Capacity Building program for CSM staff

MSI/SPN plans to expand its product portfolio to include some more products including Medical Abortion Out of Center (MAOOC) as a part of its strategy to achieve its Power Of Ten Pyramid Vision which envisions to achieve 1.7 millions CYP per year by 2015. In order to enhance the capacity of its CSM project, MSI/SPN plans to organize a 3- day staff orientation as a part of its learning voyage. Objectives To update participants on MSI/SPNs future strategies and power of ten vision To orient participants on the basic concept, practice and skills of Social Marketing To orient them on the social marketing plans/strategies for MAAOC, Explore breakthrough possibilities/options for CSM including increasing sales and product expansion. To detail the participants on MAAOC, Emergency Pills, OCP and Condoms:

Participants: CSM Team Date: February 14-16,2012 Duration: 3 days (Feb 26-28,2012- subject to confirmation) Venue: SPN Office at Satdobato

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Day -1 Wednesday March 14, 2012 Session-1 (10:00-12 AM)- Get Warmed UP Objective: To share the basic purpose, methods and need for this workshop Activities: 1. Welcome, and briefing on the objective of this orientation by Sales Manger (15 min) 2. Highlight on the MSI/SPNs Power of Ten vision and expected role of CSM by SMT member (30 min) 3. Rule of the Game- how we will run this learning program by the Facilitator (15 Min) 4. Introductions among participants- using appreciative enquiry method/ brief Introduction to Appreciative inquiry concept (45 min) -------------------------------------------------------------Session-II 12:00-01:30 (PM)- Dealing with realities differently Objective: To motivate participants to learn new ways of doing things to improve their performance Activities: Presentations and practices Learning some soft skills with practice E.G (exercises/ group works) Coaching Visioning Breakthroughs Acknowledgements High Tea/snacks 30 minutes Session III 2:00-5:00 PM Introduction to social Marketing Objective: To brief participants on basic concept of social marketing and how they can use the format for developing plan. Activities: PowerPoint presentation and discussion in plenary Exercises/group works (participants will develop quick marketing plan for few products using a quick format) Discussion and questions/answers

Day -2 Thursday, March 8, 2012 Session-II: 10:00-10:30 review and reflection of yesterday 30 minutes Participants share their feelings about the sessions. ----------------------------------------------------------Session I: 10:30- 11:30 Medical Detailing on products (Request to Support Office/MSI to nominate an expert) MAOOC EP OCP

Objective: Participants will be able to talk about proper about composition, and proper administration. Activity: Presentation/questions & answers ----------------------------------------------------------Session-III: 11:30 -02:30 Social Marketing of MAAOC Objective: To share the marketing/distribution plan with the participants Activities: PowerPoint Presentation on Plan, Partnership model/roles Discussion and exercises ------------------------------------------------------------High tea/snacks 2:30- 3:00 PM Session-IV 3:00- 4:30 PM CMS portfolio expansion Objective:: To share and discuss about the possible new products to add to present portfolio Activities: Presentation, discussion and group works to explore and propose possibility for product portfolio expansions. Group works on developing quick marketing plan for each product What, how many, how much, where and when- (breakthrough) --------------------------------------------------------------

Day-3 Friday, March 9, 2012 Session-I 10:00-10:30 AM Review of yesterdays sessions ------------------------------------------------------------------------Session-II: 10:30- 11:30 some easy and cheap field research that helps Objective: To familiarize the participants with some quick and simple market research Activities: Presentation, discussion and projects -----------------------------------------------------------------------Session-III 11:30- 12:30 PM Quality of Care by QOC expert BY QOC Objective: To familiarize the participants with the concept and significance of QOC/What is QOC? And how important it is to increase sales? Activities: Presentation/discussion Session IV: 12:30- 02:00 PM Flirting with prospects Improving communications skills Objectives To help them improve their communication (salesmanship) skills to deal with the prospects Activities Presentation and exercise -----------------------------------------------------Session V: 2:00-3:30 who moved my cheese (option session) A metaphor about changing life for improvements

Session VI 3:30- 4:30: any other relevant topics requested by the participants 4:30- 5 PM Inspiring closing note by CEO Certificate distribution?