PARTNERS OF EUREKA FORBES

ORGANISATION STUDY ON EUREKA FORBES

2. Aqua mall Water Solutions Ltd.

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

3.Forbes Pro Solutions:

ORGANISATION STUDY ON EUREKA FORBES

ORGANISATION STUDY ON EUREKA FORBES

EUREKA FORBES LIMITED -The Organization

ORGANISATION STUDY ON EUREKA FORBES DIRECT MARKETING

ORGANISATION STUDY ON EUREKA FORBES

Eureka Forbes Friend For Life

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES COMPANYS VALUE

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES PRODUCT PROFILE

Water purifier Extinguisher

PRODUCT CATEGORIES OF EUREKA FORBES LTD

ORGANISATION STUDY ON EUREKA FORBES

WATER PURIFICATION SYSTEM

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

AIR PURIFICATION SYSTEM

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

Indoor air more polluted than the air outside .

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

INDUSTRIAL SOLUTION (WATER PURIFIER)

Comprehensive cleaning & water purification solutions

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES VACUUM CLEANING SYSTEMS

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES

OXBRIDGE BUSINESS SCHOOL

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES HOME SECURITY SOLUTIONS SPR

OXBRIDGE BUSINESS SCHOOL

ORGANISATION STUDY ON EUREKA FORBES CLOSED CIRCUIT CAMERA & T.V

OXBRIDGE BUSINESS SCHOOL