TASK # 2 Write a critical reflective essay (1000 words) on your journey of discovery through the module, set within

the context of the learning outcomes. In particular, describe how the course challenged your thinking, brought to you new and interesting ideas and concepts, or, presented approaches to the topic with which you may have disagreed.
I selected the Marketing design innovation module for the purpose of understanding todays innovative ideas in businesses. The main purpose for understanding this module is that I want to start my own business. A long time has been spend on this paper and its a little bit difficult.

Chosen topic:
I searched for different topics for the purpose of this assignment, I was eager to choose a product that will be of my interest. I thought I came up with what the perfect plan. Since the assignment gave the freedom of selecting a product or service of your choice, I decided to go with a product I thought should be fairly easy, as it now part of my job portfolio work on different aspects of the marketing design innovation regarding fair and lovely.

Academic lesson learnt:

The theories for this module on their own, is insufficient for a full understanding of what was required, however, attending classes help in understanding the applications and concepts much better. Text books and powerpoint cannot substitute for real world experience, but the lectures bridged that gap.those lectures encouraged thinking beyond what is covered.the lectures made the module more easier.a lot of time was spend explaining each topic, and drawing on practical examples.experiance and knowledge is really a great combination.

Personal lesson learnt:

Every experience is an opportunity for growth and for learning, and perhaps what appears to be struggles and challenges may be optimal conditions which would yield the best results.this has been a tough journey, and this reflective essay hasnow become a medium for expression and perhaps some self nurturing. This management has now become a very important tool and technique.a commitment to change in schedule must now be made,and this should be easy once there is a commitment to the action.resaerch has also shown that the key successful time management is planning and then protecting the time.the journey of productivity and fulfillment through time management must now begin.

MDI lesson learnt:

An innovation is an idea, behavior, or object that is perceived as new by its audience. Diffusion of Innovations takes a radically different approach to most other theories of change. Instead of focusing on persuading individuals to change, it sees change as being primarily about the evolution or reinvention of products and behaviors so they become better fits for the needs of individuals and groups. In Diffusion of Innovations it is not people who change, but the innovations themselves. The adoption process begins with a tiny number of visionary, imaginative innovators. They often lavish great time, energy and creativity on developing new ideas and gadgets. And they love to talk about them. Right now, theyre the ones busily building stills to convert cooking oil into diesel fuel and making websites to

tell the world about it. Unfortunately their one-eyed fixation on a new behavior or gadget can make them seem dangerously idealistic to the pragmatic majority. Yet no change program can thrive without their energy and commitment. In many countries design is increasingly being recognized as important for national competitiveness. However, to enhance understanding of the economic potential of design and creative industries in general, these concepts should be clarified. While the concept of creative industries is not really ambiguous, the UK Department of Media, Culture and Sports (DCMS) definition from 1997 those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property is widely accepted and has lasted remarkably well as the general concept of CI. Use of design as a driver of innovation is well understood among the most successful companies in many countries, but there is still some misconception as to what design can achieve at a strategic level. Different program aims to improve the awareness of the barriers to innovation and the adoption of clear strategies for developing a culture of innovation within their client organizations. Economics and design are two fields with strong links. However, designers usually overlook the historical and theoretical relationship between economics and design. In fact, there is a mutually proactive relationship between the practice of design and the theory of economics on the common ground of innovation. It has been more than two centuries since Adam Smith wrote Wealth of the Nations, where he, for the first time, studied technical change and its impact on economic growth (Smith, 1776). Smiths classical economist argument suggests a causal relationship between technical change and the wealth of the nations. Today, we are faced with a new terminological use of design and innovation concepts especially in design circles, in the phrase of design innovation. The term design innovation, while not having a universally agreed upon definition. design as the core function of innovation, and innovation as the main driving force in the economy. In Design-Driven Innovation, I take a look at how companies have transformed breakthrough ideas into acclaimed business successes right after other firms dropped them as uninteresting or outlandish. However, designers sometimes forget, or have been told to forget, a third angle involved in innovation. Some firmsalthough they use styling and user-centered design for incremental projectslook for a different type of expertise when it comes to radical projects: radical researchers. These are experts who envision and investigate new product meanings through a broader, in-depth exploration of the evolution of society, culture, and technology. These experts, who pursue R&D on meanings, may be managers of other companies, scholars, technology suppliers, scientists, artists, and, of course, designers. Curiously, however, designers have recently been moving in a different direction. In presenting design as a codified, predictable, and mandatory processmaking it more digestible for executives educated in traditional management theoriesdesigners risk losing their ability to do such forward-looking research. They have enjoyed being epitomized as the quintessential creative people. But creativity has little in common with research.